Pieterpad BV, Bijblauw

What Pieterpad BV, Bijblauw does

BijBlauw, operated by Pieterpad BV, is a privately held boutique hotel founded on December 12, 2013 by Ruud and Titia in the Pietermaai district of Willemstad, Curaçao. The property comprises 13 unique rooms and apartments distributed across three renovated historic monumental buildings (green, yellow, and red, with the red building added in late 2018), ranging from compact Cosy Small rooms to a two-bedroom Apartment Oceanview and a Superior Oceanfront with a 100-square-foot terrace. Room rates are quoted in USD, exclude Curaçao's 7% sales tax (omzet belasting), and are sold under non-refundable (100% pre-pay) or flexible (50% deposit, free cancellation until 2:00 PM seven days before arrival) rate plans.

Revenue is generated across four streams: nightly room accommodations distributed through the hotel's own booking engine and OTAs (Booking.com, Expedia.com, Hotels.com); the on-site Oceanview Restaurant, an all-day breakfast-lunch-dinner venue operating under the Black and Blue Restaurant Group Amsterdam; tailor-made weddings and private group events with custom menus; and ancillary services including a paid airport shuttle, a $17.50 per-person breakfast add-on, extra beds, baby cribs, and a boutique café and concept store (opened October 2023) selling non-carb dishes, coffee, cocktails, jewelry and home décor. The company employs between 11 and 50 staff, has no proprietary technology beyond a Wix-hosted website with a third-party hoteliers.com booking engine, and serves a fragmented mix of couples, families, business travelers, event guests and dining walk-ins, supported by the BijBlauw Friends loyalty program that offers a 10% direct-booking discount and late check-out privileges.

Name

Pieterpad BV, Bijblauw

Legal name

BijBlauw

Website

https://bijblauw.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BijBlauw is a privately held 13-room boutique hotel and Oceanview Restaurant in Pietermaai, Willemstad, Curaçao, serving leisure couples, families and event guests with accommodations, all-day dining, weddings and a boutique café under the Black and Blue Restaurant Group Amsterdam.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel
• Hospitality services
• Hotel accommodation
• Restaurant dining
• Wedding events

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: 13 rooms including standard rooms and apartments rented on nightly basis with flexible and non-refundable rate options. Room categories range from Cosy Small to Superior Oceanfront.
2. Restaurant (Oceanview Restaurant): All-day dining restaurant serving breakfast, lunch, dinner and drinks. Part of Black and Blue Restaurant Group Amsterdam, known for steaks from charcoal oven and fresh seafood. Also offers private group dinners and wedding events.
3. Events and Weddings: Tailor-made events including oceanfront weddings and private group dinners. Customized menus using fresh and local ingredients.
4. Ancillary Services: Airport shuttle transfers (for additional cost), breakfast add-on ($17.50 per day per person), extra bed ($25 per day), baby crib ($25 per stay).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BijBlauw operates a 13-room boutique hotel across three renovated monumental buildings (green, yellow, red) in the Pietermaai district of Willemstad, Curaçao, ranging from Cosy Small rooms to a two-bedroom Apartment Oceanview. The property includes the all-day Oceanview Restaurant serving breakfast, lunch, dinner, and drinks, plus a boutique café and concept store, weddings and private event hosting, and ancillary services such as airport shuttle and breakfast add-ons.

Product overview

BijBlauw is a boutique hotel consisting of 13 unique rooms and apartments across three historic monumental buildings (green, yellow, and red) in Pietermaai district, Willemstad, Curaçao. The hotel operates under a unified brand offering core accommodation services alongside an all-day Oceanview Restaurant serving breakfast, lunch, dinner and drinks. Room categories include Cosy Small, Comfortable Room, Comfortable Suite, Deluxe Oceanview, Deluxe Cityview, Comfortable Oceanview, Superior Oceanfront, and Apartment Oceanview (two-bedroom). Additional offerings include a boutique café and concept store, wedding/private event services, plunge pool, airport shuttle, and a loyalty program called BijBlauw Friends. The hotel was established in 2013 and expanded in 2018, with the restaurant being part of the Black and Blue Restaurant Group Amsterdam.

