homefully
Homefully (operating as Habyt) is a Frankfurt-based flexible living platform offering hybrid hotel-apartment accommodations across European and Asian cities. It serves digital nomads, remote workers, business travelers, and relocating individuals seeking stays ranging from one night to several months.
- Company typePrivate
- Founded2015
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What homefully does
Homefully, operating commercially as Habyt, is a Frankfurt, Germany-based private real estate company founded in 2015 that runs a flexible living platform across European and Asian cities. The company serves "people in motion" — digital nomads, remote workers, business travelers, and individuals in life transition — by offering hybrid accommodations that combine hotel-quality service and amenities with apartment-style privacy and flexibility, with stays ranging from a single night to several months. Its core products are the Habyt booking platform and the "Habyt Flex" service concept, marketed under positioning that frames Habyt as a new category of hybrid living for transient and semi-permanent residents.
The technology layer is a web-based direct-to-consumer booking platform (habyt.com) with self-serve city/date/guest search, multi-language support (English, German, French, Spanish), free cancellation, and best-price guarantees for direct bookings. The company does not disclose a proprietary technology stack beyond the booking portal, and there are no AI/ML capabilities, patents, or integrations disclosed in the data. Revenue is generated primarily through flexible stay rentals billed on a pay-as-you-go nightly/monthly basis, supplemented by promotional pricing (e.g., 30% off pre-opening rates in Vienna via code WIEN25). Active or announced properties include Habyt Berlin Waterfront, Habyt Vallecas (Madrid), Atípico Madrid, Habyt Vienna Green Cube (pre-opening), six Singapore locations (Cantonment, Owen House, Kallang, Novena, Kada at Maxwell, Chinatown), and announced entries into Lisbon (Atípico Lisbon) and Milan (Habyt Milan Osimo). Distribution is exclusively direct-to-consumer through the company's own website and social channels (Instagram, Facebook, LinkedIn, TikTok).
The go-to-market motion is digital-first self-serve: customers discover and book without intermediaries, and the company emphasizes best-price guarantees and free cancellation to drive direct conversion. There are no named enterprise customers, B2B contracts, or anchor partnerships disclosed in the data, indicating a consumer-only revenue base. Three funding rounds are recorded (2018-01, 2018-09, and 2020-05), with the most recent led by Vorwerk Ventures alongside HV Capital, RTP Global, and Decart Ventures; specific amounts are not disclosed. The company is privately held with no parent, no subsidiaries, and no IPO activity in the data.
homefully firmographics
Firmographics- Name
- homefully
- Website
- https://homefully.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homefully (operating as Habyt) is a Frankfurt-based flexible living platform offering hybrid hotel-apartment accommodations across European and Asian cities. It serves digital nomads, remote workers, business travelers, and relocating individuals seeking stays ranging from one night to several months.
- Ownership category
- akta.pro rank
homefully industry classification
Industry- Product category
- Flexible Living / Co-living Accommodations
- NAICS
- All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119), Accommodation (721), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)
- akta.pro secondary industries
- Co-Living Private Rooms (Short-Term) (THAMABAI), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB), Serviced Apartments & Aparthotels (THAGAEAB)
Keywords
Where homefully is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
homefully business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Flexible Stay Rentals: Revenue generated from renting flexible living spaces to guests for short-term nightly stays or extended monthly stays. The platform enables direct booking with flexible cancellation policies and best price guarantees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Direct booking with best price guarantee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
homefully product offering
Product offeringCore offering
homefully operates as Habyt, a flexible living platform that rents hybrid living spaces combining hotel-quality amenities with apartment-style freedom. The platform offers stays ranging from a single night to several months across urban locations in Berlin, Madrid, Vienna, Lisbon, Milan, and Singapore. Each property provides private accommodations alongside shared community amenities such as coworking spaces, wellness hubs, and dining areas.
