Puhdistamo
Puhdistamo (Real Foods Oy) is a Finland-based, vertically integrated wellness brand that manufactures and sells 161 additive-free dietary supplements, functional beverages, and sports-nutrition products directly to Finnish consumers via puhdistamo.fi and to resellers through pro.puhdistamo.fi.
- Company typePrivate
- Founded2009
- HeadquartersLempäälä, Finland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Puhdistamo does
Puhdistamo (legal entity: Puhdistamo - Real Foods Oy) is a Finnish private limited company that manufactures and sells dietary supplements, functional beverages, and sports nutrition products under the clean-label premise of containing only ingredients that serve a functional role. The portfolio spans approximately 161 SKUs across vitamins and minerals (Magnesium, Zinc, Calcium, Iron, D-vitamiini, B-vitamiini, Multivitamins), omega-3 and collagen supplements, amino acids and pre-workout products (Kreatiini, EAA, Glutamiini), digestive health products (probiotics, digestive enzymes), gender-targeted hormonal support, functional beverages (Natural Energy Drink with 180mg natural caffeine, organic Kombucha, electrolyte powders, coconut water, conifer extract drinks), and snack items including collagen bars and raw chocolate. Manufacturing is conducted in-house at a facility in Lempäälä, Finland, with FSSC 22000 and DNV food-safety certifications and OIVA-hymy approval.
The company's go-to-market is direct-to-consumer e-commerce at puhdistamo.fi (Finnish, English, Swedish; free delivery over €59; Klarna 30-day interest-free payments) supplemented by a dedicated B2B reseller portal at pro.puhdistamo.fi and retail partner distribution within Finland. Marketing is concentrated on owned digital channels — an email newsletter (offering 15% off first purchase), an Instagram brand account (@puhdistamo), educational blog content, a wellness questionnaire ("Hyvinvoinnin kulmakivet"), and event sponsorships such as Power Festival and the Saimaa Cycle Tour where sample volumes of around 2,000 units have been distributed.
Puhdistamo is privately held with no disclosed external investment, parent company, or acquisition history. Revenue, headcount, and founding year are not disclosed in available sources, and the company operates exclusively in the Finnish market. Pricing spans single-can energy drinks at €2.24–€2.49 to premium supplement capsules at €44.95–€59.95, with digital gift cards issued up to €1,000, supporting a fragmented, long-tail consumer revenue base rather than concentrated anchor accounts.
Puhdistamo firmographics
Firmographics- Name
- Puhdistamo
- Legal name
- Puhdistamo - Real Foods Oy
- Website
- https://www.puhdistamo.fi/
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Puhdistamo (Real Foods Oy) is a Finland-based, vertically integrated wellness brand that manufactures and sells 161 additive-free dietary supplements, functional beverages, and sports-nutrition products directly to Finnish consumers via puhdistamo.fi and to resellers through pro.puhdistamo.fi.
- Ownership category
- akta.pro rank
Puhdistamo industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food Manufacturing (311), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Puhdistamo is headquartered
LocationHeadquarters
- HQ city
- Lempäälä
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Puhdistamo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Puhdistamo sells directly to Finnish consumers through its e-commerce website puhdistamo.fi, offering vitamins, supplements, energy drinks, electrolytes, kombucha, protein powders, collagen, superfoods, and other wellness products.
- B2B Reseller Sales: The company operates a B2B portal (pro.puhdistamo.fi) for resellers, indicating wholesale distribution to retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dietary Supplements |
| Unit Pricing | Pay-as-you-go | Energy Drinks and Beverages |
| Unit Pricing | Pay-as-you-go | Protein and Sports Nutrition |
| Other | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Puhdistamo product offering
Product offeringCore offering
Puhdistamo manufactures and sells a portfolio of dietary supplements, functional beverages, and sports nutrition products made in its own Lempäälä, Finland facility. The catalogue of 161+ SKUs spans vitamins and minerals (magnesium, zinc, iron, calcium, D-vitamin, B-complex, multivitamins), omega-3 and collagen, probiotics and digestive enzymes, amino acids and pre-workout supplements, energy drinks, organic kombucha, electrolyte powders, coconut water, snack bars, and raw chocolate. Products are positioned as clean-label formulations containing only ingredients with functional effect and no unnecessary additives.
