ERA Foster & Bond

Residential Real Estate Brokerageerafb.com

ERA Foster & Bond is a privately held ERA franchise real estate brokerage in Atlanta, Georgia, delivering buyer representation, seller representation, leasing and property management, and corporate relocation services through approximately 35 licensed agents across the Atlanta metro and Savannah markets.

Company typePrivate
Founded2010
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2C
OfferingServices

What ERA Foster & Bond does

ERA Foster & Bond is a privately held, independently owned and operated ERA franchise real estate brokerage headquartered at 1799 Briarcliff Road, Suite Q2, Atlanta, Georgia. Founded in 2010, the firm employs 11–50 people and operates with approximately 35 licensed agents serving the Atlanta metropolitan area and Savannah, Georgia. It provides full-service brokerage including buyer representation, seller representation, leasing and property management, and corporate relocation services to home buyers, home sellers, landlords, tenants, and corporate relocation clients.

The technology backbone consists of a MoxiWorks-powered website providing MLS-based property search, client portals, and transaction management, paired with a Doorloop-hosted tenant and owner portal for property management workflows. Listings are syndicated through FMLS and GAMLS to over 3,000 brokerage websites including realtor.com, Trulia, Zillow, and Hotpad, with Walk Score and INRIX integrations enriching property data. The firm supplements core brokerage with the RealVitalize seller improvement program, American Home Shield home warranty, and mortgage referral partnerships with Shelter Home Loans, Cross Country Mortgage, and River Rock SMP.

Revenue is generated primarily through traditional real estate commissions on home sale transactions, supplemented by recurring managed property fees (8%–12% of monthly rent) and one-time tenant placement fees equivalent to one month's rent. Distribution runs through a direct agent sales force with multi-channel marketing via the company website, third-party listing portals, individual agent profiles, client reviews, and the ERA franchise referral network. Leadership includes David Wrenn (Associate Broker & Co-Owner), Rusty Willis (President, also overseeing ERA Sunrise Realty), and Kimberly Waters (Agent Success Manager). The firm operates as a small, locally embedded franchise rather than a tech-led platform business, and revenue is not publicly disclosed.

ERA Foster & Bond firmographics

Firmographics

Name: ERA Foster & Bond
Legal name: ERA Foster & Bond
Website: https://erafb.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Short description: ERA Foster & Bond is a privately held ERA franchise real estate brokerage in Atlanta, Georgia, delivering buyer representation, seller representation, leasing and property management, and corporate relocation services through approximately 35 licensed agents across the Atlanta metro and Savannah markets.
Ownership category
akta.pro rank

ERA Foster & Bond industry classification

Industry

Product category: Residential Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (531210)
SIC: Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries: Residential Rental Brokerage & Tenant Placement (BPAJAAAF), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

Residential real estate brokerage
Buyer representation services
Seller representation services
Property management services
Corporate relocation assistance

Where ERA Foster & Bond is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

ERA Foster & Bond business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Real Estate Commission: Traditional real estate brokerage commissions on home sales and purchases, typically shared with buyer's broker
Property Management Fees: Property management services charged at 8% to 12% of monthly rent. Tenant placement service charged at one month's rent. No commission charged for lease renewals.
Tenant Placement: Marketing, showing, background screening, and lease coordination services for property owners. One-time fee of one month's rent, shared with any broker who brings a tenant.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Tenant Placement Service - One-time fee for marketing, screening, and lease coordination
Subscription	Monthly	Managed Property - Full-service property management including rent collection and maintenance
Other	Multi-year contract	Lease Renewals - No additional commission for extending tenant leases

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

ERA Foster & Bond product offering

Product offering

Core offering

ERA Foster & Bond is a full-service residential real estate brokerage operating as an ERA franchise in the Atlanta metropolitan area and Savannah, Georgia. The company delivers buyer representation, seller representation, leasing and property management, and corporate relocation services through a network of approximately 35 licensed agents. Revenue is generated through real estate commissions on transactions, recurring property management fees, and tenant placement fees for landlord clients.

Product overview

ERA Foster & Bond is a real estate brokerage operating as part of the ERA Real Estate franchise network. The company offers a portfolio of integrated services including buyer representation, seller services, leasing and property management, and corporate relocation assistance. These services are delivered through a network of licensed agents and supported by technology platforms including MLS-based property search, the MoxiWorks-powered website, and the Doorloop property management portal. The company also provides complementary programs such as the RealVitalize home improvement program and ERA Home Protection Plan issued by American Home Shield, along with mortgage partner connections through Shelter Home Loans, Cross Country Mortgage, and River Rock SMP.

Differentiator

Problem solved

Functional benefit

Products and services

Buyer Services Full-service buyer representation for individuals and families purchasing residential property in the Atlanta metro area. Includes agent matching, home search assistance, financing guidance, and support through closing.
Seller Services
Leasing & Property Management
Relocation Services
RealVitalize Program
ERA Home Protection Plan

Companies that use ERA Foster & Bond

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

ERA Foster & Bond technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

ERA Foster & Bond partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered minor and core.

