Weatherman
Weatherman is a Brooklyn-based direct-to-consumer brand founded in 2017 by meteorologist Rick Reichmuth that designs and sells premium weather-protection products including wind-resistant umbrellas, ponchos, UV sun shirts, and accessories, serving general consumers, golfers, families, pet owners, and corporate gifting customers globally via Shopify.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weatherman does
Weatherman is a Brooklyn-based direct-to-consumer weather protection brand founded in 2017 by meteorologist Rick Reichmuth. The company designs, manufactures, and sells premium umbrellas engineered for 55 mph wind resistance, UV-protective canopies, and 100% recycled canopy materials, with complementary 360-degree reflective safety trim and ergonomic handles. Beyond umbrellas — offered in foldable (Travel, Trek) and full-length (Walk, Golf, Kids) configurations — the product portfolio has expanded into ponchos for men, women, kids, and dogs, UV-protective sun shirts, and accessories including the Venture Dry Pack backpack and a hat.
The business operates as a single-channel DTC e-commerce brand hosted on Shopify, shipping to 24+ countries across North America and Europe with localized currency (USD, CAD, MXN, GBP, EUR) and free domestic shipping on orders over $100. Pricing is per-unit, with ponchos ranging from $55.20 to $99.00 and dog apparel from $55.20 to $69.00; a rewards program, special discounts for military/teachers/students/first responders, and a lifetime warranty support customer retention. The company also runs a custom and corporate gifting channel and has assembled a portfolio of six licensed brand collaborations (America250 x Folds of Honor, Ryder Cup, Arnold Palmer, Daniel Tiger, Puppies & Golf, Random Golf Club) that extend reach into golf, children's, patriotic, and pet consumer segments.
The company is privately held, operates with 1-10 employees, has not disclosed external funding, and is led by founder Rick Reichmuth alongside CRO/Partner Tyler Kupper. Customer acquisition relies on organic channels — Instagram (@weathermanumbrella), email newsletter, blog/content, and earned media/press coverage — rather than paid retail distribution. Customer segments are diversified across general consumers, golfers, families with children, pet owners, and corporate/B2B buyers.
Weatherman firmographics
Firmographics- Name
- Weatherman
- Legal name
- Weatherman
- Website
- https://weathermanumbrella.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Weatherman is a Brooklyn-based direct-to-consumer brand founded in 2017 by meteorologist Rick Reichmuth that designs and sells premium weather-protection products including wind-resistant umbrellas, ponchos, UV sun shirts, and accessories, serving general consumers, golfers, families, pet owners, and corporate gifting customers globally via Shopify.
- Ownership category
- akta.pro rank
Weatherman industry classification
Industry- Product category
- Weather Protection Products
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)
Keywords
Where Weatherman is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weatherman business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Umbrella Sales: One-time purchase of umbrellas including foldable (Travel, Trek) and full-length (Walk, Golf, Kids) models
- Apparel Sales: One-time purchase of ponchos (Men, Women, Kids, Dogs), sun shirts, and accessories (backpacks, hats)
- Custom & Corporate Orders: Corporate gifting and custom order services for businesses
- Collaboration Products: Licensed collaboration products with brands including America250 x Folds of Honor, Ryder Cup, Arnold Palmer, Daniel Tiger, Puppies & Golf, Random Golf Club
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ponchos - $55.20 to $99.00 |
| Unit Pricing | Pay-as-you-go | Dog Apparel - $55.20 to $69.00 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Weatherman product offering
Product offeringCore offering
Weatherman designs, sources, and sells premium weather protection products direct-to-consumer through its own e-commerce storefront. The line includes wind-tested umbrellas (foldable Travel/Trek and full-length Walk/Golf/Kids), ponchos for men, women, kids, and dogs, UV-protective sun shirts, and accessories such as the Venture Dry Pack backpack and hats, alongside licensed collaboration collections.
Product overview
Weatherman is a weather protection lifestyle brand founded by meteorologist Rick Reichmuth, offering a unified portfolio of premium umbrellas and weather-resistant apparel. The core product line centers on umbrellas (foldable Travel and Trek models; full-length Walk, Golf, and Kids models), complemented by ponchos for men, women, kids, and dogs, plus UV-protective sun shirts. The accessory line includes the Venture Dry Pack backpack and Hat. The brand differentiates through product engineering (wind-proof up to 55 mph, UV-protective canopies, 100% recycled materials, reflective safety trim) and extends reach through licensed collaborations with America250 x Folds of Honor, Ryder Cup, Arnold Palmer, Daniel Tiger, Puppies & Golf, and Random Golf Club.
Differentiator
Problem solved
Functional benefit
Products and services
- Umbrellas Premium weather protection umbrellas including foldable Travel and Trek models and full-length Walk, Golf, and Kids models, engineered for durability, 55 mph wind resistance, UV protection, and 360-degree reflective safety trim, sold to individual consumers through the DTC storefront.
- Ponchos Full-coverage rain ponchos available in men, women, kids, and dog variants, built with fast-drying, water-repellent, sustainable materials and sold DTC to consumers seeking hands-free rain protection.
- Sun Shirts UV-protective shirts for men and women designed for sunny-day and outdoor use, providing sun protection with comfort-oriented construction, sold DTC.
