What Ovotrack B.V. does

Ovotrack B.V. is a Netherlands-based (Amerongen) private software company founded in 2005 that sells modular traceability, stock-control, and labeling solutions to the global egg industry. Its platform addresses three primary customer segments: egg grading centers, egg processing plants (breaking, pasteurizing, drying), and hatcheries. The product architecture is built on a SQL Server database and comprises the core web-based Ovotrack 4 platform, the Ovocloud multi-location cloud layer, and three module families — Egg Grading Modules, Egg Processing Modules, and Hatchery Modules (Hatchtrack). Supporting technologies include Android-based mobile pocket PCs for on-farm scanning, fixed scanners, vision-system-based automated case labeling (Speedlabel Pro, up to 1,800 cases/hour), and direct integrations with all major grading and processing equipment OEMs (Moba Omnia, Sanovo Ardenta/OptiGrader/GraderPro/OptiBreaker) plus more than 20 ERP systems.

Ovotrack generates revenue through enterprise subscription and project-based sales of its modular software, with multi-year contracts and pricing scaled to facility size and module scope. The go-to-market is enterprise field sales led by Managing Director Job Beekhuis and a small Netherlands-based sales team (Tim van Weerde, Mano Meijers, Hugo Kikkert), supplemented by a strategic partnership with Sanovo Technology Group (since May 2020) and regional service agents such as LocalTeam Australia (Oceania, starting July 2025). The company has installed its solution in 100+ sites used daily by 150+ companies across Europe, North America, South America, and Oceania.

Customer use cases center on compliance with EU Food Law and US FSMA traceability mandates, real-time inventory of ungraded and graded eggs, batch-change automation via the patented Eggs Cargo Identifier (ECI) developed with Giordano, and full chain-of-custody reporting to retailers. Named enterprise customers include AVICOPER, Chippindale Foods, Chino Valley Ranchers, Emsland Brüterei, Farmlay Eggs, Wilcox Family Farms, Zeagold Foods, Hosberg AG, and Giroux's Poultry. The company remains family-controlled by the Beekhuis family, who originated the software from their own egg packing center in Leersum.

Name

Ovotrack B.V.

Legal name

Ovotrack B.V.

Website

https://ovotrack.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ovotrack B.V. sells modular traceability, stock-control, and labeling software for the global egg industry, serving egg grading centers, egg processing plants, and hatcheries in 150+ companies across Europe, the Americas, and Oceania.

Ownership category

akta.pro rank

Product category

Egg Industry Traceability Software

NAICS

Poultry and Egg Production (1123)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

Keywords

• Egg traceability software
• Hatchery management software
• Food safety compliance
• Egg grading solutions
• Supply chain traceability

Headquarters

HQ city

Amerongen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Licenses and Solutions: Ovotrack generates revenue through the sale and implementation of their modular traceability software solutions. The company offers a comprehensive suite of modules for egg grading, processing, and hatchery operations that can be implemented in full or in stages. Solutions are sold to egg grading centers, egg processing plants, and hatcheries worldwide. Pricing appears to be project-based depending on facility size and modules selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ovotrack provides modular traceability, real-time inventory, and labeling software for the egg industry, delivered through the web-based Ovotrack 4 platform and Ovocloud, with specialized modules for egg grading centers, egg processing plants, and hatcheries. The system integrates with grading machines (Moba, Sanovo), processing equipment (Sanovo SCADA), and 20+ ERP systems to enable farm-to-dispatch traceability, regulatory compliance (FSMA, EU Food Law), and automated case and pallet labeling.

