ERA Sunrise Realty

What ERA Sunrise Realty does

ERA Sunrise Realty is a privately held residential real estate brokerage headquartered in Canton, Georgia, operating as a franchisee of the ERA Real Estate network. Founded in 1972 and employing 101-250 people, the company runs six offices spanning Cherokee, Gwinnett, Cobb, Fulton, Clarke, and Richmond counties, covering the Greater Metro Atlanta area and the Athens MSA. Its core service is full-service residential buy/sell representation, with agents providing market analysis, listing, negotiation, and closing support; ancillary offerings include relocation services, commercial real estate advisory, and consumer-facing digital tools (home valuation, mortgage, affordability, and home sale calculators) embedded on the company website.

The company's principal product differentiator is KeyKeeper, a proprietary sale-leaseback program enabling senior homeowners to monetize 100% of their home equity while remaining in the property as tenants under a 3-year lease with CPI-linked rent adjustments. Beyond KeyKeeper, the platform comprises standard brokerage infrastructure: MLS-integrated property search, an agent directory, and a suite of self-serve calculators. No proprietary AI/ML, APIs, or developer-facing integrations are documented; the technology layer is conventional for a regional brokerage.

Revenue is generated through transaction commissions on residential buy/sell deals, supplemented by referral and partnership economics through affiliate providers (title services, home warranty, military relocation benefits). Pricing is not publicly disclosed and is negotiated per transaction. In December 2025, the company completed a strategic merger with ERA Foster and Bond, forming a single combined entity with materially expanded Georgia footprint under one operating brand.

Name

ERA Sunrise Realty

Legal name

ERA Sunrise Realty

Website

https://erasunriserealty.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

ERA Sunrise Realty is a private, Canton, Georgia-based residential real estate brokerage operating six offices across the Greater Metro Atlanta and Athens area under the ERA franchise, offering traditional buy/sell services plus the KeyKeeper senior sale-leaseback product.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Sale-leaseback services
• Relocation services
• Commercial real estate advisory

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property buy and sell transactions. Agents facilitate the entire transaction from market analysis and property listings to negotiations and closing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ERA Sunrise Realty is a residential and commercial real estate brokerage serving the Greater Metro Atlanta and Athens, Georgia areas. The company facilitates residential property buying and selling transactions, commercial real estate advisory, and relocation services. Its proprietary KeyKeeper program provides a sale-leaseback solution enabling senior homeowners to access home equity while remaining in their property as tenants. Operations span six office locations across Cherokee, Gwinnett, Cobb, Athens-Clarke, Alpharetta-Milton, and Augusta counties.

Product overview

ERA Sunrise Realty operates as a traditional full-service residential real estate brokerage franchise serving the Greater Metro Atlanta and Athens, Georgia areas. The company's core offering centers on buying and selling services for residential properties, complemented by its proprietary KeyKeeper sale-leaseback product designed for senior homeowners seeking to unlock home equity while remaining in their homes. Additional services include relocation assistance, commercial real estate advisory, and a suite of digital tools (mortgage calculator, affordability calculator, home sale calculator, home valuation tool) for consumer use. The brokerage maintains multiple office locations across the region and operates as part of the ERA Real Estate franchise network with a 54-year brand legacy.

Differentiator

Problem solved

Functional benefit

Brands

• KeyKeeper: An innovative sale-leaseback home equity solution designed to empower senior homeowners considering a housing transition with new financial flexibility without requiring them to move or take on new debt.

Products and services

• Traditional Buying & Selling Services Full-service residential real estate brokerage covering market analysis, property listings, negotiations, and closing coordination for homebuyers and sellers across the Greater Metro Atlanta and Athens area of Georgia.
• KeyKeeper Sale-Leaseback Program Sale-leaseback program enabling senior homeowners to unlock 100% of their home's equity while remaining in the property as tenants, featuring a 3-year initial lease term with CPI-capped rent increases.
• Relocation Services Relocation assistance program for individuals and families moving to or within the Greater Atlanta region, providing destination searches, community orientation, and partnership-based transition support.
• Commercial Real Estate Services Commercial real estate advisory providing market analysis, investment guidance, and transaction support for business clients seeking to expand, invest, or manage property portfolios.

