The Rideshare Company

What The Rideshare Company does

The Rideshare Company is a 501(c)(3) nonprofit organization founded in 1980 and headquartered in Bloomfield, Connecticut, that delivers managed ridesharing, commuter benefits, and fleet leasing programs primarily to employers, state agencies, and organizations serving people with disabilities. Its core products are easy commute (a fully managed employer commuter benefits and incentives program covering carpool/vanpool formation, commute tracking, incentives, and environmental reporting), easy fleet (an all-inclusive vehicle leasing and fleet management program bundling maintenance, insurance, fuel, GPS tracking, and roadside assistance for a single monthly fee), easygreencarpools (an organized corporate or individual carpool program), and a tiered Commute Solutions consulting practice (Basic through Full Access). Technology consists of a proprietary fleet management system developed in 1996 and refreshed with proprietary easy commute software in 2013, ridematching tools, a commute calendar, an environmental impact calculator, and Geotab-integrated GPS tracking installed across a fleet of 400+ vehicles.

The company generates revenue through recurring monthly subscriptions on fleet leases and managed commuter programs, multi-year enterprise contracts (notably with entertainment industry clients such as FOX, Sony Pictures, Disney, National Geographic, and Big Ten Network), and professional services engagements. Go-to-market is sales-led, with a small dedicated sales team plus channel partnerships with Connecticut and Rhode Island Department of Developmental Services agencies that direct fleet business to disability-services providers. The company expanded from its Northeast base into California (2011) for entertainment clients and subsequently into Indiana, Florida, and West Virginia for NEMT services, while divesting its legacy vanpool program to vRide in 2014. Leadership transitioned in 2022 when founder Jon Colman retired and Nanci Fitzgerald was named President and CEO, the organization's first woman leader.

Name

The Rideshare Company

Legal name

The Rideshare Company

Website

https://rideshare.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rideshare Company is a 501(c)(3) nonprofit founded in 1980 that delivers managed commuter benefits programs, vehicle fleet leasing, and carpooling services to employers, state agencies, and disability services organizations across the eastern United States.

Ownership category

akta.pro rank

Product category

Transportation & Commuter Services

NAICS

Taxi and Ridesharing Services (485310), Passenger Car Rental (532111), Taxi and Ridesharing Services (48531)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Employee Commute Programs & Shuttle/Vanpool Management (TLABALAE)

akta.pro secondary industries

Corporate & Employee On-Demand Ride Programs (Managed Mobility) (THAIAGAI), Shared Rides / Carpool & Pooled Ride-Hailing (TLAFAIAC), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

Keywords

• Commuter benefits programs
• Fleet management services
• Carpool vanpool programs
• Non-emergency medical transportation
• Employer commuter solutions

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Easy Fleet Monthly Leasing: Monthly fee-based vehicle leasing and fleet management services. Companies pay one predictable monthly fee while The Rideshare Company manages vehicle maintenance, insurance coverage, gas costs, roadside assistance, and provides backup vehicles. Revenue is recurring from long-term fleet partnerships with organizations including residential/group homes, adult day care, assisted living, and commercial entities.
2. Easy Commute Employer Programs: Fully managed commuter benefits and incentives programs for employers. The company handles carpool/vanpool formation, marketing, commute tracking, incentive management, detailed reporting, and environmental statistics. Revenue generated through employer-sponsored commuter programs, potentially including pre-tax commuter benefits administration.
3. Easy Green Carpools: Monthly fare-based carpool program where participants pay calculated daily round-trip miles. Vehicles provided with registration, insurance, GPS monitoring, maintenance, and 24/7 support. Options include employer-sponsored fully funded benefit, cost-splitting arrangements, or individual commuter payment.
4. Commute Solutions Consulting: Consulting services with four program levels (Basic, Primary, Premium, Full Access) bringing expertise to organizations through Commute Solutions Program. Revenue from consulting engagements with companies and government agencies seeking to enhance or build commuter programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Rideshare Company provides fully managed commuter benefits programs and vehicle fleet management services to employers and organizations through three core branded offerings: easy commute (turnkey commuter benefits administration), easy fleet (all-inclusive vehicle leasing with maintenance, insurance, fuel, and GPS tracking), and easygreencarpools® (organized corporate carpooling), complemented by a Commute Solutions consulting practice. Services cover carpool/vanpool formation, ride matching, incentive management, environmental reporting, and NEMT (non-emergency medical transportation) fleet services.

Product overview

The Rideshare Company operates a platform-plus-modules architecture centered on three core programs: easy commute (employer commuter benefits management), easy fleet (comprehensive vehicle fleet management), and easygreencarpools® (organized corporate carpooling). These are supported by the Fleet Management Program (add-on service tiers for enhanced fleet oversight) and Commute Solutions Program (consulting services). Add-on tools include the Commuter Tax Benefit Calculator and Commuter Savings Calculator. The organization is a 501(c)(3) nonprofit founded in 1980 serving employers and organizations in the Northeast.

