What Diaspora.Black does

Diaspora.Black is a São Paulo-based, two-sided online marketplace operated by Diaspora Experience and Tourism LTDA. Founded in 2020, the platform connects culture-curious travelers, Black heritage tourists, and online learners with independent local hosts and tour operators offering Afro-Brazilian cultural experiences across 25+ cities in Brazil and selected international destinations (Colombia, Argentina, Panama, and Peru). The core product surface consists of Experiências Turísticas (in-person tours and immersive heritage experiences priced R$70–R$8,400), Experiências Online (virtual courses and DEI/cultural certifications priced free to R$490), Hospedagem (accommodation booking on a separate subdomain), and an editorial Blog. The platform is built as a standard web-based marketplace, supporting Portuguese, English, and Spanish, with social login via Facebook and Google and direct online booking through diaspora.black.

The company monetizes primarily through marketplace commissions on bookings facilitated between travelers and hosts. Distribution is direct-to-consumer via the website, with demand generation driven by content marketing, a weekly newsletter, social media, and high-visibility event partnerships — notably curatorship of the Black Travel Summit (2025) and Festival da Diáspora (2024), and an institutional relationship with Embratur (Brazilian Tourist Board) through host Etnias Turismo e Cultura. The company holds CADASTUR registration and has signed the Glasgow Declaration on sustainable tourism. The leadership team comprises Carlos Humberto da Silva Filho (CEO and Founder) and Antonio Pita (Co-founder and COO). The company is privately held, founder-owned, and bootstrapped, with no priced institutional equity rounds disclosed; only non-dilutive acknowledgements from Google for Startups (2020) and Vox Capital (2018) appear in the record. Headcount is reported at 1–10 employees, and no revenue, GMV, or transaction volume figures have been disclosed.

Name

Diaspora.Black

Legal name

Diaspora Experience and Tourism LTDA

Website

https://diaspora.black

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Diaspora.Black is a São Paulo-based online marketplace connecting travelers with independent local hosts offering Afro-Brazilian cultural tours, online courses, and accommodations across Brazil and select LATAM destinations, monetizing via marketplace commissions.

Ownership category

akta.pro rank

Product category

Cultural Tourism Marketplace

NAICS

Tour Operators (561520), Tour Operators (56152), Other Traveler Accommodation (72119)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industries

Language & Cultural Immersion Lessons (Local Language, Etiquette, Traditions) (THAJAKAG), Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

Keywords

• Cultural tourism marketplace
• Afro heritage tours
• Online cultural courses
• Experience booking platform
• Afro brazilian tourism

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Commission / Transaction Fee: Diaspora.Black charges hosts a commission on bookings made through the platform for tourist experiences. The platform facilitates payments between travelers and local operators, taking a transaction fee on each booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Diaspora.Black operates a two-sided online marketplace that connects travelers with independent local hosts and tour operators offering Afro-Brazilian cultural experiences across 25+ cities in Brazil and selected international destinations. The platform also sells online courses and certifications on Afro-Brazilian culture, Candomblé, and diversity/inclusion topics, and offers accommodation booking through a dedicated subdomain.

Product overview

Diaspora.Black is a multi-product platform serving as a hub for Black culture tourism in Brazil. The core offering consists of Experiências Turísticas (in-person cultural and Afro-Brazilian heritage tours and experiences across multiple Brazilian cities) and Experiências Online (virtual courses and certifications on Afro-Brazilian culture, Orixás, diversity, and inclusion). The platform also includes Hospedagem (accommodation booking via a separate subdomain) and a Blog content section covering black culture and afrotourism topics. The platform connects travelers with local hosts offering Afro-centric cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiências Turísticas (Tourist Experiences) Marketplace category offering in-person cultural tourism experiences across Brazil (and selected international destinations), including Afro-tours, walking tours, historical routes, samba routes, Candomblé/religious heritage, gastronomic experiences, quilombo visits, and multi-day cultural immersions. Listed by independent local hosts and tour operators, priced individually per person or per group, and bookable directly through the website in PT/EN/ES.
• Experiências Online (Online Experiences / Courses) Virtual courses, certifications, and online cultural experiences covering Afro-Brazilian culture, Orixás pedagogy, Diversity Equity & Inclusion, AfroSistemic Constellation, and Black political-cultural resistance. Priced from free to R$490 and sold directly through the platform.
• Hospedagem (Accommodation) Home and accommodation rental services for travelers, accessible via a dedicated subdomain of the Diaspora.Black platform.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Black Travel SummitflagshipStrategic or Co-development Partner · 1 January 2025Diaspora.Black served as curators and official operators for the Black Travel Summit 2025, a major event connecting Brazil with the global African diaspora tourism market.
• Festival da DiásporaflagshipStrategic or Co-development Partner · 1 January 2024Diaspora.Black was curator and official operator for the Festival da Diáspora 2024, strengthening exchange between Brazil and the global African diaspora.
• Embratur (Brazilian Tourist Board)coreStrategic or Co-development PartnerDiaspora.Black host Etnias Turismo e Cultura serves as curator and operator of the Rota do Samba Vila Isabel, developed by Embratur (Brazilian Tourist Board).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Black & Abroad: Black & Abroad is a travel marketplace and community built specifically for Black travelers, offering curated group trips and travel content with a mission closely aligned to Diaspora.Black's Afro-centric positioning. It is the closest direct competitor in the Black-diaspora travel niche globally.
• Travel Noire: Travel Noire is a media platform and experiential travel community for Black travelers, offering curated trips and cultural content. It competes with Diaspora.Black for the same audience of culture-curious Black travelers and diaspora tourists.
• Nomadness Travels: Nomadness is a Black travel community and curated trip organizer focused on connecting Black travelers through group experiences. It overlaps with Diaspora.Black in mission and audience, though it operates more as a community organizer than a marketplace.

Broad incumbents

• Withlocals: Withlocals is a marketplace for private, locally-guided tours and food experiences across many destinations. It overlaps with Diaspora.Black on the model of curated local-host tours but does not specialize in Afro-heritage content.
• Airbnb Experiences: Airbnb Experiences is a large-scale, two-sided marketplace for booking guided tours, classes, and cultural activities globally. It is a broad incumbent that competes for the same activity-booking wallet share though it does not specialize in Afro-Brazilian heritage experiences.
• Viator (Tripadvisor): Viator is a Tripadvisor-owned marketplace for tours, activities, and attractions worldwide. It competes broadly for the same customer pool of travelers booking cultural experiences in Brazil and Latin America.
• TourRadar: TourRadar is a multi-day and group tour marketplace connecting travelers with tour operators worldwide. Its multi-day packages (e.g., Pantanal Ancestral 5 Days, Aquidauana Immersion 6 Days at R$6,500) compete with Diaspora.Black's premium inventory.
• GetYourGuide: GetYourGuide is a global tours, activities, and experiences marketplace with massive host acquisition and marketing budget. It is a broad incumbent competing for cultural and heritage tour bookings in the same destinations Diaspora.Black serves.

Regional players

• Kayak Cultural Tours Brazil: Various small heritage-tour operators in Brazil (e.g., in Salvador da Bahia, Recife, Ouro Preto) compete regionally for the in-person Afro-heritage and cultural tourism segment, though they are not platform competitors.
• Brasileirando: Brasileirando is a Brazil-focused cultural tourism operator offering curated local experiences in Rio de Janeiro and other Brazilian destinations. It serves as a regional cultural-tour comparator for Diaspora.Black's in-person experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DiasporaBlack
• Facebookfacebook.com/diaspora.black

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diaspora.Black