Autoline

What Autoline does

Autoline is an online B2B marketplace for advertising and trading commercial vehicles, trucks, buses, trailers, tankers, vans, and spare parts, operated by Linemedia Sp. z o.o., a Polish private limited liability company headquartered in Nowy Sącz, Poland (note: founder/ownership is not disclosed). The platform was founded in 2002 and operates across 80 countries with localized versions and automatic listing translation, supported by built-in chat translation, advanced search/filtering, seller verification badges, and ad performance analytics. As of the latest reporting, Autoline carries 442,692 active ads (920,000 total historical listings and 316,924 spare parts listings), serves 22.8 million monthly customers, and reports 80,000 vehicles sold through the platform each month; 6,500 client companies are cited as paying customers, and 70% of users access via iOS/Android mobile apps.

The core technology is a self-serve marketplace platform with multi-language support, OAuth-based SSO (Google, Facebook, Microsoft, Apple, LinkedIn), and a recently introduced (February 2026) AI-powered listing description generator using generative AI for marketing text. Sister platforms Machineryline (construction machinery) and Agroline (agricultural equipment), plus Linemedia Digital marketing services, extend the parent company's ecosystem into adjacent equipment verticals.

Autoline monetizes through five streams: (1) one-time paid ad placements active for 65 calendar days; (2) annual PRO/Corporate dealer subscriptions that include company pages, standalone websites, directory listings, and multi-user access; (3) banner advertising across homepage, listing, and mobile placements; (4) an affiliate program paying 10% commission on referred client payments; and (5) bundled service packages (newsletter highlighting, promoted ads, remarketing, personal manager). Pricing is quote-based and opaque. The go-to-market is self-serve PLG with no disclosed sales-led enterprise motion, and the company is GDPR- and EU DSA-compliant.

Name

Autoline

Legal name

Linemedia Spółka z ograniczoną odpowiedzialnością

Website

https://autoline.info

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Autoline is an online B2B marketplace for advertising and trading commercial vehicles, trucks, buses, trailers, and spare parts across 80 countries, serving commercial vehicle dealers, traders, and fleet buyers globally since 2002.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Online Marketplace

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Commercial vehicle marketplace
• Truck trading platform
• Spare parts marketplace
• Heavy equipment listings
• Dealer advertising services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Paid ad placement: Users pay to place ads on the platform. A paid ad is placed for 65 calendar days and can be re-activated after paying an additional fee. Pricing is quote-based and sent via email after requesting information.
2. PRO/Corporate account subscriptions: Corporate (PRO) accounts allow dealers to create company pages, standalone websites with business logo, and access enhanced services. Additional services include company directory listing, newsletter distribution, and ad import/export.
3. Banner advertising: Banner advertising on the platform including homepage placement, listing placement, and mobile placement options. 70% of users visit via mobile devices.
4. Affiliate program commission: Affiliates receive 10% commission on payments of attracted clients. Referred clients receive 10% discount on all services.
5. Service packages: Various service packages accelerate sales including highlighting ads in newsletter, promoted ads placement, automatic renewal, banner advertising, remarketing, and personal manager services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Autoline operates an international online B2B marketplace where commercial vehicle dealers, spare parts suppliers, and individual sellers list trucks, buses, vans, trailers, tankers, municipal vehicles, and spare parts for buyers across 80 countries. The platform enables self-serve ad placement, paid promotions, PRO corporate dealer subscriptions with branded microsites, and integrated cross-border communication tools. Revenue is generated through paid ad placements, banner advertising, subscription fees for dealer accounts, and an affiliate commission program.

Product overview

Autoline operates as a unified multi-category B2B marketplace platform for commercial vehicles and industrial equipment. The core Autoline Marketplace serves as the primary platform for listing and trading trucks, buses, trailers, tankers, vans, and spare parts. Two sister platforms—Machineryline (construction machinery) and Agroline (farm equipment)—extend the ecosystem into adjacent equipment categories. Additional modules include the Affiliate Program for partner revenue sharing, Banner Advertising for promotional visibility, PRO/Corporate Accounts for professional dealers with multi-user access and branded websites, Trusted Seller certificates for verified profiles, and an AI-powered listing description generator feature. All platforms are operated by Linemedia, headquartered in Poland, with a combined reach of over 22.8 million monthly customers across 80 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Machineryline™: Special machinery marketplace for construction machinery and industrial equipment
• Agroline™
• Linemedia Digital™

Products and services

• Autoline Marketplace International online B2B marketplace specializing in heavy commercial vehicles, trucks, buses, trailers, tankers, vans, municipal vehicles, and spare parts. Connects buyers and sellers globally across 80 countries, with 442,692+ ads and 316,924 spare parts listings at time of analysis.
• Machineryline

Quantifiable outcome

• More than 6,500 companies trust the platform
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• LinemediacoreStrategic or Co-development PartnerLinemedia is the parent company and operator of Autoline. The company also operates Machineryline (construction machinery marketplace) and Agroline (farm equipment marketplace). All platforms share technology infrastructure, brand identity, and digital marketing capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Commercial Truck Trader: Operates a dedicated online marketplace for new and used commercial trucks, trailers, and heavy equipment with listings, dealer directories, and search filters—directly comparable to Autoline's core offering.
• TruckPaper: Online marketplace for new and used semi-trucks, day cabs, dump trucks, trailers, and commercial vehicles with detailed category filtering; highly comparable B2B marketplace model and product taxonomy.
• Truck1.eu: European online marketplace for trucks, semi-trailers, trailers, construction machinery, and commercial vehicles, with multi-country listings and dealer lead tools—directly comparable international B2B marketplace.
• Mascus: Global online marketplace for used heavy machinery, trucks, and agricultural equipment, with country-specific portals and dealer subscriptions—highly comparable in vertical, monetization, and international structure.

Broad incumbents

• Machinery Trader / TractorHouse / Truck Paper (Sandhills Publishing): Sandhills operates a portfolio of vertical equipment marketplaces (Machinery Trader, TractorHouse, AuctionTime) that mirror Linemedia's Autoline/Machineryline/Agroline portfolio structure, sharing similar audience and dealer monetization.
• Auto Trader (UK): Largest UK vehicle marketplace; while passenger-car focused, it shares the marketplace-as-a-service, dealer subscription, and ad-promotion monetization playbook that Autoline applies to commercial vehicles.
• eBay Motors Commercial: Generalist e-commerce marketplace with significant commercial vehicle, truck, and parts inventory; competes at the margin for ad inventory and buyer attention in the cross-border commercial vehicle segment.

Regional players

• TruckScout24: German-language commercial vehicle and van marketplace serving DACH and broader European buyers; comparable listings/dealer model but with stronger regional (German-speaking) concentration than Autoline's 80-country global footprint.
• Mobile.de: Germany's leading vehicle marketplace with extensive commercial vehicle/truck categories; comparable dealer subscription and ad-placement model, though geographically concentrated in Germany versus Autoline's global reach.

Emerging players

• MyLorry: Online marketplace targeting commercial vehicle and truck buyers/sellers in select European markets; smaller and narrower in scope but pursues the same cross-border B2B commercial vehicle category as Autoline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutolineEN
• YouTubeyoutube.com/channel/UCB86W1TnSRp5-Z0LsJzwLOQ
• Instagraminstagram.com/arabianjerusalemuae
• LinkedInlinkedin.com/company/18343926
• Xtwitter.com/AJEquipmentTrd
• Pinterestpinterest.com/ajcequipment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoline