Curb
- Company typePrivate
- Founded2018
- HeadquartersLong Island City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Curb firmographics
Firmographics- Name
- Curb
- Legal name
- Curb Mobility, LLC
- Website
- https://gocurb.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Curb industry classification
Industry- Product category
- Ground Transportation Services
- NAICS
- Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
- akta.pro secondary industries
- Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where Curb is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Curb business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Fees: Curb charges a base service fee for each ride originated through the platform. Additional fees include reservation fees for scheduled bookings, cancellation fees, and no-show fees.
- Taxi TV Advertising: In-cab digital advertising network (Curb Media) delivering video content and brand messages to riders. Generates advertising revenue through premium DOOH placements.
- Fleet Software Solutions: Provides fleet operators with software for dispatch management, digital meters, payments, and eFleet Access. Revenue from software licensing and services to taxi fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Base service fee per ride |
| Transaction based/ take rate | Pay-as-you-go | Reservation fee for scheduled bookings |
| Transaction based/ take rate | Pay-as-you-go | Cancellation and no-show fees |
| Other | Pay-as-you-go | New rider discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Curb product offering
Product offeringCore offering
Curb operates a technology platform that connects riders to licensed, regulated taxi drivers through iOS and Android mobile apps, web interfaces, and SMS. Its core offerings include the Curb Rider App for consumer ride-hailing, the Curb Flow API that aggregates ride demand from street hails, traditional dispatch, and rideshare platforms (Uber, Lyft) into a single driver network, fleet management software with digital meters and payment terminals, B2B Concierge booking tools, HIPAA-compliant non-emergency medical transportation (Curb Health), and an in-cab digital out-of-home advertising network (Taxi TV / Curb Media).
Product overview
Curb is a comprehensive mobility platform providing a portfolio of interconnected products for licensed taxi services. The core offering is the Curb Rider App for consumer ride-hailing and Curb Flow, an open API ride aggregation marketplace that unifies demand from street hails, dispatch systems, and third-party platforms (Uber, Lyft) into a single network. Supporting products include Concierge for business booking, Curb for Business for enterprise travel management, and Fleet Systems for operator management. The advertising subsidiary, Curb Media, includes Taxi TV (in-cab video advertising) and Journey Connect (addressable DOOH targeting). Curb Health provides HIPAA-compliant non-emergency medical transportation. Additional features include Upfront Fares (dynamic pricing), RideChat (driver-rider messaging), and Curb Select/Select XL (premium ride options). The platform connects over 100,000 licensed drivers across 65+ cities in the U.S., U.K., and Canada, processing approximately 10 million trips per month.
Differentiator
Problem solved
Functional benefit
Brands
- Curb Flow: Ride aggregation marketplace that consolidates demand from street hails, traditional dispatch, and app-based bookings into a single network.
- Curb Concierge
- Taxi TV
- Curb Health
- Journey Connect
- Curb Select XL
Products and services
- Curb Rider App
Quantifiable outcome
- Drivers earn up to 40% more in Curb Flow markets
- +4 more outcomes
Companies that use Curb
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Curb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability13 records
Feature7 records
Curb partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- City of BostoncoreThe City of Boston and Boston Police Department unveiled a one-year pilot program enabling taxi drivers to accept trip requests through Uber and Lyft platforms via Curb and ARRO licensed taxi e-hailing apps. This initiative allows Curb to interface directly with Uber and Lyft in Boston, aiming to expand passenger options and provide Boston's licensed taxi drivers with a share of rideshare business.
- SeattlecoreCurb launched Curb Flow in Seattle as its fourth North American city deployment following NYC, Chicago, and San Francisco. The rollout targets Seattle's sustained congestion and 40 million annual visitors, integrating with third-party services including Uber.
- London Black Cab DriverscoreCurb announced launch of Curb Flow in London on March 31, 2026, aggregating ride requests from multiple sources including Uber into a single system for black cab drivers. Platform operates with 0% commission model allowing drivers to keep full fares.
- LyftflagshipCurb and Lyft announced a strategic partnership to integrate Curb's licensed taxi network into Lyft's platform via Curb Flow. The integration connects taxi drivers on Curb to Lyft's approximately 50 million annual riders. The partnership launches first in Los Angeles with additional cities planned, including integration with Curb's existing taxi onboarding pilot in St. Louis. Drivers receive additional trip offers while riders gain access to licensed taxis with reduced wait times.
- TikTokminorTikTok partnership for Curb Creators and sound-on video content across the nation's largest taxi network. TikTok's Out of Phone Program enables content on Taxi TV in-cab screens.
