BidCraft
BidCraft is a UK and Australia-based bid and proposal management consultancy offering deal support, training, and function-build services to enterprise clients across defence, IT services, engineering, and healthcare, anchored by authorship of BSI PAS 360:2023.
- Company typePrivate
- Founded2017
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BidCraft does
BidCraft is a UK-headquartered bid and proposal management consultancy founded in 2017 by Jon Darby, operating with a deliberately compact team of six employees and a flex network of partner consultants across the UK and Australia. The firm organises its offer around three service lines: BidEdge, which provides hands-on deal and bid support; BidSkills, which delivers training including an APMP Foundation v4-aligned programme; and BidChange, which builds out client bid and capture functions. Its underlying intellectual property includes authorship of BSI PAS 360:2023, the UK national standard for bid and proposal management, and APMP-accredited course material, supplemented by productised offerings such as the SOAP Builder authoring service and the BidCraft Academy eLearning platform.
The firm's business model is a hybrid of senior-practitioner advisory and productised training. Revenue is generated through consulting engagements, structured training programmes, and increasingly through scalable eLearning and authoring services, with a reported 79.6% client return rate and 43% of new work sourced by referral. Go-to-market leans on the founder's standards authorship, APMP Fellow status, and embedded presence in industry bodies including techUK and Make UK Defence, alongside partnerships with transformacy for social-value advisory. Clients span defence, IT services, engineering, and healthcare, with named logos including IQVIA, Accenture, Capita, Leidos, AERALIS, AtkinsRéalis, Arup, Amey, Logiq Consulting, and esynergy, and the firm has supported bids valued at up to £9bn. BidCraft is self-funded, holds B Corp certification, and positions AI as an assistive drafting tool rather than a core differentiator.
BidCraft firmographics
Firmographics- Name
- BidCraft
- Legal name
- Bid Craft Ltd
- Website
- https://bidcraft.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BidCraft is a UK and Australia-based bid and proposal management consultancy offering deal support, training, and function-build services to enterprise clients across defence, IT services, engineering, and healthcare, anchored by authorship of BSI PAS 360:2023.
- Ownership category
- akta.pro rank
Where BidCraft is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BidCraft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- BidEdge Deal Support: Strategic deal support for live bids including SOAP Builder workshops, pre-mortems, independent evaluation and scoring, tactical support, bid resources, and pitch planning. Revenue earned as professional services engagements, typically fixed-price or agreed rate.
- BidSkills Training & APMP Certification: Bid training programmes and APMP certification courses delivered via self-paced eLearning (BidCraft Academy), hybrid eLearning with live seminars, or in-person classroom sessions. Revenue model is course-based professional services.
- BidChange Function Development: Bid function assessment, benchmarking, and transformation programmes using the Bid360 methodology. Includes fixed-price discovery phase and development phase engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | BidChange Discover phase — Fixed price engagement |
| Other | Multi-year contract | Quote-based professional services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
BidCraft product offering
Product offeringCore offering
BidCraft is a professional services consultancy that helps organisations win complex public sector and defence bids through three integrated offerings: BidEdge (live deal support, pre-mortems, independent evaluation, SOAP workshops and bid resourcing), BidSkills (APMP-accredited training delivered via the BidCraft Academy eLearning platform, hybrid and in-person formats), and BidChange (bid function maturity benchmarking and transformation using the Bid360 methodology aligned to BSI PAS 360:2023). All services are delivered by senior practitioner consultants and supported by the BidCode free maturity assessment tool.
Product overview
BidCraft is a bid consultancy firm offering three core service lines: BidEdge™ (deal support), BidSkills™ (training), and BidChange™ (capability transformation). The firm operates on a maturity journey model where clients typically start with BidEdge™ deal support, build capability through BidSkills™ training, and ultimately transform their bidding function with BidChange™. Supporting these is the BidCraft Academy™ eLearning platform for APMP certification and the BidCode™ assessment tools. All services are delivered by senior bid practitioners with hands-on experience in public sector bidding. The company also authored BSI PAS 360:2023, the international standard for bid and proposal management.
Differentiator
Problem solved
Functional benefit
Products and services
- BidEdge Strategic deal-support service for organisations pursuing complex public sector tenders, providing independent guidance, pre-mortem exercises, evaluation/scoring, and embedded bid resources to help clients win high-value competitive procurements.
- BidSkills Training programmes and masterclasses that build bidding capability within client teams, delivered by senior practitioners who teach what they practise, covering the full bid lifecycle from capture to submission.
- BidChange Consulting engagement to assess, benchmark and transform an organisation's bidding function, including maturity assessment, roadmap development, process design, and capability uplift aligned to BSI PAS 360:2023.
- BidCraft Academy Self-paced eLearning platform that delivers APMP Foundation, Practitioner and Capture Practitioner certification globally; positioned as the only APMP ATO to offer genuine self-paced eLearning.
- SOAP Builder Workshop-based service that helps bid teams clarify, structure and communicate their proposed solution as a single professionally designed graphic, aligning deal strategy, solution design and proposal narrative from the outset.
