M3 Learning
- Company typePrivate
- Founded1995
- HeadquartersSaratoga, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
M3 Learning firmographics
Firmographics- Name
- M3 Learning
- Legal name
- M3 Learning
- Website
- https://m3learning.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
M3 Learning industry classification
Industry- Product category
- Sales Training & Enablement
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Sales & Customer Service Training (EDAGANAC)
Keywords
Where M3 Learning is headquartered
LocationHeadquarters
- HQ city
- Saratoga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M3 Learning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate Training Programs: Customized training programs delivered to company sales teams through live facilitated workshops, cohort programs, and on-demand formats. Revenue generated through program fees based on team size and format.
- Individual Online Courses: Self-paced and cohort-based online courses sold through the Thinkific platform. Courses include ProActive Selling Foundations, Rebounding, ProActive Discovery, Selling Above and Below the Line, Outbounding, and ProActive Sales Management.
- Book Sales: Sales of authored books including 'Selling Above and Below the Line', 'ProActive Selling', and 'ProActive Sales Management' through Amazon and other retail channels.
- Partner/Consultant Licensing: Partnership program allowing consultants and trainers to use ProActive Selling methodology in their businesses, likely through licensing arrangements.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
M3 Learning product offering
Product offeringCore offering
M3 Learning sells sales training and coaching programs built on its proprietary ProActive Selling methodology. It delivers customized company training programs (live facilitated workshops in-person or virtual), 10-week cohort programs with accountability, and self-paced on-demand online courses to individual learners via the Thinkific platform. The methodology encompasses a tool-based framework including the Buy/Sell Process, ATL/BTL Strategy, Trumpeting, Value Star, FLIP, and Summarize Bridge Pull tools.
Product overview
M3 Learning offers a portfolio of sales training products anchored by the proprietary ProActive Selling™ methodology, which provides a practical, tool-based framework for controlling the sales process. The core offering consists of multiple online courses delivered through Thinkific, including ProActive Selling Online, ProActive Discovery, Rebounding, Selling Above and Below the Line, Outbounding, and ProActive Sales Management. These courses can be accessed individually on-demand or in structured cohort formats. For organizations, M3 Learning provides customized Company Training Programs and Live Facilitated Workshops, all applying the same ProActive Selling tools. The methodology encompasses specific tools including Buy/Sell Process, ATL/BTL Strategy, Trumpeting, Value Star, FLIP, and Summarize Bridge Pull. The company has trained over 300,000 sales professionals across 35 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- ProActive Selling Methodology A practical, tool-based sales methodology developed by founder William 'Skip' Miller, designed to give sales teams control over the entire sales process from first conversation to closed deal. The methodology includes tools such as Buy/Sell Process, ATL/BTL Strategy, Trumpeting, Value Star, FLIP, and Summarize Bridge Pull. M3 Learning holds the exclusive license and is the only authorized provider of ProActive Selling training.
- Company Training Programs Customized training programs for organizations, designed collaboratively with company leaders to apply ProActive Selling tools tailored to the team's specific needs, deals, and language. Delivered as in-person or virtual workshops, cohort programs, or on-demand formats.
- Cohort Programs 10-week virtual program offering one ProActive Selling tool per week, capped for accountability. Available in open enrollment format for individual learners.
- Live Facilitated Workshops In-person or virtual workshops customized to the team's deals, language, and specific needs, delivered by M3 Learning facilitators.
- ProActive Selling Online M3 Learning's premier online sales training course that emphasizes the brilliant basics of selling, linking why a client wants to buy with how a salesperson wants to sell, walking through the step-by-step process of the buy cycle.
- ProActive Discovery Online course focused on discovery techniques within the ProActive Selling methodology.
- Rebounding Online course within the ProActive Selling training program, focused on rebounding from setbacks and stalled deals.
- Selling Above and Below the Line Online course teaching the ATL/BTL framework for navigating executive and user-level buyer motivations in complex organizations.
- Outbounding Online course focused on outbound selling techniques within the ProActive Selling methodology.
- ProActive Sales Management Online course based on Skip Miller's bestselling book, serving as the definitive guide for sales managers worldwide.
- On-Demand Training Self-paced access to ProActive Selling tools and training content for individuals.
- Skip Miller Authored Books Sales of authored books including 'Selling Above and Below the Line', 'ProActive Selling', and 'ProActive Sales Management' through Amazon and other retail channels. 'ProActive Sales Management' was Amazon's #1 sales management book for five consecutive years.
