Priorities USA
- Company typePrivate
- Founded2013
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Priorities USA firmographics
Firmographics- Name
- Priorities USA
- Legal name
- Priorities USA
- Website
- https://priorities.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Priorities USA industry classification
Industry- Product category
- Political Campaign Services
- NAICS
- Political Organizations (813940), Media Buying Agencies (54183), Public Relations Agencies (54182), Social Advocacy Organizations (81331)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Political & Advocacy Advertising (MPADAEAK)
- akta.pro secondary industries
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Media Relations & Press Office Services (MPAAADAI), Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)
Keywords
Where Priorities USA is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Priorities USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Others, Technology or R&D, Operations
Revenue model
- Political Donations: Priorities USA is a political action committee that raises funds through donations from individuals and organizations. As a Super PAC, it can accept unlimited contributions from individuals, corporations, and unions. The organization uses these funds to run digital voter campaigns, conduct research, and support progressive candidates and causes.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels9 records
Priorities USA product offering
Product offeringCore offering
Priorities USA is a Democratic Super PAC that raises and spends unlimited political donations to run large-scale digital voter persuasion and mobilization campaigns in U.S. battleground states. The organization conducts original public opinion research, produces digital advertising creative, supports voting rights litigation, builds progressive digital talent through fellowship and training programs, and distributes proprietary tools (AdHawk, Warbler, Flock Products) to progressive allies.
Product overview
Priorities USA operates as a Democratic Super PAC offering a portfolio of digital advertising products and services. The core offerings include AdHawk (competitive intelligence for tracking competitors' online spend and messaging), Warbler Media Intelligence (media consumption research combining survey and qualitative data), and Flock Products (communal utilities for digital practitioners). The organization also runs digital voter campaigns, having invested over $650M across 12,000+ ads. Supporting services include a Fellowship Program (hands-on training for underrepresented backgrounds), Grants Program ($10-50k grants for grassroots organizations' digital programs), and Training Program (research-based digital strategy training for partners). The organization focuses on winning elections through digital persuasion and mobilization in battleground states.
Differentiator
Problem solved
Functional benefit
Brands
- Flock Products: Digital tools for digital practitioners - a new initiative of Priorities to synthesize innovation and infrastructure to provide communal utilities by and for digital practitioners.
- AdHawk
- Warbler
Products and services
- AdHawk Suite of competitive intelligence products equipping progressive digital advertisers with data to maximize impact by tracking competitors' online ad spend and evaluating messaging, inventory, and dynamic targeting tactics.
- Warbler Media Intelligence Data resource combining survey, observed, and qualitative data to provide digital strategists with intelligence about online media consumption patterns and voter behavior.
- Flock Products Platform synthesizing Priorities' innovation and infrastructure to provide communal utilities by and for digital practitioners, including AdHawk and Warbler competitive intelligence products.
- Online Vote-by-Mail Tool Online vote-by-mail tool with English and Spanish versions enabling voters to find the easiest way to request a ballot by state, county, or municipality.
- Fellowship Program Fellowship program providing hands-on training and professional experience to individuals from historically underrepresented backgrounds preparing them for digital careers in progressive politics, including competitive pay and comprehensive benefits.
- Grants Program Grants program funding grassroots organizations with technical expertise and capital to run smart digital programs, with average grants ranging from $10,000 to $50,000.
- Training Program Training program for decision-makers in innovative, research-based digital strategies, used to develop progressive digital program leaders across partner organizations.
Quantifiable outcome
- 200+ races won from White House to local level
- +9 more outcomes
Companies that use Priorities USA
Customer profileNamed customers26 records
Segments10 records
Ideal customer profiles3 records
Priorities USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Priorities USA partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, minor and major.
- Flock ProductscoreInternal initiative synthesizing Priorities' innovation and infrastructure to provide communal utilities for digital practitioners, including AdHawk and Warbler products.
- Latino Content CreatorscoreCreator partnerships through Creator Corp program giving creators exclusive research access, focus group participation, and real-time feedback integration with paid messaging.
- Congressman Conor LambminorStrategic Advisor joining Priorities to support strategic initiatives on expanding Democratic outreach, elevating innovation, and strengthening party digital infrastructure.
- League of Conservation Votersmajor$200K bilingual ad buy targeting Latino voters in Texas with YouTube investments for low-propensity voter engagement.
