The Simple Wine
The Simple Wine is a privately held, direct-to-consumer wine importer founded in 2016 by the Gorgisheli father-son team, selling additive-free, minimal-intervention wines from 40+ small family estates in Italy and France through a Shopify storefront, three-tier wine club, and personal concierge service to individual wine enthusiasts and collectors across the United States.
- Company typePrivate
- Founded2016
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Simple Wine does
The Simple Wine is a privately held, direct-to-consumer wine importer founded in 2016 by the father-son team of Malkhaz and George Gorgisheli and operated out of a single warehouse and headquarters at 3471 N Federal Hwy, Fort Lauderdale, Florida. The company sources wine from 40+ small family estates in Italy and France, importing as a licensed wholesaler and selling exclusively through its Shopify-powered DTC website, thesimplewine.com, with adult-signature fulfillment shipping to most of the continental US. Its core product surface consists of three layers: individual bottles (priced $15–$250), curated bundles (6-packs and mixed cases with 10–29% discounts and free shipping above $199), and a three-tier quarterly Wine Club subscription ($150 Foundation, $300 Discovery, $600 Collector) supported by a free Concierge recommendation service. The entire operation runs on a sub-10-person team with the founders personally handling buying, content, ads, fulfillment, and curation; the technology stack is a standard Shopify storefront with email marketing rather than a custom platform, and the underlying differentiator is licensed import access to a curated estate portfolio with an additive-free guarantee and a 76-additive critique of US mass-market wine. The business model combines transactional one-off sales with recurring subscription revenue, achieving a 4.8/5 rating across 1,200+ reviews and a sub-1% issue rate on 50,000+ bottles shipped to a community of 12,000+ wine lovers, with no external institutional capital disclosed.
The Simple Wine firmographics
Firmographics- Name
- The Simple Wine
- Legal name
- The Simple Wine
- Website
- https://thesimplewine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Simple Wine is a privately held, direct-to-consumer wine importer founded in 2016 by the Gorgisheli father-son team, selling additive-free, minimal-intervention wines from 40+ small family estates in Italy and France through a Shopify storefront, three-tier wine club, and personal concierge service to individual wine enthusiasts and collectors across the United States.
- Ownership category
- akta.pro rank
The Simple Wine industry classification
Industry- Product category
- Specialty Wine Retail & Import
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where The Simple Wine is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Simple Wine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Individual bottle sales and bundle/package sales through thesimplewine.com. Price points range from $15-250+ per bottle. Various curated packs and bundles available at discounted prices compared to individual purchases.
- Wine Club Subscriptions: Quarterly wine club membership with three tiers: Foundation ($150/quarter), Discovery ($300/quarter), Collector ($600/quarter). Ships 6 bottles quarterly. Annual prepay gets 7 bottles instead of 6. Cancel or skip anytime.
- Concierge Wine Recommendations: Personal wine recommendation service where customers fill out a form with preferences and receive curated recommendations from the father-son team. Free service that drives sales of individual bottles and bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Foundation tier - 6 curated bottles quarterly for everyday drinking wines from trusted producers |
| Subscription | Quarterly | Discovery tier - 6 rare, limited-production bottles from deeper vineyard relationships with exclusive allocations |
| Subscription | Quarterly | Collector tier - 6 cellar-worthy collectible bottles, library wines, aged reserves, single-vineyard rarities |
| Unit Pricing | Pay-as-you-go | Individual bottles and curated bundles (6-pack, 12-pack options) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Simple Wine product offering
Product offeringCore offering
The Simple Wine imports additive-free, organic, low-sulfite wines directly from 40+ small family estates in Italy and France and sells them direct-to-consumer through a Shopify e-commerce site. Offerings span individual bottles, curated 6-pack bundles, and a quarterly Wine Club subscription with three tiers, complemented by a personal concierge recommendation service where the founders personally select wines for customers.
Product overview
The Simple Wine is a direct-to-consumer wine import business operating as a unified DTC brand built on Shopify. The product portfolio centers on small-family estate European wines imported directly from Italy and France, offered through multiple channels: individual bottle sales, curated bundles (6-packs and mixed cases), a quarterly Wine Club subscription with three tiers (Foundation at $150, Discovery at $300, Collector at $600), and a personal Concierge recommendation service. Key bundles include the 6 Clean Italian Reds, Sauvignon Blanc 6-Pack, Italy's Hidden Gems, Gelso D'Oro, Taste of Tuscany, and the Red Wine Sampler. The company differentiates through additive-free, organic, low-sulfite wines from 40+ family estates, direct import relationships, and curated selection over algorithmic recommendation.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Club Subscription Quarterly wine membership delivering 6 hand-selected bottles from personally visited family estates. Foundation tier targets everyday drinking wines, Discovery tier offers rare limited-production bottles with exclusive allocations, and Collector tier provides cellar-worthy, library, and aged reserve wines with direct winemaker access and virtual tastings. Targets wine enthusiasts who want curated discovery without algorithm-driven picks.