- APMP Certification Training Accredited APMP certification training delivered via self-paced eLearning, hybrid live-seminar or in-person classroom formats, quality-audited by APMG through BidCraft's APMP ATO status.
Quantifiable outcome
- 79.6% of clients return for more advice
- +5 more outcomes
Companies that use BidCraft
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
BidCraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
BidCraft partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Make UK DefencecoreBidCraft is partnering with Make UK Defence to deliver 'Bid Winning Essentials', a practical one-day course covering the full bidding lifecycle from preparation and strategy through to production. Designed for SMEs, primes and consortium teams. Positioned under the Fit for Defence partnership.
- transformacycoretransformacy is a UK-based sustainability consultancy specialising in social value strategy and tender support. BidCraft partnered with transformacy to help bidding teams take a more joined-up approach to social value, embedding it into solutions and the wider bid approach from the start rather than treating it as a late-stage add-on. Amy from transformacy also guided BidCraft through its B Corp certification process.
- EllisJamesminorCreative design agency that designed the BidCraft website. Provides brand engagement solutions for complex organisations and SMEs.
- EcologiminorClimate action platform through which BidCraft supports trusted climate projects and responsible reforestation. Every new Crafter is enrolled in Ecologi, and every APMP certification course sold funds climate solutions. BidCraft has been building its company forest since 2021.
- Net Zero InternationalminorSpecialist consultancy enabling businesses to measure, analyse and improve carbon emissions and join the UN Race to Zero.
- Write ArmminorMultilingual copywriting and bid writing agency working cross-sector with scale-ups to global corporations. Listed as a partner company BidCraft works with to scale delivery of specialist services.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
BidCraft competitors and assessment
Company assessmentBroad incumbents
- Responsive (formerly RFPIO): Large-scale RFP and proposal automation software platform serving enterprise and public sector buyers globally. Adjacent to BidCraft's market — competes on RFP content management while BidCraft competes on advisory and deal support.
- Loopio: RFP automation and response management software platform widely adopted by enterprises with formal bid functions. Competes with BidCraft's process efficiency narrative but lacks the senior-practitioner advisory layer.
Direct peers
- Bid Solutions: UK bid consultancy and APMP training organisation supplying bid writers, bid managers, and training to enterprise and public sector clients. Direct peer competitor in both deal support and BidSkills-style training.
- Bid Prospect: UK bid management consultancy supporting SMEs and enterprises bidding into public sector frameworks. Overlaps with BidCraft's lower-mid-market and SME buyer segment and Make UK Defence-style training.
- Executive Compass: UK bid consultancy specialising in public sector tender writing and bid management support. Directly comparable on target customers (organisations bidding for government contracts) and core service line.
- AM Bid: UK-headquartered bid consultancy offering bid writing, training, and bid management services to public and private sector clients. Closest direct peer to BidCraft with similar customer base, service mix, and APMP-aligned training offering.
- Bidhive: Boutique bid consultancy operating in the UK and internationally, offering bid management, training, and capture support. Comparable in size and positioning to BidCraft's service offering.
- Pursuit (formerly Four Pillars): UK professional services consultancy offering bid management and business development support, including APMP-aligned training. Directly comparable service mix and customer base to BidCraft.
- Strategic Proposals: Long-established UK bid consultancy providing bid management, training, and APMP certification across public sector and complex enterprise deals. Directly comparable service portfolio and target buyer to BidCraft.
Regional players
- Differentia Consulting: Bid and proposal management consultancy supporting UK and EMEA enterprises with tender readiness and APMP training. Comparable in service mix but operates primarily in adjacent geographies and verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BidCraft social profiles
Digital presenceBidCraft compliance and trust
Trust signalCompliance10 records
BidCraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
BidCraft leadership team
Management profileNumber of profiles
Profiles8 records
BidCraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BidCraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BidCraft
What does BidCraft do?
BidCraft is a professional services consultancy that helps organisations win complex public sector and defence bids through three integrated offerings: BidEdge (live deal support, pre-mortems, independent evaluation, SOAP workshops and bid resourcing), BidSkills (APMP-accredited training delivered via the BidCraft Academy eLearning platform, hybrid and in-person formats), and BidChange (bid function maturity benchmarking and transformation using the Bid360 methodology aligned to BSI PAS 360:2023). All services are delivered by senior practitioner consultants and supported by the BidCode free maturity assessment tool.
Is BidCraft a public or private company?
BidCraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BidCraft founded?
BidCraft was founded in 2017. It employs 1 to 10 people.
Where is BidCraft based?
BidCraft is headquartered in Bristol, United Kingdom, in the Europe region.
How does BidCraft make money?
Three revenue lines are on record. BidEdge Deal Support is the primary driver. The others are bidSkills Training & APMP Certification and bidChange Function Development.
Who are BidCraft's main competitors?
Broad incumbents on record are Responsive (formerly RFPIO) and Loopio. Direct peers are Bid Solutions, Bid Prospect, Executive Compass, AM Bid, Bidhive, Pursuit (formerly Four Pillars) and Strategic Proposals. Differentia Consulting is listed as a regional player.
Does BidCraft have an API?
No public API is recorded for BidCraft.