Product overview
Puhdistamo (Real Foods Oy) is a Finnish wellness company offering a comprehensive portfolio of nutritional supplements, functional beverages, and sports nutrition products. The product line centers on vitamins and minerals (Magnesium, Zinc, Calcium, Iron, D-vitamiini, B-vitamiini, C-vitamiini), omega-3 and collagen supplements, amino acids and pre-workout products (Kreatiini, EAA, Glutamiini), digestive health products (probiotics, digestive enzymes), hormonal support supplements, functional beverages including Natural Energy Drink and organic Kombucha, electrolyte powders, coconut water, and snack products including collagen bars and raw chocolate. Products are manufactured in Finland (Lempäälä) with emphasis on quality ingredients without unnecessary additives. The company sells directly through its e-commerce platform with 161+ products across multiple categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Energy Drink
Quantifiable outcome
- 161 products across wellness categories
- +2 more outcomes
Companies that use Puhdistamo
Customer profileSegments3 records
Ideal customer profiles3 records
Puhdistamo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Puhdistamo partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Puhdistamo competitors and assessment
Company assessmentBroad incumbents
- Solgar: Established premium global vitamin and supplement brand with broad portfolio across multivitamins, minerals, and omega-3. Comparable on premium vitamin positioning and on overlapping multivitamin, magnesium, and omega-3 SKUs.
- Life Extension: US premium supplement brand with extensive vitamins, minerals, and specialty supplement range. Comparable to Puhdistamo on premium clean-formulation multivitamin and mineral positioning (e.g., Monivitamiini, Tripla series).
- NOW Foods: Large US-based supplement manufacturer with extensive vitamins, sports nutrition, and functional food portfolio. Comparable breadth and category overlap, including whey, electrolytes, multivitamins, and probiotics.
- Orkla Health: Nordic consumer health subsidiary of Orkla, owning multiple supplement and wellness brands across the Nordics. Comparable as a broader Nordic health-and-wellness player operating in the same Finnish retail channels.
Direct peers
- BioVega: Finnish organic supplements and natural health brand distributed domestically via DTC and retail. Directly comparable on Finnish market focus, supplement category, and additive-free positioning.
- Nordic Naturals: Norwegian-origin omega-3 and supplement brand with premium, Nordic-sourced positioning. Comparable on Nordic wellness brand premium, omega-3 and supplement category leadership, and international DTC reach.
- Vitabalans: Finnish pharmaceutical and supplement manufacturer with own production in Finland and OTC/supplement portfolio. Comparable on in-country manufacturing, vitamins/minerals portfolio, and Finnish retail distribution.
- Optimum Nutrition (ON): Global sports nutrition brand with leading whey, creatine, and pre-workout lines. Comparable to Puhdistamo's whey protein, creatine monohydrate, EAA, and Optimal Pre-Workout SKUs.
- New Nordic: Swedish-headquartered supplement brand sold across the Nordics with a similar clean-label, natural-ingredients positioning. Most directly comparable to Puhdistamo on geography, channel mix (DTC plus pharmacy/retail), and supplement category focus.
- MyProtein: Large sports nutrition brand selling whey protein, creatine, EAA, and electrolytes DTC. Directly comparable on Puhdistamo's sports-nutrition sub-portfolio and on D2C e-commerce plus fitness-segment marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Puhdistamo social profiles
Digital presencePuhdistamo compliance and trust
Trust signalCompliance2 records
Puhdistamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puhdistamo leadership team
Management profileNumber of profiles
Puhdistamo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puhdistamo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puhdistamo
What does Puhdistamo do?
Puhdistamo manufactures and sells a portfolio of dietary supplements, functional beverages, and sports nutrition products made in its own Lempäälä, Finland facility. The catalogue of 161+ SKUs spans vitamins and minerals (magnesium, zinc, iron, calcium, D-vitamin, B-complex, multivitamins), omega-3 and collagen, probiotics and digestive enzymes, amino acids and pre-workout supplements, energy drinks, organic kombucha, electrolyte powders, coconut water, snack bars, and raw chocolate. Products are positioned as clean-label formulations containing only ingredients with functional effect and no unnecessary additives.
Is Puhdistamo a public or private company?
Puhdistamo is a private company. It is classified as unknown and is currently operating.
When was Puhdistamo founded?
Puhdistamo was founded in 2009. It employs 51 to 100 people.
Where is Puhdistamo based?
Puhdistamo is headquartered in Lempäälä, Finland, in the Europe region.
How does Puhdistamo make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B Reseller Sales.
Who are Puhdistamo's main competitors?
Broad incumbents on record are Solgar, Life Extension, NOW Foods and Orkla Health. Direct peers are BioVega, Nordic Naturals, Vitabalans, Optimum Nutrition (ON), New Nordic and MyProtein.
Does Puhdistamo have an API?
No public API is recorded for Puhdistamo.
What industry is Puhdistamo in?
Puhdistamo's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 311 and its SIC code is 2090.