Gielissen Interiors & Exhibitions

What Gielissen Interiors & Exhibitions does

Gielissen Interiors & Exhibitions (legal entity: Gielissen's Bedrijven B.V.) is a privately held, full-service design-and-build partner headquartered in Eindhoven, Netherlands, founded in 1937 and operating across 11 offices in the Netherlands, Germany, the UK, the UAE, and the US. The company delivers five integrated service lines: corporate and hospitality Interiors, trade-show Exhibitions, live/digital/hybrid Events, Shipyard-built custom houseboats from a sustainable Helmond yard, and turnkey General Contracting interiors. Project scope spans corporate headquarters fit-outs, luxury hotel interiors (Waldorf Astoria, Hilton, Marriott), large-scale exhibition pavilions (Hitachi, Volvo Trucks, Norsk Hydro), and high-profile event activations (Nespresso influencer campaign, TwitchCon).

Commercially, Gielissen operates a project-based professional services model: revenue is recognized on completion of individually scoped engagements with multi-month to multi-year timelines, priced on square footage, complexity, and materials rather than via standardized tiers. Go-to-market is direct enterprise sales via dedicated account directors and business development managers (e.g., Jose Schaap for Exhibitions & Events, Frank van der Pasch for Interiors, Katja Kottmann for German market development), targeting multinational corporates, hospitality operators, trade-show organizers, and government/public-sector clients. The company maintains ISO 9001/14001, FSC, PEFC, Ecovadis Silver, and VCA certifications, and has begun advising clients on BREEAM and WELL building certification, signaling sustainability as both an internal operating discipline and an external revenue lever. Underlying technology is execution-oriented (production facilities, shipyard, LED-integrated exhibition grid systems, VR/HoloLens presentation tooling) rather than software-platform oriented; there are no APIs, proprietary AI/ML models, or digital product offerings. Ownership remains with the Gielissen family with a minority investment from Karmijn Kapitaal (2017), and wholly-owned subsidiaries include Gielissen GmbH (Germany) and Groeneveld & Poirot.

Name

Gielissen Interiors & Exhibitions

Legal name

Gielissen's Bedrijven B.V.

Website

https://gielissen.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Gielissen Interiors & Exhibitions is a privately held, 85-year-old Dutch design-and-build firm delivering corporate interiors, trade-show pavilions, events, and custom houseboats through 11 offices across Europe, the Middle East, and the United States for enterprise, hospitality, and public-sector clients.

Ownership category

akta.pro rank

Product category

Interior Fit-Out and Exhibition Build Services

NAICS

Interior Design Services (54141), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Interior fit-out services
• Custom exhibition stands
• Event production services
• Trade show booth design
• Branded environment design

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design & Construction: Project-based interior design and construction services for corporate offices, hotels, restaurants, and public spaces. Revenue recognized upon project completion with typical project timelines of 6 months to 1 year.
2. Exhibition Design & Build: Design and construction of exhibition stands and pavilions for trade shows and events. Pricing based on square footage and complexity, typically one-time project fees.
3. Event Production: Live, digital, and hybrid event production services including concept development, setup, and execution.
4. Turnkey/General Contracting: Complete interior fit-out services from design through execution, managing all aspects of project delivery on time and within budget.
5. Shipyard Operations: Design and construction of custom house boats from their sustainable shipyard in Helmond, producing the highest quality vessels in Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gielissen Interiors & Exhibitions is a full-service partner that designs, engineers, produces, and installs interior environments, custom exhibition stands, and event builds for corporate, hospitality, public-sector, and trade-show clients. Operating with 400+ professionals across 11 global offices and in-house production workshops, the company delivers turnkey branded spaces ranging from office fit-outs and hotel interiors to large-scale exhibition pavilions and event environments, including bespoke shipyard constructions.

