Elettra

What Elettra does

Elettra S.r.l. is a privately held Italian company founded in 1976 and headquartered in Padova, operating as the official authorized distributor of AEG Low Voltage products in Italy. The company supplies circuit breakers, contactors, motor protection, surge protection, and SCHALT modular solutions across industrial, residential, and photovoltaic applications, while also manufacturing custom wired and certified switchboards to customer specifications. Elettra serves six primary customer segments — industrial companies, electrical distributors/wholesalers (including SONEPAR, MARCHIOL, COMOLI, and PALAZZOLI), installers, switchboard builders, design firms, and general contractors — through a nationwide agent network backed by in-house technical and sales support, achieving 321 active customers annually.

The company's product portfolio combines third-party AEG distribution with proprietary technologies developed in-house, most notably the Elemento cloud-based remote monitoring and energy management platform (with ELM-NET, ELM-LOG, ELM-M1M2 and other Modbus modules), SUNLOCK emergency disconnection systems compliant with DCPREV 14030 Fire Service regulations, and the 2026-launched Eleia intelligent assistant for product/technical navigation. The company operates a 4,000+ sqm facility (including a 2,500 sqm warehouse doubled in 2024), holds ISO 9001 certification since 2013, and has been recognized with the Metellino d'Oro 2025 award for EDI adoption. Ownership remains 100% with the Bellini family across three generations, with no external investors or parent company identified.

The business model is quote-based and project-driven, combining one-time distribution sales of AEG-branded low-voltage equipment with professional-services revenue from custom switchboard manufacturing and technical office services (quotations, wiring schemes, technical drawings, and after-sales support). Marketing and customer engagement operate through a redesigned corporate website, the ElettraNet partner/installer portal, WhatsApp Business, annual catalogues, and participation in industry events such as KEY – The Energy Transition Expo in Rimini. All revenue is generated within Italy, with no disclosed expansion into international markets.

Name

Elettra

Legal name

Elettra S.r.l.

Website

https://elettra.it

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Elettra is an Italian authorized AEG distributor and custom switchboard manufacturer supplying low-voltage electrical equipment, industrial automation components, and photovoltaic systems to industrial companies, distributors, installers, and switchboard builders throughout Italy.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB), Medium-Voltage Distribution Components (MV breakers, disconnects, reclosers, MV terminations & joints) (IMAGAEAL)

Keywords

• Low-voltage electrical distribution
• Industrial automation products
• Custom electrical switchboards
• Photovoltaic equipment supply
• AEG authorized distributor

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. AEG Product Distribution: Distribution of AEG low-voltage electrical products including circuit breakers, contactors, surge protection systems, modular solutions through SCHALT brand, and photovoltaic equipment throughout Italy.
2. Custom Switchboard Manufacturing: Production of wired and certified electrical switchboards to customer specifications for industrial automation, energy distribution, and photovoltaic applications, from design through delivery with quality control.
3. Technical Support Services: Technical office services including free professional quotations, development of orders for wired switchboards, production of wiring schemes, technical drawings, and after-sales technical assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Elettra distributes the full AEG low-voltage electrical product portfolio (circuit breakers, contactors, motor protection, surge protection, modular solutions) and the SCHALT modular solutions brand throughout Italy. The company also designs and manufactures custom wired and certified electrical switchboards (0.5A to 6400A) for industrial automation, energy distribution, and photovoltaic applications, complemented by proprietary products (Elemento remote monitoring platform, SUNLOCK emergency disconnection systems) and technical office services from quotation to after-sales support.