- Personal Wine Concierge Service Free personal wine recommendation service where customers submit preferences, budget, and occasion via a form. The father-son team provides tailored bottle recommendations by email with same-day response, driving sales of individual bottles and bundles. For wine drinkers who do not want to navigate regions and grapes themselves.
- Clean Italian Reds 6-Pack Six-bottle curated bundle of Italian reds from small family estates, including Primitivo Puglia, Chianti DOCG, Cabernet Franc, Pinot Nero, Nebbiolo d'Alba, and Langhe Dolcetto. Picked for everyday dinners and aimed at red-wine drinkers who want range without confusion. Discounted versus individual bottle pricing.
- Italy's Hidden Gems 6-Pack Six bottles from small Italian producers, including Bella Vita Super Tuscan, Corium Montepulciano d'Abruzzo, Super Piemonte Red Blend, Langhe Arneis, Bliss Blanc Chardonnay, and UVA Rosé Zero Sugar. Targets consumers who want to discover lesser-known Italian wines in a single curated case.
- Taste of Tuscany 6-Pack Six iconic Tuscan red wines including Chianti Riserva, Sofia Brunello di Montalcino, Bella Vita Super Tuscan, Impetum Super Tuscan, Pierofosco Super Tuscan, and Le Matasine Super Tuscan. Curated for consumers wanting a structured introduction to Tuscan reds.
- Red Wine Sampler 6-Pack Six best-selling Italian reds including Pinot Nero, Impetum Super Tuscan, Corium Montepulciano, Nebbiolo d'Alba, RedMont Merlot, and Valpolicella Classico. Bundled at a discount versus individual bottle prices.
- Gelso D'Oro 3-Pack (Organic Italian Red) Three bottles of Gelso D'Oro, a 100% Nero di Troia organic Italian red from Puglia, aged 14-16 months in steel and French oak. Named #1 Best Italian Red of 2022 by Luca Maroni with 99 points. Targets buyers seeking a high-scoring, organic single-producer red.
- Chianti Riserva DOCG 3-Pack (Etrusca Organic) Three bottles of Chianti Riserva DOCG from the Orazzini family in Tuscany. Certified EU organic, aged 24 months in oak, with classic Sangiovese cherry and red berry profile. Sold as a multi-bottle pack.
- Barolo, Nebbiolo, and Barbera Bundle Three classic Italian wines from Carlin de Paolo in Piedmont: Nebbiolo Terre Alfieri DOC, Barolo DOCG 2019, and Barbera d'Asti Curvsus Vitae. Priced at $138.90 as a bundle. Targets Piedmont enthusiasts wanting comparative tasting of Nebbiolo-based wines.
- Sauvignon Blanc 6-Pack (Italy + Loire) Six crisp small-producer Sauvignon Blancs from Italy and the Loire Valley, including Tiare, Domaine des Athénées Sigma, and S Sauvignon. Built for summer drinking, seafood pairings, and bright white wines with character. Discounted versus individual bottle pricing.
- Volnay 2020, Nicolas Rossignol Burgundy Pinot Noir from the Volnay appellation produced by Nicolas Rossignol. Classic Volnay elegance with red fruit, floral lift, and silky texture shaped by limestone soils. Priced at $93.00 per bottle. Targets serious Burgundy drinkers.
- Sofia Brunello di Montalcino DOCG 2020 Exclusive family estate Brunello di Montalcino DOCG from Tuscany, aged 36 months in oak barrels. Dark cherry, plum, and Tuscan spice profile in the critically acclaimed 2020 vintage. Priced at $69.00 per bottle.
- Barolo DOCG 2019, Carlin de Paolo Small-estate Nebbiolo Barolo DOCG 2019 from Carlin de Paolo in Piedmont. Traditionally made and patiently aged over 2 years in French oak, with cherry, violet, dried herbs, firm structure, and long finish. Priced at $56.00 per bottle.
- Chassagne-Montrachet 2024, Petits Champs Lins White Burgundy from Domaine des Petits Champs Lins in Chassagne-Montrachet 2024 vintage, balancing richness with mineral drive. Notes of white flowers, acacia, citrus peel, and hazelnut. Priced at $109.00 per bottle.
- Prosecco DOC Brut, Dissegna Organic Organic Prosecco DOC Brut from the hills north of Venice made from Glera grapes. Golden apple and meadow flower aromas with a clean, harmonious palate. Certified organic. Priced at $18.90 per bottle.
