Octopus BI

What Octopus BI does

Octopus BI is a Sydney-headquartered SaaS learning analytics company that unifies academic, operational, financial, and wellbeing data from 100+ education systems (including Canvas, SEQTA, Edumate, Schoolbox, Synergetic, Wonde, Digistorm, and Zoom) into real-time dashboards for K-12, higher education, and vocational institutions, with corporate LMS analytics as a secondary segment. The platform is built on AWS infrastructure and is ISO 27001 qualified, GDPR-compliant, and SOC 2-aligned, addressing the data security requirements of education buyers. The product suite comprises the core Octopus BI Platform, the Canvas-native Octopus Insights, the AIMEE AI-powered analytics module (predictive insights, anomaly detection, recommendation), and Tentacle, a free self-trial product enabling dashboards inside Canvas within 90 seconds.

The company operates a hybrid go-to-market combining product-led growth (Tentacle free trial) with enterprise field sales targeting institutional clients. Revenue is generated through SaaS subscriptions (monthly and annual billing, with an annual 5% fee escalation) plus separately billed implementation services. Pricing is not publicly disclosed. The customer base comprises hundreds of Australian educational institutions, with corporate clients as a secondary vertical. The company was founded around 2015 by Trevor Furness, originally as a corporate data consulting firm (Octopus by Ayra Analytics) before pivoting to K-12 education and rebranding.

In December 2024, Octopus BI merged with Qoria, a global student-safety and safeguarding organization serving 29,000+ schools across three continents with 500+ professionals, materially expanding Octopus BI's distribution reach and combining its analytics capabilities with Qoria's child-safety platform. The legal entity remains Ayra Group Pty Ltd in Australia. No external funding rounds have been disclosed.

Name

Octopus BI

Legal name

Ayra Group Pty Ltd

Website

https://octopusbi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Octopus BI is a Sydney-based SaaS learning analytics platform that unifies data from 100+ education systems into real-time dashboards for K-12, higher education, vocational institutions, and corporate clients, with AI insights via AIMEE. It merged with Qoria in December 2024.

Ownership category

akta.pro rank

Product category

Education Analytics Software

NAICS

Software Publishers (5132), Educational Support Services (611710)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Education Reporting, Dashboards & Business Intelligence (BI) (EDADAIAC)

akta.pro secondary industries

Dashboarding & KPI/Performance Management (HDAEAMAF), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Learning analytics platform
• Education data visualization
• Student performance dashboards
• K-12 analytics software
• LMS data integration

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly and annual subscription-based pricing model for access to the Octopus BI analytics platform, including software updates, support, and cloud hosting via AWS infrastructure.
2. Implementation Services: One-time professional services for initial platform setup, configuration, and integration with existing systems, offered separately from the subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Octopus BI delivers a cloud-based SaaS learning analytics platform that unifies data from education systems (LMS, SIS, finance, operations) into interactive dashboards for K-12 schools, higher education institutions, vocational providers, and corporate learning environments. The platform provides real-time visualizations, early-intervention alerts, sentiment and wellbeing insights, and AI-powered analytics (AIMEE) for student and workforce outcomes.

Product overview

Octopus BI is a unified learning analytics SaaS platform consisting of the core Octopus BI Platform, the Canvas-integrated Octopus Insights, the AI-powered AIMEE module, and the free Tentacle trial product. The platform integrates with 100+ education systems to consolidate student, learning, operations, and financial data into actionable dashboards for educators, administrators, and parents. The architecture combines a data-as-a-service model with bespoke visualizations and real-time reporting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Octopus Insights: Canvas integration platform for learning analytics insights.
• AIMEE
• Tentacle

