Peaden

What Peaden does

Peaden Air Conditioning, Plumbing & Electrical is a privately held, family-owned home services company founded in 1969 by Robert Peaden in Panama City, Florida. It delivers residential HVAC, plumbing, and electrical services to homeowners across the Gulf Coast through six branch locations in the Florida Panhandle and southern Alabama (Panama City, Pensacola, Fort Walton Beach, Tallahassee, Mobile County, Baldwin County). Service offerings span air conditioning, heating, indoor air quality, water heaters (tank and tankless), drain and sewer, video pipe inspection, water treatment, electrical panels and wiring, and whole-home generators, all delivered by NATE-, Comfort Institute-, and NADCA-certified technicians dispatched in-person from local branches.

The company's revenue is generated through three principal streams: (1) on-demand service and repair work (including same-day emergency response and next-day installations), (2) one-time equipment installation and replacement sales, and (3) recurring subscription revenue from the SmartCare Maintenance Plan, which provides priority scheduling, waived service charges, and 15%/5% repair/replacement discounts and is bundled with AC system purchases. Pricing is primarily quote-based for service and installation, with published unit prices on a small set of diagnostic checks and promotional offers (e.g., $59 AC system check, $1,000 off tank-to-tankless upgrades). Customer acquisition is direct-to-consumer via phone, website forms, location-specific local SEO pages, Google My Business (4.8 stars across 20,848+ reviews), social media, and a Refer-a-Friend program. The business holds BBB A+ accreditation and multiple "Best of Bay 2025" community awards.

The company is independently owned and operated under family stewardship following leadership transition from the founder, with no disclosed private equity, venture capital, or parent company involvement, and no public listing. Operating geographies are restricted to the Gulf Coast region of the United States.

Name

Peaden

Legal name

Peaden Air Conditioning, Plumbing & Electrical

Website

https://peaden.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Peaden is a family-owned, multi-trade home services company founded in 1969, delivering HVAC, plumbing, and electrical services to Gulf Coast residential homeowners across six Florida and Alabama branch locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Service and Repair: On-demand service calls for HVAC, plumbing, and electrical repairs. Includes same-day emergency service and next-day installations. Revenue generated through service fees, labor, and parts.
2. Equipment Installation: Sales and installation of HVAC systems, water heaters (tank and tankless), generators, and other equipment. Replacement and new system installations.
3. SmartCare Maintenance Program: Recurring maintenance plan providing 15% discount on repairs, 5% discount on replacements, discounted/waived service charges, and priority emergency scheduling. Membership-based recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Peaden provides residential HVAC, plumbing, and electrical services across the Gulf Coast of Florida and Alabama. Core offerings include air conditioning and heating installation/repair, plumbing and drain/sewer services, electrical work, indoor air quality solutions, and water heater (tank and tankless) services. The company supplements these with a subscription-based SmartCare Maintenance Plan that offers priority scheduling, discounts on repairs and replacements, and waived service charges.

Product overview

Peaden Air Conditioning, Plumbing & Electrical is a service company offering a comprehensive suite of home services through its network of highly trained technicians. The core service portfolio includes three main categories: HVAC services (air conditioning, heating, and indoor air quality), Electrical & Power services, and Plumbing services. Supporting these core offerings are specialized sub-services including water heater services (both tank and tankless systems), water treatment systems, video pipe inspection, and drain & sewer services. The company differentiates itself through its SmartCare Maintenance Plan, a subscription-style program that provides priority scheduling, discounted repairs, and waived service charges. Services are delivered through six regional locations across the Gulf Coast (Baldwin County AL, Mobile County AL, Panama City FL, Pensacola FL, Fort Walton Beach FL, and Tallahassee FL), backed by a 100% satisfaction guarantee and same-day emergency service capability.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartCare Maintenance Plan
• Air Conditioning Services
• Heating Services Residential heating system services including furnaces, ductless systems, heat pumps, pool heaters, WiFi/smart thermostats, and zone control systems.
• Indoor Air Quality Services Whole-home indoor air quality solutions including duct services, air filtration systems and purifiers, humidifiers and dehumidifiers, and UV lights.
• Electrical & Power Services Residential electrical services including attic fans, electrical panels, electrical wiring and rewiring, whole-house generators, home automation, indoor and outdoor lighting, and surge protection.
• Plumbing Services Residential plumbing services including bathroom and kitchen plumbing, backflow prevention, emergency plumbing, gas piping, main water line, repiping, slab leak repair, sewer camera inspection, water treatment systems, and water heaters.
• Drain & Sewer Services Drain and sewer services including rooter services, drain and sewer cleaning, sewer lines, and video pipe inspection.
• Water Heater Services Professional residential water heater services for both tank and tankless systems, including installation, repair, replacement, and maintenance.
• Water Treatment Systems Residential water treatment system services including testing, water filtration systems, and UV water purification systems to remove impurities and improve water quality.
• Video Pipe Inspection Non-invasive video camera inspection services using waterproof cameras to evaluate residential plumbing systems, identify blockages, cracks, tree root intrusion, and pipe damage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Coolray Heating, Cooling, Plumbing & Electrical: Large Southeast U.S. residential HVAC, plumbing, and electrical services company operating across multiple states. Closely comparable multi-trade model, residential homeowner customer base, and subscription-style maintenance programs targeting the same Gulf-adjacent demographic.
• ARS / Rescue Rooter: One of the largest U.S. residential HVAC, plumbing, and electrical services platforms with multi-state coverage. Operates the same direct-to-consumer field service model, multi-trade cross-sell, and recurring maintenance memberships, but at materially larger national scale.
• Goettl Air Conditioning & Plumbing: Family-owned residential HVAC and plumbing services company in the Southwest U.S. Closely comparable on ownership structure, multi-trade offering, multi-location footprint, and strong local brand equity built over decades.
• Hiller Plumbing, Heating, Cooling & Electrical: Tennessee-based residential home services company covering HVAC, plumbing, and electrical. Mirrors Peaden's three-trade scope, residential homeowner focus, and regional multi-location service model.
• R.S. Andrews: Atlanta-area residential HVAC, plumbing, and electrical services company with a long operating history. Comparable multi-trade service offering, residential customer base, and reputation-driven brand positioning in a Sun Belt regional market.
• Woodfin Home Services: Mid-Atlantic residential home services provider covering HVAC, plumbing, and electrical. Comparable full-service residential model, multi-location footprint, and recurring maintenance program structure.
• Champion AC: Large Texas-based residential HVAC services company with multi-location operations. Directly comparable on residential-only focus, hot-climate geographic demand profile, and brand-led customer acquisition strategy.
• TemperaturePro: Multi-state residential HVAC services franchise. Closely comparable residential AC-focused service model, technician-driven delivery, and recurring maintenance memberships, though structured as a franchise versus Peaden's corporate model.
• One Hour Heating & Air Conditioning: National residential HVAC services franchise under Authority Brands. Comparable residential service model and emphasis on punctuality/emergency response; differs in franchise versus corporate structure.

Others

• ServiceTitan: Software platform purpose-built for residential and commercial HVAC, plumbing, and electrical service companies. Relevant as an enabling technology vendor that Peaden and its direct peers use for scheduling, dispatch, and recurring service program management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/callpeaden
• YouTubeyoutube.com/@peadenpros
• Facebookfacebook.com/Peadenpros
• Instagraminstagram.com/peaden_pros

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peaden