TOAST.net

What TOAST.net does

TOAST.net is a privately held Internet Service Provider and Managed Services Provider founded in 1996 and headquartered in Toledo, Ohio. The company delivers residential and business fiber internet across 21 states through an AT&T Partner Exchange Platinum Solution Provider relationship, supplemented by regional fiber/broadband via Buckeye Broadband in NW Ohio/SE Michigan, DSL across AT&T service areas, and no-contract 4G LTE wireless for travelers and rural users. Beyond connectivity, the company offers a bundled stack including website design and hosting on AWS via Plesk, business email via resold Google Workspace and SmarterMail, Constant Contact-powered email marketing, and a managed security suite covering Endpoint Detection and Response, Patch Management, and Online Backup. All customer service and technical support is delivered from the Toledo headquarters by US-based staff.

The company's business model is subscription-recurring across nearly all revenue streams: monthly internet subscriptions with locked-in pricing and no hidden fees, tiered email hosting priced per user, contact-tier email marketing plans, and per-device/per-user managed security fees. A $40 referral credit program supplements customer acquisition. Pricing is consistently transparent with autopay discounts and no modem rental or tax add-ons, distinguishing TOAST.net from large cable incumbents in its marketing. The go-to-market is hybrid: direct-to-consumer online ordering and self-service qualification tools for residential customers, paired with account-manager-driven sales-led motion for small businesses seeking bundled internet/email/security/website solutions.

TOAST.net's primary customer segment is small businesses that it positions itself to serve by being one itself, with secondary segments in residential households and IT-security-conscious small businesses. The company holds no venture capital or private equity investment, has no disclosed M&A activity, and operates with 11-50 employees. The technical architecture is built entirely on partner infrastructure rather than owned assets, which structurally limits margin upside but enables a 21-state fiber footprint without capital expenditure.

Name

TOAST.net

Legal name

TOAST.net

Website

https://toast.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

TOAST.net is a Toledo, Ohio-based ISP and managed services provider founded in 1996, offering fiber internet, business email, website hosting, and managed security to small businesses and residential customers across 21 states via AT&T Partner Exchange.

Ownership category

akta.pro rank

Product category

Internet Service Provider (ISP)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

akta.pro secondary industry

Service Desk & Help Desk Services (BPAEAJAA)

Keywords

• Fiber internet services
• Business email hosting
• Managed security services
• Website hosting
• Small business ISP

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Internet Service Provision: Monthly subscription revenue from residential and business internet services including fiber, DSL, broadband, and wireless. Revenue is generated through tiered pricing based on speed tiers (300 Mbps to 5 Gbps). Monthly billing with autopay. Business plans include static IP options for additional monthly fees.
2. Website Design and Hosting: One-time website design services with ongoing monthly hosting subscriptions. Hosting plans range from $19.95 to $39.95 per month with tiered features. Additional revenue from domain registration and renewal services.
3. Business Email Services: Monthly subscription fees for hosted email services including Google Workspace (resold at same price as direct from Google), SmarterMail-based business email ($2.25-$3.00 per user/month), and personal email accounts ($4.95-$7.95/month). Volume-based pricing for larger organizations.
4. Email Marketing: Revenue from Constant Contact-powered email marketing services with contact-based tiered pricing ranging from $30/month (1-500 contacts) to $380/month (25,001-30,000 contacts). All plans include unlimited emails.
5. Managed Security Services: Managed IT security services including EDR, Patch Management, and Online Backup. Revenue includes per-device or per-user monthly fees and setup charges. Online Backup priced at $10/month for workstations (100GB) and $50/month for servers (500GB).
6. Referral Program Revenue: Customer referral credits of $40 per successful referral. This drives customer acquisition with minimal marketing spend while incentivizing existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

TOAST.net is an Internet Service Provider and Managed Services company offering fiber, DSL, broadband, and wireless internet connectivity to residential and business customers. It bundles internet access with website design and hosting, business and personal email (Google Workspace and SmarterMail), email marketing (Constant Contact), and managed security services (EDR, Patch Management, Online Backup) as an integrated online presence solution. The company operates as an AT&T Partner Exchange Platinum Solution Provider, reaching over 220,000 buildings across 21 US states.

