The Rideshare Company
The Rideshare Company is a 501(c)(3) nonprofit founded in 1980 that delivers managed commuter benefits programs, vehicle fleet leasing, and carpooling services to employers, state agencies, and disability services organizations across the eastern United States.
- Company typePrivate
- Founded1980
- HeadquartersBloomfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Rideshare Company does
The Rideshare Company is a 501(c)(3) nonprofit organization founded in 1980 and headquartered in Bloomfield, Connecticut, that delivers managed ridesharing, commuter benefits, and fleet leasing programs primarily to employers, state agencies, and organizations serving people with disabilities. Its core products are easy commute (a fully managed employer commuter benefits and incentives program covering carpool/vanpool formation, commute tracking, incentives, and environmental reporting), easy fleet (an all-inclusive vehicle leasing and fleet management program bundling maintenance, insurance, fuel, GPS tracking, and roadside assistance for a single monthly fee), easygreencarpools (an organized corporate or individual carpool program), and a tiered Commute Solutions consulting practice (Basic through Full Access). Technology consists of a proprietary fleet management system developed in 1996 and refreshed with proprietary easy commute software in 2013, ridematching tools, a commute calendar, an environmental impact calculator, and Geotab-integrated GPS tracking installed across a fleet of 400+ vehicles.
The company generates revenue through recurring monthly subscriptions on fleet leases and managed commuter programs, multi-year enterprise contracts (notably with entertainment industry clients such as FOX, Sony Pictures, Disney, National Geographic, and Big Ten Network), and professional services engagements. Go-to-market is sales-led, with a small dedicated sales team plus channel partnerships with Connecticut and Rhode Island Department of Developmental Services agencies that direct fleet business to disability-services providers. The company expanded from its Northeast base into California (2011) for entertainment clients and subsequently into Indiana, Florida, and West Virginia for NEMT services, while divesting its legacy vanpool program to vRide in 2014. Leadership transitioned in 2022 when founder Jon Colman retired and Nanci Fitzgerald was named President and CEO, the organization's first woman leader.
The Rideshare Company firmographics
Firmographics- Name
- The Rideshare Company
- Legal name
- The Rideshare Company
- Website
- https://rideshare.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Rideshare Company is a 501(c)(3) nonprofit founded in 1980 that delivers managed commuter benefits programs, vehicle fleet leasing, and carpooling services to employers, state agencies, and disability services organizations across the eastern United States.
- Ownership category
- akta.pro rank
The Rideshare Company industry classification
Industry- Product category
- Transportation & Commuter Services
- NAICS
- Taxi and Ridesharing Services (485310), Passenger Car Rental (532111), Taxi and Ridesharing Services (48531)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)
- akta.pro primary industry
- Employee Commute Programs & Shuttle/Vanpool Management (TLABALAE)
- akta.pro secondary industries
- Corporate & Employee On-Demand Ride Programs (Managed Mobility) (THAIAGAI), Shared Rides / Carpool & Pooled Ride-Hailing (TLAFAIAC), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)
Keywords
Where The Rideshare Company is headquartered
LocationHeadquarters
- HQ city
- Bloomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Rideshare Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Easy Fleet Monthly Leasing: Monthly fee-based vehicle leasing and fleet management services. Companies pay one predictable monthly fee while The Rideshare Company manages vehicle maintenance, insurance coverage, gas costs, roadside assistance, and provides backup vehicles. Revenue is recurring from long-term fleet partnerships with organizations including residential/group homes, adult day care, assisted living, and commercial entities.
- Easy Commute Employer Programs: Fully managed commuter benefits and incentives programs for employers. The company handles carpool/vanpool formation, marketing, commute tracking, incentive management, detailed reporting, and environmental statistics. Revenue generated through employer-sponsored commuter programs, potentially including pre-tax commuter benefits administration.
- Easy Green Carpools: Monthly fare-based carpool program where participants pay calculated daily round-trip miles. Vehicles provided with registration, insurance, GPS monitoring, maintenance, and 24/7 support. Options include employer-sponsored fully funded benefit, cost-splitting arrangements, or individual commuter payment.
