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Phenomena

Full company profile

uuid003d1g7

Namestring
Phenomena
Legal namestring
Phenomena Company Ltd.
Websiteurl
pheno.com
Company typeenum
Private
Founded yearint
1991
Descriptiontext

Phenomena Company Ltd. is a Bangkok-headquartered commercial production company founded in 1991 that produces television commercials and video content for brands and advertising agencies. The company operates a roster of 14 specialized film directors (including Kornkanok, Prateep, Phalat, Withit, Pisut, Thanyarak, Rong, Kanin, Numthong, Thanonchai, Satit, Nittaya, and Sarawit) and maintains sub-brands (VIKINGZ, KIZZ, DAZZ, LEO Production) that segment creative output. Cumulatively, Phenomena has produced more than 2,000 TV commercials for clients across Thailand and international markets, accumulating over 500 industry awards including The Gunn Report's World's Most Awarded Production Company designation (2005) and the Cannes Lions Palme d'Or for World's Best Production Company (2009). Visible clients span telecommunications (dtac, True), automotive (Toyota, Mazda, Honda, Suzuki), banking (SCB, KBank, DBS), consumer goods (P&G, Downy, Lay's, Pringles), beverages (Red Bull, Chang, Cafe Amazon, Nescafe), retail (King Power, Big C, HomePro, Lazada), food (Nestle, KFC, Pizza Hut), healthcare (BDMS, MedPark), technology (TikTok, Baidu, Spotify), and entertainment (Disney+ Hotstar), indicating a horizontal enterprise client base.

Short descriptiontext

Phenomena is a Bangkok-based commercial production company, founded in 1991, that produces television commercials for enterprise brands and agencies in Thailand and internationally, operating through a roster of 14 directors and sub-brands.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBangkok, Thailand
HQ citystring
Bangkok
HQ countrystring
Thailand
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
TV commercial production, film production services, advertising video content, creative direction services, brand commercial filmmaking
Industry1 code
PRIMARYMPADAEAD
Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production
NAICS code1 code
  • Motion Picture and Video Production51211
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Commercial Production Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1TV Commercial Production
TypeProfessional Services
Description

Core revenue from producing television commercials for domestic and international clients, delivering creative advertising content that sells products while entertaining consumers.

pheno.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Phenomena is a Thai commercial production company that produces television commercials and brand video content for enterprise clients. With a roster of 14 specialized film directors, the company handles end-to-end production of advertising content for local and international brands across industries such as telecommunications, automotive, banking, consumer goods, and retail.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Over 2,000 TV commercials produced for clients locally and internationally
+1 more record
Product overview1 text field

Phenomena is a Thai commercial production company founded in 1991 that provides TV commercial production services. The company operates as a single unified offering with individual director services as its primary differentiator, featuring 14 directors (Sarawit, Nittaya, Satit, Thanonchai, Numthong, Kanin, Rong, Thanyarak, Pisut, Withit, Phalat, Prateep, Kornkanok, and others) each with distinct creative styles. The company also maintains sub-brands including VIKINGZ, KIZZ, DAZZ, and LEO Production. With more than 2,000 TV commercials produced and over 500 worldwide awards, including being named the world's most awarded production company by The Gunn Report in 2005 and winning the Palme D'or for 'World's best production company' from Cannes Lions in 2009, the company serves major local and international clients across diverse industries.

Product and service6 records
1TV Commercial Production Services
CategoryCommercial Film Production
Description

End-to-end production of television commercials for enterprise clients locally and internationally, with more than 2,000 TV commercials produced and more than 500 awards worldwide.

2Director Services
CategoryCreative Direction Services
Description

Individual film director services from a roster of 14 directors including Kornkanok, Prateep, Phalat, Withit, Pisut, Thanyarak, Rong, Kanin, Numthong, Thanonchai, Satit, Nittaya, and Sarawit, each with distinct creative styles and portfolio work.

3VIKINGZ Production
CategoryProduction Sub-brand
Description

A production sub-brand of Phenomena featured in its commercial works portfolio.

4KIZZ Production
CategoryProduction Sub-brand
Description

A production sub-brand of Phenomena featured in its commercial works portfolio.

5DAZZ Production
CategoryProduction Sub-brand
Description

A production sub-brand of Phenomena featured in its commercial works portfolio.

6LEO Production
CategoryProduction Sub-brand
Description

A production sub-brand of Phenomena featured in its commercial works portfolio.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Prettybird
TypeDirect peer
Description

US-based commercial production company with a roster of high-profile directors producing brand commercials and music videos. Closely comparable to Phenomena in talent-attached commercial model serving major brands.

2Radical Media
TypeDirect peer
Description

New York-based global production company producing commercials, branded content, and feature films with a director-driven model. Directly comparable to Phenomena in offering, talent roster structure, and multinational brand client base.

3Smuggler
TypeDirect peer
Description

New York and Los Angeles-based global production company producing commercials and music videos with a roster of award-winning directors. Directly comparable to Phenomena in commercial production offering, director talent model, and global brand client roster.

4Anonymous Content
TypeDirect peer
Description

Los Angeles-based production company with a roster of commercial directors and feature filmmakers. Closely comparable business model to Phenomena: director-attached commercial work serving major global brands, with crossover into long-form content.

5Hungry Man
TypeDirect peer
Description

Globally recognized commercial production company with offices in New York, Los Angeles, London, and Brazil. Directly comparable to Phenomena in producing award-winning TV commercials for multinational consumer brands.

6MJZ
TypeDirect peer
Description

One of the largest US commercial production companies, representing a deep roster of award-winning directors producing TV commercials for global brands. Directly comparable to Phenomena in service offering, client profile, and creative reputation.