Quantifiable outcome

• 29 Days Faster to Sold vs. market average
• +2 more outcomes

Named customers7 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Lueder, Larkin & Hunter LLCminorStrategic or Co-development PartnerTrusted partner providing title and settlement services to support real estate transactions
• Choice Home WarrantyminorStrategic or Co-development PartnerHome warranty services partner offering protection plans for homebuyers and sellers
• Sure Close Title Services LLCminorStrategic or Co-development PartnerTitle services partner providing closing and title insurance solutions
• Anywhere Military Real Estate BenefitsminorStrategic or Co-development PartnerSpecialized relocation services for military personnel and families
• ERA FostercoreStrategic or Co-development PartnerStrategic merger completed forming a significant real estate entity in Georgia. ERA Sunrise Realty, ERA Foster, and Bond combined operations.
• BondcoreStrategic or Co-development PartnerStrategic merger completed with ERA Sunrise Realty and ERA Foster forming significant real estate presence in Georgia.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: Technology-forward national real estate brokerage with significant agent and listing presence in Metro Atlanta; competes for the same buyer/seller transactions and represents the leading tech-enabled threat to traditional franchise brokerages like ERA Sunrise.
• eXp Realty: Cloud-based national brokerage with a low-overhead agent model aggressively recruiting in Georgia; competes on agent economics and could poach ERA Sunrise-affiliated producers with its revenue-sharing and equity programs.
• Berkshire Hathaway HomeServices: National real estate brokerage franchise network with strong brand recognition and a similar full-service agent-led model; directly comparable to ERA Sunrise's franchise-based residential brokerage offering and competes for the same Metro Atlanta agents and listings.
• Howard Hanna Real Estate Services: Large privately held residential brokerage expanding across the Southeast; comparable as a regional-roll-up acquirer of independent brokerages and a potential competitive counterpart for both agents and inorganic growth in Georgia.

Direct peers

• Coldwell Banker Realty: National residential brokerage franchise operating in the same Metro Atlanta and Athens submarkets under a similar full-service commission-based model; closest direct analog as a competing franchise brand serving the same buyer/seller segments.
• RE/MAX: Globally recognized residential brokerage franchise with strong Metro Atlanta agent density; competes head-to-head for sellers in the same ZIP codes and operates on a comparable commission-split franchise model.
• Keller Williams Realty: Largest residential brokerage franchise by agent count in the U.S. with significant Metro Atlanta presence; competes directly for the same buyer/seller clients and for high-producing agents considering ERA Sunrise.

Regional players

• Harry Norman, Realtors: Long-established Greater Atlanta residential brokerage and affiliate of Sotheby's International Realty; directly comparable as a regional incumbent competing for the same luxury and Metro Atlanta seller base ERA Sunrise serves.
• Atlanta Fine Homes Sotheby's International Realty: Luxury-focused Metro Atlanta brokerage competing in the higher price tiers of the same submarkets ERA Sunrise covers; comparable as a regional brand competing for the same agent talent and seller mindshare in north Georgia.
• Virtual Properties Realty: Georgia-headquartered independent brokerage with significant Metro Atlanta footprint; directly comparable as a regional competitor in the same Atlanta-area submarkets targeting a similar residential buyer/seller base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/erasunrise
• YouTubeyoutube.com/user/ERASunriseRealty
• Facebookfacebook.com/erasunriserealty
• LinkedInlinkedin.com/company/era-sunrise-realty
• Instagraminstagram.com/erasunriserealty
• Pinterestpinterest.com/erasunrise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Sunrise Realty