Product overview

Ovotrack B.V. offers a modular traceability platform-plus-modules architecture for the egg industry, comprising the core Ovotrack 4 web-based platform and Ovocloud cloud solution, supplemented by specialized add-on modules organized into three solution lines: Egg Grading Modules (covering receiving through dispatch), Egg Processing Modules (covering breaking through packaging), and Hatchery Modules (Hatchtrack system covering egg receiving through chick dispatch). Key modules include the Eggs Cargo Identifier (ECI) for automated batch detection, Speedlabel Pro for automated case labeling, On Farm Scanning for remote egg registration, Case Tracking, and Scan Portal for inventory verification. The system integrates with major ERP platforms and grading/processing equipment from Moba and Sanovo.

Differentiator

Problem solved

Functional benefit

Brands

• Ovotrack 4: Latest version of Ovotrack traceability software featuring web-based technology, platform independence, advanced user management, and API connectivity.
• Ovocloud
• Hatchtrack
• Eggs Cargo Identifier (ECI)

Products and services

• Ovotrack 4 Web-based traceability platform that replaces Ovotrack 3, offering platform independence (PC, tablet, smartphone), advanced user management with granular authorization and logging, real-time management information, API connectivity to external sources, and centralized software updates with remote support capabilities.
• Ovocloud Cloud-based connectivity and dashboarding solution that enables multi-location management, secure access for third parties, and remote 24/7 visibility into traceability, grading/breaking results, and inventory data with historical reporting for forecasting and trend analysis.
• Egg Grading Modules Modular traceability solution for egg grading centers covering receiving, labeling, scanning, grading results, quality testing, packaging management, lane assignment, case labeling, palletizing, and dispatch operations.
• Egg Processing Modules Modular solution for traceability, stock control, and labeling across egg processing operations including breaking, pasteurizing, drying, boiling, and coloring, with SCADA integration capabilities.
• Hatchery Modules Modular traceability, stock control, and labeling solution for hatchery operations covering egg receiving, setting, candling, vaccination, hatching, chick processing, and dispatch with real-time inventory tracking.
• Eggs Cargo Identifier (ECI) Patented plastic tag with unique barcode for automated batch change detection in depalletizing setups at grading machine loaders, eliminating the need for manual batch change signaling.
• Hatchtrack Hatchery traceability system for tracking hatching eggs from farm to hatch, including trolley tracking, candling, vaccination, and chick processing stages.
• Speedlabel Pro Fully automated case label printing and application system using vision system for product identification, handling up to 1,800 cases per hour with automatic rejection of unidentified products.
• On Farm Scanning Android-based mobile pocket PC application for truck drivers and farm managers to scan pallet labels at farms, providing real-time stock positions at farms and trucks for production planning optimization.
• Scan Portal Automated scanning system for real-time inventory verification at dispatch, automatically stopping conveyor and alerting operators when labels are missing or unreadable.
• Case Tracking Real-time case tracking along conveyor belt from packing lane to printer, enabling single-printer labeling with automatic conveyor stopping for unidentified cases.

Quantifiable outcome

• Saves one worker at the loader and 80% of workload for sorting grading results and making farm bills
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered regional, core, strategic, supporting and minor.

