What Branded does

Branded is an Asia-based independent live media and event producer that develops, manufactures, and operates integrated online and offline multimedia platforms convening executives and professionals across APAC's sports, media, and entertainment sectors. The company was founded in 2001 in Hong Kong (originally as Double D Media), rebranded to Branded, and has been majority-owned by India's NODWIN Gaming since a 51% acquisition in 2023. Branded operates from Hong Kong and Singapore and exited Dentsu Aegis Media in 2020 to become fully independent.

The company's core product is a portfolio of vertical-specific event brands under the 'Matters' umbrella, anchored by its flagship All That Matters (ATM), a 20-year-old B2B2C platform uniting Music, Sports, Gaming, Marketing, and Entertainment. Supporting brands include Music Matters, Sports Matters (with Rugby Matters, Basketball Matters, Cricket Matters, AO Matters, Mind Sports Matters, Sports Matters Australia), Gaming Matters (with Gaming Matters Dubai and Gaming Matters Academy), LIVE! Matters, Marketing Matters, and Digital Matters. Creator-economy festivals include CreatorWeek and It's A Girl Thing; the Learning Matters Academy (Music, Sports, Gaming Academies) and Youth Music Matters provide year-round educational content. Core technology centers on event production infrastructure, live streaming, video production, and the Bizzabo event registration platform; no proprietary AI/ML systems are disclosed.

Branded's business model is event production and sponsorship sales. Revenue is generated through enterprise sponsorship packages sold to global marketers (Coca-Cola, Tinder, Snap, Unilever, Intel, Grab, WPP, Ogilvy), ticketing (US$75 virtual, US$95-195 in-person passes for ATM), and co-marketing partnerships with government tourism boards (Singapore Tourism Board, Macao Government Tourism Office, Dubai Department of Economy and Tourism, IMDA). Customer concentration is high relative to a small named enterprise sponsor base, and the go-to-market is event-driven, with international distribution across APAC, MENA, Oceania, India, and North America.

Name

Branded

Legal name

Branded Ltd

Website

https://branded.live

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Branded is an independent Asia-based live media and event producer operating the 'Matters' portfolio of B2B2C conferences and festivals in music, sports, gaming, and entertainment, serving global brand sponsors, creators, and APAC industry executives across Hong Kong, Singapore, Macao, Dubai, and Australia.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Live event production
• Conference management
• Sponsorship sales
• Music industry events
• Gaming conferences

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Production and Sponsorship: Branded generates revenue through large and small scale event production, production design, sponsor sales and management, video production, live stream production, talent curation and booking, and ticketing services for their various industry events.
2. Sponsorship Sales: Revenue from selling sponsorships to global marketers including Coca-Cola, Tinder, Snap, Unilever, Intel, Grab, WPP and Ogilvy for online and offline event strategy, partnership and execution services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Branded develops, produces, and markets integrated live event platforms and multimedia content that convene business executives, brands, creators, and fans across the music, sports, gaming, marketing, and entertainment industries in Asia Pacific. Its services span large-scale conference and festival production, sponsor sales and management, video and live-stream production, talent curation, and ticketing, anchored by the flagship All That Matters platform and a portfolio of vertical-specific "Matters" event brands.

Product overview

Branded is an independent, award-winning live media and event producer offering a portfolio of event platforms under the 'Matters' umbrella. Its flagship is All That Matters (ATM), entering its 21st year as Asia's premier cross-cultural platform uniting Music, Sports, Gaming, Marketing, and Entertainment. ATM is organized as a dual-format B2C2B experience: a free-access music festival (Music Matters Live) followed by a multi-track conference. Supporting the flagship are vertical-specific conference brands — Sports Matters (with sub-brands including Rugby Matters, Cricket Matters, Basketball Matters, AO Matters, Mind Sports Matters, and Sports Matters Australia), Gaming Matters (with Gaming Matters Dubai and Gaming Matters Academy), LIVE! Matters, Marketing Matters, and Digital Matters. Branded also runs creator-focused festivals including CreatorWeek and CreatorWorld, women's empowerment event It's A Girl Thing, and youth talent platform Youth Music Matters. Education and upskilling are delivered through the Learning Matters Academy (encompassing Music Matters Academy, Sports Matters Academy, and Gaming Matters Academy). Online content extensions include MML From Home and the Matters Weekly newsletter. The company serves global marketers and operates across Hong Kong and Singapore, as part of the NODWIN Gaming global family.

