Lucky Break Public Relations
Lucky Break Public Relations is a privately held, full-service PR, strategic marketing, and digital media firm founded in 2010 and headquartered in Los Angeles with five additional US offices. It serves enterprise and nonprofit clients across eight verticals—including travel, entertainment, luxury, health, tech, and wine/spirits—through retained and project-based engagements.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lucky Break Public Relations does
Lucky Break Public Relations is a privately held, full-service public relations, strategic marketing, and digital media firm founded in 2010 and headquartered in Los Angeles. The firm offers four core service lines—Public Relations, Social Media, Influencer Marketing, and Reputation & Crisis Communications—delivered through eight specialized vertical practice groups covering travel/tourism/hospitality, advocacy/nonprofit, entertainment and red carpet management, luxury consumer products, health/wellness/pharmaceutical, technology/VC firms, architecture/design, and wine/spirits. Its named client roster includes both recognizable enterprises (Air New Zealand, Alaska Airlines, BMG, LPGA, Margaritaville, Bonchon, Fortnite, Dry Farm Wines) and notable nonprofits/foundations (LA Dodgers Foundation, James Beard Foundation, GLSEN, Covenant House, Love Inc), spanning the spectrum from startup-phase clients to fourth-generation family businesses and publicly traded companies.
The firm's go-to-market is a sales-led, retained agency model with principal-to-principal client engagement rather than junior-staff handoff. It operates from six US offices—Los Angeles (headquarters), New York, Washington D.C., Austin, Chicago, and San Francisco—giving it proximity to the major US media and entertainment markets. Revenue is generated through two streams: ongoing PR retainers (subscription/recurring) and project-based engagements (professional services) such as event management and bespoke brand campaigns. Pricing is not publicly disclosed and is provided on a custom-quote basis. Marketing channels are primarily organic social (Facebook, Instagram) and the firm's own earned media output, which functions as both client deliverable and prospect-facing case study.
The business is differentiated primarily through brand reputation (Inc. 5000 honoree, PRSA Prism Award recipient) and a stated talent advantage combining media expertise with business acumen, rather than through proprietary technology. Leadership includes Alisa Finkelstein as President of the New York office. The firm has no disclosed external funding, no parent organization, no partnerships/alliances, no patents, and no technology platform or API surface; it is a pure-play professional services company competing on creative output, media relationships, and senior-level client access.
Lucky Break Public Relations firmographics
Firmographics- Name
- Lucky Break Public Relations
- Legal name
- Lucky Break Public Relations
- Website
- https://luckybreakpr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lucky Break Public Relations is a privately held, full-service PR, strategic marketing, and digital media firm founded in 2010 and headquartered in Los Angeles with five additional US offices. It serves enterprise and nonprofit clients across eight verticals—including travel, entertainment, luxury, health, tech, and wine/spirits—through retained and project-based engagements.
- Ownership category
- akta.pro rank
Lucky Break Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Technology & B2B PR (BPAFADAI), Brand Safety, Monitoring & Social Listening (MPAAAOAA)
Keywords
Where Lucky Break Public Relations is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lucky Break Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Public Relations Retainers: Ongoing retainer-based engagements providing public relations services, strategic communications, and brand management to clients on a continuous basis.
- Project-Based Engagements: Bespoke communication campaigns, event management (such as red carpet management), and strategic brand partnerships executed as discrete projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Lucky Break Public Relations product offering
Product offeringCore offering
Lucky Break Public Relations is a full-service public relations, strategic marketing, and digital media firm delivering integrated communications campaigns to enterprise and mid-market clients. Its core service lines are Public Relations, Social Media, Influencer Marketing, and Reputation & Crisis Communications, delivered through eight specialized practice groups: Travel/Tourism/Hospitality, Advocacy & Nonprofit, Entertainment & Red Carpet Management, Luxury Consumer Products, Health/Wellness/Pharmaceutical, Technology & VC Firms, Architecture & Design, and Wine & Spirits. Engagements are structured as ongoing retainers or discrete project-based campaigns.
Product overview
Lucky Break is a full-service public relations, strategic marketing, and digital media firm offering an integrated suite of services. The core offerings include Public Relations, Social Media, Influencer Marketing, and Reputation & Crisis Communications. These services are delivered through eight specialized practice groups: Travel/Tourism/Hospitality, Advocacy & Non-Profit Organizations, Entertainment & Red Carpet Management, Luxury Consumer Products, Health/Wellness/Pharmaceutical, Technology & VC Firms, Architecture & Design, and Wine & Spirits. The firm operates as a unified service portfolio rather than a software platform, providing bespoke communications campaigns and strategic brand partnerships tailored to each client's growth goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Core public relations service delivering attention-grabbing creative storytelling and strategic communications campaigns to help clients become segment leaders.