- Commute Solutions Consulting: Consulting services with four program levels (Basic, Primary, Premium, Full Access) bringing expertise to organizations through Commute Solutions Program. Revenue from consulting engagements with companies and government agencies seeking to enhance or build commuter programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Easy Fleet Management Program - Standard |
| Subscription | Monthly | Partner Plus Program - Enhanced Fleet Management |
| Other | Monthly | Commuter Tax Benefit Limits |
| Other | Multi-year contract | Commute Solutions Consulting Tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
The Rideshare Company product offering
Product offeringCore offering
The Rideshare Company provides fully managed commuter benefits programs and vehicle fleet management services to employers and organizations through three core branded offerings: easy commute (turnkey commuter benefits administration), easy fleet (all-inclusive vehicle leasing with maintenance, insurance, fuel, and GPS tracking), and easygreencarpools® (organized corporate carpooling), complemented by a Commute Solutions consulting practice. Services cover carpool/vanpool formation, ride matching, incentive management, environmental reporting, and NEMT (non-emergency medical transportation) fleet services.
Product overview
The Rideshare Company operates a platform-plus-modules architecture centered on three core programs: easy commute (employer commuter benefits management), easy fleet (comprehensive vehicle fleet management), and easygreencarpools® (organized corporate carpooling). These are supported by the Fleet Management Program (add-on service tiers for enhanced fleet oversight) and Commute Solutions Program (consulting services). Add-on tools include the Commuter Tax Benefit Calculator and Commuter Savings Calculator. The organization is a 501(c)(3) nonprofit founded in 1980 serving employers and organizations in the Northeast.
Differentiator
Problem solved
Functional benefit
Brands
- easy commute: An all-inclusive commuter benefits and incentives program for employers that includes carpool/vanpool formation, commute tracking, incentive management, detailed reporting, and environmental impact statistics.
- easy fleet
- easygreencarpools®
Products and services
- easy commute A fully managed, all-inclusive commuter benefits and incentives program for employers that handles carpool/vanpool formation, commute tracking, incentive management, detailed reporting, and environmental impact statistics; positioned as the only program of its kind in the United States.
- easy fleet An all-inclusive vehicle leasing and fleet management program providing vehicles with maintenance, insurance, fuel, GPS tracking, and roadside assistance for organizations including residential homes, adult day care, assisted living, and commercial organizations. Easy fleet NEMT (non-emergency medical transportation) launched December 2015.
- easygreencarpools® A carpool program providing fuel-efficient vehicles with registration, insurance, GPS monitoring, and maintenance. Participants pay one monthly fare calculated on daily round-trip miles, with the driver receiving 250 bonus miles per month; options include employer-sponsored fully funded benefit, cost-splitting arrangements, or individual commuter payment.
- Commute Solutions Program (Consulting) Consulting services for employers and government agencies with four program levels (Basic, Primary, Premium, Full Access) offering Commute Management Guide development, research, training, marketing, dedicated customer service call center, and Emergency Ride Home Management support.
Quantifiable outcome
- Exceeded FOX program goal by 60% in commuter benefits participation
- +7 more outcomes
Companies that use The Rideshare Company
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
The Rideshare Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
The Rideshare Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- Enterprise HoldingsminorVanpool program partnership in Los Angeles for FOX employee transportation. Partnership established with 2011 West Coast expansion.
- Hartford Yard Goats (formerly New Britain Rock Cats)flagshipMulti-year community partnership since 2007 (originally with New Britain Rock Cats, expanded with Hartford Yard Goats relocation in 2016). Hosts annual Power of Ability Night accessibility celebration event providing tickets, accessible seating, and inclusive hospitality for adults with disabilities, families, and direct support professionals. Company provides fleet services and community transportation support.
- Hartford Yard GoatscorePower of Ability Night partnership providing brand awareness through digital signage, in-game announcements, and social media. Creates community impact event for clients and partners.
- CTtransitminorState-owned bus systems serving greater Hartford, New Haven, and Stamford areas. Board member David A. Lee served 22 years as General Manager before retiring in 2017.
- Greater Hartford Transit DistrictminorRegional transit district. CEO Nanci Fitzgerald serves on Board of Directors. Partnership supports transit district mission and community transportation initiatives.
- Department of Developmental Services (DDS) AgenciescoreState DDS agencies in Connecticut and Rhode Island provide services to adults with disabilities who use Easy Fleet vehicles for transportation to day programs, medical appointments, and community activities. Multiple DDS private provider organizations partner with TRC.
- Connecticut Department of TransportationminorState transportation agency. TRC participated in Commuter Electric Vehicle Demonstration Project (1996) with CT DOT and United Illuminating.
- First TransitminorTransit operations management company. Board member David A. Lee serves as consultant to First Transit and works as Senior Business Transit Advisor at AECOM.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
The Rideshare Company competitors and assessment
Company assessmentDirect peers
- Enterprise Mobility / Enterprise Rideshare: Enterprise operates a major vanpool and corporate carpool program in direct competition with The Rideshare Company's easygreencarpools and historical easy street® vanpool offering. Enterprise actually partnered with TRC on the 2011 Los Angeles vanpool launch for FOX, and is the de facto US vanpool market leader.