Products and services

• Octopus BI Platform Cloud-based learning analytics platform that unifies data from multiple education and business systems to provide actionable insights for K-12, higher education, vocational, and corporate learning environments. Delivers real-time dashboards, visualization, and reporting for student performance, engagement, and operational metrics.
• Octopus Insights Specialized analytics product integrated with Canvas LMS that delivers learning performance and engagement insights directly within the Canvas environment.
• AIMEE AI-powered analytics module that provides intelligent insights for education institutions. Leverages artificial intelligence to analyze student data and deliver predictive analytics for learning outcomes.
• Tentacle Free instant self-trial platform that allows education institutions to experience the analytics capabilities. Provides dashboards directly in Canvas LMS with live data sync, student and class analytics, and up to 8 metrics for 30 days at no cost.
• Implementation Services One-time professional services for initial platform setup, configuration, and integration with existing systems, offered separately from subscription fees for educational institutions and corporate clients.

Quantifiable outcome

• Reduce manual reporting time
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• QoriacoreStrategic or Co-development Partner · 2 December 2024Merger with Qoria combining Octopus BI's learning analytics expertise with Qoria's student safety and safeguarding capabilities. Together they serve 29,000+ schools with 500+ professionals across 3 continents, creating an integrated approach to student digital safety and educational outcomes.
• Canvas (Instructure)coreTechnology or IntegrationDeep integration partnership with Canvas LMS, the company's flagship integration visible on the main website. Octopus BI delivers dashboards directly within Canvas, enabling teachers and administrators to view student analytics without leaving their primary platform.
• SEQTAcoreTechnology or IntegrationIntegration with SEQTA Learning Management System for K-12 schools, enabling data synchronization and analytics dashboards.
• EdumatecoreTechnology or IntegrationIntegration with Edumate student management system providing seamless data connectivity for Australian schools.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership with AWS for hosting the SaaS platform. The company selected AWS for its superior resources, credentials, and security qualifications including ISO 27001 compliance, which are critical requirements for education sector data security.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PowerSchool: PowerSchool is a leading K-12 student information and analytics platform serving school districts across North America. It directly competes with Octopus BI in providing K-12 data aggregation, dashboards, and learning analytics, though at significantly larger scale.
• Ellucian: Ellucian provides SIS and analytics solutions for higher education institutions. It is a direct peer in serving higher-ed analytics, student success tracking, and institutional reporting.
• Edsby: Edsby is a learning management and analytics platform built specifically for K-12 schools. It overlaps with Octopus BI on school-focused dashboards, parent/teacher reporting, and integrated learning analytics.
• ClassLink: ClassLink provides education data integration, rostering, and analytics tools connecting schools with their ed-tech ecosystem. It directly competes with Octopus BI's integration-heavy approach to unifying education system data.
• Illuminate Education: Illuminate Education provides K-12 data, assessment, and analytics solutions for school districts. It is a direct peer in delivering education-specific dashboards, intervention tools, and reporting aligned to U.S. and international education standards.
• BrightBytes: BrightBytes offers learning analytics and research-backed data science solutions for K-12 education, including wellbeing and engagement analytics. It is a direct competitor in the purpose-built learning analytics segment with comparable education vertical specialization.

Broad incumbents

• Anthology (formerly Hobsons): Anthology, which absorbed Hobsons, provides student success and analytics solutions across the higher education lifecycle. It is a broad incumbent competing in the same higher-ed analytics category as Octopus BI's Higher Ed offering.
• Instructure (Canvas): Instructure operates the Canvas LMS, which Octopus BI integrates with via Octopus Insights and Tentacle. As a broad incumbent, Instructure offers native analytics within Canvas and represents both a key partnership and a competitive threat to standalone analytics layers.
• D2L (D2L Brightspace): D2L Brightspace is an LMS with embedded analytics serving K-12, higher education, and corporate learning. It is a broad incumbent offering overlapping analytics capabilities as part of a wider learning platform portfolio.

Emerging players

• Schoolytics: Schoolytics is an emerging education analytics platform focused on Google Workspace for Education data. It is an emerging player with partial overlap to Octopus BI's K-12 analytics value proposition, particularly for schools standardized on Google tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Octopusbi
• Facebookfacebook.com/octopusbi
• LinkedInlinkedin.com/company/35578649

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octopus BI