Product overview
Habyt operates as a unified flexible living platform offering hybrid living spaces for people in motion. The core offering consists of the Habyt platform for booking flexible accommodations across European and Asian destinations, combined with the 'Flex' service concept that provides hotel-comfort stays with apartment-level freedom. The platform connects guests to urban locations in Berlin, Madrid, Vienna, Lisbon, Milan, and Singapore, offering spaces designed for well-living with both private amenities and shared community areas including coworking spaces and wellness hubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Habyt Flex
- Habyt Vienna Green Cube
- Habyt Berlin Waterfront
- Truliving Vallecas by Habyt
- Habyt Singapore Cantonment
- Habyt Owen House (Singapore)
- Habyt Kallang (Singapore)
- Habyt Novena (Singapore)
- Habyt Kada at Maxwell (Singapore)
- Habyt Chinatown (Singapore)
Companies that use homefully
Customer profileSegments1 record
Ideal customer profiles1 record
homefully technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
homefully partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
homefully competitors and assessment
Company assessmentDirect peers
- Sonder: Sonder operates a global network of flexible-stay apartments combining apartment-style space with hotel-level service. Directly comparable to Habyt's hybrid hotel-apartment positioning across multiple cities, though at significantly larger scale.
- Limehome: Limehome is a German/DACH-focused tech-enabled serviced apartment operator offering fully digitized apartment stays across multiple German and European cities. Closest peer on geography, tech-led D2C model, and apartment-hotel hybrid positioning.
- Quarters (Habyt subsidiary): Quarters is a co-living and serviced apartment brand that operates under or alongside the Habyt ecosystem in Berlin and other European cities. Directly comparable as a co-living operator in the same flexible-stay category.
- Locke Hotels: Locke is a UK-based aparthotel brand offering design-led apartment stays with hotel service in major European cities. Comparable on hybrid apartment-hotel positioning and urban flexible-stay target customer.
- Homelike: Homelike is a Cologne-based online platform for long-term furnished apartment bookings (typically 30+ nights) targeting business travelers and relocating professionals. Comparable on DACH base, corporate/business traveler focus, and extended-stay product.
Broad incumbents
- Adagio (Accor / Pierre & Vacances): Adagio is the largest aparthotel operator in Europe, offering apartment-style accommodations with hotel services. Comparable as an established incumbent in the extended-stay/aparthotel category Habyt competes in, with broader geographic reach and brand.
- Staycity Group: Staycity operates Wilde Aparthotels and Staycity Aparthotels across major European cities. Comparable as a European aparthotel incumbent competing for the same flexible-stay traveler in Berlin, Vienna, and other Tier-1 cities.
- a]o Hotels: a]o Hotels operates budget hotels and hostels across European cities including Vienna and Berlin. Comparable as flexible-stay urban accommodation with a price-sensitive traveler base overlapping Habyt's 'people in motion' segment.
- Airbnb: Airbnb is the dominant global platform for short-term and alternative accommodation. Comparable as the broad incumbent competing for flexible-stay demand Habyt targets, though at a different price/brand tier and via a marketplace model.
Emerging players
- Wunderflats: Wunderflats is a Berlin-based furnished mid-term rental platform connecting tenants with landlords for monthly stays. Comparable on DACH geography, furnished-stay product, and monthly-stay duration focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
homefully social profiles
Digital presencehomefully financial estimates
Financial estimateRevenue estimate
Valuation estimate
homefully leadership team
Management profileNumber of profiles
Profiles6 records
homefully funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
homefully M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about homefully
What does homefully do?
homefully operates as Habyt, a flexible living platform that rents hybrid living spaces combining hotel-quality amenities with apartment-style freedom. The platform offers stays ranging from a single night to several months across urban locations in Berlin, Madrid, Vienna, Lisbon, Milan, and Singapore. Each property provides private accommodations alongside shared community amenities such as coworking spaces, wellness hubs, and dining areas.
Is homefully a public or private company?
homefully is a private company. It is classified as venture growth investor backed and is currently operating.
When was homefully founded?
homefully was founded in 2015. It employs 11 to 50 people.
Where is homefully based?
homefully is headquartered in Frankfurt, Germany, in the Europe region.
How does homefully make money?
One revenue line is on record: flexible Stay Rentals.
Who are homefully's main competitors?
Direct peers on record are Sonder, Limehome, Quarters (Habyt subsidiary), Locke Hotels and Homelike. Broad incumbents are Adagio (Accor / Pierre & Vacances), Staycity Group, a]o Hotels and Airbnb. Wunderflats is listed as an emerging player.
Does homefully have an API?
No public API is recorded for homefully.
What industry is homefully in?
homefully's product category is Flexible Living / Co-living Accommodations. Its primary akta.pro industry code is THAGAEAK, Co-Living / Hybrid Extended-Stay Residences, with a secondary code of THAMABAI, Co-Living Private Rooms (Short-Term). Its NAICS code is 721199 and its SIC code is 7000.