Baton Rouge Orthopaedic Clinic

Name

Baton Rouge Orthopaedic Clinic

Legal name

Baton Rouge Orthopaedic Clinic, LLC

Website

https://brortho.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Orthopedic Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Orthopedic care services
• Musculoskeletal treatment
• Sports medicine care
• Physical therapy services
• Diagnostic imaging services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Services: Revenue from patient consultations, examinations, and treatments across all orthopedic specialties including surgery, trauma care, sports medicine, and pain management.
2. Physical & Occupational Therapy: Revenue from rehabilitation services including physical therapy and occupational therapy provided at multiple clinic locations.
3. Imaging Services: Revenue from diagnostic imaging including digital X-ray and MRI scans performed at clinic facilities.
4. Durable Medical Equipment (DME): Revenue from crutches, braces, walkers, boots, and specialized medical equipment for patient recovery. Billing handled directly to insurance carriers.
5. Surgery Center Revenue: Revenue from Louisiana Orthopedic Surgery Center, a specialized outpatient facility for orthopedic procedures.
6. After Hours Clinic: Revenue from walk-in orthopedic emergency services available nights and weekends as an alternative to hospital ER.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Baton Rouge Orthopaedic Clinic provides comprehensive orthopedic and musculoskeletal care across 12 specialties delivered by 40 physicians at 10 locations in the Greater Baton Rouge and Hammond areas. Core offerings include physician consultations, outpatient orthopedic surgery at the Louisiana Orthopedic Surgery Center, in-house digital X-ray and MRI imaging, physical and occupational therapy at six locations, durable medical equipment sales, an after-hours walk-in clinic, and community programs including the Healthy Bone Program, all integrated through an Epic EHR with MyChart patient portal.

Product overview

Baton Rouge Orthopaedic Clinic (BROC) operates as a comprehensive orthopedic and musculoskeletal care network offering a unified platform of clinical services. The core offering centers on the main orthopedic clinic with 40 physicians across 12 specialties (elbow, foot/ankle, hand/wrist, hip, knee, musculoskeletal oncology, pain management, pediatric, shoulder, spine, sports medicine, trauma). Supporting the clinic are integrated diagnostic services (Digital X-Ray, MRI imaging), therapy services (Physical & Occupational Therapy at 6 locations), and DME/Recovery Shop. The patient-facing MyChart portal (Epic-powered) provides 24/7 access to appointments, records, and telehealth. BROC Foundation runs community programs including Athletic Training Outreach (placing trainers in schools), Game Day Prep (free physicals), Friday Night Clinic (athlete injury care), plus fundraising events (BROC Rock & Wine, Pickleball Tournament). The Louisiana Orthopedic Surgery Center handles outpatient procedures.

Differentiator

Problem solved

Functional benefit

Brands

• BROC Foundation: Not-for-profit 501(c)(3) charitable organization that supports the BROC Athletic Training Outreach Program, providing athletic trainers to youth sports programs in the community.

Products and services

• After Hours Walk-In Clinic Walk-in orthopedic urgent care clinic at the Bluebonnet Campus open Mon-Fri 5-10 PM, Sat 10 AM-8 PM, Sun 12-6 PM for acute bone, joint, and muscle injuries without requiring a referral or appointment.
• Physical & Occupational Therapy Therapy services offered at six locations (Bluebonnet, Brusly, Gonzales, Jones Creek, Walker, and Zachary) providing physical therapy and occupational therapy coordinated directly with BROC physician protocols for post-surgical and conservative rehabilitation.
• Digital X-Ray Imaging Direct digital X-ray systems at each clinic location enabling rapid image capture with higher quality and resolution for better diagnostic capabilities, with images electronically transferable to physicians for immediate review.
• MRI Imaging MRI services featuring two MRI units including a Siemens Altea 1.5T Wide Bore magnet and a wide bore High Field MRI, with scans tailored to physician specifications and accommodating most patient sizes comfortably.
• Durable Medical Equipment (DME) Medical equipment supplier offering crutches, ankle/hip/back braces, walkers, post-surgical walking boots, and footwear, with billing handled directly to insurance carriers.
• Louisiana Orthopedic Surgery Center Specialized outpatient surgical facility at 7145 Perkins Road, Baton Rouge, providing comprehensive orthopedic procedures ranging from minor injuries to complex surgeries performed by BROC physicians.
• Healthy Bone Program Post-fracture care and metastatic bone disease clinic providing multidisciplinary treatment and personalized care including guidance on calcium/vitamin D, fall prevention, osteoporosis medications, and lab work tailored to individual fracture risk factors.
• Recovery Shop Online e-commerce store offering orthopedic braces, supports, mobility aids, cold therapy products, and recovery essentials recommended by BROC providers for patient recovery needs.
• MyChart Patient Portal Epic-powered patient portal enabling 24/7 access to schedule appointments, complete eCheck-in, request prescription refills, view test results, communicate with providers, pay bills, and access telehealth visits.
• BROC Foundation Athletic Training Outreach Program 501(c)(3) charitable program providing full-time athletic trainers to 17+ local schools and youth organizations, offering injury education, prevention, concussion management, and rehabilitation support.
• Game Day Prep Annual free pre-participation sports physicals for middle school and high school athletes provided by BROC Foundation, typically held in May each year.
• Friday Night Clinic Free injury evaluation and treatment services for local high school athletes held every Friday at 9 PM during the 10-week football season, having served over 1,500 student-athletes over nearly 30 years.