• LocalTeam Australia (LTA)regionalChannel Partner/ Reseller/ Distributor · 1 July 2025Queensland-based ICT service provider specialized in the poultry sector. Operating as Ovotrack's official service agent for Oceania region (Australia, New Zealand) starting July 2025. Six-month pilot phase delivering first-line support and assisting with implementations, backed by training and support from Ovotrack Netherlands.
• Sanovo Technology GroupcoreStrategic or Co-development Partner · 1 May 2020Strategic partnership established since May 2020. Sanovo and Ovotrack utilize synergies in the collaboration to benefit customers while maintaining independent market positions. Sanovo is a leading supplier of egg processing equipment, and the partnership enables integrated solutions combining Ovotrack traceability software with Sanovo processing equipment and SCADA systems.
• RBK GroupstrategicStrategic or Co-development PartnerPartnership to deliver integrated production control for the egg industry. Announcement made in 2026 on Ovotrack news page.
• GiordanocoreTechnology or IntegrationCo-developed the Eggs Cargo Identifier (ECI) patent together with Giordano for automated batch detection on egg grading machine loaders.
• MobacoreTechnology or IntegrationOvotrack communicates directly with all Moba Omnia grading machines, enabling automatic data exchange for grading results, supplier data, and grade-out data.
• Sanovo (Egg Processing Equipment)coreTechnology or IntegrationOvotrack supports communication with Sanovo OptiBreaker breaking machines and provides SCADA integration with Sanovo systems for seamless data exchange in egg processing facilities.
• ERP Integration PartnerssupportingTechnology or IntegrationExtensive ecosystem of 20+ ERP integrations including Pronto, ABACUS, QuickBooks, Oracle, Unitas, SAGE, Mesonic, SLA, Datos, EggBase, Exchequer, H Software, inforhouse, Numeric Software, Microsoft Dynamics 365, Opera, Aeros, Agvance, Aplix ERP Software, AMIC, Aptean, InControl, CynopCis, Datalinx. Enables seamless data synchronization between Ovotrack traceability system and customer business systems.
• Chippindale FoodsminorOthersCustomer using Ovotrack On Farm Scanning application. Truck drivers use Ovotrack pocket PCs connected to Ovotrack Database for remote pallet registration at farms.
• Emsland Brüterei (Rothkötter Group)minorOthersHatchery customer that expanded Hatchtrack system to farms using Ovotrack On Farm Scanning with Android pocket PCs. Expanded from hatchery-only use to full farm-to-hatchery traceability.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moba: Moba is the leading global supplier of egg grading and packing machines (e.g., Moba Omnia) and offers its own software ecosystem. It is the most direct comparable to Ovotrack because grading centers typically pair Moba hardware with traceability software, and Ovotrack's flagship integrations are built around Moba machines.
• Sanovo Technology Group: Sanovo is a leading supplier of egg processing equipment (breaking, pasteurizing) and the owner of Sanovo SCADA software. It is both a strategic partner of Ovotrack and a direct competitor in traceability/SCADA software for egg processing facilities.
• Nabel: Nabel is a Japanese manufacturer of egg grading and packing equipment with a global installed base. It competes with Moba/Sanovo and is therefore a comparable channel and integration counterpart to Ovotrack in the same egg grading centers market.
• Pas Reform: Pas Reform is a major supplier of hatchery equipment and incubation technology with software modules for hatchery process control. It is directly comparable to Ovotrack's Hatchtrack offering for hatchery customers.

Emerging players

• Emka Incubators / Hatchery Automation vendors: Emka and similar hatchery equipment vendors increasingly bundle process and traceability software for hatchery customers. They overlap with Ovotrack's Hatchtrack module but typically focus on incubation rather than end-to-end traceability.
• FOODLOGiQ: FOODLOGiQ provides food safety and traceability SaaS for food producers and processors. While broader than eggs, it competes for traceability and FSMA-compliance budgets at egg grading and processing customers that Ovotrack also serves.
• TraceLink: TraceLink is an enterprise traceability and supply-chain digitalization platform. It is comparable as a horizontal traceability competitor that could be deployed by large egg producers for serialization, recall and FSMA programs.
• rfxcel (Antares Vision Group): rfxcel provides traceability and serialization software for food and life sciences, including FSMA-aligned solutions. It is comparable as a horizontal traceability SaaS competitor that could be deployed at egg grading and processing operations.

Broad incumbents

• IBM Food Trust: IBM Food Trust is a blockchain-enabled food traceability network used by major retailers and suppliers. It competes for the same enterprise traceability wallet at large egg producers and processors as Ovotrack but operates at much broader scale.

Regional players

• Agriwebb: Agriwebb is a livestock and farm management software platform primarily serving Australian and UK producers. It is comparable as an ag-vertical SaaS in the same Oceanic and European geographies where Ovotrack operates, though its focus is upstream on-farm rather than downstream grading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovotrack B.V.