Union Cab of Madison Cooperative

Ground Passenger Transportation (Taxi Services)unioncab.com

Company typePrivate
Founded1979
HeadquartersMadison, United States
Headcount251–500
GTM typeB2C
OfferingServices

Union Cab of Madison Cooperative firmographics

Firmographics

Name: Union Cab of Madison Cooperative
Legal name: Union Cab of Madison Cooperative
Website: https://unioncab.com
Company type: Private
Founded year: 1979
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Union Cab of Madison Cooperative industry classification

Industry

Product category: Ground Passenger Transportation (Taxi Services)
NAICS: Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
SIC: Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
akta.pro primary industry: Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM)
akta.pro secondary industry: Dispatch / Call Center Taxi Services (THADAEAB)

Keywords

Taxi services
Airport transportation
Charter cab services
Worker cooperative transportation
Local passenger transport

Where Union Cab of Madison Cooperative is headquartered

Location

Headquarters

HQ city: Madison
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Union Cab of Madison Cooperative business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Taxi Service Fares: Transaction-based taxi fares charged to passengers for transportation services in Madison, Wisconsin area. Fares are calculated using a rate estimator system.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Standard taxi fare service

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Union Cab of Madison Cooperative product offering

Product offering

Core offering

Union Cab of Madison Cooperative provides on-demand taxi, airport, and charter cab services across Madison, Wisconsin through a worker-owned cooperative. Customers can request rides via an online ordering platform, phone dispatch (608.242.2000), or traditional street hail, with fares calculable in advance through an online rate estimator.

Product overview

Union Cab of Madison Cooperative is a single-service transportation company operating as a worker-owned cooperative. The company provides taxi services through an online ordering platform (onlineordering.unioncab.com) and traditional phone dispatch. The product offering is a unified taxi service without modular add-ons or separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

Taxi Service On-demand taxi transportation service across Madison, Wisconsin, available through online ordering, phone dispatch, and street hail.
Airport Transportation Taxi service specializing in airport transfers for passengers traveling to and from Madison-area airports, bookable through online ordering, phone dispatch, or rate estimator.
Charter Cab Service Chartered cab service for group, event, or specialized transportation needs in the Madison, Wisconsin area.

Companies that use Union Cab of Madison Cooperative

Customer profile

Segments1 record

Ideal customer profiles1 record

Union Cab of Madison Cooperative technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Union Cab of Madison Cooperative partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

designCraft AdvertisingminorOthersDesign firm responsible for creating the company website. This is a vendor/agency relationship for website development services rather than a strategic business partnership.

Recent moves3 records

Expansion highlights1 record

Union Cab of Madison Cooperative competitors and assessment

Company assessment

Broad incumbents

Lyft: Second-largest rideshare platform operating in Madison. Competes head-to-head with Union Cab for local passenger trips via smartphone app booking, and has displaced significant taxi demand in mid-sized US metros.
Uber: Global rideshare platform with dominant market share in Madison's on-demand ground transport market. Directly competes with Union Cab for individual passenger trips through app-based booking, dynamic pricing, and broad driver supply.
Via Transportation: On-demand shared ride and transit-tech platform operating across many US cities. Competes for shared-ride and paratransit demand that overlaps with taxi use cases in Madison-area institutional and municipal contracts.
Yellow Cab Chicago: Long-established traditional taxi operator in a major US metro, comparable in business model (metered taxi, dispatch, professional drivers) though at much larger scale. Illustrates the operating playbook and challenges facing legacy taxi incumbents competing against rideshare.

Emerging players

Curb: Taxi-hailing mobile app that aggregates taxi fleets in US cities, providing app-based booking that Union Cab lacks. Functions partly as a competitive technology layer and partly as a potential channel partner for taxi operators.
Wingz: Pre-scheduled airport and event rideshare service active in select US metros. Competes directly with Union Cab's airport transfer offering, where the cooperative is one of its stated core use cases.
Gett: Corporate-ground-transport and taxi-hailing platform. Comparable to Union Cab as a taxi-anchored player with both app-based hailing and B2B account services, demonstrating how traditional taxi models can be wrapped in digital channels.

Direct peers

zTrip: Large multi-city taxi operator that runs traditional taxi fleets across multiple US markets. Closest direct peer as a taxi operator scaling across cities, competing for the same passenger segments that value professional, app-enabled taxi service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Union Cab of Madison Cooperative financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Union Cab of Madison Cooperative leadership team

Management profile

Number of profiles

Union Cab of Madison Cooperative funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Union Cab of Madison Cooperative M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Cab of Madison Cooperative

What does Union Cab of Madison Cooperative do?

Is Union Cab of Madison Cooperative a public or private company?

Union Cab of Madison Cooperative is a private company. It is classified as management employee owned and is currently operating.

When was Union Cab of Madison Cooperative founded?

Union Cab of Madison Cooperative was founded in 1979. It employs 251 to 500 people.

Where is Union Cab of Madison Cooperative based?

Union Cab of Madison Cooperative is headquartered in Madison, United States, in the North America region.

How does Union Cab of Madison Cooperative make money?

One revenue line is on record: taxi Service Fares.

Who are Union Cab of Madison Cooperative's main competitors?

Broad incumbents on record are Lyft, Uber, Via Transportation and Yellow Cab Chicago. Emerging players are Curb, Wingz and Gett. zTrip is listed as a direct peer.

Does Union Cab of Madison Cooperative have an API?

No public API is recorded for Union Cab of Madison Cooperative.

What industry is Union Cab of Madison Cooperative in?

Union Cab of Madison Cooperative's product category is Ground Passenger Transportation (Taxi Services). Its primary akta.pro industry code is TLAFAHAM, Taxi Cooperative / Owner-Driver Association Operators, with a secondary code of THADAEAB, Dispatch / Call Center Taxi Services. Its NAICS code is 485310 and its SIC code is 4100.