- Somos Votantescore$2.7M bilingual digital mobilization campaign targeting low-propensity Latino voters with 15 creator partnerships (60M combined followers) across YouTube, Instagram, and TikTok.
- Voto LatinocoreCoalition partner in voting rights litigation challenging Arizona Senate Bill 1260, which threatens voter registration and ballot access for Arizona voters. Partners jointly requested rehearing en banc on September 20th Ninth Circuit decision that restored harmful provisions of the bill.
- Arizona Alliance for Retired AmericanscoreCoalition partner defending voting rights of older Arizonans who may have moved to retirement communities or with family members, against SB 1260 provisions that could result in disenfranchisement.
- Vet Voice FoundationcoreSupported by Priorities USA, Vet Voice Foundation filed amicus brief to protect VA and SBA offices as voter registration sites, defending critical voter registration pathways for veterans and Michiganders.
- North Carolina Alliance for Retired AmericanscoreSupported by Priorities USA, coalition partner filed motion to protect absentee ballots from disqualification, defending ballots returned in sealed envelopes under North Carolina's two-envelope system.
- New Hampshire Youth MovementcorePriorities USA supported complaint against HB1569 proof of citizenship requirements that disproportionately affect young people and students.
- Detroit Downriver Institute of the A. Philip Randolph Institute (DD APRI)corePriorities USA supported intervention to defend against RNC attempts to complicate absentee ballot signature verification, protecting vulnerable voters.
- Michigan Alliance for Retired AmericanscorePriorities USA supported intervention defending absentee ballot signature verification guidance, protecting older voters from ballot rejection.
- Detroit Disability PowercorePriorities USA supported intervention protecting voter registrations for disabled Michiganders against RNC voter purge efforts.
- Minnesota Alliance for Retired AmericanscorePriorities USA supported and funded lawsuit challenging Minnesota's absentee ballot signature requirement that creates unnecessary barriers for voters who live alone.
- AAPI Power FundcoreCoalition partner in research centering Asian American and Pacific Islander voter key issues including healthcare, paid sick leave, and abortion rights.
- AAPI Victory AlliancecoreCoalition partner researching AAPI voter engagement and political awakening, emphasizing sustained engagement beyond election cycles.
- AAPI Victory FundcoreCoalition partner developing research on AAPI voter engagement strategies for campaigns.
- Asian American Power NetworkcoreCoalition partner building long-term organizing strategies and trust within AAPI communities, moving from marginalized to margin of victory.
- Reproductive Freedom for All (formerly NARAL Pro-Choice America)coreCoalition partner in AAPI voter research; 2025 launch of $2M 'Always On' creator program on Dobbs anniversary targeting reproductive freedom messaging.
- EMILYs ListcoreCoalition partner researching women voters, particularly AAPI women, and their priorities in electoral engagement.
- National Education AssociationcoreCoalition partner in AAPI voter research focusing on public education and opposition to book banning in schools.
- SEIUcoreCoalition partner in AAPI voter research coalition working on issues affecting working families.
- House Majority PACcoreBlack voter research partnership publishing polling and focus group data on Black voters' top concerns ahead of midterms, including messaging guidance for Democrats.
- Vote.orgcoreCoalition partner in litigation challenging Georgia's wet signature requirement for absentee ballot applications. DOJ filed statement of interest supporting plaintiffs' interpretation of the Materiality Provision.
- Georgia Alliance for Retired AmericanscoreCoalition partner defending absentee ballot access for Georgia seniors who frequently vote by mail.
- Communication Workers of America Local 3204 Retired Members CouncilminorCoalition partner in Georgia wet signature litigation defending working families' ballot access.
- Senate Majority PACcore$7.5M vote by mail partnership with concurrent mobilization and ballot chase digital ad campaign, targeting voters of color in seven battleground states: Arizona, Florida, Maine, Michigan, North Carolina, Pennsylvania, and Wisconsin.
- America VotescoreVote by mail partnership developing online ballot request tools in English and Spanish, helping voters find easiest way to request ballots by state, county, or municipality.
- LCV Victory FundmajorVote by mail partnership conducting peer-to-peer ballot chase programs to increase vote-by-mail return rates in key communities.
- NextGen AmericamajorVote by mail partnership focusing peer-to-peer ballot chase programs on young voters in presidential battleground states and Senate control states.