Quantifiable outcome

• Friday Night Clinic has provided care to more than 1,500 student-athletes over nearly 30 years
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Baton Rouge Soccer Club (BRSC)coreStrategic or Co-development Partner · 6 February 2026BROC Foundation provides a full-time athletic trainer on site at BRSC - Louisiana's largest youth sports organization. The partnership emphasizes ongoing care, education, injury prevention, and rehabilitation throughout the week, not just game-day coverage.
• Our Lady of the Lake HealthcoreStrategic or Co-development PartnerBROC partners with Our Lady of the Lake Health as the Orthopedic Team Physicians providing Sports Medicine coverage to LSU athletes. This partnership combines BROC's orthopedic expertise with Our Lady of the Lake's healthcare system infrastructure.
• 17+ Partner Schools and OrganizationscoreStrategic or Co-development PartnerBROC Foundation partners with schools including Catholic High School, Dutchtown, East Ascension, Episcopal, Live Oak, St. Amant, St. Joseph, Walker, Zachary, BRCC, Southern University, Donaldsonville, U High, and Prairieville High to provide athletic training outreach services.
• Audi Baton RougeminorGTM or Marketing PartnerPresenting sponsor of BROC, Rock & Wine annual fundraising event at Tiger Stadium.
• Physical Therapy PracticesminorGTM or Marketing PartnerTable sponsors for BROC, Rock & Wine including Bourgeois Physical Therapy, Cypress Physical Therapy, Moreau Physical Therapy, Peak Physical Therapy, and Roux Physical Therapy.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Andrews Sports Medicine & Orthopaedic Center: Independent orthopedic and sports medicine practice in Birmingham, Alabama, with multiple physicians across subspecialties and an embedded sports-medicine brand; comparable to BROC because of the similar mix of general orthopedics and high-profile sports partnerships.
• Tennessee Orthopaedic Alliance: Independent multi-specialty orthopedic practice serving the Nashville and Middle Tennessee area with broad subspecialty coverage and ancillary services, a direct comparable in scale and structure to Baton Rouge Orthopaedic Clinic.
• Midwest Orthopaedics at Rush: Independent academic-affiliated orthopedic group based in Chicago with multiple subspecialties and integrated ancillary services, comparable as a large independent ortho physician practice with in-house therapy and imaging.
• Hughston Clinic: Independent orthopedic specialty group founded in Georgia with multiple locations and subspecialty physicians, comparable as a long-standing independent ortho practice with strong regional brand recognition.
• Resurgens Orthopaedics: One of the largest independent orthopedic practices in the U.S. with multiple locations across Georgia, comprehensive subspecialties, and in-house PT/OT and imaging, comparable to BROC's vertically integrated regional ortho network.
• OrthoVirginia: Large independent orthopedic practice with numerous locations across Virginia, in-house PT/OT, imaging, and surgery centers, structurally similar to BROC's vertically integrated multi-site ortho network.
• OrthoCarolina: Large independent multi-specialty orthopedic physician practice with multiple locations across the Charlotte region, in-house imaging, therapy, and surgery center, closely mirroring BROC's integrated orthopedic model at a larger scale.

Others

• Healthcare Outcomes Performance Company (HOPCo): Orthopedic-focused MSO/platform that partners with and operates musculoskeletal service lines for hospital systems and physician groups; comparable as a strategic counterparty an independent ortho practice like BROC might transact with rather than a direct competitor.

Broad incumbents

• Hospital for Special Surgery: The nation's largest academic specialty hospital focused on orthopedics and rheumatology, broadly comparable as a high-prestige orthopedic specialty provider though operating at a much larger scale and as a hospital rather than an independent physician-owned practice.

Regional players

• Ochsner Health: The dominant Louisiana-based health system with orthopedics service lines across the state, including in the Baton Rouge market; comparable as a regional competitor for orthopedic referrals and ASC volumes in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BROrthoClinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baton Rouge Orthopaedic Clinic