- Various News and Weather PartnersminorCurb Media programming includes trusted news and weather partners that fit naturally into the journey for Taxi TV in-cab entertainment.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Curb competitors and assessment
Company assessmentDirect peers
- Flywheel: Flywheel is a licensed-taxi e-hail and payment app operating primarily in San Francisco and other Bay Area markets. It competes directly with Curb for licensed taxi riders and drivers and provides comparable app-based dispatch and digital payment functionality.
- Gett: Gett is a corporate-focused ground transportation and taxi-hailing app operating in the US, UK, Israel, and Russia. Like Curb, it aggregates licensed taxi supply and targets enterprise clients with B2B transportation management, making it a direct competitor in the taxi e-hail and business travel segments.
- Arro: Arro is a New York-based licensed taxi e-hail app that competes directly with Curb in NYC and was co-pilot partner in the Boston TNC integration program. It targets the same licensed-taxi rider and driver base that Curb serves, making it a direct market competitor.
- Autocab: Autocab is a UK-based provider of taxi dispatch and booking software powering hundreds of fleets, with comparable fleet management and dispatch capabilities to Curb's Fleet Systems. It competes in the same operator-software category as Curb, especially in the UK market where Curb has launched Curb Flow.
- iCabbi: iCabbi provides dispatch, booking, and fleet management software to taxi and private-hire operators globally. It competes with Curb's eFleet Access and Fleet Systems offerings at the B2B operator software layer, serving many of the same fleet customers.
- Free Now (formerly myTaxi/Hailo): Free Now is a leading taxi-hailing aggregator operating across Europe, formed from the merger of myTaxi and Hailo and now majority-owned by Lyft. It competes head-to-head with Curb in the licensed-taxi e-hail category, offering a directly comparable app-based taxi dispatch and payment platform.
Broad incumbents
- Uber: Uber is the dominant global ride-hailing platform and a strategic Curb Flow partner through which Curb's taxi drivers receive Uber-sourced ride requests. Uber competes broadly with Curb in passenger transportation while simultaneously being a critical distribution channel.
- Careem: Careem, now a wholly-owned Uber subsidiary, is a major ride-hailing and mobility super-app across the Middle East, North Africa, and Pakistan. It overlaps with Curb's broader taxi and mobility platform model while operating as a much larger incumbent in its regional markets.
- Lyft: Lyft is a major US ride-hailing platform and Curb's flagship Curb Flow integration partner, providing access to ~50M annual riders. Lyft competes with Curb in passenger transportation while acting as a strategic distribution channel, and also owns Free Now, a direct taxi-hail competitor.
Emerging players
- Via: Via operates shared-ride and on-demand transit technology platforms serving municipalities, transit agencies, and enterprise clients. While focused on shared mobility rather than licensed taxis, Via competes with Curb for municipal and enterprise mobility partnerships and adjacent demand-responsive transportation contracts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Curb social profiles
Digital presenceCurb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curb leadership team
Management profileNumber of profiles
Profiles7 records
Curb funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curb
What does Curb do?
Curb operates a technology platform that connects riders to licensed, regulated taxi drivers through iOS and Android mobile apps, web interfaces, and SMS. Its core offerings include the Curb Rider App for consumer ride-hailing, the Curb Flow API that aggregates ride demand from street hails, traditional dispatch, and rideshare platforms (Uber, Lyft) into a single driver network, fleet management software with digital meters and payment terminals, B2B Concierge booking tools, HIPAA-compliant non-emergency medical transportation (Curb Health), and an in-cab digital out-of-home advertising network (Taxi TV / Curb Media).
Is Curb a public or private company?
Curb is a private company. It is classified as unknown and is currently operating.
When was Curb founded?
Curb was founded in 2018. It employs 51 to 100 people.
Where is Curb based?
Curb is headquartered in Long Island City, United States, in the North America region.
How does Curb make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are taxi TV Advertising and fleet Software Solutions.
Who are Curb's main competitors?
Direct peers on record are Flywheel, Gett, Arro, Autocab, iCabbi and Free Now (formerly myTaxi/Hailo). Broad incumbents are Uber, Careem and Lyft. Via is listed as an emerging player.
Does Curb have an API?
Yes. Curb Flow operates as an open API that aggregates ride demand from multiple sources (street hails, dispatch systems, and app-based bookings) into a single network for taxi drivers. The API enables integration with third-party platforms including Uber and Lyft, allowing licensed taxi drivers to receive ride requests from multiple sources through a unified system. Drivers receive trip offers through existing Curb in-vehicle systems. Specific technical details such as authentication method, rate limits, versioning, or sandbox availability are not documented in the available sources.
What industry is Curb in?
Curb's product category is Ground Transportation Services. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis), with a secondary code of BPAMAHAA, Ridesharing & Taxi Dispatch Platforms. Its NAICS code is 48531 and its SIC code is 4700.