- For Our FuturemajorVote by mail partnership conducting peer-to-peer ballot chase programs using data from online ballot request tool, focusing on voters who don't complete requests or have outstanding ballots.
Scale indicators16 records
Recent moves6 records
Expansion highlights7 records
Priorities USA competitors and assessment
Company assessmentDirect peers
- House Majority PAC: House-focused Democratic Super PAC and House Majority built mirror image of Priorities USA for the lower chamber. Both conduct original research (e.g., 2022 Black voter research partnership), digital persuasion, and battleground ad buys.
- Senate Majority PAC: Leading Democratic Super PAC focused on Senate races. Direct peer: similar Super PAC structure, digital ad execution, share major partners with Priorities USA ($7.5M 2020 vote-by-mail partnership), and compete for the same donor pool.
- America Votes: Progressive coalition coordination hub funding state-level voter mobilization. Peer: $7.5M vote-by-mail partnership, builds ballot request tools, and shares donor/funder relationships with Priorities USA across state infrastructure.
- Somos Votantes: Latino-focused civic engagement and voter mobilization organization. Peer: $2.7M bilingual campaign partner with Priorities, joint creator program with 60M combined followers, and complementary Latino GOTV infrastructure in battleground states.
- MoveOn.org: Long-standing progressive digital advocacy and PAC organization with member-driven model. Peer: Operates paid digital persuasion campaigns, grassroots mobilization, and ad-buy infrastructure alongside Priorities in overlapping races.
- League of Conservation Voters (LCV): Environmental progressive PAC and 501(c)(4) arm with substantial digital ad spending. Peer: Vote-by-mail partner ($7.5M, 2020), Texas Latino voter ad-buy partner ($200K, 2024), and runs parallel digital persuasion campaigns in overlapping battleground states.
- EMILYs List: Pro-choice Democratic PAC supporting pro-choice women candidates. Peer: AAPI voter research coalition partner with Priorities, both focus on progressive voter mobilization, donor-driven PAC model with digital programs.
- American Bridge: Democratic opposition research and tracking Super PAC. Peer: Competes in the digital opposition ecosystem, plays complementary role to Priorities' persuasion ads by feeding on-the-record research that Priorities' creative campaigns leverage.
- NextGen America: Tom Steyer-founded progressive PAC focused on young voter mobilization. Peer: Vote-by-mail battleground partner with Priorities, shares digital-first youth targeting methodology, operates parallel grassroots grantmaking.
Emerging players
- Planned Parenthood Action Fund: Pro-choice political arm of Planned Parenthood with substantial independent expenditure capacity. Peer: Chief Marketing Officer Chris Carlon previously led creative at Planned Parenthood; partner on reproductive-freedom creator program; runs parallel digital pro-choice persuasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key highlights7 records
Customer concentration
Priorities USA social profiles
Digital presencePriorities USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priorities USA leadership team
Management profileNumber of profiles
Profiles6 records
Priorities USA subsidiaries and ownership
Company hierarchySubsidiaries3 records
Priorities USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priorities USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priorities USA
What does Priorities USA do?
Priorities USA is a Democratic Super PAC that raises and spends unlimited political donations to run large-scale digital voter persuasion and mobilization campaigns in U.S. battleground states. The organization conducts original public opinion research, produces digital advertising creative, supports voting rights litigation, builds progressive digital talent through fellowship and training programs, and distributes proprietary tools (AdHawk, Warbler, Flock Products) to progressive allies.
Is Priorities USA a public or private company?
Priorities USA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Priorities USA founded?
Priorities USA was founded in 2013. It employs 11 to 50 people.
Where is Priorities USA based?
Priorities USA is headquartered in Washington, United States, in the North America region.
How does Priorities USA make money?
One revenue line is on record: political Donations.
Who are Priorities USA's main competitors?
Direct peers on record are House Majority PAC, Senate Majority PAC, America Votes, Somos Votantes, MoveOn.org, League of Conservation Voters (LCV), EMILYs List, American Bridge and NextGen America. Planned Parenthood Action Fund is listed as an emerging player.
Does Priorities USA have an API?
No public API is recorded for Priorities USA.
What industry is Priorities USA in?
Priorities USA's product category is Political Campaign Services. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising, with a secondary code of BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 813940 and its SIC code is 7311.