What Random Golf Club does

Random Golf Club (RGC) is an Austin, Texas-based golf community and lifestyle brand founded in 2017 by Erik Anders Lang. The company organizes three tiers of golf experiences — Majors (multi-day international trips to bucket-list destinations priced $6,195-$7,445 per person), Classics (full-day tournament events at premium courses priced $145-$895), and the Mad Scramble Tour (a series of approximately 46 annual scramble-format events). Events are held across the United States, United Kingdom, Australia, Canada, Japan, Ireland, Iceland, Scotland, and New Zealand, with the 2026 calendar representing the company's broadest geographic footprint to date.

RGC's commercial model blends event registration and ticketing with direct-to-consumer merchandise sold through a Shopify-powered e-commerce Pro Shop offering apparel, headcovers, bags, co-branded products (e.g., RGC x ECCO Golf Biom H5 at $249, Royal Snowball Umbrella with Weatherman), and the $89 Member Box subscription package. Distribution is global via Shopify with localized currency and a UK fulfillment/returns center for international orders. Underlying technology is straightforward e-commerce and community tooling — Discord, Instagram, TikTok, YouTube, and a newsletter — rather than proprietary software.

The company's go-to-market is community-led and event-driven: Erik Anders Lang's personal brand and the RGC Films content studio drive organic acquisition, while recurring event participation and a multi-brand sponsorship ecosystem (Srixon as 2026 official golf ball sponsor, plus ECCO, Arccos, PING, Turtlebox, Bad Birdie, Bero Brewing, Long Drink, and Macanudo) fund and amplify the experience. RGC is privately held, founder-owned, and has not disclosed any external funding rounds. Headcount is reported in the 11-50 range.

Name

Random Golf Club

Legal name

Random Golf Club

Website

https://randomgolfclub.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Random Golf Club is an Austin-based golf community brand founded by Erik Anders Lang that organizes curated Majors (multi-day international trips), Classics, and the Mad Scramble Tour, sells branded merchandise through Shopify, and produces golf content for enthusiast consumers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Event Registration and Ticketing: RGC generates primary revenue through registration fees for Majors (multi-day international golf trips priced at $6,195-$7,445 per person) and Classics (single-day tournament experiences at $145-$895 per player). The 2026 schedule includes approximately 46 Mad Scramble Tour events plus RGC Classics and Majors.
2. Merchandise and Pro Shop Sales: RGC operates a Pro Shop selling branded merchandise including apparel (hats, shirts, hoodies, polos), golf accessories (club covers, headcovers, bags), umbrellas, and the Member Box. Products range from $20 (Royal Snowball Hat) to $249 (RGC x ECCO Golf Biom H5 shoes). Sales occur through the company's Shopify e-commerce platform.
3. Membership Program: RGC offers a Member Box product ($89) that includes a personalized bag tag, felt tee bag, membership magazine, golf tees, and stamped RGC ball marker. The membership provides a sense of belonging to the RGC community. Member numbers are assigned for identification purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Random Golf Club (RGC) is a community-driven golf organization that curates and operates three core event formats: Majors (multi-day international golf trips to destinations such as Australia, Japan, Iceland, Ireland, Scotland, and New Zealand), Classics (single-day tournament experiences at renowned courses like Northwood, Sweetens Cove, and Chambers Bay), and the Mad Scramble Tour (a series of approximately 46 scramble-format team events annually). The company also sells branded golf apparel, headcovers, accessories, and co-branded products through its Shopify Pro Shop and operates RGC Films as its content production arm.

Product overview

Random Golf Club is a community-focused golf organization operating a multi-format event business. The portfolio consists of three core event products: Majors (multi-day international golf trips to bucket-list destinations including Australia, Japan, Ireland, Scotland, Iceland, and New Zealand), Classics (full-day tournament experiences at premium courses), and the Mad Scramble Tour (scramble-format team events). The company also operates a Pro Shop selling branded merchandise and co-branded products, a video content division (RGC Films), and membership benefits including the Member Box subscription package and newsletter. The offering is unified as a community-driven golf lifestyle platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Brands

• RGC Films: The company's film and content production arm featuring Erik Anders Lang's golf content, including the Breaking Series, Short Films, Match Play series, and Break 90 series.
• The EAL Show
• Mad Scramble Tour
• Royal Snowball Collection
• S.F.E. (Something For Everyone)
• Golf Research

