What Bench Media does

Bench Media is an independent Australian full-service media agency founded in 2012 by Ori Gold (CEO) and Shai Luft (COO), headquartered in North Sydney with a secondary office in Melbourne. The agency plans, buys, and optimizes media across digital and above-the-line channels, including search, social, display, video (CTV, YouTube, cinema), audio (radio, Spotify, podcasts), out-of-home, native, and retail media, serving over 250 brands across retail, FMCG, fintech, healthcare, education, travel and government with a reported 94% average client retention rate.

The agency's core technology asset is Bench Connect, a proprietary real-time campaign management platform providing live spend tracking, performance visibility, asset management, budget controls, approval workflows, and optimization tooling. The platform is positioned as a transparency differentiator against holding-company competitors. Bench Media complements its paid-media core with Bench Blueprint (marketing strategy, attribution, and adtech/martech advisory) and an Organic Growth practice covering SEO, organic social, and influencer marketing.

Revenue is generated through professional services fees structured as percentages of media spend, management fees, and performance-based arrangements, typically on multi-year contracts. Distribution is senior-led, direct, and Australia-domestic; client acquisition is driven by thought leadership content, case studies, industry events, referrals, and free 30-minute strategy consultations. Bench operates without disclosed institutional investment or holding-company affiliation.

Name

Bench Media

Legal name

Bench Media

Website

https://benchmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bench Media is an independent Australian full-service media agency, founded in 2012, that plans and buys omni-channel campaigns for 250+ brands using its proprietary Bench Connect platform. It serves enterprise, mid-market, startup, and government clients across digital, video, audio, out-of-home, and retail media channels.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Media planning and buying
• Programmatic advertising
• Digital media agency
• Retail media networks
• Omnichannel campaigns

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Planning and Buying Services: Bench Media earns revenue through media planning and buying fees, typically structured as a percentage of media spend, management fees, or performance-based arrangements. As an independent agency, they charge for strategic consultancy, campaign execution, and optimization services across digital and above-the-line channels including programmatic, video, social, search, audio, and out-of-home advertising.
2. Marketing Strategy and Consultancy (Bench Blueprint): Additional revenue stream from dedicated strategy and audit services, including marketing ROI assessments, channel strategy reviews, and data analytics engagements delivered through the Bench Blueprint consultancy offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bench Media is an independent Australian full-service media agency that plans, buys, and optimises advertising campaigns across digital, programmatic, social, video, audio, out-of-home, cinema, and retail media channels. The agency monetises its work through media planning/buying fees, management fees, and performance-based arrangements, supported by its proprietary Bench Connect platform for real-time campaign visibility and optimisation. Additional revenue is generated via its Bench Blueprint marketing strategy and consultancy offering and Organic Growth services (SEO, organic social, influencer marketing).

Product overview

Bench Media is a full-service independent media agency offering an integrated platform of media services built around its proprietary Bench Connect technology. The core offering comprises Paid Media (covering search, social, display, video, audio, out-of-home, native, and retail media), supported by Bench Blueprint consultancy and Organic Growth services (SEO, social, influencer marketing). Bench Connect provides real-time campaign management, tracking, and optimization capabilities. The agency operates across digital and above-the-line channels with programmatic buying capabilities and access to major advertising platforms including Google, Meta, The Trade Desk, DV360, TikTok, and YouTube. Bench Media serves over 250 brands with a 94% client retention rate.

Differentiator

Problem solved

Functional benefit

Brands

• Bench Connect: Proprietary platform for real-time campaign tracking, monitoring spend, and accessing live visibility into campaign performance with transparency in media buying.
• Bench Blueprint