Companies that use M3 Learning
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles2 records
M3 Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
M3 Learning partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- LustersupportingM3 Learning partners with Luster to integrate AI-powered skills practice and role play into their sales training programs. This partnership enables teams to use AI for practice exercises within the ProActive Selling methodology framework.
- Consultants and Trainers (Partner Program)coreM3 Learning actively seeks partnerships with consultants and trainers interested in using ProActive Selling in their businesses. Partners license the methodology to deliver training under the ProActive Selling framework, extending M3's reach through established professional networks.
- ThinkificsupportingThinkific serves as the technology platform for M3 Learning's online course delivery, hosting individual courses, cohort programs, and on-demand training content through the m3learning.thinkific.com subdomain.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
M3 Learning competitors and assessment
Company assessmentDirect peers
- RAIN Group: Sales training and consulting firm providing customized sales training programs and a defined sales methodology. Directly comparable to M3 in targeting enterprise sales teams with proprietary sales process frameworks.
- Imparta: Sales and account management training firm offering proprietary curricula and enterprise programs. Comparable to M3 in delivering structured, tool-based B2B sales training to large organizations across multiple industries.
- Sandler Training: Global sales training franchise with a proprietary methodology and certified trainer network. Closely comparable to M3 Learning in its tool-based sales methodology, B2B training focus, and partner/franchise distribution model.
- Dale Carnegie Training: Long-established corporate training franchise offering sales, leadership, and professional development programs globally. Comparable to M3 in the use of proprietary methodology, multi-decade brand, and certified trainer partner network.
- Richardson Sales Performance: B2B sales training and performance improvement firm with proprietary methodologies and customizable corporate programs. Directly comparable to M3 in targeting enterprise sales teams with consultative selling curricula.
- Winning by Design: B2B sales training and consulting firm with a structured methodology (Concept, Strategy, Tactics) and strong SaaS/technology vertical focus. Comparable to M3 in delivering a proprietary sales framework to enterprise clients.
Emerging players
- Sales Hacker (Pavilion): Community and training platform for B2B sales professionals offering courses, certifications, and peer learning. Comparable to M3 in serving individual sales professionals seeking self-paced development, but with a community-led rather than methodology-led model.
- Sales Gravy (Jeb Blount): Sales training company offering online courses, books, and workshops focused on prospecting and pipeline generation. Comparable to M3 in book-driven authority, individual course offerings, and live training formats.
- JBarrows Sales Training: Sales training provider focused on outbound prospecting, cold calling, and sales hiring, offering workshops and online programs. Comparable to M3 in offering sales methodology courses to both individuals and organizations, though with a narrower focus on outbound prospecting.
Broad incumbents
- Corporate Visions: Larger sales and marketing training company serving enterprise B2B organizations with messaging, conversation, and enablement programs. Overlaps with M3 in consultative selling training but operates at greater scale and with broader content portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
M3 Learning social profiles
Digital presenceM3 Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
M3 Learning leadership team
Management profileNumber of profiles
Profiles5 records
M3 Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M3 Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M3 Learning
What does M3 Learning do?
M3 Learning sells sales training and coaching programs built on its proprietary ProActive Selling methodology. It delivers customized company training programs (live facilitated workshops in-person or virtual), 10-week cohort programs with accountability, and self-paced on-demand online courses to individual learners via the Thinkific platform. The methodology encompasses a tool-based framework including the Buy/Sell Process, ATL/BTL Strategy, Trumpeting, Value Star, FLIP, and Summarize Bridge Pull tools.
Is M3 Learning a public or private company?
M3 Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M3 Learning founded?
M3 Learning was founded in 1995. It employs 1 to 10 people.
Where is M3 Learning based?
M3 Learning is headquartered in Saratoga, United States, in the North America region.
How does M3 Learning make money?
Four revenue lines are on record. Corporate Training Programs are the primary driver. The others are individual Online Courses, book Sales and partner/Consultant Licensing.
Who are M3 Learning's main competitors?
Direct peers on record are RAIN Group, Imparta, Sandler Training, Dale Carnegie Training, Richardson Sales Performance and Winning by Design. Emerging players are Sales Hacker (Pavilion), Sales Gravy (Jeb Blount) and JBarrows Sales Training. Corporate Visions is listed as a broad incumbent.
Does M3 Learning have an API?
No public API is recorded for M3 Learning.
What industry is M3 Learning in?
M3 Learning's product category is Sales Training & Enablement. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 6114 and its SIC code is 8200.