MAICO Diagnostics

What MAICO Diagnostics does

MAICO Diagnostics is a medical-device company specializing in hearing screening and diagnostic equipment for newborns, children, and adults. Founded in 1937 by Leland A. Watson in Minneapolis and now operationally headquartered in Berlin, the company develops audiometers (entry-level MA 1, screening MA 25/27, portable MA 28, diagnostic MA 33/42, and the 2022-launched easyTone tablet audiometer), tympanometers (easyTymp handheld and the touchTymp line), ABR devices (easyScreen, MB 11 BERAphone® with integrated electrodes, MB 11 Classic), and OAE devices (ERO•SCAN). Its proprietary BERAphone® technology enables disposable-free ABR screening, and software products (Sessions, OtoAccess® Database, OtoAccess® HearSIM™, OtoAccess® Worklist HL7) provide patient-data management with HL7 integration for hospital and school-system workflows.

The company is a wholly-owned subsidiary of the Demant Group (one of the world's largest hearing healthcare groups), having joined via the 1995 acquisition by William Demant Holding and the earlier 1991 merger with Robert Bosch GmbH's audiological division. Manufacturing is consolidated in a single Poland site. The product range is sold in 112 countries through a global network of independent distributors, supplemented by direct sales offices in Berlin and Minneapolis. End customers span NHS-style newborn screening programs, school districts, pediatric clinics, ENT specialists, and humanitarian hearing-health initiatives in markets such as Kenya and Ukraine. Certifications include ISO 13485:2016, Medical CE-Mark under EU MDR 2017/745, and MDSAP.

MAICO generates revenue predominantly through hardware sales (screening devices, diagnostic instruments, sound booths, and consumables) with ancillary software licensing. Pricing is quote-based through distributors and not publicly disclosed. The company's GTM combines distributor-led local sales, event-driven marketing (AAA, EUHA, DGA, HeAL, and other international audiology conferences), and content marketing via a multi-language YouTube training-video library. Reported scale signals include 36,802 cumulative MA 25 audiometer units sold through 2022, devices present in 112 countries, and approximately 50-55 employees at the Berlin HQ. Revenue is not publicly disclosed.

Name

MAICO Diagnostics

Legal name

MAICO Diagnostics GmbH

Website

https://maico-diagnostics.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

MAICO Diagnostics develops and sells hearing screening and diagnostic devices — including audiometers, tympanometers, ABR and OAE systems, and supporting software — serving hospitals, newborn screening programs, schools, ENT clinics, and humanitarian hearing-health initiatives across 112 countries as a subsidiary of Denmark's Demant Group.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Screening Medical Devices

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing screening equipment
• Audiometry devices
• Tympanometry instruments
• Newborn hearing screening
• Otoacoustic emissions testing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Screening Devices: MAICO generates revenue primarily through the sale of medical audiology equipment including audiometers, tympanometers, ABR devices, OAE screeners, and associated software. Products range from handheld portable screening devices to diagnostic laboratory equipment.
2. Software Solutions: Sale of software products including Sessions, OtoAccess® Database, OtoAccess® Worklist HL7, and HearSIM™ patient database software.
3. Accessories and Consumables: Sale of hearing test accessories, disposables, and sound booths including MINI 250 and MAXI 350 Soundbooths.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MAICO Diagnostics develops and manufactures medical hearing screening and diagnostic devices — including audiometers, tympanometers, auditory brainstem response (ABR) systems, and otoacoustic emissions (OAE) devices — along with companion software (OtoAccess® suite, Sessions, easyTone Companion) and accessories such as sound booths and disposables. The portfolio is primarily used by audiologists, ENT physicians, pediatricians, schools, and newborn hearing screening programmes for early detection of hearing loss across all age groups.

