Locke Hotels
Locke Hotels is a privately-held lifestyle aparthotel and serviced-apartment operator under Edyn Group, running three brands (Locke, Cove, SACO) with 34 trading properties across 15 European cities and 8 countries, serving business, leisure, and long-stay travelers.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Locke Hotels does
Locke Hotels is a lifestyle aparthotel and serviced-apartment brand operated by Edyn Group, a privately held UK hospitality holding company headquartered in London (Edyn Limited, Company No. 07638220, jurisdiction England and Wales). The group operates three brands — Locke, Cove by Locke, and SACO — across 15 cities and 8 countries (United Kingdom, Ireland, France, Portugal, Germany, Switzerland, the Netherlands, and Jersey), with 34 trading properties totalling 3,921 keys and 2 additional properties in development adding 515 future keys. The portfolio serves business travelers, leisure travelers, long-stay guests, and family/group travelers seeking individually designed, apartment-style accommodation with kitchenettes, coworking spaces, on-site restaurants and bars, dog-friendly options, and flexible nightly-to-monthly stays.
The operating platform combines a property management system, direct booking engine (lockeliving.com), and guest management infrastructure, with the website supporting 9 languages to serve an international customer base. Distribution is entirely direct-to-consumer — a deliberate strategy that uses a 10%+ direct-booking discount and the Locke Community loyalty programme to capture margin from OTAs while collecting first-party guest data. Properties vary from 80 apartments (Locke am Platz Zurich) to 370 rooms (Locke de Santa Joana Lisbon) and increasingly emphasize sustainability, with Turing Locke in Cambridge holding BREEAM 'excellent' certification and featuring solar power and heat-recovery air conditioning.
The revenue model rests on four streams: recurring aparthotel accommodation revenue (nightly to monthly); on-site food and beverage; coworking and meeting-room subscriptions; and ancillary service fees (parking, pet stays, extra cleaning, dry cleaning, laundry, smoking fines). The group ran with 511 employees across central services and property operations at year-end 2024, led by CEO Alastair Thomann. The company is structured as a private holding with country-level operating subsidiaries (Edyn Aparthotel Ireland Limited, Aparthotel France Opco SAS, Edyn Aparthotel Germany Leasing GmbH, Edyn Aparthotel Switzerland GmbH, Edyn Aparthotel Netherlands B.V., and others). No external funding rounds, M&A, or public-market activity is disclosed in the available data, and no AI/ML capabilities, patents, or proprietary models are referenced.
Locke Hotels firmographics
Firmographics- Name
- Locke Hotels
- Legal name
- Edyn Limited
- Website
- https://lockeliving.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Locke Hotels is a privately-held lifestyle aparthotel and serviced-apartment operator under Edyn Group, running three brands (Locke, Cove, SACO) with 34 trading properties across 15 European cities and 8 countries, serving business, leisure, and long-stay travelers.
- Ownership category
- akta.pro rank
Locke Hotels industry classification
Industry- Product category
- Lifestyle Aparthotels and Serviced Apartments
- NAICS
- Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Apartments & Aparthotels (THAGAEAB)
- akta.pro secondary industries
- Aparthotels (hotel-branded apartment stays) (THAMACAB), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC)
Keywords
Where Locke Hotels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Locke Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Apartment/Hotel Accommodation: Core revenue from renting apartments and hotel rooms across 34 trading properties in 15 cities. Flexible stay pricing from nightly to weekly to monthly rates.
- Food and Beverage: On-site restaurants and bars including Choupette restaurant and bar at Locke am Platz Zurich, providing breakfast, lunch, dinner and private dining services.
- Coworking Spaces: Coworking facilities available at multiple properties including WunderLocke Munich and Locke am Platz Zurich, with meeting rooms and flexible workspace.
- Additional Services: Parking, pet stays, extra cleaning, dry cleaning, laundry, and other ancillary services charged as additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct booking discount - Save 10% or more on every stay |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Locke Hotels product offering
Product offeringCore offering
Locke Hotels operates lifestyle aparthotels and serviced apartments under three brands (Locke, Cove by Locke, and SACO) across 15 cities in the UK and Europe. Each property offers individually designed apartments with kitchenettes, flexible stays ranging from a single night to multiple months, on-site amenities such as coworking spaces, restaurants, bars, gyms, and dog-friendly accommodations. The offering is sold directly to consumers through the lockeliving.com booking platform with a 10% direct-booking discount and a free Community loyalty programme.
Product overview
Locke Hotels, operated by Edyn Group, operates three brands (Locke, Cove by Locke, and SACO) across 15 cities in the UK and Europe as lifestyle aparthotels and serviced apartments. The portfolio includes 36 assets with 3,921 operational keys and 515 future keys in development. Properties offer individually designed apartments with kitchenettes for flexible stays ranging from nights to months, featuring amenities such as coworking spaces, restaurants, bars, pools, gyms, and dog-friendly options. The company targets travellers seeking lifestyle-oriented extended-stay accommodation with hotel-like services.
Differentiator
Problem solved
Functional benefit
Brands
- Locke: Primary lifestyle aparthotel brand offering individually designed hotels across UK and Europe.
