The Sunglass Fix
The Sunglass Fix is a bootstrapped Australian DTC e-commerce company that designs, manufactures, and ships optical-grade replacement sunglass lenses for 1,079+ brands across 400,000+ combinations, serving individual consumers and vintage/collector buyers globally through a product-led website and custom-cut mail-in installation service.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Sunglass Fix does
The Sunglass Fix PTY LTD is an Australian privately-held direct-to-consumer e-commerce company that manufactures and sells replacement sunglass lenses, operating from a single laboratory in Byron Bay, Australia (running on 100% renewable energy) since 2006. Its catalog spans three tiers — SFx Edge (non-polarized optical polyamide), SFx Ultra (polarized with Japanese 99.9% efficacy film), and SFx Diamond-Bio (bio-polyamide with 44% renewable castor oil content and anti-reflective coating) — priced from $34.99 to $55.99 USD per pair, alongside a custom-cut mail-in installation service and an accessories line (screwdrivers, screws, nose pads, microfiber cases). The company supports more than 400,000 lens/sunglass combinations across 1,079+ brands including Ray-Ban, Oakley, Prada, Maui Jim, and Gucci, with each lens individually cut via digital frame tracing and precision optical edging to match a specific frame geometry.
The business model is product-led growth through a self-serve website: customers identify their sunglass model, select a lens tier/color, and either install lenses themselves using provided video instructions or mail frames to the Byron Bay lab for professional installation. Pricing is one-time/unit-based, with global direct shipping (free standard shipping) to 13+ named countries and multi-language storefront support, plus payment integrations across cards, Apple Pay, Google Pay, and PayPal. Customer acquisition is driven by SEO-optimized brand/model-specific product pages, content marketing, and 28,000+ Trustpilot reviews at 4.8 stars, with the company positioning around sustainability (1% For The Planet member, 500,000+ sunglasses diverted from landfill). The company is bootstrapped, founder-owned, employs 1–10 people, and has cumulatively repaired 750,000+ sunglasses since inception.
The Sunglass Fix firmographics
Firmographics- Name
- The Sunglass Fix
- Legal name
- The Sunglass Fix PTY LTD
- Website
- https://thesunglassfix.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Sunglass Fix is a bootstrapped Australian DTC e-commerce company that designs, manufactures, and ships optical-grade replacement sunglass lenses for 1,079+ brands across 400,000+ combinations, serving individual consumers and vintage/collector buyers globally through a product-led website and custom-cut mail-in installation service.
- Ownership category
- akta.pro rank
The Sunglass Fix industry classification
Industry- Product category
- Sunglass Replacement Lenses
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where The Sunglass Fix is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Sunglass Fix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Standard Replacement Lens Sales: Direct-to-consumer sale of replacement sunglass lenses through e-commerce. Customers select lens type (SFx Edge, Ultra, Diamond-Bio), color, and features. One-time purchase model with prices from $34.99 to $55.99 per pair.
- Custom Cut and Install Service: Mail-in service where customers send their sunglasses to the Australian lab. Technicians professionally install lenses, tighten hinges, and service frames. Additional fee for return shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SFx Edge - Non-polarized basic replacement lenses |
| Unit Pricing | Pay-as-you-go | SFx Ultra - Polarized premium lenses |
| Unit Pricing | Pay-as-you-go | SFx Diamond-Bio - Ultimate quality with AR coating |
| Unit Pricing | Pay-as-you-go | Custom Made Lenses - For models not in stock |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Sunglass Fix product offering
Product offeringCore offering
The Sunglass Fix designs, manufactures, and sells replacement sunglass lenses directly to consumers through its e-commerce store, supporting 400,000+ lens-and-frame combinations across 1,079+ brands including Ray-Ban, Oakley, Prada, Maui Jim, and Gucci. The company also offers a custom mail-in lens cutting and professional installation service for rare or out-of-stock frames, plus a range of maintenance accessories such as screwdrivers, nose pads, and screws.
Product overview
The Sunglass Fix is a sunglass lens replacement service offering three tiers of replacement lenses (SFx Edge non-polarized, SFx Ultra polarized with Japanese film, and SFx Diamond-Bio premium bio-based), a custom lens manufacturing and professional installation service for out-of-stock or rare frames, and a range of maintenance accessories including screwdrivers, microfiber cases, screws, and nose pads. The company supports over 400,000 lens and sunglass combinations across more than 1,079 brands including Ray-Ban, Oakley, Prada, Maui Jim, and Gucci, with all lenses manufactured at their central laboratory in Byron Bay, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- SFx Edge Non-polarized replacement sunglass lenses made from optical-grade polyamide with 100% UV protection and an anti-scratch hardcoat coating. Designed for individual consumers wanting a cost-effective HD lens replacement for their existing frames.
- SFx Ultra Polarized replacement sunglass lenses featuring Japanese polarization film rated at 99.9% efficacy for glare reduction. Marketed as the most popular tier, aimed at drivers and outdoor users.
- SFx Diamond-Bio Premium replacement lenses made from bio-polyamide containing 44% renewable castor-oil content, with anti-reflective back coating and ultra-tough scratch protection. Targeted at sustainability-focused consumers seeking the highest-tier lens.
- Custom Made Sunglass Lenses with Free Installation Mail-in service where customers send their sunglasses to the Byron Bay, Australia lab. Technicians digitally trace the frame, precision-cut custom lenses, professionally install them, and service the frames. Designed for owners of rare, vintage, or discontinued models that are not available as standard stock items.
