Priority VA

What Priority VA does

Priority VA is a privately held, founder-operated Executive Assistant staffing agency headquartered in Rincon, Georgia. The company matches C-Level executives, founders, and business owners with remote, hybrid, and in-person Executive Assistants, operating as a specialized vertical within the broader virtual assistant staffing market. Although originally built around general VA staffing, the firm has explicitly repositioned to focus exclusively on executive-level placements, distinguishing its EAs from commodity task-based virtual assistants by emphasizing strategic calendar management, delegation, business process optimization, and administrative support tailored to executive workflows.

Priority VA's core deliverables are service-based rather than software-based: it does not maintain a SaaS platform, mobile application, or disclosed API. Its proprietary intellectual property consists of two methodologies — the Kolbe A Index-driven conative matching framework, which assesses instinctive work-style compatibility between executives and candidates, and "The Gauntlet," a signature multi-stage vetting process used to screen EA candidates before presentation. Matched candidates are delivered to clients through a free 30-minute strategy call intake, after which engagements are billed monthly under custom, contact-based pricing with no publicly disclosed rate card.

The business generates revenue solely through professional services — placement and ongoing EA staffing engagements — and is bootstrapped with no institutional funding, parent company, or external investors evidenced. The company pursues a sales-led go-to-market model, driving acquisition through content marketing (a blog focused on leadership, delegation, and executive productivity), lead-magnet downloadable guides such as "50 Things to Outsource to an Executive Assistant," case studies featuring named clients, founder-led thought leadership including the "Diary of a Doer" podcast, and a website-driven "Schedule a Call" conversion funnel. Named customers span digital marketing, technology, 3D visualization, fitness, and YouTube/social media sectors, primarily SMB and founder-led businesses.

Name

Priority VA

Legal name

Priority VA LLC

Website

https://priorityva.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Priority VA is a founder-led, US-based Executive Assistant staffing agency that matches C-Level executives and business owners with vetted remote, hybrid, and in-person EAs using a proprietary Kolbe A Index-based matching process and a signature "Gauntlet" vetting methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. EA Staffing and Placement Services: Priority VA matches C-Level executives and business owners with remote, hybrid, and in-person Executive Assistants. The company earns revenue by placing qualified EAs with clients, functioning as a specialized staffing agency for executive support roles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Priority VA is a specialized staffing agency that matches C-Level Executives and business owners with vetted remote, hybrid, and in-person Executive Assistants. The company employs a signature matching process rooted in Kolbe conative brain research combined with a proprietary vetting process called "The Gauntlet" to ensure candidate-client compatibility. Their core offering is the placement of specialized Executive Assistants who can own outcomes and protect executive time and focus.

Product overview

Priority VA operates as a specialized staffing agency focused exclusively on placing Executive Assistants for C-Level Executives and business owners. The company offers a unified staffing service rather than a software platform—its core product is the EA matching and placement service enhanced by proprietary tools including the Kolbe A Index assessment (for conative matching) and The Gauntlet vetting process. The Priority MATCH service is the primary engagement model through which clients are matched with vetted EAs. The company also provides free educational resources like the '50 Things to Outsource to an Executive Assistant' guide to attract potential clients. The organization does not offer a software-as-a-service platform, API, or digital product suite; its offering is purely service-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Assistant Staffing

Quantifiable outcome

• Business owners report reduced costs, reduced stress, increased productivity, and increased profits through EA support
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boldly: Boldly provides premium US-based remote executive assistant and staffing services to executives, entrepreneurs, and small businesses. Directly comparable to Priority VA in target customer, premium positioning, and remote EA delivery model.
• BELAY: BELAY is one of the largest U.S.-based virtual staffing agencies specializing in executive assistants, bookkeepers, and social media managers for executives and small businesses. Directly competes with Priority VA for C-suite EA placement with a similar premium, US-based positioning and a national content-driven acquisition model.
• MyOutDesk: MyOutDesk is a virtual staffing agency providing dedicated VAs/EAs to real estate, sales, and executive clients. Comparable in the staffing-agency model and target executive/business-owner segment, with overlap on the EA placement offering.
• Prialto: Prialto delivers dedicated remote executive assistant and virtual chief-of-staff services to executives and leadership teams. Closely comparable to Priority VA in its dedicated, executive-level positioning and remote EA delivery, with a strong focus on the executive segment.
• Time Etc: Time Etc is a long-standing VA/EA staffing firm serving entrepreneurs and business owners in the U.S. and U.K. with vetted remote assistants. Directly competes with Priority VA on the entrepreneur/executive segment, though with a broader VA scope rather than EA-only focus.
• Wing Assistant: Wing provides dedicated remote executive assistants and virtual team members to executives, founders, and small businesses globally. Competes with Priority VA on the same target persona, with a tech-enabled, global-talent delivery model that contrasts with Priority VA's U.S.-focused positioning.
• Worldwide101: Worldwide101 provides vetted virtual assistants and executive assistants primarily to entrepreneurs, authors, and small business owners in the U.S. Directly comparable to Priority VA on customer profile (U.S. executives/entrepreneurs) and the curated, high-touch VA/EA placement model.

Others

• EOS Implementers: EOS Worldwide is a leadership/operating-system coaching franchise that helps entrepreneurs delegate, document processes, and build executive teams. Adjacent to Priority VA's 'delegation and executive support' theme, with overlap on target customers (founder-led SMBs) but a very different product (coaching vs. staffing).

Broad incumbents

• Fiverr: Fiverr is a global freelance marketplace with a deep bench of virtual and executive assistants. It is a broad incumbent alternative to dedicated EA staffing agencies like Priority VA, with lower pricing but less curation and matching support.
• Upwork: Upwork is the largest freelance marketplace for VAs, EAs, and administrative talent. While not a specialized EA staffing firm, it is a broad incumbent option for executives seeking EA support and represents a competitive alternative for the same end-customer budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Priority_VA
• Facebookfacebook.com/PriorityVA
• LinkedInlinkedin.com/company/priority-va-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority VA