Product overview

Elettra is an authorized AEG distributor in Italy offering a comprehensive portfolio of low-voltage electrical equipment, automation solutions, and photovoltaic products. The portfolio includes AEG branded products (circuit breakers, contactors, motor protection, modular solutions like Elfa NEXT, surge protection devices) and proprietary solutions (Elemento remote monitoring platform, SUNLOCK emergency disconnection systems, CEI 0-21/0-16 interface panels in various form factors - Space, Aqua, Stringa, M16, Open). The Elemento platform provides remote monitoring and energy management via cloud with compatible I/O modules (ELM series), while Eleia serves as an intelligent assistant for product navigation and technical guidance. Products span energy distribution, industrial automation, and photovoltaic sectors, serving industries, distributors, installers, switchboard builders, design firms, and general contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Eleia: Intelligent assistant developed by Elettra to help technicians, installers, designers and partners navigate products, technical solutions and documentation.
• ELEMENTO

Products and services

• AEG Low-Voltage Product Distribution Complete range of AEG low-voltage electrical products including circuit breakers, contactors, motor protection circuit breakers, surge protection systems, modular solutions (Elfa NEXT), thermal relays, control relays, enclosed circuit breakers (MCX), DC circuit breakers up to 1500VDC (E880), and power meters (LSN series). Distributed exclusively in Italy to industrial customers, distributors, installers and switchboard builders.
• SCHALT Modular Solutions Distribution Modular solutions brand distributed by Elettra offering advanced technologies for energy efficiency, electrical safety, and high performance in every electrical installation. Part of the AEG product portfolio.
• Custom Switchboard Manufacturing Production of wired and certified electrical switchboards to customer specifications for industrial automation, energy distribution, and photovoltaic applications, from design through delivery with quality control. Covers small switchboards to large Forma 4B Power Centres and MCCs with removable drawers, ratings from 0.5A to 6400A, using AEG equipment with sturdy modular frames.
• SUNLOCK Emergency Disconnection System Automatic photovoltaic string disconnection system compliant with DCPREV 14030 Fire Service regulations. Allows remote command and automatic disconnection in case of emergency or fire, ensuring safety and automatic system restoration without manual intervention. Includes emergency release panels with motorized reset capability for DC photovoltaic strings.
• Elemento Remote Monitoring and Energy Management Platform Cloud-based remote control and energy management platform featuring ELM-NET concentrator that collects variables from external instruments and sends them to the cloud. Enables real-time monitoring of consumption, network states, alarms and measurement devices. Industry 4.0/5.0 ready. Includes ELM series Modbus modules (ELM-NET, ELM-LOG, ELM-M1M2, ELM-MDBW, ELM-MDBE, ELM-16DI, ELM-8DI) for data acquisition and device integration.
• Eleia Intelligent Assistant AI-powered digital assistant developed by Elettra to help technicians, installers, designers and partners navigate products, technical solutions and documentation. Integrated system combining catalogue, expertise and relationships using natural language processing and knowledge retrieval from structured technical documentation, product catalogs, specifications, and regulatory content (CEI standards).
• Quadri di Interfaccia CEI 0-21 Photovoltaic Panels Interface panels for photovoltaic systems meeting CEI 0-21 standards. Range includes MICRO, COMPACT, AQUA (IP66 outdoor, 50-125 kW), SPACE (IP55 with pre-wired inverter protections), and SPACE-COMBI versions up to 125 kW, complete with main switch, Type 2 SPD, UPS, NA003 relay, and M2 meter preparation. For Italian photovoltaic grid-connected installations.
• Quadri M16 CEI 0-16 Interface Panels CEI 0-16 interface panels for Medium Voltage grid-connected photovoltaic systems. Available up to 1 MW with motorized contactor or circuit breaker DDI, BFI016 relay, UPS, and preparation for measurement and fiscal meters.
• Quadri Stringa DC String Panels DC string panels for protection and disconnection of photovoltaic strings. Available in 1000V and 1500V versions with fuses or circuit breakers and remote emergency disconnection compliant with DCPREV 14030.
• Elfa NEXT Modular Product Line New AEG modular product line combining performance and sustainability. Each product is PEP Ecopassport certified for measurable and transparent environmental impact throughout the product lifecycle. Designed for residential, tertiary, and industrial applications. Includes Elfa NEXT Compact 1PN compact modular devices.
• AEG Fuse Holders (Portafusibili AEG) AEG-branded fuse holders designed for greater durability, quality, and safety. Available in three sizes (10.3x38mm, 14x51mm, 22x58mm) with rated currents up to 32A, 50A, and 100A. Compatible with Elfa NEXT series DIN rail mounting for residential, tertiary and industrial installations.
• Switchboard System Platform Advanced switchboard platform covering all needs from small switchboards to large Forma 4B Power Centres and MCCs with removable drawers. Includes AEG equipment, modular frames, and design software for configuring and designing complete certified switchboard solutions for industrial automation, energy distribution and photovoltaic applications.