- vRide (now part of Mode Transportation): vRide acquired The Rideshare Company's vanpool program in 2014 and remains a primary direct competitor in the US employer vanpool market. It is a 501(c)(3) nonprofit with a similar model, providing subscription-based employer vanpooling and commuter programs nationwide.
- RideAmigos: RideAmigos is a software platform for transportation demand management (TDM), employer commuter benefits, and behavior change programs. It competes most directly with the easy commute platform layer, providing a modern cloud-based alternative to TRC's 2013-vintage proprietary software.
Emerging players
- MoveSpring (by Wellbeats): MoveSpring is a wellness and activity platform used by employers for commute tracking, step challenges, and incentive programs. It overlaps with the commute tracking calendar, incentive management, and rewards functionality of easy commute, especially in employer wellness and ESG contexts.
- Modeshift (TDM consulting): Modeshift is a transportation demand management consulting firm that helps employers and government agencies design commuter programs. It directly competes with the Commute Solutions Program consulting tier of TRC's offering.
- Luum: Luum is an emerging corporate commute platform focused on sustainable commuting, carpooling, and commuter benefits administration. It represents a next-generation software competitor to easy commute, especially for tech and mid-market employer buyers.
Broad incumbents
- Lyft Business / Lyft Commute: Lyft Business offers enterprise ride-hailing, commuter benefit programs, and pre-tax transit subsidies integrated with major HR platforms. It competes with easy commute in the employer commuter benefits market and with easy fleet in corporate mobility, though it is consumer-ride-hailing first.
- Uber for Business: Uber for Business provides corporate ground transportation, commuter benefits, and sustainability reporting. It overlaps with TRC's employer programs on commuter benefits, ride-hailing, and ESG reporting, competing for the same enterprise HR and sustainability budgets.
- Modivcare (formerly MTM Transit / LogistiCare):
Others
- Cartus (a Realogy company): Cartus provides corporate relocation and mobility services including transportation logistics for relocating employees. While not a direct commuter program competitor, it is adjacent corporate mobility infrastructure that sometimes intersects with managed transportation programs at large employers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rideshare Company social profiles
Digital presenceThe Rideshare Company compliance and trust
Trust signalCompliance1 record
The Rideshare Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rideshare Company leadership team
Management profileNumber of profiles
Profiles10 records
The Rideshare Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rideshare Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rideshare Company
What does The Rideshare Company do?
The Rideshare Company provides fully managed commuter benefits programs and vehicle fleet management services to employers and organizations through three core branded offerings: easy commute (turnkey commuter benefits administration), easy fleet (all-inclusive vehicle leasing with maintenance, insurance, fuel, and GPS tracking), and easygreencarpools® (organized corporate carpooling), complemented by a Commute Solutions consulting practice. Services cover carpool/vanpool formation, ride matching, incentive management, environmental reporting, and NEMT (non-emergency medical transportation) fleet services.
Is The Rideshare Company a public or private company?
The Rideshare Company is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Rideshare Company founded?
The Rideshare Company was founded in 1980. It employs 11 to 50 people.
Where is The Rideshare Company based?
The Rideshare Company is headquartered in Bloomfield, United States, in the North America region.
How does The Rideshare Company make money?
Four revenue lines are on record. Easy Fleet Monthly Leasing is the primary driver. The others are easy Commute Employer Programs, easy Green Carpools and commute Solutions Consulting.
Who are The Rideshare Company's main competitors?
Direct peers on record are Enterprise Mobility / Enterprise Rideshare, vRide (now part of Mode Transportation) and RideAmigos. Emerging players are MoveSpring (by Wellbeats), Modeshift (TDM consulting) and Luum. Broad incumbents are Lyft Business / Lyft Commute, Uber for Business and Modivcare (formerly MTM Transit / LogistiCare). Cartus (a Realogy company) is listed as an others.
Does The Rideshare Company have an API?
No public API is recorded for The Rideshare Company.
What industry is The Rideshare Company in?
The Rideshare Company's product category is Transportation & Commuter Services. Its primary akta.pro industry code is TLABALAE, Employee Commute Programs & Shuttle/Vanpool Management, with a secondary code of THAIAGAI, Corporate & Employee On-Demand Ride Programs (Managed Mobility). Its NAICS code is 485310 and its SIC code is 4100.