BLUE ORANGE ASIA

What BLUE ORANGE ASIA does

Blue Orange Asia is a Bangkok-headquartered creative advertising and digital marketing agency operating across Southeast Asia with additional offices in Phuket, Singapore, Ho Chi Minh City, and London (Blue Orange UK). The firm delivers integrated services spanning brand strategy, advertising, digital marketing, PR/media placement, social media, influencer campaigns, film and video production, and photography. Its client portfolio spans luxury hospitality (Hilton, Accor), financial services (HSBC, ING, Cisco, Stripe, Nium), crypto and Web3 (OKX, Binance, Bitget, BitDD, Stake), FMCG (P&G, Unilever, Olay, Beiersdorf, Clinique), and entertainment (Disney Asia, Bosch).

The agency's technology layer consists of AI-augmented tools rather than proprietary platforms: it offers Generative Engine Optimization (GEO) for brand visibility in AI-driven search (ChatGPT, Perplexity, Google AI Overviews), programmatic DSP advertising, data-driven campaign analytics, and AI-assisted brand strategy. It has no disclosed APIs, SaaS products, patents, or in-house AI models. Service delivery relies on third-party platforms (Google Ads, Meta, YouTube, Telegram, Discord) and curated media partnerships with tier-one publishers (Bloomberg, Forbes Asia, Cointelegraph, CoinDesk).

Blue Orange Asia operates on a professional services revenue model, generating income through project-based fees, retainer contracts, campaign management fees, and media buying commissions. Go-to-market is consultative, with direct enterprise field sales targeting marketing and C-suite decision-makers, supplemented by inside sales for mid-market and growth-stage clients. The firm is privately held, founder/owner-operated (Iain Gerry as Partner, Netlada Jathong as Managing Director), with no disclosed external funding or parent entity. There is a discrepancy between firmographics (founded 2007) and company history sources (founded 2010), which should be reconciled via primary records.

Name

BLUE ORANGE ASIA

Legal name

Blue Orange Asia

Website

https://blueorangeasia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Orange Asia is a Bangkok-based full-service creative advertising and digital marketing agency serving enterprise and growth-stage brands across Southeast Asia in luxury, fintech, crypto/Web3, FMCG, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Creative Advertising & Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Creative advertising services
• Digital brand marketing
• Generative engine optimization
• Public relations campaigns
• Film video production

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Full-service creative agency providing branding, advertising, digital marketing, film production, and PR services. Revenue generated through project-based fees, retainer contracts, and consultancy engagements. Services span from brand strategy development to campaign execution across multiple channels.
2. Digital Marketing Campaigns: Performance-driven marketing campaigns including paid acquisition (Google Ads, LinkedIn Ads), SEO/GEO optimization, social media advertising, and programmatic media buying. Billed through campaign management fees and media buying commissions.
3. PR Media Campaigns: Public relations campaigns placing content on top tier business and crypto news media including Bloomberg, Yahoo Finance, Forbes Asia, Financial Times, and crypto-specific publications. Revenue through PR campaign fees and media placement commissions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Blue Orange Asia is a Bangkok-based full-service creative advertising and digital marketing agency that delivers integrated brand, advertising, digital, GEO/AI-search, PR, influencer, and film/video production services to enterprise and growth-stage brands across Asia Pacific. Its core work combines original creative ideation with performance-driven digital campaigns, programmatic media buying, and tier-one media PR placement to drive user acquisition, app installs, and brand authority for clients in luxury, fintech, crypto/Web3, SaaS, healthcare, FMCG, and hospitality sectors.

