What Atelier Markgraph does

Atelier Markgraph GmbH is an owner-managed spatial experience and brand experience agency headquartered in Frankfurt am Main, Germany. Founded in 1986 as an 'agency for spatial communication', the firm employs an interdisciplinary team of approximately 75-85 people and operates through two service divisions, GRAFIK (graphic design and DTP) and DIGITAL (interactive and mixed reality experiences), that together deliver immersive physical and digital brand experiences for corporate and cultural clients.

The agency's core offering is the conception, design, and realisation of spatial narratives across trade fair presentations, permanent and temporary exhibitions, museums, live events, and mixed reality formats. Notable proprietary components include a Mixed Reality format built on Apple Vision Pro for Mercedes-Benz press events, gesture-controlled 'Portal' exhibits, 360-degree immersive experience rooms, and gamified data-driven stations. Long-term delivery partners include jangled nerves, team x, merz merz Architekten, and mac brand spaces GmbH, while technology partnerships extend to Apple and UN-Habitat (via the Luminous Green / SDG City Frankfurt sustainability initiative).

Commercially, the firm operates a project-based, quote-priced B2B services model, selling directly to enterprise clients through reputation-led enterprise field sales. Marquee customers include Mercedes-Benz, Riese & Müller, Viessmann, Viega, the DFB, Phoenix Contact, Rapunzel, SCHIRN Kunsthalle Frankfurt, ZDF, and Vorwerk, with a horizontal segmentation across corporate brands, cultural institutions, and sustainability-focused organisations. The agency is privately held by its management trio (Bleher, Schubert, Weil) following a 2017 generational change, with no institutional investors or parent entity.

Name

Atelier Markgraph

Legal name

Atelier Markgraph GmbH

Website

https://markgraph.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Atelier Markgraph is a Frankfurt-based, owner-managed spatial experience design agency founded in 1986. It conceives, designs, and realises immersive trade fair, exhibition, and mixed reality brand experiences for enterprise clients such as Mercedes-Benz, Riese & Müller, and Viessmann.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Spatial Experience Design Services: Core revenue from concept development, design, and realization of brand experiences, trade fair presentations, exhibitions, and events for corporate and cultural clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Atelier Markgraph is an owner-managed spatial experience and brand experience design agency that conceives, develops, programs, and realizes immersive physical and digital experiences. Its core offerings include trade fair presentations, exhibitions, brand spaces, museums, and mixed reality installations for corporate and cultural clients, delivered through two service divisions: GRAFIK (graphic design and DTP production) and DIGITAL (digital experiences). The agency combines analog scenography with interactive digital media, gesture-controlled exhibits, and immersive technologies including Apple Vision Pro mixed reality formats.

Product overview

Atelier Markgraph is an owner-managed spatial experience and brand experience agency founded in 1986, based in Frankfurt am Main. The company operates two primary service divisions: GRAFIK (graphic design and DTP production) and DIGITAL (digital experiences), which together deliver immersive Spatial Experiences for corporate and cultural clients. Their portfolio includes trade fair presentations, exhibition design, mixed reality experiences, event staging, and architectural branding. Key offerings include Spatial Experiences as their core service, Mixed Reality Experiences leveraging Apple Vision Pro and AR technologies, the FRAME Book publication documenting their methodology, the Luminous Green sustainability initiative, and their Quarterly newsletter. With an interdisciplinary team of approximately 75-85 people, they translate brand messages and cultural themes into tangible scenographies and spatial narratives.

Differentiator

Problem solved

Functional benefit

Products and services

• Spatial Experience Design Conception, design, and realization of immersive spatial narratives and brand experiences for culture and corporate clients. Includes trade fair presentations, exhibition design, brand spaces, event staging, and architectural branding.
• GRAFIK (Graphic Design & DTP)
• DIGITAL (Digital Experiences) Digital experience creation including interactive applications, mixed reality formats, software development, and multimedia installations.
• Mixed Reality Experiences Immersive mixed reality formats combining physical and digital elements, including Apple Vision Pro experiences, 360-degree experience rooms, and interactive AR applications for brand presentations and press events.
• Trade Fair Presentation Design Design and realization of trade fair booths, multi-brand presentations, and live event experiences for major industry events such as IAA MOBILITY, EUROBIKE, ISH, SPS, and Auto China.
• Exhibition & Museum Design Exhibition and museum design services including visitor centres, seminar centres, museum interventions, and large-scale cultural installations.

Quantifiable outcome

• DFB-Campus spans 50,000 square metres with 23 spatial interventions including trophy walls made from 31,824 genuine aluminium screw studs
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, preferred, project-specific and initiative.