Product overview

Gielissen Interiors & Exhibitions operates as a single unified service offering centered around creating experiential environments and live brand experiences. The portfolio consists of five interconnected core services: Interiors (corporate/hospitality space design and execution), Exhibitions (trade show booth design and construction), Events (live/digital/hybrid event production), Shipyard (sustainable house boat manufacturing), and General Contracting Interiors/Turnkey (full project delivery). Exhibition Management Services provides additional support for exhibition organizers. The company positions itself as a single-source partner, combining creativity with technical expertise to deliver projects from strategy through execution across 11 global locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Fit-Out End-to-end design-to-installation interior fit-out for offices, hotels, museums, restaurants, retail, and public buildings, delivered through in-house carpentry, paint, metal, and electrical workshops.
• Exhibitions Custom design, build, transport, installation, and dismantling of exhibition stands at trade shows, including country pavilions and large-format brand presences.
• Events Design and build of physical event environments, sets, stages, and brand-activation spaces for corporate events, roadshows, congresses, and product launches.
• Shipyard Bespoke design and construction of house boats and custom yacht interiors for marine clients, leveraging the company's in-house fit-out and engineering capabilities.
• VR / HoloLens Design Visualization Immersive design review using Virtual Reality and Microsoft HoloLens to let clients experience interiors, exhibitions, or events before production, supporting design sign-off.

Quantifiable outcome

• 128 running meters of exhibition pavilion facade delivered for Hitachi at Bauma Munich
• +3 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rotterdam Port Promotion CouncilcoreStrategic or Co-development Partner · 13 May 2025Gielissen and Rotterdam Port Promotion Council signed a three-year contract at Breakbulk Europe, establishing a strategic partnership for exhibition management services.
• Trees for AllminorStrategic or Co-development PartnerPartnership for tree planting initiatives as part of biodiversity enhancement efforts under the company's sustainability program.
• SBBminorStrategic or Co-development PartnerRecognized as an approved SBB learning company (leerbedrijf), providing internship and training opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pico Group: Pico is a Hong Kong-headquartered total brand experience agency delivering exhibitions, events, interiors, and content across Asia and globally. Closely comparable integrated service offering (exhibitions + interiors + events) targeting large enterprises.
• Freeman: Freeman is the world's largest brand experience company, designing and building exhibition stands, events, and brand activations globally. Operates in the same exhibition, event, and interior brand-experience space as Gielissen, but at significantly larger scale with deeper US footprint.
• GES (Global Experience Specialists): GES provides global exhibition, event, and brand experience services, including custom exhibit design, fabrication, and on-site services. Directly comparable as a full-service trade show stand builder and event contractor serving enterprise clients.
• George P. Johnson (GPJ): GPJ is a global experiential marketing agency producing live, digital, and hybrid events and brand experiences for enterprise clients. Comparable on the events and experiential side, with strong enterprise corporate client roster.
• MCI Group: MCI is a Geneva-based global association, event, and community management firm delivering corporate events, conferences, and experiential programs. Comparable on corporate event production side and enterprise client base.
• Habegger: Habegger is a Swiss live marketing and event agency delivering corporate events, roadshows, and brand activations across Europe. Closely comparable on European event production for large enterprises.
• Atelier Markgraph: Atelier Markgraph is a German brand-space, exhibition, and event design agency building trade show stands, showrooms, and brand environments. Direct competitor in the German/DACH exhibition design-build market.
• Milla & Partner: Milla & Partner is a Stuttgart-based brand-space agency creating exhibitions, museums, and brand experiences. Comparable as a German peer combining exhibition design/build with interior-fit-out expertise for enterprise clients.
• KMS Team: KMS Team is a German brand-experience agency delivering trade show stands, events, and brand spaces. Closely comparable service mix and DACH regional overlap with Gielissen's German office network.

Broad incumbents

• GL events: GL events is a publicly traded French integrated events group operating venue management, trade show organization, and exhibition services globally. Overlapping in exhibition stand services and event production, but with broader infrastructure (own venues).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GielissenUS
• Facebookfacebook.com/GielissenUSA

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gielissen Interiors & Exhibitions