Product overview

Blue Orange Asia is a full-service creative advertising and digital marketing agency headquartered in Bangkok, Thailand, with additional offices in Phuket, London, Singapore, and Ho Chi Minh City. The agency operates as a service-based consultancy rather than a software product company, offering an integrated suite of marketing services including advertising, digital marketing, GEO/AI search optimization, branding, film/video production, social media marketing, influencer marketing, and specialized sector marketing (fintech, crypto/Web3, healthcare, hospitality, sports, beauty, gaming/iGaming, and sustainability). The agency serves clients across Southeast Asia with a focus on performance-driven campaigns designed to generate leads, acquire users, and build brand authority. No proprietary software products, APIs, or SaaS platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Creative advertising services that produce original ideas to drive brand visibility, helping brands get seen first on Google and AI-generated summaries. Targeted at enterprise and growth-stage brands seeking measurable brand-and-demand impact.
• Digital Marketing Services Performance-driven digital marketing campaigns spanning hospitality, healthcare, Web3, and software sectors, optimizing online engagement through innovative paid and organic digital campaigns.
• GEO & AI Search Optimization Generative Engine Optimization service ensuring brands are cited and referenced in AI-generated answers and summaries on ChatGPT, Perplexity, and Google AI Overviews, addressing the shift of consumer search beyond traditional Google.
• Branding Services Brand identity creation, storytelling, strategy, and consultancy for luxury, healthcare, beauty, fintech, and consumer retail sectors across Asia, with two decades of brand-design experience.
• Film & Video Productions Original storytelling video productions including TV commercials, brand films, corporate videos, and social media content for Southeast Asian markets, supported by bilingual English/Thai creative capabilities.
• Social Media Marketing Social media campaign management and content creation across Meta, YouTube, TikTok, LINE, Telegram, and X platforms for enterprise and growth-stage brands.
• Influencer Marketing Partnership campaigns with key opinion leaders (KOLs) and influencers across Asia for brand amplification, with strong crypto, beauty, fashion, and sports influencer networks.
• Media Buying (Programmatic DSP) Programmatic advertising and AI-automated media buying across display, native, and retargeting networks for targeted digital campaigns and performance marketing.
• Fintech Marketing Financial technology marketing for payment providers, neobanks, crypto platforms, and B2B SaaS brands in Southeast Asia, including Singapore-specific fintech campaigns.
• Blockchain & Crypto Marketing Cryptocurrency exchange marketing, blockchain PR campaigns, and digital asset promotion across Asia, with specialization in exchange launches, token PR, and Web3 community growth.
• Software & SaaS Marketing B2B technology and software marketing including SEO, content marketing, lead generation, and paid advertising for SaaS companies and enterprise tech brands entering Asia.
• Google Ads & Paid Search Search and display advertising on Google Ads targeting high-intent keywords for fintech, crypto, gaming, and SaaS brands, with top-of-SERP paid campaigns for brand and category terms.
• PR Media Campaigns Public relations campaigns placing content on top-tier business and crypto news media including Bloomberg, Yahoo Finance, Forbes Asia, Financial Times, Cointelegraph, and CoinDesk for authority-building coverage.
• Brand Sponsorship Services Brand sponsorship partnership management connecting brands with sports, entertainment, and cultural rights holders, including EPL football shirt sponsorships and KOL ambassadorships.
• GameFi Marketing Play-to-earn and blockchain gaming marketing services for GameFi projects across Asia, including PR, community growth, and marketplace campaigns.
• DeFi Marketing Decentralized finance marketing for DeFi platforms, token launches, and community growth campaigns targeting Asian crypto audiences.
• Photography Services Creative photography for banks, healthcare, golf, sports, beauty, hospitality, fashion, and tourism sectors across Asia.
• Mobile App Marketing App install campaigns, App Store Optimization, and user acquisition for mobile applications, including crypto exchange and fintech app launches.
• Eco & Sustainability Marketing Green brand marketing services for eco-friendly brands in electric vehicles, fashion, renewable energy, and hospitality sectors across Asia.
• iGaming & Casino Marketing Online casino and sports betting marketing campaigns, including PR activations, sponsorships, and brand partnerships for iGaming brands in Philippines and Southeast Asia.