Product overview

TOAST.net is an Internet Service Provider and Managed Service Provider founded in 1996, headquartered in Toledo, Ohio. The company operates as a bundled services provider offering a unified portfolio of internet connectivity, website services, email solutions, and managed security. The core product is fiber and broadband internet (residential and business), which is bundled with website design and hosting, business email platforms (Google Workspace and SmarterMail), and managed security services (EDR, Patch Management, Online Backup). TOAST.net serves customers in 21 states as an AT&T Partner Exchange Platinum Solution Provider, with a focus on the small business market. The product architecture is a platform-plus-modules approach where internet connectivity serves as the core offering, with website services (design, hosting), email services (Google Workspace, SmarterMail, Email Marketing), and managed security (EDR, Patch Management, Online Backup) as integrated add-on modules. All services can be managed through a unified customer portal (My Account) with consolidated billing and single-vendor support.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiber Internet

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AT&TcoreChannel Partner/ Reseller/ DistributorAT&T Partner Exchange Platinum Solution Provider. TOAST.net resells AT&T fiber internet infrastructure, enabling service availability in 21 states across the US. AT&T technicians perform all fiber installations. This is the core infrastructure partnership enabling TOAST.net's fiber internet service offering.
• Buckeye BroadbandcoreImplementation/ SI/ Consulting PartnerRegional partnership for NW Ohio and SE Michigan installations. Buckeye Broadband technicians install fiber and cable internet services in TOAST.net's home territory. This partnership provides localized installation capabilities in the Toledo, Ohio region where TOAST.net's headquarters is located.
• GooglecoreChannel Partner/ Reseller/ DistributorGoogle Cloud Partner status enables TOAST.net to resell Google Workspace (formerly G Suite) to business customers. TOAST.net offers migration services, setup support, and ongoing US-based customer service for Google Workspace customers. They've migrated tens of thousands of mailboxes since 2008.
• Constant ContactminorChannel Partner/ Reseller/ DistributorCertified Constant Contact partner providing email marketing services. TOAST.net resells Constant Contact's email marketing platform to small business customers, with contact-based pricing tiers from 1-500 contacts ($30/mo) to 25,001-30,000 contacts ($380/mo).
• SmarterToolscoreTechnology or IntegrationTOAST.net's Business Email platform is powered by SmarterMail email software from SmarterTools. This provides hosted email with spam filtering, ActiveSync for mobile sync, IMAP compatibility, and webmail interface for business customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EarthLink: EarthLink is a US-based ISP and managed services provider with a similarly diversified portfolio including internet, email, hosting, and security for residential and SMB customers. Like TOAST.net, EarthLink operates a hybrid model combining owned infrastructure and wholesale network partnerships, and competes directly in the SMB bundled-services segment.
• Ting Internet: Ting Internet is a fiber-to-the-home ISP known for its customer-service-first positioning and transparent pricing, directly mirroring TOAST.net's locked-in, no-hidden-fees model. Both target SMB and residential customers seeking an alternative to cable ISPs.
• Breezeline: Breezeline (formerly Atlantic Broadband) is a regional cable and fiber ISP serving residential and business customers across the eastern US with bundled internet, phone, and TV services. It directly competes with TOAST.net's regional SMB and residential offerings, particularly in overlapping footprint states.
• altafiber (formerly Cincinnati Bell): altafiber is an Ohio-based fiber ISP providing gigabit fiber internet, business communications, and managed services to residential and SMB customers in the same regional geography as TOAST.net's NW Ohio/SE Michigan home market. Comparable product mix and customer profile make it a directly relevant Ohio-region peer.
• Sonic: Sonic is a California-based ISP offering fiber and DSL internet plus bundled email and voice services, with a longstanding reputation for customer service and privacy. Like TOAST.net, Sonic positions itself as the relationship-driven alternative to large cable ISPs for residential and SMB customers.

Broad incumbents

• Cox Business: Cox Business is the SMB division of Cox Communications, offering fiber, coax, and managed services to small and mid-sized businesses nationwide. It competes with TOAST.net's business fiber portfolio but with significantly greater scale, broader footprint, and broader portfolio including TV and voice.
• Comcast Business: Comcast Business is the SMB arm of Comcast, providing fiber, coax, and managed connectivity nationwide. It directly overlaps TOAST.net's business fiber positioning, but with deeper infrastructure ownership, mobile/TV bundling, and national marketing reach.
• Verizon Business: Verizon Business provides enterprise and SMB connectivity, managed services, and security across fiber, wireless, and wireline networks. It competes in the same managed services and business connectivity space as TOAST.net but at vastly larger scale.
• GoDaddy: GoDaddy is the largest US provider of website hosting, domain registration, and small-business email/office productivity (Microsoft 365 resold), directly comparable to TOAST.net's website hosting and business email modules but at much greater scale and broader product depth.

Others

• AT&T Business: AT&T Business is TOAST.net's underlying infrastructure provider through the AT&T Partner Exchange Platinum partnership and the dominant SMB connectivity competitor in the same 21-state fiber footprint. It is both a critical upstream supplier and a direct competitor that could potentially disintermediate TOAST.net.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toastnet
• Facebookfacebook.com/toastnet
• LinkedInlinkedin.com/company/toast-net

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOAST.net