Differentiator

Problem solved

Functional benefit

Products and services

• All That Matters (ATM) Branded's flagship cross-cultural B2C2B conference platform uniting the business of Music, Sports, Gaming, Marketing, and Entertainment; runs a 3-day free music festival (Music Matters Live) followed by a 3-day multi-track conference, entering its 21st year as Asia's premier award-winning platform for creators, brands, platforms and industry leaders.
• Music Matters A B2B conference and live public festival platform representing the Asia Pacific music industry, where musicians, record labels, platforms, brands, and industry leaders connect with fans and executives. Functions as a standalone event and as a track within All That Matters.
• Sports Matters The premiere B2B business conference for professionals whose success is linked to the growth of sport in Asia, including sports business leaders, leagues, teams, sponsors, and athletes. Functions as a standalone event and as a track within All That Matters.
• Gaming Matters B2B gaming conference connecting business leaders with gaming startups, advertisers, ad agencies, and digital media platforms in Asia and globally. Functions as a standalone event and as a track within All That Matters.
• Marketing Matters A B2B platform linking the world's biggest brands to the most current trends in culture and entertainment, addressing relevance and purpose. Featured as part of All That Matters and independently.
• LIVE! Matters B2B conference convening Asia's live sports, gaming, music, media, and entertainment events sectors. Explores trends in event technology, partnerships, AI, and Web3 across venues, production, brands, tech, and safety pillars.
• Learning Matters Academy A free mentorship, virtual training, and knowledge-sharing platform for creators, young executives, musicians, trainees, and industry newcomers, encompassing Music Matters Academy, Sports Matters Academy, and Gaming Matters Academy.
• Youth Music Matters A competition platform spotlighting Singapore's next generation of bands (ages 15-25), featuring live performances with the winning band performing at the Formula 1 Singapore Grand Prix.
• CreatorWeek An annual festival dedicated to celebrating and championing Asia Pacific's creator economy, featuring an international music festival, fan meet-and-greets, creator conferences, and Learning Matters academies.
• It's A Girl Thing (IAGT) An award-winning festival for young women featuring entertainers and content creators who help young women develop a strong sense of self, be empowered, find inspiration, and have fun through entertainment, education, and community.
• VidCon Asia Summit The Asian edition of VidCon, the world's largest celebration of online video and digital creators, featuring Industry, Creator, and Community tracks on social video platforms, audience development, monetization, technology, and branding.
• Rugby Matters An exclusive forum for rugby, culture, and business held in association with Hong Kong China Rugby Union, with editions in Hong Kong (Kai Tak Sports Park), Dubai, and Sydney, timed with major rugby sevens tournaments.
• Cricket Matters A global cricket leadership forum convening senior leaders from the cricket community and non-cricket industries (sports, arts, entertainment). Held at the ICC Men's Cricket World Cup in Mumbai and the ICC T20 World Cup in New York.
• Basketball Matters Summit An exclusive, invitation-only basketball summit connecting basketball legends and industry leaders, featuring speakers from FIBA, NBA, SportSG, SportsHub, and Infront Sports.
• AO Matters An exclusive invite-only conference for Chief Marketing Officers and senior brand executives held during the Australian Open, exploring the future of global sports partnerships and brand engagement.
• Mind Sports Matters The Asian Mind Sports Conference & Festival, free admission with limited capacity, focused on the future of the New Sports industry at Suntec Convention Centre, Singapore.
• Sports Matters Australia Global sports leadership forum held in Sydney for senior decision-makers, featuring leaders from Australian Open, Paralympics Australia, Rugby AU, Paramount+, and Venues NSW.
• Gaming Matters Dubai International edition of Gaming Matters held at the Museum of the Future in Dubai, in association with Dubai Department of Economy and Tourism, running in parallel with the Dubai Esports & Games Festival, with Gaming Matters Academy as a free public forum.
• CreatorWorld A B2B2Creator festival connecting young creators with global entertainment industry executives as part of the Singapore Media Festival, featuring B2B and Creator tracks covering Community Growth, Platforms, Making Money, New Tech, Web3, and Working with Brands.
• Digital Matters A monthly online series investigating, promoting, and celebrating the entire digital media and content ecosystem; a Business-to-Business-to-Fan (B2B2Fan) event in Asia featuring business leaders, talent, data, and research.
• All That Matters 2025 (20th Anniversary) The 20th anniversary edition of All That Matters, celebrating two decades of shaping Asia's entertainment, media, and sports industries, held at Hilton Singapore Orchard with Music Matters Live at Clarke Quay.
• Music Matters Live A free-access music festival showcasing emerging artists from Asia Pacific and around the world, kicking off All That Matters with multiple nights of live performances at CQ @ Clarke Quay, Singapore.