Differentiator

Problem solved

Functional benefit

Brands

• Oceanview Restaurant: An oceanfront restaurant serving breakfast, lunch, dinner and drinks, known for steaks from the charcoal oven and fresh seafood.

Products and services

• Boutique Hotel Accommodation Boutique hotel offering 13 unique rooms and apartments in three historic monumental buildings (green, yellow, red) in Pietermaai, Willemstad, Curaçao, ranging from compact Cosy Small rooms to a spacious Superior Oceanfront and a two-bedroom Apartment Oceanview. Rooms include king-size beds, modern design, terraces with Caribbean Sea views, and complimentary Wi-Fi.
• Oceanview Restaurant All-day dining restaurant serving breakfast, lunch, dinner, and drinks with panoramic Caribbean Sea views, known for steaks from the charcoal oven and fresh seafood. Operates as part of the Black and Blue Restaurant Group Amsterdam and serves both hotel guests and walk-in visitors.
• Weddings and Private Events Tailor-made event services including oceanfront wedding ceremonies, elegant dinners under the stars, and private group dinners for birthdays and reunions. The kitchen designs custom menus using fresh local ingredients.
• Boutique Café and Concept Store Airconditioned café serving mostly non-carb dishes, coffees and cocktails, alongside a curated concept store offering jewelry, home décor, tables, and cupboards, each with a unique story.
• Airport Shuttle Service Paid airport transfer service arranged for guests, requiring advance scheduling with the hotel.

Quantifiable outcome

• 10% discount on direct bookings for BijBlauw Friends members

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Black and Blue Restaurant Group AmsterdamflagshipStrategic or Co-development Partner · 12 December 2013BijBlauw Curaçao is part of the Black and Blue Restaurant Group Amsterdam. The hotel and restaurant operate under this parent company group. The restaurant is positioned as a quality establishment known for steaks from the charcoal oven and fresh seafood. Group provides brand affiliation and potentially operational support, expansion resources, and career development opportunities within the restaurant group.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Scuba Lodge & Ocean Suites: Boutique hotel located directly in Pietermaai, Willemstad, offering individually designed rooms and ocean-view suites in historic colonial buildings. Closest geographic and concept peer to BijBlauw, competing for the same couple/traveler segment.
• Avila Beach Hotel: Long-established full-service hotel in Willemstad with on-site restaurants and event facilities. Competes with BijBlauw for both leisure and business travelers seeking central Willemstad accommodations, though at larger scale.
• Papagayo Beach Hotel: Boutique-style beach resort in Jan Thiel area of Curaçao with multiple room categories, restaurants, and event space. Comparable mid-scale boutique positioning to BijBlauw on the same island.
• Kura Botanica Hotel: Adults-only boutique hotel in Willemstad with curated design, on-site dining, and intimate scale. Direct competitor in the design-led boutique hotel segment in Curaçao.
• Saint Tropez Apartments: Apartment-style boutique accommodations in Curaçao with kitchen facilities and small-room count, overlapping BijBlauw's apartment offerings and family/group traveler segment.

Broad incumbents

• LionsDive Beach Resort: Larger beachfront resort in Willemstad offering rooms, dive center, restaurants, and event facilities. Competes for the same Curaçao leisure market as BijBlauw but at broader resort scale.
• Sandals Royal Curaçao: Major all-inclusive resort operator that recently expanded into Curaçao. Represents a different business model (all-inclusive scale) but competes for the same overall Caribbean leisure travel demand.
• The Rif at Mangrove Beach Corendon: Full-service resort on Curaçao with multiple room types, restaurants, and event facilities. Competes for Curaçao leisure demand at a larger resort scale than BijBlauw's boutique footprint.

Regional players

• ACOYA Curaçao: Apartment-style resort hotel in Curaçao targeting families and longer-stay guests. Overlaps with BijBlauw's apartment/family segment at a different price point and location.
• Boutique Hotel 't Klooster: Boutique heritage hotel operating in a converted historic building with on-site dining. Comparable concept (heritage building + boutique + restaurant) though in a different Caribbean market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bijblauw/?fref=ts
• Instagraminstagram.com/bijblauw
• TikToktiktok.com/@bijblauw?_t=ZM-8zkmSAcGXKy&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pieterpad BV, Bijblauw