- Optical 4-in-1 Screwdriver Multi-tool screwdriver with Flathead, Phillips, Hex 2.2mm, and Hex 2.4mm bits for tightening hinge screws and frame maintenance.
- Optical 6-in-1 Screwdriver Multi-tool screwdriver with Flathead, Phillips, Hex 2.2mm, Hex 2.4mm, Torx T4, and Torx T6 bits for broader frame repair applications.
- Microfiber Cleaning Case High-quality microfiber pouch for cleaning lenses and protecting sunglasses from scratches during storage.
- Optical Screw Set Replacement hinge screws including 2x 1.2mm, 2x 1.4mm, and 2x 1.6mm screws for maintaining frame integrity.
- Rimless Screw Kit Screws and hardware for installing lenses in rimless frames, available in gold or silver finishes with 4x 1.4mm bolts, assorted nuts and washers.
- Nose Pads Replacement nose pads available in multiple mounting styles: push-in, screw-in, clip-on/crimp, System 3, and post-mount configurations.
- U-Fork Screwdriver Specialized tool designed for installing lenses in certain rimless frame styles.
Quantifiable outcome
- Sunglasses saved from landfill: 500,000+ pairs
- +4 more outcomes
Companies that use The Sunglass Fix
Customer profileSegments3 records
Ideal customer profiles3 records
The Sunglass Fix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
The Sunglass Fix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World OpticsminorReferral partner for US customers needing frame repairs (metal or plastic welding) that are outside Sunglass Fix's scope of lens-only service.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Sunglass Fix competitors and assessment
Company assessmentDirect peers
- Overnight Glasses: Direct-to-consumer eyewear company offering replacement lenses, new frames, and prescription lenses online. Comparable GTM (self-serve e-commerce, model search) and overlapping accessory and lens-installation services.
- Lensabl: Online-first replacement-lens service for both prescription and non-prescription sunglasses and eyeglasses. Closest direct competitor to The Sunglass Fix on business model (e-commerce, model-based ordering, mail-in custom cuts) and target customer.
- SportRx: Sport-eyewear specialist selling replacement lenses, prescription inserts, and new sport frames. Highly comparable on lens-replacement GTM for premium sport brands (Oakley, Rudy Project, etc.) and on activity-specific lens merchandising.
Broad incumbents
- Costa Del Mar: Sport/fishing sunglass brand owned by EssilorLuxottica. Comparable on polarization and outdoor-use lens technology and on the premium sport-eyewear customer that SFx serves.
- EyeBuyDirect: Online eyewear retailer selling frames with prescription lens options. Comparable as a DTC optical e-commerce player; broader scope (full eyewear) and could expand into replacement lenses as a natural extension.
- Safilo: Italian eyewear manufacturer and distributor of brands including Carrera, Hugo Boss, and Kate Spade. Comparable as manufacturer/owner of multiple SFx-supported brands; potential competitor in branded replacement programs.
- Warby Parker: DTC eyewear retailer offering complete prescription eyewear and sunglasses plus in-house lens replacement at retail locations. Comparable as a DTC optical brand; broader scope (full frames + lenses) and significantly larger scale.
- EssilorLuxottica: Global eyewear conglomerate owning Ray-Ban, Oakley, Persol, and LensCrafters. Comparable as owner of many of the 1,079+ brands SFx supports; represents the principal vertical-integration risk and a potential channel partner.
- Zenni Optical: High-volume online eyewear retailer. Adjacent comparator — operates at the opposite end of the price ladder but demonstrates how a DTC optical e-commerce model can scale; a potential future entrant in replacement lenses.
- Maui Jim: Premium polarized sunglass brand that operates its own lens-replacement program. Directly comparable on polarization technology, premium positioning, and brand-specific lens service for high-end frames.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sunglass Fix social profiles
Digital presenceThe Sunglass Fix compliance and trust
Trust signalCompliance3 records
The Sunglass Fix financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sunglass Fix leadership team
Management profileNumber of profiles
The Sunglass Fix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sunglass Fix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sunglass Fix
What does The Sunglass Fix do?
The Sunglass Fix designs, manufactures, and sells replacement sunglass lenses directly to consumers through its e-commerce store, supporting 400,000+ lens-and-frame combinations across 1,079+ brands including Ray-Ban, Oakley, Prada, Maui Jim, and Gucci. The company also offers a custom mail-in lens cutting and professional installation service for rare or out-of-stock frames, plus a range of maintenance accessories such as screwdrivers, nose pads, and screws.
Is The Sunglass Fix a public or private company?
The Sunglass Fix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sunglass Fix founded?
The Sunglass Fix was founded in 2006. It employs 1 to 10 people.
Where is The Sunglass Fix based?
The Sunglass Fix is headquartered in Sydney, Australia, in the Oceania region.
How does The Sunglass Fix make money?
Two revenue lines are on record. Standard Replacement Lens Sales are the primary driver. The others are custom Cut and Install Service.
Who are The Sunglass Fix's main competitors?
Direct peers on record are Overnight Glasses, Lensabl and SportRx. Broad incumbents are Costa Del Mar, EyeBuyDirect, Safilo, Warby Parker, EssilorLuxottica, Zenni Optical and Maui Jim.
Does The Sunglass Fix have an API?
No public API is recorded for The Sunglass Fix.
What industry is The Sunglass Fix in?
The Sunglass Fix's product category is Sunglass Replacement Lenses. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 45613 and its SIC code is 3851.