Quantifiable outcome

• Over 2 billion followers reached through creator network at CreatorWeek 2025
• +2 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core, major and minor.

• NODWIN GamingcoreStrategic or Co-development Partner · 7 October 2024NODWIN Gaming acquired 51% stakes in Branded in 2023, bringing Branded into the NODWIN Gaming global family of companies. This strategic partnership expanded Branded's gaming vertical and global reach.
• Caldecott Music Group (CMG)coreStrategic or Co-development PartnerStrategic partnership with CMG for CreatorWeek 2024, bringing collective of owned and operated music brands including BandLab Technologies, NME Networks and Vista Musical Instruments. CMG headquarters in Singapore.
• Bloomr.SGmajorStrategic or Co-development PartnerStrategic partnership with Mediacorp's content creator network Bloomr.SG to bring Singapore-based content creators together with local fans and brands globally through CreatorWeek platform.
• Macao Government Tourism Office (MGTO)coreStrategic or Co-development PartnerCo-organizer of CreatorWeek Macao 2025 with MGTO. Event designed to position Macao as a creative hub at crossroads of East and West and propel tourism.
• Adbeyond Group MacaumajorChannel Partner/ Reseller/ DistributorCollaborative partner for CreatorWeek Macao 2025, supporting local logistics and operations.
• Singapore Tourism BoardcoreStrategic or Co-development PartnerGovernment tourism partner supporting events including CreatorWeek 2024 and ongoing Singapore operations.
• The Ritz-Carlton, Millenia SingaporeminorStrategic or Co-development PartnerVenue partner for CreatorWeek 2024 Music Matters conference.
• CQ @ Clarke QuayminorStrategic or Co-development PartnerVenue partner for Music Matters Live festival events.
• Grand Lisboa Palace Resort MacauminorOthersVenue host for CreatorWeek Macao 2025 conference.
• Hong Kong China RugbymajorStrategic or Co-development PartnerAssociation partner for Sports Matters North Asia and Rugby Matters events.
• The Hong Kong Jockey ClubmajorStrategic or Co-development PartnerAssociation partner for Sports Matters North Asia events.
• Dubai Department of Economy and TourismcoreStrategic or Co-development PartnerAssociation partner for Gaming Matters Dubai events.
• Museum of The FuturemajorStrategic or Co-development PartnerVenue partner for Gaming Matters Dubai 2024.
• Dubai Esports & Games FestivalmajorStrategic or Co-development PartnerCo-located event partner for Gaming Matters Dubai.
• Tennis Australia / Australian OpenmajorStrategic or Co-development PartnerPartnership to produce AO Matters conference during Australian Open, collaborating with Premium Media and Branded.
• Premium MediamajorStrategic or Co-development PartnerCollaboration partner for AO Matters conference at Australian Open.
• Infocomm Media Development Authority (IMDA)coreStrategic or Co-development PartnerIMDA hosts VidCon Asia Summit as event of Singapore Media Festival. Branded has produced VidCon Asia since 2019 launch.
• TwitchmajorGTM or Marketing PartnerPresenting sponsor for Gaming Matters Academy, supporting with content and audience reach.
• SingtelminorGTM or Marketing PartnerSupporting partner for Gaming Matters Academy.
• Global Esports FederationminorGTM or Marketing PartnerSupporting partner for Gaming Matters Academy.
• Football Marketing AsiaminorGTM or Marketing PartnerSpeaker partner for Sports Matters Academy.
• MetaminorGTM or Marketing PartnerSpeaker partner for Sports Matters Academy.
• SPOTVminorGTM or Marketing PartnerSpeaker partner for Sports Matters Academy.
• SportBusinessminorGTM or Marketing PartnerSpeaker partner for Sports Matters Academy.
• BelievemajorGTM or Marketing PartnerPresenting partner for Music Matters Academy, providing expertise and content.
• YouTube MusicmajorGTM or Marketing PartnerPresenting partner for Music Matters Academy.
• StarHubminorGTM or Marketing PartnerPresenting partner for Music Matters Live CQ @ Clarke Quay.
• Timbre+ One NorthminorOthersOfficial venue for Youth Music Matters 2025 finals.
• Timbre GroupminorOthersCo-organiser for Youth Music Matters 2025.
• Gift a GuitarminorOthersMain sponsor for Youth Music Matters 2025.
• YES 93.3minorOthersOfficial radio partner for Youth Music Matters 2025.
• Music For GoodminorOthersOfficial community partner for Youth Music Matters 2025.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VidCon (Paramount / ViacomCBS): The flagship global creator-economy conference, originally acquired by Viacom. Directly comparable because Branded produces VidCon Asia under licence — same creator/influencer audience, same B2B2C format, similar sponsor mix of platforms, brands and talent agencies.
• SXSW (Penske Media / P-MRC): Annual cross-vertical festival spanning music, gaming, film and technology with a B2B conference component. Closest analog to All That Matters' Music-Sports-Gaming-Marketing mix; SXSW's recent Sydney expansion mirrors Branded's APAC geographic playbook.
• Web Summit: Global B2B tech/media conference series (Lisbon, Rio, Qatar, Vancouver). Comparable as a high-ticket, sponsor-driven multi-track conference targeting executives across digital industries — same buyer persona and sponsorship pricing model that Branded uses for All That Matters.
• Comic-Con International: Largest pop-culture/gaming convention series in the US. Comparable in its hybrid B2B2C format, deep gaming/publisher sponsorship relationships and ability to command premium sponsor packages from entertainment platforms — directly relevant to Branded's CreatorWeek and gaming-adjacent properties.
• TwitchCon (Amazon / Twitch): Annual community and industry event for the Twitch ecosystem. Directly comparable to Gaming Matters in target audience (gaming executives, esports organizations, advertisers) and in Twitch's role as a presenting partner of Gaming Matters Academy — same customer set and sponsor mix.

