The Hub Project

What The Hub Project does

The Hub Project is a 501(c)(3) progressive advocacy nonprofit founded in 2016 and headquartered in Washington, D.C. It operates as The Hub Education and Engagement Fund, a project of the New Venture Fund, which serves as its fiscal sponsor and employer of record. The organization functions as a coalition builder and campaign accelerator, providing resources, capacity, infrastructure, and expertise to partners in the progressive movement across four practice areas: communications, digital strategy, organizing, and research. Its stated positioning is 'our work is not about us,' meaning it operates as a behind-the-scenes enabler rather than a public-facing brand.

The Hub Project's core offerings are research services and campaign initiatives rather than software products. Its flagship asset is Navigator Research, a managed consortium of progressive polling firms that has surveyed more than 24,000 Americans on a rolling basis since March 2020 to inform policy debates and shape public messaging; Navigator polling has been cited by Newsweek, Forbes, Time, and Slate. Additional offerings include the Made to Fail podcast (co-produced with the Roosevelt Institute and Goat Rodeo), Frontline Stories (a pandemic storytelling platform with Town Hall Project and Be A Hero), and the Navigating Coronavirus rapid polling project (with Groundwork Collaborative and Governing for Impact). The organization has coordinated coalitions spanning 30+ Black and Brown-led democracy reform groups, a bipartisan veterans coalition during impeachment, and a $2 million+ campaign supporting the Biden administration's legislative agenda in September 2021.

The Hub Project does not sell products or services commercially; it is funded through philanthropic grants and donations from foundations and individual donors, routed through the New Venture Fund. Pricing is not applicable as there are no commercial transactions, and all 101-250 staff positions are based in Washington, D.C. The go-to-market motion is community-led, centered on direct partnerships with progressive organizations, briefings with the Congressional Progressive Caucus, grassroots organizing support, and media/polling-driven narrative shaping. The organization has no proprietary technology platform, no AI/ML capabilities disclosed, and no API or SDK offerings; its 'technology' consists of coalition management processes, survey research operations, and content/media production.

Name

The Hub Project

Legal name

The Hub Project

Website

https://thehubproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

The Hub Project is a Washington, D.C.-based 501(c)(3) progressive advocacy nonprofit that builds coalitions and provides communications, digital strategy, organizing support, and polling research (via Navigator Research) to progressive partner organizations and policymakers.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Philanthropic Grants and Donations: As a 501(c)(3) public charity project of the New Venture Fund, The Hub Project operates as a nonprofit and is funded through grants and donations from foundations and individual donors supporting progressive advocacy work.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Hub Project is a progressive nonprofit advocacy organization that builds coalitions and provides campaign infrastructure, communications, digital strategy, organizing support, and research resources to partner organizations in the progressive movement. It operates Navigator Research, a consortium of polling firms that delivers consistent public opinion data to inform policy debates, and produces media initiatives such as the Made to Fail podcast and Frontline Stories platform.

Product overview

The Hub Project is not a software product company but rather a political advocacy organization that functions as a coalition builder and campaign accelerator for the progressive movement. Its primary offerings are campaign initiatives and research services rather than software products. The core offerings include Navigator Research (a polling consortium), Frontline Stories (a pandemic story collection platform), and the Made to Fail Podcast (a media partnership), supported by coalition building, digital strategy, and grassroots organizing services. The organization focuses on strengthening democracy, protecting healthcare access, and ensuring economic fairness through partnerships with progressive organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Navigator Research: A consortium of progressive polling firms managed by The Hub, designed to act as a consistent, flexible, responsive tool to inform policy debates by conducting research to inform allies, elected leaders, and the press.
• Made to Fail
• Frontline Stories

Products and services

• Navigator Research A consortium of progressive polling firms managed by The Hub Project that conducts consistent and flexible public opinion research to inform policy debates, providing polling data to allies, elected leaders, and the press.
• Made to Fail Podcast A podcast produced in partnership with the Roosevelt Institute and Goat Rodeo that reveals how conservative policies have failed Americans, exploring issues including healthcare, unemployment, and voting rights.
• Frontline Stories A platform launched in partnership with the Town Hall Project and Be A Hero to spotlight stories of Americans affected by the coronavirus pandemic, featuring voices of essential workers and frontline personnel.
• Coalition Building Services The Hub builds coalitions and provides resources, capacity, infrastructure, and expertise to partners in the progressive movement across communications, digital, organizing, and research.