• jangled nervescoreStrategic or Co-development Partner · 1 January 2025Stuttgart-based design agency collaborating with Atelier Markgraph on major projects including Mercedes-Benz IAA MOBILITY 2023 and 2025. Long-term partnership on complex trade fair presentations combining spatial design expertise.
• team x realcoreStrategic or Co-development Partner · 1 January 2025Berlin-based creative partner collaborating on Mercedes-Benz brand experiences at IAA MOBILITY events. Joint submission partner for award-winning projects.
• mac brand spaces GmbHpreferredImplementation/ SI/ Consulting Partner · 1 January 2025Messebau (trade fair construction) partner based in Langenlonsheim, Germany. Preferred exhibition stand construction partner for multiple clients including Riese & Müller and Viessmann.
• SCAILAB (Fiess Kruse Freie Architekten PartGmbB)project-specificStrategic or Co-development Partner · 1 January 2024Stuttgart-based architecture firm collaborating on Mercedes-Benz Auto China 2024 in Beijing. Responsible for trade fair architecture while Atelier Markgraph handled communication concept, media staging, and graphic design.
• Kristof LemppreferredOthers · 1 January 2024Darmstadt-based photographer providing documentation photography across multiple Atelier Markgraph projects including Mercedes-Benz, Riese & Müller, Viessmann, and others.
• INGLOSUS Foundation, Maleki Corporate GroupinitiativeStrategic or Co-development Partner · 1 January 2024Partners in SDG City Frankfurt initiative supported by UN-Habitat (United Nations Human Settlements Programme). Creating and designing SDG project city in Frankfurt am Main.
• merz merz Architektenproject-specificStrategic or Co-development Partner · 1 January 2023Stuttgart-based architecture firm collaborating on Mercedes-Benz Museum 'Pit Stop' project. Jointly submitted for ADC awards with Atelier Markgraph.
• Hansen WerbetechnikpreferredImplementation/ SI/ Consulting PartnerDreieich-Sprendlingen-based graphic production partner for exhibition graphics and signage.
• Nordlicht GmbHpreferredImplementation/ SI/ Consulting PartnerFriedrichsdorf-based partner responsible for ceiling sculptures including the 10-meter sculpture for Riese & Müller EUROBIKE 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Freeman: World's largest brand experience company with capabilities spanning event production, exhibit design, and digital experiences. Overlaps with Atelier Markgraph in trade fair/exhibit design category but serves much broader enterprise and event production scope with significantly larger headcount and geographic reach.
• Jack Morton Worldwide: Global experience brand agency (IPG) offering brand experience, events, and spatial design as part of a broader portfolio. Overlaps with Atelier Markgraph's trade fair/exhibition work but at significantly larger scale, broader scope, and with deeper corporate parent backing.
• George P. Johnson Experience Marketing: Large experience marketing agency specializing in events, exhibits, and digital experiences for global brands. Comparable offering category for enterprise trade fair and brand experience design, but operating at substantially greater scale and global reach than Atelier Markgraph.

Direct peers

• Local Projects: NYC-based design studio specializing in interactive museum, exhibit, and immersive experience design with deep mixed-reality and data-driven installation integration. Comparable to Atelier Markgraph in spatial storytelling + emerging tech integration for museums and cultural institutions at a similar boutique scale.
• Milla & Partner: Stuttgart-based brand staging and live event agency creating immersive brand experiences and trade fair presentations. Directly comparable in trade fair/event design and brand space storytelling for premium German clients.
• jangled nerves: Stuttgart-based design agency and documented co-development partner on Mercedes-Benz IAA MOBILITY projects. Overlapping service profile in spatial design, interactive media, and exhibition work for premium German brands; same Stuttgart design ecosystem as Atelier Markgraph.
• KMS Team: Munich-based brand and corporate communication design agency serving major German enterprises across brand identity, event, and spatial design. Comparable as a German brand experience peer at similar headcount and design-led positioning.
• Schmidhuber: Munich-based brand experience agency specialized in trade fair, exhibition, and brand space design for German and international premium clients. Directly comparable to Atelier Markgraph in client category (German industrial/auto), boutique scale, and design-led spatial experience offering.
• meiré und meiér: Cologne-based brand and corporate design studio serving premium German brands across strategy, identity, and spatial design. Comparable in design-led positioning and German enterprise client focus, though less trade fair-specialized.
• Atelier Brückner: Stuttgart-based exhibition and spatial design studio renowned for iconic museum and brand experience work (e.g., BMW Welt). Comparable to Atelier Markgraph in combining exhibition design, scenography, and digital media for culture and corporate clients at a similar boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCytg_3nsRZoK7TR1wpB7Q1A
• Facebookde-de.facebook.com/AtelierMarkgraph
• LinkedInlinkedin.com/company/atelier-markgraph
• Instagraminstagram.com/ateliermarkgraph
• Pinterestpinterest.de/ateliermarkgraph

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier Markgraph