Differentiator

Problem solved

Functional benefit

Brands

• easy commute: An all-inclusive commuter benefits and incentives program for employers that includes carpool/vanpool formation, commute tracking, incentive management, detailed reporting, and environmental impact statistics.
• easy fleet
• easygreencarpools®

Products and services

• easy commute A fully managed, all-inclusive commuter benefits and incentives program for employers that handles carpool/vanpool formation, commute tracking, incentive management, detailed reporting, and environmental impact statistics; positioned as the only program of its kind in the United States.
• easy fleet An all-inclusive vehicle leasing and fleet management program providing vehicles with maintenance, insurance, fuel, GPS tracking, and roadside assistance for organizations including residential homes, adult day care, assisted living, and commercial organizations. Easy fleet NEMT (non-emergency medical transportation) launched December 2015.
• easygreencarpools® A carpool program providing fuel-efficient vehicles with registration, insurance, GPS monitoring, and maintenance. Participants pay one monthly fare calculated on daily round-trip miles, with the driver receiving 250 bonus miles per month; options include employer-sponsored fully funded benefit, cost-splitting arrangements, or individual commuter payment.
• Commute Solutions Program (Consulting) Consulting services for employers and government agencies with four program levels (Basic, Primary, Premium, Full Access) offering Commute Management Guide development, research, training, marketing, dedicated customer service call center, and Emergency Ride Home Management support.

Quantifiable outcome

• Exceeded FOX program goal by 60% in commuter benefits participation
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• Enterprise HoldingsminorStrategic or Co-development Partner · 1 July 2011Vanpool program partnership in Los Angeles for FOX employee transportation. Partnership established with 2011 West Coast expansion.
• Hartford Yard Goats (formerly New Britain Rock Cats)flagshipStrategic or Co-development Partner · 1 January 2007Multi-year community partnership since 2007 (originally with New Britain Rock Cats, expanded with Hartford Yard Goats relocation in 2016). Hosts annual Power of Ability Night accessibility celebration event providing tickets, accessible seating, and inclusive hospitality for adults with disabilities, families, and direct support professionals. Company provides fleet services and community transportation support.
• Hartford Yard GoatscoreGTM or Marketing PartnerPower of Ability Night partnership providing brand awareness through digital signage, in-game announcements, and social media. Creates community impact event for clients and partners.
• CTtransitminorStrategic or Co-development PartnerState-owned bus systems serving greater Hartford, New Haven, and Stamford areas. Board member David A. Lee served 22 years as General Manager before retiring in 2017.
• Greater Hartford Transit DistrictminorStrategic or Co-development PartnerRegional transit district. CEO Nanci Fitzgerald serves on Board of Directors. Partnership supports transit district mission and community transportation initiatives.
• Department of Developmental Services (DDS) AgenciescoreChannel Partner/ Reseller/ DistributorState DDS agencies in Connecticut and Rhode Island provide services to adults with disabilities who use Easy Fleet vehicles for transportation to day programs, medical appointments, and community activities. Multiple DDS private provider organizations partner with TRC.
• Connecticut Department of TransportationminorStrategic or Co-development PartnerState transportation agency. TRC participated in Commuter Electric Vehicle Demonstration Project (1996) with CT DOT and United Illuminating.
• First TransitminorStrategic or Co-development PartnerTransit operations management company. Board member David A. Lee serves as consultant to First Transit and works as Senior Business Transit Advisor at AECOM.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Enterprise Mobility / Enterprise Rideshare: Enterprise operates a major vanpool and corporate carpool program in direct competition with The Rideshare Company's easygreencarpools and historical easy street® vanpool offering. Enterprise actually partnered with TRC on the 2011 Los Angeles vanpool launch for FOX, and is the de facto US vanpool market leader.
• vRide (now part of Mode Transportation): vRide acquired The Rideshare Company's vanpool program in 2014 and remains a primary direct competitor in the US employer vanpool market. It is a 501(c)(3) nonprofit with a similar model, providing subscription-based employer vanpooling and commuter programs nationwide.
• RideAmigos: RideAmigos is a software platform for transportation demand management (TDM), employer commuter benefits, and behavior change programs. It competes most directly with the easy commute platform layer, providing a modern cloud-based alternative to TRC's 2013-vintage proprietary software.

Emerging players

• MoveSpring (by Wellbeats): MoveSpring is a wellness and activity platform used by employers for commute tracking, step challenges, and incentive programs. It overlaps with the commute tracking calendar, incentive management, and rewards functionality of easy commute, especially in employer wellness and ESG contexts.
• Modeshift (TDM consulting): Modeshift is a transportation demand management consulting firm that helps employers and government agencies design commuter programs. It directly competes with the Commute Solutions Program consulting tier of TRC's offering.
• Luum: Luum is an emerging corporate commute platform focused on sustainable commuting, carpooling, and commuter benefits administration. It represents a next-generation software competitor to easy commute, especially for tech and mid-market employer buyers.

Broad incumbents

• Lyft Business / Lyft Commute: Lyft Business offers enterprise ride-hailing, commuter benefit programs, and pre-tax transit subsidies integrated with major HR platforms. It competes with easy commute in the employer commuter benefits market and with easy fleet in corporate mobility, though it is consumer-ride-hailing first.
• Uber for Business: Uber for Business provides corporate ground transportation, commuter benefits, and sustainability reporting. It overlaps with TRC's employer programs on commuter benefits, ride-hailing, and ESG reporting, competing for the same enterprise HR and sustainability budgets.
• Modivcare (formerly MTM Transit / LogistiCare):

Others

• Cartus (a Realogy company): Cartus provides corporate relocation and mobility services including transportation logistics for relocating employees. While not a direct commuter program competitor, it is adjacent corporate mobility infrastructure that sometimes intersects with managed transportation programs at large employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theridesharecompany
• TikToktiktok.com/@theridesharecompany
• Xx.com/Rideshare_Co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rideshare Company