Robbie Crozier - Shelter Home LoansminorGTM or Marketing PartnerSenior Loan Officer at Shelter Home Loans providing mortgage financing services to ERA Foster & Bond clients. Referrals go from real estate agents to mortgage officers for client home financing needs.
Rodney Mason - Cross Country MortgageminorGTM or Marketing PartnerBranch Manager at Cross Country Mortgage offering mortgage lending services. Partnered for referrals of home buyers and sellers requiring financing.
Sharon Wofford - River Rock SMPminorGTM or Marketing PartnerRiver Rock SMP mortgage professional providing home financing options to ERA Foster & Bond clients.
Katherine France - River Rock SMPminorGTM or Marketing PartnerRiver Rock SMP mortgage professional offering financing services to ERA Foster & Bond clients.
Lueder, Larkin & Hunter (Broadreach Title)minorGTM or Marketing PartnerClosing law firm providing title and closing services for real estate transactions. Preferred partner for transaction closings.
American Home ShieldminorGTM or Marketing PartnerProvider of ERA Home Protection Plans offering home warranty coverage for plumbing, electrical, heating, and air conditioning systems. Offered during listing period to spotlight properties and give buyers added confidence.
RealVitalizeminorGTM or Marketing PartnerHome improvement resources program for sellers providing no up-front cost improvements prior to or during listing period.
FMLS (First Multiple Listing Service)coreTechnology or IntegrationPrimary MLS provider for Atlanta metro area listings. Syndicated to over 3,000 brokerage websites including realtor.com, Trulia, Zillow, and Hotpad.
GAMLS (Georgia MLS)coreTechnology or IntegrationGeorgia MLS provider used for property listings and market data in Georgia markets including Decatur.
ERA Real EstatecoreChannel Partner/ Reseller/ DistributorFranchisor providing brand name, training, resources, and national referral network. ERA Foster & Bond operates as an independently owned and operated franchise.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

ERA Foster & Bond competitors and assessment

Company assessment

Direct peers

Harry Norman Realtors: Atlanta-headquartered residential real estate brokerage of similar scale, offering buyer/seller representation and luxury market focus in the same Metro Atlanta geography. Closest regional direct competitor in terms of service mix and market focus.
Berkshire Hathaway HomeServices Georgia Properties: Large Metro Atlanta residential brokerage operating under a competing national franchise brand. Directly comparable full-service residential offering and geographic overlap with ERA Foster & Bond.
Coldwell Banker Realty: National residential real estate franchise with significant Atlanta metro presence. Operates the same full-service brokerage model (buyer/seller/referral) as ERA Foster & Bond and competes for the same agent talent and listings.
RE/MAX Greater Atlanta: Competing national franchise with strong Atlanta metro agent count. Same residential brokerage economics and franchise-driven operating model as ERA Foster & Bond.
Keller Williams Realty Atlanta Partners: Atlanta metro franchise of Keller Williams, the largest US residential brokerage by agent count. Directly competes for agents and listings in the same geography.
Duffy Realty of Atlanta: Atlanta-based independent residential brokerage of similar scale offering buyer/seller representation in overlapping neighborhoods. Comparable independent, locally focused operating model.
Atlantis Realty (and similar mid-size Atlanta independents): Mid-sized independent residential brokerage operating in the Metro Atlanta market. Represents the long tail of comparable local competitors ERA Foster & Bond faces for agent recruiting and listings.
ERA Sunrise Realty: Sister ERA franchise operated by the same principal (Rusty Willis) in Georgia. Same brand, similar operating model, with overlapping owner/leadership creating both affiliate opportunity and potential governance overlap.

Broad incumbents

Compass: Tech-enabled national residential brokerage with active Atlanta operations. Broader scale and proprietary technology platform make it a broader incumbent threat, particularly for high-end listings and agent recruiting.
Redfin: National tech-enabled brokerage and iBuyer-adjacent platform with Atlanta metro service. Operates a discount/hybrid model that pressures commission economics for traditional brokerages like ERA Foster & Bond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

ERA Foster & Bond financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ERA Foster & Bond leadership team

Management profile

Number of profiles

Profiles3 records

ERA Foster & Bond funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ERA Foster & Bond M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Foster & Bond

What does ERA Foster & Bond do?

Is ERA Foster & Bond a public or private company?

ERA Foster & Bond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ERA Foster & Bond founded?

ERA Foster & Bond was founded in 2010. It employs 11 to 50 people.

Where is ERA Foster & Bond based?

ERA Foster & Bond is headquartered in Atlanta, United States, in the North America region.

How does ERA Foster & Bond make money?

Three revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management Fees and tenant Placement.

Who are ERA Foster & Bond's main competitors?

Direct peers on record are Harry Norman Realtors, Berkshire Hathaway HomeServices Georgia Properties, Coldwell Banker Realty, RE/MAX Greater Atlanta, Keller Williams Realty Atlanta Partners, Duffy Realty of Atlanta, Atlantis Realty (and similar mid-size Atlanta independents) and ERA Sunrise Realty. Broad incumbents are Compass and Redfin.

Does ERA Foster & Bond have an API?

No public API is recorded for ERA Foster & Bond.

What industry is ERA Foster & Bond in?

ERA Foster & Bond's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 53121 and its SIC code is 6531.