- Venture Dry Pack Backpack Weather-ready backpack built to protect belongings in varied weather conditions, marketed for work and travel use cases and sold through the DTC storefront.
- Hat Lightweight headwear providing coverage in rain or shine, complementing the broader Weatherman weather-protection product range and sold DTC.
- Custom and Corporate Orders Custom and corporate gifting service that supplies businesses with branded umbrellas, ponchos, and apparel for employee gifts, client gifts, team apparel, and promotional use, with pricing per order quote.
- America250 x Folds of Honor Collaboration Collection Licensed collaborative collection of patriotic-themed ponchos and weather protection products tied to America250 and supporting Folds of Honor, sold DTC and via corporate channels.
- Ryder Cup Collection Licensed Ryder Cup branded weather protection products, including golf-oriented umbrellas and apparel sold through the DTC storefront.
- Arnold Palmer Collection Licensed Arnold Palmer branded umbrellas and accessories featuring golf-themed designs, sold DTC to golf enthusiasts and gift buyers.
- Daniel Tiger Collection Licensed Daniel Tiger branded umbrellas and ponchos for children featuring characters from the PBS Kids show, sold DTC to families.
- Puppies & Golf Collection Licensed Puppies & Golf branded collection combining golf and dog imagery across weather protection products, sold DTC.
- Random Golf Club Collection Licensed Random Golf Club branded umbrellas and accessories targeted at golf enthusiasts, sold through the DTC storefront.
Quantifiable outcome
- Tested up to 55 mph wind resistance
- +1 more outcomes
Companies that use Weatherman
Customer profileSegments5 records
Ideal customer profiles2 records
Weatherman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Weatherman partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- America250 x Folds of HonorminorCollaboration collection featuring patriotic-themed ponchos supporting Folds of Honor organization for military families. Products sold under the America250 partnership branding.
- Ryder CupminorLicensed Ryder Cup branded umbrella and apparel collection for golf enthusiasts.
- Arnold PalmerminorLicensed Arnold Palmer branded umbrellas featuring golf-themed designs honoring the golf legend.
- Daniel TigerminorLicensed Daniel Tiger children's umbrella collection featuring characters from the PBS Kids show.
- Puppies & GolfminorLicensed Puppies & Golf branded collection featuring golf-themed products with dog imagery.
- Random Golf ClubminorLicensed Random Golf Club branded umbrellas and accessories for golf enthusiasts.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Weatherman competitors and assessment
Company assessmentDirect peers
- Davek New York: Premium New York-based umbrella brand selling direct-to-consumer. Directly competes with Weatherman in the high-end wind-resistant and compact umbrella category, with similar price positioning and DTC-first distribution.
- Blunt Umbrellas: New Zealand-based premium umbrella brand engineered for wind resistance. Closely comparable product positioning (radial tensioned canopies, performance engineering) and global DTC distribution model.
- Rains: Danish rainwear brand offering weather-protective apparel and accessories DTC globally. Comparable premium positioning, design-led brand, and expansion from rainwear into adjacent technical apparel categories.
Broad incumbents
- Totes: Mass-market umbrella category leader and longstanding incumbent. Overlaps with Weatherman in the umbrella category but operates at significantly broader price tiers and mass retail distribution, not specializing in the premium performance niche.
- ShedRain: Established US umbrella manufacturer and brand with broad product range from value to premium. Overlaps with Weatherman in the umbrella category but serves a wider price and retail channel spectrum.
- Helly Hansen: Norwegian heritage brand for technical outdoor and weather-protective apparel. Overlaps with Weatherman in performance rainwear and outdoor categories, but operates across a much broader outdoor portfolio.
Emerging players
- Stutterheim: Premium Scandinavian rainwear brand focused on raincoats and outerwear. Comparable DTC premium positioning and weather-protection identity, though narrower product range than Weatherman.
- Hunter Boot Ltd: Iconic British rain boot brand that has expanded into outerwear and weather accessories. Comparable weather-protection brand identity and DTC-led premium positioning, though footwear-anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Weatherman social profiles
Digital presenceWeatherman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weatherman leadership team
Management profileNumber of profiles
Profiles1 record
Weatherman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weatherman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weatherman
What does Weatherman do?
Weatherman designs, sources, and sells premium weather protection products direct-to-consumer through its own e-commerce storefront. The line includes wind-tested umbrellas (foldable Travel/Trek and full-length Walk/Golf/Kids), ponchos for men, women, kids, and dogs, UV-protective sun shirts, and accessories such as the Venture Dry Pack backpack and hats, alongside licensed collaboration collections.
Is Weatherman a public or private company?
Weatherman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weatherman founded?
Weatherman was founded in 2017. It employs 1 to 10 people.
Where is Weatherman based?
Weatherman is headquartered in Brooklyn, United States, in the North America region.
How does Weatherman make money?
Four revenue lines are on record. Umbrella Sales are the primary driver. The others are apparel Sales, custom & Corporate Orders and collaboration Products.
Who are Weatherman's main competitors?
Direct peers on record are Davek New York, Blunt Umbrellas and Rains. Broad incumbents are Totes, ShedRain and Helly Hansen. Emerging players are Stutterheim and Hunter Boot Ltd.
Does Weatherman have an API?
No public API is recorded for Weatherman.
What industry is Weatherman in?
Weatherman's product category is Weather Protection Products. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.