Quantifiable outcome

• Navigator Research has surveyed more than 24,000 Americans on a rolling basis tracking opinions on COVID-19, the economy, protests, and Trump administration response.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Navigator Research ConsortiumcoreStrategic or Co-development PartnerNavigator is a consortium of progressive polling firms managed by The Hub Project, designed as a consistent, flexible, responsive tool to inform policy debates. The consortium conducts research to inform allies, elected leaders, and the press, helping shape debate on issues that matter most.
• Groundwork CollaborativecoreStrategic or Co-development PartnerPartnered with The Hub and Governing for Impact to create the Navigating Coronavirus project, which released polling data six days per week for eight weeks during the pandemic.
• Governing for ImpactcoreStrategic or Co-development PartnerPartnered with The Hub and Groundwork Collaborative to create the Navigating Coronavirus project tracking Americans' rapidly changing views during the pandemic.
• Town Hall ProjectmajorStrategic or Co-development PartnerPartnered to launch Frontline Stories (frontlinestories.us) to spotlight challenges Americans faced during the coronavirus pandemic, amplifying overlooked voices of everyday people.
• Be A HeromajorStrategic or Co-development PartnerPartnered with The Hub and Town Hall Project on the Frontline Stories initiative to highlight experiences of those most affected by the pandemic.
• Roosevelt InstitutecoreStrategic or Co-development PartnerCo-developed the Made to Fail podcast revealing how conservative policies set up millions for failure. The podcast explores decades-long efforts to undermine institutions and offers policy proposals for the future.
• Goat RodeocoreStrategic or Co-development PartnerCo-produced the Made to Fail podcast with The Hub and Roosevelt Institute, telling stories of individuals affected by conservative policymaking.
• Defend American Democracy CoalitionmajorStrategic or Co-development PartnerBipartisan coalition of veterans and national security groups organized by The Hub to call on Congress to protect the Constitution during impeachment proceedings. Coalition united veterans from across the country advocating for Congress to uphold their oath of office.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• New Venture Fund: Fiscal sponsor and 501(c)(3) public charity under which The Hub operates as a project. Listed as a peer for ecosystem reference given the structural umbrella relationship.

Direct peers

• Demos: Progressive research and advocacy organization publishing polling, analysis, and policy recommendations on democracy, racial justice, and economic issues, directly comparable in mission to The Hub's Navigator Research and policy work.
• Center for American Progress: Major progressive policy and advocacy think tank providing research, communications, and policy advocacy across issues overlapping The Hub's democracy, healthcare, and economic agenda. Most direct peer given scope, structure, and coalition-builder function.
• Roosevelt Institute: Progressive economic policy think tank that directly co-produces the 'Made to Fail' podcast with The Hub. The Roosevelt Institute shares The Hub's focus on progressive economic narrative and coalition-driven policy research.
• MoveOn: Progressive digital advocacy organization with a similar coalition-driven model combining polling-informed messaging, grassroots organizing, and partner amplification on healthcare, democracy, and economic issues.
• Priorities USA: Progressive political advocacy and research organization that funds and conducts polling-driven electoral messaging for Democratic-aligned campaigns, comparable to Navigator Research's polling function.
• Indivisible: Progressive grassroots advocacy organization that builds local coalitions and supports activists on democracy, healthcare, and economic issues with a comparable 'empowering partners' operating model.
• America Votes: Progressive coalition coordination organization that unites dozens of partner groups on shared electoral and policy campaigns, structurally similar to The Hub's coalition-building function.
• Groundwork Collaborative: Progressive economic policy and communications organization that partnered with The Hub on the Navigating Coronavirus polling project, with a near-identical model of message research, polling, and coalition communications.
• Netroots Foundation: Progressive digital organizing and training nonprofit supporting grassroots advocacy, with a coalition-amplification model comparable to The Hub's grassroots organizing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hub Project