- Primitivo di Manduria DOC 'UNO', Masseria Lavolpe 98-point Primitivo from Puglia aged approximately 9 months in French and American oak, featuring ripe plum, cherry, and sweet spice. Priced at $25.99 per bottle.
- Oltre Greco di Tufo DOCG, Bellaria Organic Orange wine from Campania made from Greco di Tufo grapes. Aged in bottle with bright citrus, apple, pear, floral notes, and a honey finish. Certified organic. Priced at $38.00 per bottle.
- Bolgheri 2021 DOC Super Tuscan 'Bridges' Roselli Bordeaux blend Super Tuscan from Bolgheri featuring Cabernet Sauvignon, Merlot, and Petit Verdot. Aged up to 24 months in oak barrique. PAS Organic certified. Priced at $64.90 per bottle.
- Sauvignon Blanc, Tiare (Best in the World 2014 & 2016) Sauvignon Blanc Collio DOC from Tiare, winner of Best World Gold awards in 2014 and 2016 and 3/3 Bicchieri from Gambero Rosso 2020. Elderberry, pink grapefruit, and mango profile. Priced at $34.90 per bottle.
Quantifiable outcome
- Less than 1% issue rate on 50,000+ bottles shipped
- +2 more outcomes
Companies that use The Simple Wine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Simple Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Simple Wine partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Simple Wine competitors and assessment
Company assessmentDirect peers
- Winc: Venture-backed DTC wine subscription company offering personalized wine recommendations and a wine club. Direct competitor to The Simple Wine's DTC subscription and bundle model.
- Wine.com: Largest US online wine retailer offering direct-to-consumer wine sales, gift bundles, and subscription offerings. Direct overlap with The Simple Wine's e-commerce and bundle channels.
- Wine Access: DTC curated wine retailer and club with hand-picked wines, producer storytelling, and tiered shipments — analogous model to The Simple Wine's curated Discovery-style offering.
- Bright Cellars: DTC wine subscription brand using a quiz-based personalization engine to match customers with bottles. Comparable in business model (recurring wine shipments, e-commerce, mid-tier price points) to The Simple Wine's wine club.
- Vinebox: DTC wine subscription focused on single-serve formats and curated tasting flights. Overlaps with The Simple Wine's subscription and discovery positioning, though at a different price-per-serving economics.
- Firstleaf: DTC wine club using customer taste profiling to curate and ship wine, with curated box tiers similar to The Simple Wine's Foundation/Discovery/Collector structure.
- SommSelect: Premium curated wine club sourcing from small producers, founded by a Master Sommelier. Closely mirrors The Simple Wine's family-estate, curation-led positioning at a higher price point.
- Kermit Lynch Wine Merchant: Long-standing California-based importer and retailer specializing in small French and Italian family-estate wines with strong producer relationships. Highly comparable sourcing model to The Simple Wine's direct-from-estate approach.
Broad incumbents
- K&L Wine Merchants: Large specialty wine importer and retailer with deep European portfolio and DTC e-commerce. Comparable product breadth and importer relationships, but operates at much greater scale and across multiple geographies.
- Flatiron Wines & Spirits: NY-based fine wine importer and retailer with a strong Burgundy and Italian portfolio and active DTC/storefront sales. Similar European-estate curation ethos but with a physical retail presence and broader B2B trade program.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Simple Wine social profiles
Digital presenceThe Simple Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Simple Wine leadership team
Management profileNumber of profiles
Profiles2 records
The Simple Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Simple Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Simple Wine
What does The Simple Wine do?
The Simple Wine imports additive-free, organic, low-sulfite wines directly from 40+ small family estates in Italy and France and sells them direct-to-consumer through a Shopify e-commerce site. Offerings span individual bottles, curated 6-pack bundles, and a quarterly Wine Club subscription with three tiers, complemented by a personal concierge recommendation service where the founders personally select wines for customers.
Is The Simple Wine a public or private company?
The Simple Wine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Simple Wine founded?
The Simple Wine was founded in 2016. It employs 1 to 10 people.
Where is The Simple Wine based?
The Simple Wine is headquartered in Fort Lauderdale, United States, in the North America region.
How does The Simple Wine make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wine Club Subscriptions and concierge Wine Recommendations.
Who are The Simple Wine's main competitors?
Direct peers on record are Winc, Wine.com, Wine Access, Bright Cellars, Vinebox, Firstleaf, SommSelect and Kermit Lynch Wine Merchant. Broad incumbents are K&L Wine Merchants and Flatiron Wines & Spirits.
Does The Simple Wine have an API?
No public API is recorded for The Simple Wine.
What industry is The Simple Wine in?
The Simple Wine's product category is Specialty Wine Retail & Import. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 5180.