Broad incumbents

• Informa: Largest global B2B events and exhibitions operator (Cannes Lions, Money 20/20, BETT, etc.) with significant APAC footprint. Comparable as a broad incumbent in B2B event production and sponsorship monetization, though Informa's portfolio is far larger and more diversified than Branded's vertical focus.
• Reed Exhibitions (RX Global): Major global exhibitions organizer with extensive APAC presence across entertainment, music and pop-culture events. Comparable as a competitor for the same global brand sponsorship dollars targeting APAC consumers and entertainment executives.
• IMG (Endeavor): Global sports, events and entertainment company producing premium sports-marketing properties, including F1 and tennis experiences. Directly comparable to Sports Matters, Rugby Matters, AO Matters and Cricket Matters in serving sports leagues, sponsors and brand partners.
• Messe Frankfurt: Global trade fair and congress organizer with deep APAC presence in entertainment, music and lifestyle verticals (e.g., Music China). Comparable as an incumbent able to bring international sponsors into APAC and to compete for marquee venue partnerships with tourism boards.

Regional players

• Tokyo Game Show (Computer Entertainment Supplier's Association): Asia's largest B2B2C gaming exhibition in Japan. The clearest regional analog to Gaming Matters — same audience of publishers, platforms, esports orgs and consumer fans — and a potential partner or competitor for cross-regional sponsorship packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/musicmatters?lang=en
• YouTubeyoutube.com/user/musicmatterstome/featured
• Facebookfacebook.com/Matters.asia
• Instagraminstagram.com/musicmatterstome/?hl=en
• LinkedInlinkedin.com/company/branded

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branded