What Woodall’s Campground Management Magazine does

Woodall's Campground Management Magazine (WCM) is a B2B trade publication serving the U.S. outdoor hospitality industry. It has been published since the 1930s and is operated by G&G Media Group LLC, a privately held media company headquartered at 3020B Windsor Ct., Elkhart, Indiana, that also publishes the sister title RVBusiness. The core product is a monthly controlled-circulation print magazine distributed to approximately 14,000 owners and operators of campgrounds, RV parks, and RV resorts, complemented by a daily-updated news website (WoodallsCM.com), digital editions spanning 2019-2026, and video/podcast programming including WCM's Park Update (weekly), Supplier Showcase, Industry Videos, and Glampitect's Glamping Show. The company also operates trade events such as the annual RV Industry Power Breakfast and industry award programs including the Top 50 Dealer Awards and RV of the Year Awards.

WCM's product stack is content-centric and built around a multi-channel editorial workflow rather than a software platform: print magazine, digital archive, web CMS-driven news site, and YouTube-hosted video content. There is no evidence of proprietary technology, APIs, or third-party integrations beyond standard digital publishing and social distribution tools. The audience is verticalized, segmented across campground owners, RV park operators, and glamping business operators, all U.S.-based. Customer support is handled through an in-house team of nine named editorial, sales, and production staff led by Publisher and Executive Editor Rick Kessler, Partner and COO Scott Stropkai, and Chief Sales Officer Chris Cieto.

The business model is a dual revenue structure combining recurring monthly print subscriptions distributed to the controlled operator audience with advertising sales to vendors and service providers serving the outdoor hospitality industry. The magazine serves as the only print publication distributed exclusively to campground and RV park owners and operators in the U.S., and the advertising sales function is operated out of the Elkhart headquarters. Pricing is not publicly disclosed; advertiser engagement is conducted through the in-house sales team rather than a self-serve portal.

Name

Woodall’s Campground Management Magazine

Legal name

G&G Media Group LLC

Website

https://woodallscm.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodall's Campground Management Magazine is a B2B trade publication covering the U.S. outdoor hospitality industry. It publishes a monthly print magazine, daily website news, digital editions, and video content serving approximately 14,000 campground, RV park, and glamping owners and operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Monthly print magazine subscriptions distributed exclusively to campground and RV park owners and operators
2. Advertising: Advertising sales to vendors and service providers in the outdoor hospitality industry, targeting campground operators who manage stores, playgrounds, restrooms, showers, swimming pools, equipment rentals, and coin-operated laundries

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodall's Campground Management Magazine is a B2B trade publication serving the outdoor hospitality industry. It publishes a monthly print magazine distributed exclusively to owners and operators of campgrounds, RV parks, and RV resorts, supplemented by a daily-updated website (WoodallsCM.com), digital editions of the magazine, weekly video/podcast programming, and industry trade events and awards programs. The publication delivers news, analysis, and operational insights to roughly 14,000 industry decision-makers across the United States.

Product overview

Woodall's Campground Magazine (WCM) operates as a multi-platform media company serving the outdoor hospitality industry. The core offering consists of a monthly print magazine supplemented by the woodallscm.com website with daily news updates. The product portfolio includes video content through WCM's Park Update (weekly podcast/video show), Supplier Showcase, Industry Videos, and Glampitect's Glamping Show series. WCM also publishes digital editions of the magazine and annual directories. The company also organizes trade events including the RV Industry Power Breakfast and operates awards programs (Top 50 Dealer Awards, RV of the Year Awards). RVBusiness serves as a sister publication covering the broader RV industry.

Differentiator

Problem solved

Functional benefit

Brands

• WCM's Park Update: Weekly podcast/video show covering the outdoor hospitality industry, aired at 3 p.m. EST every Tuesday.
• WCM Update
• Supplier Showcase
• Glampitect's Glamping Show

Products and services

• Woodall's Campground Magazine (WCM) Print Edition Monthly business-to-business print magazine providing industry news, analysis, and operational coverage for owners and operators of campgrounds, RV parks, and RV resorts across the United States.
• WoodallsCM.com Website Online news platform offering daily news articles, press releases, photos, and industry coverage for campground and RV park owners, complementing the monthly print magazine.
• WCM's Park Update Weekly podcast and video show aired at 3 p.m. EST every Tuesday featuring industry interviews, park updates, and operator spotlights within the outdoor hospitality sector.
• WCM Digital Editions and Directories Digital archive of monthly magazine editions available for 2019 through 2026, plus annual industry directories for 2024-2026, accessible online to subscribers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• RVBusinesscoreOthersSister publication within G&G Media Group LLC covering the broader RV industry. RVBusiness is a business-to-business magazine recognized as the No. 1 media source for the RV industry, published six times per year.
• G&G Media Group LLCcoreOthersParent company headquartered in Elkhart, Ind. that publishes RVBusiness and Woodall's Campground Magazine, operates their corresponding websites, and hosts trade events including the RV Industry Power Breakfast, Top 50 Dealer Awards, and RV of the Year Awards.
• Texas Association of Campground Owners (TACO)majorGTM or Marketing PartnerWCM covers TACO partnerships with RV dealers to promote camping throughout Texas. TACO works with dealers like Topper's RVs and PPL Motorhomes to offer discount coupons to customers for camping at participating TACO-member campgrounds.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RVBusiness: Sister publication of Woodall's under G&G Media Group LLC, covering the broader RV industry with six annual print issues. Direct comparable as a B2B trade magazine in the same parent portfolio.
• Outdoor Hospitality Industry (OHI) / OHI Media: Trade publication and conference organizer focused on outdoor hospitality, covering campgrounds, RV parks and glamping. Direct editorial peer competing for the same operator readers and vendor advertisers.

Broad incumbents

• Kampgrounds of America (KOA): Largest U.S. campground franchise system producing its own industry research, content and operator communications. Comparable as both a major advertiser/industry voice and an adjacent content publisher.
• Trailer Life / MotorHome (Good Sam):

Emerging players

• Campspot: Online camping marketplace and reservation platform serving campgrounds and RV parks. Comparable as a digital-first channel reaching the same campground-operator and camper audience that WCM covers editorially.
• Glampitect: Glamping industry consultancy and content producer running a video show distributed via Woodall's. Overlaps as a content channel targeting the glamping subset of WCM's audience.
• RoverPass: Campground management software and reservation platform marketed to private RV park and campground owners — the same operator segment that constitutes Woodall's readership.
• Insider Perks: Marketing agency and content producer producing reports and content for the outdoor hospitality industry, including the Outdoor Hospitality Pricing Index cited by WCM. Comparable as a competing content/research channel.

Others

• FMCA (Family Motor Coach Association): Membership association for RV owners producing magazines, events and directories. Adjacent media organization covering overlapping RV/camping consumer and industry audiences.
• ARVC (National Association of RV Parks and Campgrounds): Industry association serving RV park and campground owners/operators with publications, education and advocacy. Adjacent media and information provider competing for the same audience's attention and dues dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@woodallscm
• Facebookfacebook.com/woodallscm
• Xx.com/woodallscm
• LinkedInlinkedin.com/company/woodall-s-campground-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodall’s Campground Management Magazine