- Social Media
- Influencer Marketing
- Reputation & Crisis Communications
- Travel, Tourism & Hospitality Practice Specialized PR services for travel, tourism, and hospitality companies including hotels, airlines, destinations, and destination marketing.
- Advocacy & Nonprofit Organizations Practice PR and communications support for advocacy groups and nonprofit organizations, including campaigns, awareness building, and fundraising communications.
- Entertainment & Red Carpet Management Practice
- Luxury Consumer Products Practice
- Health/Wellness/Pharmaceutical Practice
- Technology & VC Firms Practice
- Architecture & Design Practice
- Wine & Spirits Practice
Companies that use Lucky Break Public Relations
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles6 records
Lucky Break Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lucky Break Public Relations partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lucky Break Public Relations competitors and assessment
Company assessmentDirect peers
- M Booth: Mid-market independent PR firm specializing in consumer, lifestyle, and purpose-driven brands. Comparable size and retainer-driven model to Lucky Break.
- LaunchSquad: Mid-sized independent PR firm with comparable focus on tech, consumer, and entertainment clients. Similar size range and culture-driven positioning to Lucky Break.
- Allison Worldwide: Mid-sized global PR and communications agency with comparable client roster across consumer, technology, and travel/hospitality verticals. Direct competitive overlap on mid-market enterprise accounts.
- 5W Public Relations: Mid-market independent PR agency headquartered in NYC with a similar multi-office US footprint and comparable client mix across consumer, entertainment, travel, and tech verticals. Closest direct competitor on size and positioning.
- Zeno Group: Mid-market PR agency with similar vertical breadth including consumer, health, and tech practices. Operates as part of Daniel J. Edelman network but functions as a distinct mid-market brand.
Broad incumbents
- Golin: Interpublic-owned global PR firm with strong consumer, healthcare, and tech practices. Competes for the same mid-market and enterprise accounts but as part of a holding-company portfolio.
- Weber Shandwick: Top-five global PR network with deep capabilities across consumer, healthcare, technology, and entertainment — directly overlapping Lucky Break's vertical spread. Acts as a larger incumbent competitor on enterprise pitches.
- Edelman: Largest independent global PR firm with broad capabilities across all of Lucky Break's verticals. Competes with Lucky Break on enterprise RFPs where scale matters but loses on boutique principal-led service.
- Havas PR & Engagement: Global PR network within Havas with comparable vertical mix including consumer brands, health, and travel. Operates as part of a larger holding-company stack.
Regional players
- The Pollack Group: LA-based independent PR and marketing firm with similar mid-market positioning. Strong regional overlap in Southern California consumer and entertainment clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lucky Break Public Relations social profiles
Digital presenceLucky Break Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucky Break Public Relations leadership team
Management profileNumber of profiles
Profiles1 record
Lucky Break Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucky Break Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucky Break Public Relations
What does Lucky Break Public Relations do?
Lucky Break Public Relations is a full-service public relations, strategic marketing, and digital media firm delivering integrated communications campaigns to enterprise and mid-market clients. Its core service lines are Public Relations, Social Media, Influencer Marketing, and Reputation & Crisis Communications, delivered through eight specialized practice groups: Travel/Tourism/Hospitality, Advocacy & Nonprofit, Entertainment & Red Carpet Management, Luxury Consumer Products, Health/Wellness/Pharmaceutical, Technology & VC Firms, Architecture & Design, and Wine & Spirits. Engagements are structured as ongoing retainers or discrete project-based campaigns.
Is Lucky Break Public Relations a public or private company?
Lucky Break Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lucky Break Public Relations founded?
Lucky Break Public Relations was founded in 2010. It employs 11 to 50 people.
Where is Lucky Break Public Relations based?
Lucky Break Public Relations is headquartered in Los Angeles, United States, in the North America region.
How does Lucky Break Public Relations make money?
Two revenue lines are on record. Public Relations Retainers are the primary driver. The others are project-Based Engagements.
Who are Lucky Break Public Relations's main competitors?
Direct peers on record are M Booth, LaunchSquad, Allison Worldwide, 5W Public Relations and Zeno Group. Broad incumbents are Golin, Weber Shandwick, Edelman and Havas PR & Engagement. The Pollack Group is listed as a regional player.
Does Lucky Break Public Relations have an API?
No public API is recorded for Lucky Break Public Relations.
What industry is Lucky Break Public Relations in?
Lucky Break Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 541820 and its SIC code is 7311.