Quantifiable outcome

• 321 active satisfied customers served annually
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AEG (Allgemeine Elektricitäts-Gesellschaft)coreChannel Partner/ Reseller/ Distributor · 1 January 1976Official authorized distributor of AEG Low Voltage products in Italy since 1976. The partnership provides access to AEG's complete portfolio of low-voltage electrical equipment including circuit breakers, contactors, surge protection, and the SCHALT modular solutions brand. Elettra is the primary AEG distribution partner for the Italian market.
• SCHALTcoreChannel Partner/ Reseller/ DistributorExclusive distribution of SCHALT modular solutions brand as part of the AEG product portfolio, offering modular electrical solutions for various installation requirements.
• Petrarca RugbyminorOthersLong-term sports sponsorship partnership with one of Padua's most historic rugby clubs, with 15 championships won in Italy's top league. Partnership based on shared values of tradition, resilience and team spirit. The relationship reflects the company's commitment to local community and sporting values.
• Padova Mixed Ability RugbyminorOthersPartnership supporting inclusive rugby that brings together athletes with and without disabilities. Collaboration started in 2024 with the goal of promoting social inclusion through sport. Elettra created and donated customized sweatshirts to the team.
• Canottieri PadovaminorOthersPartnership since 2015 with the 100-year-old rowing and sports association, supporting education through sport and growth of young people in the Padua area. Partnership based on shared values of tradition, innovation and community engagement.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gewiss: Gewiss is an Italian-headquartered global manufacturer of low-voltage electrical systems, switchboards, and smart building solutions — competing with Elettra's AEG distribution and proprietary switchboard manufacturing in industrial and commercial projects.
• Sonepar Italia: Sonepar Italia is the Italian arm of the world's largest B2B electrical distributor, offering low-voltage products, automation, and solar solutions nationwide with significantly larger scale and a multi-brand portfolio that directly overlaps Elettra's core distribution business.
• Rexel Italia: Rexel Italia is the Italian subsidiary of global electrical distributor Rexel, offering low-voltage equipment, automation, energy efficiency, and solar products through a national branch network — a broad incumbent with overlapping customers and products.
• ABB Italia: ABB Italia manufactures and distributes low-voltage switchgear, circuit protection, and photovoltaic solutions across industrial, commercial, and utility customers — a broad incumbent supplying the same categories of products Elettra distributes and assembles.
• Schneider Electric Italia: Schneider Electric Italia is the Italian subsidiary of the global energy management and automation major, selling low-voltage switchgear, distribution panels, and solar products through direct and partner channels — a broad incumbent whose portfolio directly overlaps Elettra's.

Direct peers

• Comoli Ferrari: Comoli Ferrari is one of Italy's largest independent electrical distributors serving industrial, civil, and photovoltaic markets with custom switchboard manufacturing and nationwide logistics — a direct competitor to Elettra with comparable scale and product breadth.
• Megawatt (RDM Group): Megawatt is an Italian distributor of electrical materials, lighting, and photovoltaic products serving installers and industry with national reach — a directly comparable Italian distribution peer with overlapping supplier and customer relationships.
• Marchiol: Marchiol is a long-established Italian electrical equipment distributor with multi-brand low-voltage, automation, and renewable offerings, and named customer of Elettra — competing for the same installer and panel-builder accounts across northern Italy.
• Elettricità Veneta (Elettroveneta): Elettroveneta is an Italian electrical distributor headquartered in the Veneto region (same territory as Elettra) focused on low-voltage equipment and installer services, directly overlapping with Elettra's regional customer base and product portfolio.
• Gruppo Giovannini: Gruppo Giovannini is a Triveneto-based distributor of electrical equipment, automation, and renewable products serving installers and panel builders — geographically and operationally proximate to Elettra's Padova-headquartered distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elettrasolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elettra