Product overview

MAICO Diagnostics offers a comprehensive portfolio of hearing screening and diagnostic devices as a medium-sized company with over 85 years of experience. The product range is organized into several categories: (1) Audiometers including tablet audiometer easyTone, portable audiometers MA 1/25/27/28, diagnostic audiometers MA 33/42, and specialty devices PILOT TEST and TREMETRICS RA660; (2) Tympanometers including handheld screening tympanometer easyTymp (with touch screen option), and touch-based diagnostic tympanometers touchTymp Screening and Diagnostic (MI 24/26/34/36/RaceCar); (3) ABR devices including easyScreen modular screener with BERAphone® combo option, MB 11 BERAphone® with integrated electrodes, and MB 11 Classic with disposable electrodes; (4) OAE devices including handheld ERO•SCAN for DPOAE/TEOAE testing; (5) Software solutions including Sessions for data management, OtoAccess® suite (HearSIM™, Database, Worklist HL7) for patient database and HL7 integration; (6) Soundbooths (MINI 250, MAXI 350) and accessories/disposables. The products work as standalone devices and can share data through the OtoAccess® software ecosystem. MAICO operates as part of the Demant Group and sells products in 112 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• easyTone Tablet Audiometer Tablet-based audiometer for fast and easy hearing screening with touch interface, circumaural headphone, digitized data management, and pass/refer results. Used by schools, pediatricians, and general hearing screening programs.
• MA 25 Audiometer Pure tone screening audiometer, MAICO's bestseller with 36,802 units sold by 2022. Provides reliable basic hearing screening for clinical and field use.
• MA 1 Audiometer Entry-level audiometer for basic hearing screening.
• MA 27 Audiometer Pure tone screening audiometer using the same proven technology as the MA 25 in a different enclosure.
• MA 28 Audiometer Portable precision audiometer for diagnostic testing.
• MA 33 Diagnostic Audiometer Diagnostic audiometer for comprehensive hearing assessment.
• MA 42 Diagnostic Audiometer Two-channel diagnostic audiometer with pure tone audiometry and special tests including SISI, ABLB, and Tone Decay. Designed for 'on the go' diagnostic use.
• PILOT TEST Audiometer Audiometer designed for pediatric and school hearing screening.
• TREMETRICS RA660 Audiometer Diagnostic audiometer from the Tremetrics product line for comprehensive hearing testing.
• easyTymp Handheld Screening Tympanometer Handheld screening tympanometer available with optional touch-screen navigation. Provides portable middle-ear analysis for tympanometry screening in clinical and field settings.
• touchTymp Screening Tympanometer Touch-based screening tympanometer with intuitive all-touch interface, part of the touchTymp product line.
• touchTymp Diagnostic Tympanometer Diagnostic tympanometer with touch interface for comprehensive middle-ear testing across age groups. Available in MI 24, MI 26, MI 34, MI 36, and RaceCar configurations.
• easyScreen ABR/OAE Screener Cost-efficient 2-step ABR/OAE hearing screener with modular design supporting BERAphone, OAE probe, and insert earphones for newborn hearing screening.
• easyScreen BERAphone® OAE + ABR combo screener with proprietary BERAphone® integrated-electrode technology, providing fast newborn hearing screening with results within seconds.
• MB 11 BERAphone® ABR hearing test device for newborns with integrated BERAphone® electrodes. Eliminates adhesive disposables, reduces screening costs, improves infant comfort, and provides automatic impedance check and USB data transfer.
• MB 11 Classic ABR Device ABR screening device with traditional design using EarCup and EARturtle electrode options with disposable components for newborn hearing screening.
• ERO•SCAN OAE Device Handheld OAE device for DPOAE and TEOAE testing with screening and diagnostic modes, automated pass/refer results, color OLED display, wireless PC connection, and optional printer.
• Sessions Software Software for audiometric testing data management, reporting, and integration with MAICO audiometers including the MA 42.
• OtoAccess® HearSIM™ Patient database and device manager software for hearing screening programs, supporting patient tracking and result management.
• OtoAccess® Database Centralized database software for hearing screening data management and storage across MAICO devices.
• OtoAccess® Worklist HL7 HL7-enabled worklist integration software for managing patient worklists and exchanging data with hospital information systems and RIS.
• MINI 250 Soundbooth Compact sound booth for hearing testing in space-constrained environments.
• MAXI 350 Soundbooth Full-size sound booth for comprehensive hearing testing requiring full acoustic isolation.
• Hearing Test Accessories and Disposables Range of consumables, ear couplers, eartips, electrode gels, and single-use items supporting ABR, OAE, and audiometry testing across MAICO devices.

