Football Marketing Asia

Name

Football Marketing Asia

Legal name

Football Marketing Asia

Website

https://footballmarketingasia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)

Keywords

• Sports marketing services
• Online betting promotion
• Affiliate marketing
• Sports sponsorship
• Digital marketing agency

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Core offering

Football Marketing Asia operates a regional marketing and promotional website (footballmarketingasia.com) that advertises and drives user acquisition for the 1Win online sports betting and casino gaming platform in the Caspian/Azerbaijan market. The site provides Azerbaijani-language content covering 1Win registration, login, bonuses (up to 500% welcome bonus across four deposits plus 150 free spins), mobile APK download, and customer support access. It functions as the localized digital marketing front-end for the 1Win gambling platform.

Product overview

1Win is a unified online gambling platform that combines sports betting, casino games, lottery, and slot gaming in a single integrated service. The platform operates as both a sportsbook and casino, offering users a mobile APK application alongside web access. Key product features include promotional bonuses (500% welcome bonus distributed across first four deposits), cashback campaigns, promo codes, and free spins for active users. The platform is presented as internationally standardized with licensed slot games and certified software from verified international providers.

Differentiator

Problem solved

Functional benefit

Products and services

• 1Win Platform Marketing & Promotion (via footballmarketingasia.com) Localized digital marketing and customer acquisition service for the 1Win online sports betting and casino platform, targeting Azerbaijani-speaking users in the Caspian region. Includes Azerbaijani-language promotional website, bonus campaign management (up to 500% welcome bonus, cashback, promo codes, free spins), registration and login support, Android APK distribution, and 24/7 customer support access.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 1WinOthersFootball Marketing Asia (the subject company) appears to operate footballmarketingasia.com which contains extensive content about the 1Win online betting and gaming platform. This suggests a marketing services or client relationship where Football Marketing Asia may provide digital marketing, content creation, or promotional services for 1Win.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Raketech: Affiliate and iGaming performance marketing company operating comparison sites, sports content, and player acquisition services. Comparable business model to FMA's sports betting affiliate focus, though Raketech serves multiple European markets.
• XLMedia: Performance digital media group with a meaningful portfolio in sports betting and gambling verticals. Comparable to FMA in being an affiliate/lead-gen specialist serving online betting operators, with overlap in SEO-driven user acquisition.
• Better Collective: Sports betting affiliate and media company operating sports content, odds comparison, and tipster sites that drive traffic to sportsbooks. Same core affiliate-for-sportsbook model as FMA, but with broader geographic and brand coverage.
• Gambling.com Group: Affiliate marketing operator specializing in gambling and sports betting lead generation through localized content sites. Closely comparable to FMA's playbook of country-specific sites promoting sportsbook signup, bonuses, and downloads.
• Oddschecker: Sports betting odds comparison and affiliate site that drives users to multiple sportsbooks via content, tips, and bonus offers. Directly analogous to FMA's content-led approach to sportsbook acquisition.
• Catena Media: Public iGaming and sports betting affiliate marketing company. Highly comparable to FMA in business model (performance marketing and lead generation for sportsbook/casino operators), though Catena operates globally and at much larger scale.

Emerging players

• BettingExpert (by Better Collective): Community-driven sports betting tips and affiliate platform. Comparable to FMA's audience-development approach in sports betting, though focused on tipster/community engagement rather than direct brand promotion.

Regional players

• Catenae Innovation (regional affiliate): UK-listed affiliate and digital media operator with sports betting exposure. Comparable to FMA in affiliate model but operating in different geographies (predominantly UK/EU rather than Caspian).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football Marketing Asia