- Cove by Locke
- SACO
Products and services
- Locke aparthotels
- Cove by Locke serviced apartments
- SACO serviced apartments
- Locke Community Membership
- Locke am Platz Zurich
- WunderLocke Munich
- Turing Locke Cambridge
- Locke de Santa Joana Lisbon
- Le Jardin de Verre by Locke Paris
Quantifiable outcome
- Turing Locke achieved BREEAM 'excellent' rating with solar power generation and heat-recovery air conditioning
Companies that use Locke Hotels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Locke Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Locke Hotels partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Locke Hotels competitors and assessment
Company assessmentDirect peers
- Room Mate Hotels: Design-led lifestyle hotel brand founded by Kike Sarasola with properties across Spain, Italy, Netherlands, UK and other European cities. Competes with Locke for design-conscious urban travellers, though more traditional hotel product.
- Citadines (The Ascott Limited): Ascott's European aparthotel/serviced apartment brand spanning gateway cities including London, Paris, Berlin, Manchester and Lisbon — direct functional overlap with Locke's Cooke, Cove and SACO portfolios for both short and extended stays.
- Sonder Holdings: Design-led aparthotels with a tech-enabled, direct-booking model across European and North American cities. Closest philosophical match to Locke on lifestyle positioning and digital-first distribution.
- Residence Inn by Marriott: Marriott's flagship extended-stay brand with studio/one/two-bedroom suites and kitchens. Direct functional competitor to Locke's aparthotel product for business and family travellers on multi-night stays.
- citizenM: Tech-enabled, design-led compact lifestyle hotel brand with locations across London, Paris, Amsterdam, Copenhagen, Berlin and other European cities. Direct lifestyle competitor with strong direct-booking culture similar to Locke's go-to-market.
- Staybridge Suites (IHG): InterContinental Hotels Group's extended-stay aparthotel brand with suites featuring kitchens and living space. Competes with Locke and SACO for the longer-duration business and relocation segment.
- Adagio Access & Adagio Aparthotels: Accor/Pierre & Vacances joint venture operating aparthotels across Europe with similar kitchen-equipped studio/one-bedroom product. Compete head-to-head with Locke in cities like Paris, Berlin and Munich for extended-stay demand.
Broad incumbents
- Moxy Hotels (Marriott): Marriott's lifestyle/select-service brand rapidly expanding in Europe. Adjacent lifestyle positioning to Locke with broader corporate booking infrastructure (Marriott Bonvoy, GDS) that puts pressure on Locke's direct-only strategy.
- The Ascott Limited (CapitaLand): One of the world's largest serviced apartment operators with a multi-brand portfolio (Citadines, Somerset, lyf, Oakwood). Competes with Locke for both leisure and corporate extended-stay demand in European gateway cities, with much broader global scale.
Emerging players
- Zoku: Hybrid aparthotel/coworking concept with locations in Amsterdam, Copenhagen and Vienna targeting the same digitally savvy extended-stay segment Locke serves. Smaller but conceptually aligned with Locke's coworking-embedded design ethos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Locke Hotels social profiles
Digital presenceLocke Hotels compliance and trust
Trust signalCompliance3 records
Locke Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locke Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Locke Hotels subsidiaries and ownership
Company hierarchySubsidiaries9 records
Locke Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locke Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locke Hotels
What does Locke Hotels do?
Locke Hotels operates lifestyle aparthotels and serviced apartments under three brands (Locke, Cove by Locke, and SACO) across 15 cities in the UK and Europe. Each property offers individually designed apartments with kitchenettes, flexible stays ranging from a single night to multiple months, on-site amenities such as coworking spaces, restaurants, bars, gyms, and dog-friendly accommodations. The offering is sold directly to consumers through the lockeliving.com booking platform with a 10% direct-booking discount and a free Community loyalty programme.
Is Locke Hotels a public or private company?
Locke Hotels is a private company. It is classified as unknown and is currently operating.
When was Locke Hotels founded?
Locke Hotels was founded in 2016.
Where is Locke Hotels based?
Locke Hotels is headquartered in London, United Kingdom, in the Europe region.
How does Locke Hotels make money?
Four revenue lines are on record. Apartment/Hotel Accommodation is the primary driver. The others are food and Beverage, coworking Spaces and additional Services.
Who are Locke Hotels's main competitors?
Direct peers on record are Room Mate Hotels, Citadines (The Ascott Limited), Sonder Holdings, Residence Inn by Marriott, citizenM, Staybridge Suites (IHG) and Adagio Access & Adagio Aparthotels. Broad incumbents are Moxy Hotels (Marriott) and The Ascott Limited (CapitaLand). Zoku is listed as an emerging player.
Does Locke Hotels have an API?
No public API is recorded for Locke Hotels.
What industry is Locke Hotels in?
Locke Hotels's product category is Lifestyle Aparthotels and Serviced Apartments. Its primary akta.pro industry code is THAGAEAB, Serviced Apartments & Aparthotels, with a secondary code of THAMACAB, Aparthotels (hotel-branded apartment stays). Its NAICS code is 72119 and its SIC code is 7011.