Quantifiable outcome

• 36,802 MA 25 audiometers sold as of 2022
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• DGS DiagnosticsminorChannel Partner/ Reseller/ Distributor · 1 March 2023Polish distribution partner of MAICO. MAICO celebrated DGS Diagnostics' grand opening of their new complex building in Rosówek on March 1, 2023.
• Auditivo Hearing ServicesminorChannel Partner/ Reseller/ Distributor · 17 February 2023Indian distribution partner that co-exhibited with MAICO at ISHACON 2023 in New Delhi, India.
• HAC AcousticminorChannel Partner/ Reseller/ Distributor · 17 February 2023Indian distribution partner that co-exhibited with MAICO at ISHACON 2023 in New Delhi, India.
• DIATEC DiagnosticsminorChannel Partner/ Reseller/ Distributor · 23 October 2022German distribution partner that loaned easyTymp device to Dr. Lutz Eger for audiological screening mission in Mombasa, Kenya.
• Demant GroupcoreOthers · 1 January 1995MAICO joined the Demant Group (formerly William Demant Holding) in 1995 as part of the Diagnostic Group. Demant is one of the largest hearing healthcare instrument providers globally. MAICO was the first supplier of audiometers to the Demant Group. The group shares a vision of empowering people with hearing loss globally, rooted in founder Hans Demant's passion to help his wife despite her hearing loss.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Interacoustics: Interacoustics is MAICO's sister company within the Demant Group, manufacturing audiology diagnostic and screening equipment (audiometers, tympanometers, ABR/OAE) with substantially overlapping product lines and customer segments globally.
• Grason-Stadler (GSI): Grason-Stadler is a long-established direct competitor in clinical audiometers, tympanometers, ABR, and OAE equipment for audiology and ENT practices, overlapping with MAICO's full product portfolio across newborn screening and clinical diagnostics.
• Inventis: Inventis is an Italian manufacturer of audiology and vestibular diagnostics equipment (audiometers, tympanometers, ABR) targeting ENT and audiology clinics, directly competing in the same clinical screening and diagnostic use cases as MAICO.
• Natus Medical (Otometrics): Natus (via Otometrics) sells hearing diagnostics, vestibular, and newborn hearing screening instrumentation directly competing with MAICO's audiometer, ABR, and OAE product lines in hospitals and ENT clinics.

Emerging players

• Benson Medical Instruments: Benson Medical Instruments manufactures audiometers (including screening and diagnostic models) for occupational health, schools, and clinics, serving a portion of MAICO's screening-customer base with overlapping product functionality.
• Path Medical Solutions: Path Medical is a Germany-based specialist in newborn hearing screening (OAE, ABR) and clinical audiology devices, serving similar ENT and screening program customers but with a narrower product scope focused on diagnostics.
• Echodia: Echodia is a French audiology equipment specialist producing screening and diagnostic audiometers, OAE, and tympanometers for ENT and occupational health, partially overlapping MAICO's screening and clinical diagnostic footprint, especially in Europe.

Broad incumbents

• Welch Allyn (Hillrom / Baxter): Welch Allyn (now part of Baxter) historically sold audiometers and tympanometers as part of a broader physical-assessment medical device portfolio; overlapping in screening audiometry use cases but not specialized in audiology.
• Demant Group: Demant is MAICO's parent corporation and one of the world's largest hearing healthcare groups; while the parent owns MAICO and Interacoustics, it provides the distribution channels and clinical relationships that frame MAICO's commercial environment.

Others

• Sivantos (WS Audiology): WS Audiology (formed from Sivantos and Widex) is a hearing-aid manufacturer addressing the downstream treatment side of the hearing-loss pathway that MAICO's screening products feed into, making it a complementary (not competing) participant in the same hearing-care value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MaicoDiagnosticGmbH
• Facebookfacebook.com/maicodiagnostics
• LinkedInlinkedin.com/company/maico-diagnostic-gmbh
• Xx.com/maicousa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAICO Diagnostics