Products and services

• Bench Connect Proprietary real-time campaign management and reporting platform that enables clients to track performance, monitor spend, manage assets, control budgets and workflows, build audiences, and access live actionable insights for continuous optimisation across media campaigns.
• Paid Media Full-service paid media planning, buying, and optimisation across all major channels including search, social, display, video, audio, out-of-home, native, and retail media, delivered through data-driven strategies and real-time optimisation for Australian brands.
• Bench Blueprint Marketing strategy and consultancy service providing expert guidance, data analytics, first-party data management, adtech/martech technology advisory, media-buying best practices, integrated reporting, and attribution modelling to maximise marketing ROI.
• Organic Growth Sustainable long-term growth strategies encompassing search engine optimization (SEO), organic social media management, content strategy, and influencer marketing services that complement paid media campaigns for brands.
• Commerce & Retail Media Commerce and retail media strategy service that integrates online and offline activities, providing access to over 50 retail media providers including eCommerce sites, online marketplaces, and brick-and-mortar stores, with closed-loop attribution and media lift measurement capabilities.
• Search Engine Marketing (SEM) Paid search advertising service covering Google Search Ads, Bing Ads, Performance Max, Google Shopping campaigns, and App Install campaigns using keyword-led strategies, conquesting, branded terms, and high-converting long-tail queries.
• Social Media Advertising Paid social advertising across Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and X platforms, offering audience targeting, lookalike audiences, retargeting, dynamic product ads, and campaign types from awareness to conversion.
• Display Advertising Programmatic display advertising including rich media formats (interstitial, expandable, pushdown, floating, high impact), dynamic creative optimization, and social display placements across the open web.
• Video Advertising Video advertising across connected TV (CTV), linear TV, BVOD, AVOD, SVOD, YouTube, social video, and cinema formats, offering pre-roll, mid-roll, post-roll placements and comprehensive video campaign strategy and optimisation.
• YouTube Advertising YouTube advertising campaigns including skippable in-stream ads, non-skippable ads, bumper ads, masthead ads, and video discovery ads with advanced targeting by demographics, interests, behaviours, keywords, and topics.
• Cinema Advertising Cinema advertising service providing full-screen ad placements before trailers and feature films, with options for national coverage, hyper-local targeting, specific cinema chains, film programming alignment, and flexible buying options.
• Audio Advertising Audio advertising across traditional radio and streaming platforms (Spotify, podcasts) offering broadcast ads, sponsorship ads, live reads, and programmatic digital audio with targeting based on listening preferences, habits, and behaviours.
• Out-of-Home (OOH) & Digital Out-of-Home (DOOH) Out-of-home advertising including large format billboards, transit advertising, street furniture, retail and shopping centres, office towers, place-based environments, and programmatic DOOH with device ID retargeting, audience verification, brand lift studies, and footfall attribution.
• Native Advertising Native advertising across in-feed placements, in-ad native formats, and content recommendation widgets on premium publishers, offering contextual targeting, audience segmentation, retargeting, and CPC-based pricing.