Products and services

• Majors Multi-day international golf trip experiences to bucket-list destinations featuring world-class courses, cultural immersion, full travel logistics, accommodations, and tournament-format play for amateur golfers seeking once-in-a-lifestyle golf travel.
• Classics Full-day golf tournament experiences at celebrated courses worldwide, featuring competitive 2-Player Best Ball play formats, post-round social events, and access to courses typically reserved for private members.
• Mad Scramble Tour Series of golf events featuring team scramble formats at various courses, with approximately 46 events annually, integrated with partner sponsorships for product distribution and community engagement.
• Pro Shop Shopify-powered e-commerce store selling branded golf apparel, accessories, headcovers, bags, umbrellas, and co-branded products directly to consumers globally, with international shipping and country-specific currency support.
• Member Box Membership package priced at $89 providing personalized bag tag, felt tee bag, membership magazine, golf tees, and stamped RGC ball marker, with unique member number assignment that signals belonging to the RGC community.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• SrixoncoreGTM or Marketing Partner · 3 April 2026Srixon became the official Golf Ball sponsor for the 2026 season with full golf ball exclusivity across all RGC events and programming. Integration into approximately 46 Mad Scramble Tour events, plus RGC Classics and Majors. On-site product distribution featuring Q-STAR TOUR DIVIDE balls at Mad Scrambles and Z-STAR Series balls at Classics and Majors. Partnership includes a content and marketing program spanning video, social media, and email collaborations.
• Preserve Golf JapancoreStrategic or Co-development PartnerPreserve Golf Japan collaborated with RGC to build the Japan Major 2026 experience. They know the country and the courses better than anyone, providing local expertise for the 8-day trip from Tokyo to Mount Fuji and back. The partnership includes exclusive access to Caledonian Golf Club, Fuji Classic, Fuji Lakeside Country Club, and Granfield Country Club.
• PINGminorGTM or Marketing PartnerPING is listed as a Partner in Play, appearing in the Partners in Play section of RGC events and website. Nature of partnership appears to be product sponsorship and brand visibility at RGC events.
• TurtleboxminorGTM or Marketing PartnerTurtlebox is listed as a Partner in Play, appearing in the Partners in Play section of RGC events. Partnership appears to involve product sponsorship for outdoor golf audio equipment.
• ECCO GolfminorGTM or Marketing PartnerRGC has a product collaboration with ECCO Golf, offering the RGC x ECCO Golf Biom H5 shoe in White colorway (sale price $249). This appears to be a co-branded product partnership.
• Weatherman UmbrellaminorGTM or Marketing PartnerRGC collaborated with Weatherman on the Royal Snowball Collapsible Umbrella, featuring the RGC crest and Nos Ludere Simul (We Play Together) motto. This is a product collaboration for the Royal Snowball Collection.
• Bad Birdie GolfminorGTM or Marketing PartnerBad Birdie Golf is listed as a Partner in Play, appearing in the Partners in Play section of RGC events.
• Bero BrewingminorGTM or Marketing PartnerBero Brewing is listed as a Partner in Play, appearing in the Partners in Play section of RGC events. Partnership appears to involve beverage sponsorship for post-round refreshments.
• Long DrinkminorGTM or Marketing PartnerLong Drink is listed as a Partner in Play, appearing in the Partners in Play section of RGC events. Partnership appears to involve beverage sponsorship.
• MacanudominorGTM or Marketing PartnerMacanudo is listed as a Partner in Play, appearing in the Partners in Play section of RGC events. Partnership appears to involve cigar/tobacco product sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Topgolf: Topgolf is the largest golf entertainment operator in the US, combining golf play with hospitality, events, and merchandise. It is comparable as a golf-as-experience and events-led business serving casual to enthusiast golfers, though at vastly larger scale and a different price point.
• PGA Tour: PGA Tour is the dominant professional golf tour and content producer. It is comparable as the organizer of premier spectator golf events and as a media/content competitor to RGC Films for the engaged golf audience.

Direct peers

• Sweetens Cove Golf Club: Sweetens Cove is a private golf club that also hosts community-led events and is an established RGC Classic venue. It is comparable as a community-driven golf experience business combining access, content, and merchandise.
• Eastside Golf: Eastside Golf is a golf apparel and lifestyle brand founded by Olajuwon Ajanaku and Earl Cooper. It is comparable as a community-led golf apparel brand with cultural positioning and DTC e-commerce, similar to RGC's Pro Shop strategy.
• Skratch (Skratch Golf): Skratch is a golf media and lifestyle brand producing video content (including Adventures in Golf hosted by Erik Anders Lang). It competes with RGC Films for the golf content audience and shares the same community-first, content-led GTM motion.
• Bad Birdie Golf: Bad Birdie is a golf apparel brand sold DTC, focused on bold, expressive golf clothing. It is already an RGC partner and competes in the same golf apparel retail category as RGC's Pro Shop.
• Good Good Golf: Good Good is a golf content brand and apparel company producing YouTube content and selling branded merchandise. It directly competes with RGC in the golf media + lifestyle commerce category for the same young, engaged amateur segment.
• Malbon Golf: Malbon Golf is a lifestyle golf apparel and accessories brand with a strong community/cultural identity. It directly competes with RGC's Pro Shop merchandise and community-driven golf positioning, targeting the same affluent, style-conscious amateur golfer.
• Preserve Golf: Preserve Golf curates bespoke golf travel experiences, including the Japan Major 2026 with RGC. It is comparable as a golf travel concierge targeting affluent golfers seeking premium destination experiences.

Regional players

• Dormie Network: Dormie Network is a collection of destination private golf clubs across the US. It is comparable as a premium curated golf access platform and is structurally similar to RGC's strategy of bundling access to premier courses into a destination experience.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RandomGolfClubFilms
• Instagraminstagram.com/randomgolfclub
• TikToktiktok.com/@randomgolfclubofficial
• Xx.com/randomgolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Random Golf Club