Quantifiable outcome

• BitDD AI Cryptocurrency Platform campaign: 40,000 new users in 3 months
• +5 more outcomes

Named customers35 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Top Tier News Media NetworkscoreGTM or Marketing PartnerBlue Orange Asia maintains partnerships with tier-one business and crypto news media including Bloomberg, Yahoo Finance, Forbes Asia, Financial Times, Straits Times, Cointelegraph, CoinDesk, and NewsBTC for PR placement and advertorial campaigns. These media partnerships are essential for credibility-building campaigns serving fintech, crypto, and enterprise clients seeking authority positioning.
• Google Ads & Programmatic NetworkscoreTechnology or IntegrationAgency utilizes Google Ads platform, programmatic DSP networks, and social media advertising platforms for campaign execution. Partnership enables performance marketing services across search, display, and native advertising for client campaigns.
• Global Sports Brands & EPL Football ClubsflagshipGTM or Marketing PartnerBlue Orange Asia connects brands with sports sponsorship opportunities including front-of-shirt sponsorships with English Premier League football clubs. Current partnerships include AFC Bournemouth shirt sponsorship for BJ88 gaming brand. Agency acts as intermediary connecting brands seeking visibility with sports organizations.
• Telegram & Discord PlatformscoreTechnology or IntegrationCommunity management and marketing on Telegram and Discord platforms is core to Web3 client services. Platforms used for Discord server community management, telegram advertising, and crypto community growth campaigns.
• Crypto KOLs & Influencer NetworkcoreGTM or Marketing PartnerPartnerships with top crypto influencers across Asia via YouTube reviews, X threads, TikTok shorts, and Telegram shoutouts for blockchain and DeFi client campaigns. Influencer marketing identified as highly effective channel for crypto market penetration.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media marketing and advertising partnerships on Meta platforms for client campaigns. Platform utilized for social media advertising, influencer partnerships, and brand content distribution.
• YouTubecoreTechnology or IntegrationVideo content production and YouTube advertising campaigns. Platform used for brand films, YouTube True View video advertising, and influencer video content for client campaigns.
• Singapore MAS-Regulated EcosystemcoreStrategic or Co-development PartnerSingapore Monetary Authority Project Guardian partnership ecosystem including DBS and JP Morgan testing DeFi applications in asset tokenization. Agency leverages Singapore's regulatory framework positioning for fintech and crypto client credibility in Asia.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu: Global advertising holding company with deep Southeast Asia operations including a Bangkok hub. Overlaps with Blue Orange Asia across creative, digital, and media services for enterprise brands entering or expanding in Asia Pacific.
• Ogilvy: WPP-owned global creative and PR network with major offices in Bangkok, Singapore, and across SEA. Directly comparable in serving luxury, fintech, and FMCG clients with integrated brand and digital campaigns.
• Hakuhodo: Japan-headquartered advertising network with strong SEA operations. Competes for the same enterprise Japanese and regional brand briefs Blue Orange Asia serves, with comparable integrated creative-plus-digital capabilities.
• Publicis Groupe: Global advertising holding company operating Leo Burnett, Saatchi & Saatchi, and Publicis Worldwide across SEA. Competes for the same multinational creative and digital mandates, with greater scale and AI tooling investment.
• BBDO Asia: Omnicom-owned global creative network with established SEA operations. Comparable in servicing luxury, FMCG, and financial-services enterprise clients across the region.
• MullenLowe Group: Global creative network with regional SEA hubs, offering brand strategy, advertising, and digital marketing for enterprise clients — direct overlap with Blue Orange Asia's full-service positioning.
• Grey Group: WPP-owned global creative agency with operations across Asia. Competes in the same luxury, FMCG, and B2B tech brand campaign space in SEA.

Direct peers

• CJ Worx: Award-winning Bangkok-based independent creative and digital agency. Closely comparable in scale, geography, and full-service creative-plus-digital offerings for Thai and regional enterprise clients.
• Phenomena (The Phenomena Co.): Thai independent creative agency known for integrated brand campaigns. Comparable as a Bangkok-headquartered mid-sized competitor competing for the same luxury, hospitality, and FMCG briefs.

Emerging players

• Coinbound: US-headquartered crypto-native marketing agency. Comparable in serving crypto exchanges, DeFi, and Web3 projects for user acquisition and PR campaigns — directly overlapping with Blue Orange Asia's crypto vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BrandingAdvertising1
• Facebookfacebook.com/BOAadvertisingagency
• LinkedInlinkedin.com/in/digitalbrandmarketingagency
• Xx.com/blueorangeasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE ORANGE ASIA