Quantifiable outcome

• 94% average client retention rate
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• TaboolacoreTechnology or IntegrationTaboola is listed as an industry partnership, suggesting integration or preferred partnership for native advertising and content discovery capabilities. Taboola enables reaching audiences through recommendations on premium publisher sites.
• X (formerly Twitter)coreTechnology or IntegrationX platform partnership for social media advertising, targeting based on demographics, interests, conversations, and keyword-based audience segments. Supports text, image, video, carousel, collection, and dynamic product ads.
• SnapchatcoreTechnology or IntegrationSnapchat partnership enabling access to 347M+ active users, targeting Millennials and Gen Z audiences. Supports Filters, AR Lenses, Story ads, Collection ads, Dynamic ads, and Video ads.
• OutbraincoreTechnology or IntegrationOutbrain partnership for native advertising and content recommendation widgets across premium publisher sites in the open web ecosystem.
• Google AdscoreTechnology or IntegrationCertified Google Ads partner for search, display, shopping, performance max, and app install campaigns. Team holds Google Ads certifications for campaign management.
• Vistar MediacoreTechnology or IntegrationVistar partnership for programmatic digital out-of-home advertising, enabling real-time DOOH activation and optimization.
• LinkedIncoreTechnology or IntegrationLinkedIn partnership for B2B advertising targeting professionals, decision-makers, and executives. Supports sponsored posts, inbox messages, video ads, and document ads for lead generation.
• TeadscoreTechnology or IntegrationTeads partnership for high-impact video and display advertising across premium publishers, offering innovative ad formats and brand-safe environments.
• The Trade DeskcoreTechnology or IntegrationCertified The Trade Desk partner for programmatic advertising. Team holds TTD certifications enabling DSP access for display, video, audio, and mobile advertising across the open web.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Blueprint certified partner for Facebook and Instagram advertising. Enables campaigns from awareness to conversions with robust targeting, product feed integrations, and catalogue ads for eCommerce.
• StackAdaptcoreTechnology or IntegrationStackAdapt partnership for programmatic advertising providing access to native, display, video, and audio inventory across the open web with advanced audience targeting.
• TikTokcoreTechnology or IntegrationTikTok partnership for short-form video advertising targeting diverse audiences (63.7% aged 25+, 31.6% aged 35+). Supports various ad formats with highest daily user engagement among social platforms.
• YouTubecoreTechnology or IntegrationYouTube advertising partnership for video campaigns reaching 17M+ Australians monthly. Supports skippable in-stream, non-skippable, bumper, masthead, and video discovery ads.
• DV360 (DoubleClick Bid Manager)coreTechnology or IntegrationCertified DV360 partner for programmatic campaign management, audience targeting, and cross-channel optimization across display, video, TV, and audio inventory.
• SpotifycoreTechnology or IntegrationSpotify partnership for streaming audio advertising, targeting audiences based on listening preferences, habits, and demographics with 15, 30, or 60-second ad formats.
• Nova EntertainmentminorChannel Partner/ Reseller/ DistributorNova radio partnership for traditional radio advertising across Nova network stations in Australian markets.
• ARN (Australian Radio Network)minorChannel Partner/ Reseller/ DistributorARN partnership for radio advertising across HIT and KIIS stations including Sydney, Melbourne, Brisbane, Adelaide, and Perth markets.
• SCA (Somerset Community Access)minorChannel Partner/ Reseller/ DistributorSCA partnership for radio advertising across Southern Cross Austereo network including LiSTNR and broadcast radio stations.
• Playground XYZcoreTechnology or IntegrationPlayground XYZ partnership for attention-based advertising and measurement, enabling campaigns that optimize for genuine audience attention rather than just impressions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Jellyfish: Global digital media agency within Brandtech Group offering paid media, content, and tech services. Comparable as a digitally-led agency with proprietary tech stack, serving enterprise clients across channels, though with broader geographic footprint.

Broad incumbents

• Havas Media (Australia): Australian operations of Havas Media, the global media network within Havas. Competes for Australian enterprise brand clients with integrated media planning and buying capabilities across digital and traditional channels.
• OMD (Omnicom Media Group): Global media agency within Omnicom Media Group offering media planning and buying across all channels. Comparable in full-service media offerings but competes with significantly larger scale and holding-company affiliation.
• Zenith (Publicis Media): Global media agency within Publicis Media offering integrated planning, buying, and performance services. Comparable in omnichannel media capabilities but operates at holding-company scale with global infrastructure.
• Mindshare (WPP): Global media agency network within WPP/GroupM offering media planning, buying, and analytics at scale. Comparable as a competitor for large Australian enterprise RFPs but with materially greater global scale, data assets, and holding-company resourcing.
• Dentsu Media (Australia): Australian operations of Dentsu, the global media and advertising holding company. Competes for the same Australian enterprise brand clients with significantly larger scale, broader service portfolio, and holding-company data assets.
• Initiative (IPG Mediabrands): Global media agency within IPG Mediabrands offering media planning and buying. Comparable in serving enterprise brands across Australia with similar omnichannel offerings, but with greater scale and holding-company resources.

Direct peers

• The Media Store: Australian independent media agency offering integrated planning and buying across digital and traditional channels. Comparable in geography, independent ownership structure, and full-service media offerings.
• Atomic 212°: Leading Australian independent media agency operating across paid media, programmatic, and data services. Directly comparable as a tech-led independent competitor serving Australian brands, with similar GTM and channel mix.
• Bohemia Group: Australian independent media and marketing agency with full-service planning, buying, and creative capabilities. Comparable in independent positioning, Australian market focus, and data-driven approach to campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/benchmediagroup
• Xx.com/bench_media
• Facebookfacebook.com/benchmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bench Media