7Biscuit Filmworks
TypeDirect peer
Description

Los Angeles-based commercial production company known for high-profile director-attached work for global brands. Directly comparable to Phenomena in director-roster commercial model and creative reputation.

8Psyop
TypeDirect peer
Description

US-based commercial production company combining live-action direction with creative VFX and design. Comparable to Phenomena as a director-led commercial production house serving major global brands, with additional post-production capability.

9RSA Films
TypeDirect peer
Description

Ridley Scott's London-based commercial and film production company with a global director roster producing TV commercials for multinational brands. Directly comparable in director-driven commercial production model and global brand client base.

10Partizan
TypeDirect peer
Description

Paris-headquartered global production company with offices worldwide producing commercials, music videos, and feature films. Comparable to Phenomena in international commercial production scale and director roster approach.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers119 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Phenomena

Commercial Production Servicespheno.com

Phenomena is a Bangkok-based commercial production company, founded in 1991, that produces television commercials for enterprise brands and agencies in Thailand and internationally, operating through a roster of 14 directors and sub-brands.

What Phenomena does

Phenomena Company Ltd. is a Bangkok-headquartered commercial production company founded in 1991 that produces television commercials and video content for brands and advertising agencies. The company operates a roster of 14 specialized film directors (including Kornkanok, Prateep, Phalat, Withit, Pisut, Thanyarak, Rong, Kanin, Numthong, Thanonchai, Satit, Nittaya, and Sarawit) and maintains sub-brands (VIKINGZ, KIZZ, DAZZ, LEO Production) that segment creative output. Cumulatively, Phenomena has produced more than 2,000 TV commercials for clients across Thailand and international markets, accumulating over 500 industry awards including The Gunn Report's World's Most Awarded Production Company designation (2005) and the Cannes Lions Palme d'Or for World's Best Production Company (2009). Visible clients span telecommunications (dtac, True), automotive (Toyota, Mazda, Honda, Suzuki), banking (SCB, KBank, DBS), consumer goods (P&G, Downy, Lay's, Pringles), beverages (Red Bull, Chang, Cafe Amazon, Nescafe), retail (King Power, Big C, HomePro, Lazada), food (Nestle, KFC, Pizza Hut), healthcare (BDMS, MedPark), technology (TikTok, Baidu, Spotify), and entertainment (Disney+ Hotstar), indicating a horizontal enterprise client base.

Phenomena firmographics

Firmographics
Name
Phenomena
Legal name
Phenomena Company Ltd.
Website
https://pheno.com
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
51–100 employees
Short description
Phenomena is a Bangkok-based commercial production company, founded in 1991, that produces television commercials for enterprise brands and agencies in Thailand and internationally, operating through a roster of 14 directors and sub-brands.
Ownership category
akta.pro rank

Phenomena industry classification

Industry
Product category
Commercial Production Services
NAICS
Motion Picture and Video Production (51211)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro industry
PRIMARYMPADAEAD
Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)
Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

  • TV commercial production
  • Film production services
  • Advertising video content
  • Creative direction services
  • Brand commercial filmmaking

Where Phenomena is headquartered

Location

Headquarters

HQ city
Bangkok
HQ country
Thailand
HQ region
Asia

Offices1 record

Markets served

Phenomena business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. TV Commercial Production: Core revenue from producing television commercials for domestic and international clients, delivering creative advertising content that sells products while entertaining consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Phenomena product offering

Product offering

Core offering

Phenomena is a Thai commercial production company that produces television commercials and brand video content for enterprise clients. With a roster of 14 specialized film directors, the company handles end-to-end production of advertising content for local and international brands across industries such as telecommunications, automotive, banking, consumer goods, and retail.

Product overview

Phenomena is a Thai commercial production company founded in 1991 that provides TV commercial production services. The company operates as a single unified offering with individual director services as its primary differentiator, featuring 14 directors (Sarawit, Nittaya, Satit, Thanonchai, Numthong, Kanin, Rong, Thanyarak, Pisut, Withit, Phalat, Prateep, Kornkanok, and others) each with distinct creative styles. The company also maintains sub-brands including VIKINGZ, KIZZ, DAZZ, and LEO Production. With more than 2,000 TV commercials produced and over 500 worldwide awards, including being named the world's most awarded production company by The Gunn Report in 2005 and winning the Palme D'or for 'World's best production company' from Cannes Lions in 2009, the company serves major local and international clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

  • TV Commercial Production Services End-to-end production of television commercials for enterprise clients locally and internationally, with more than 2,000 TV commercials produced and more than 500 awards worldwide.
  • Director Services Individual film director services from a roster of 14 directors including Kornkanok, Prateep, Phalat, Withit, Pisut, Thanyarak, Rong, Kanin, Numthong, Thanonchai, Satit, Nittaya, and Sarawit, each with distinct creative styles and portfolio work.
  • VIKINGZ Production A production sub-brand of Phenomena featured in its commercial works portfolio.
  • KIZZ Production A production sub-brand of Phenomena featured in its commercial works portfolio.
  • DAZZ Production A production sub-brand of Phenomena featured in its commercial works portfolio.
  • LEO Production A production sub-brand of Phenomena featured in its commercial works portfolio.

Quantifiable outcome

  • Over 2,000 TV commercials produced for clients locally and internationally
  • +1 more outcomes

Companies that use Phenomena

Customer profile

Named customers119 records

Segments1 record

Ideal customer profiles1 record

Phenomena technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Phenomena partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Phenomena competitors and assessment

Company assessment

Direct peers

  • Prettybird: US-based commercial production company with a roster of high-profile directors producing brand commercials and music videos. Closely comparable to Phenomena in talent-attached commercial model serving major brands.
  • Radical Media: New York-based global production company producing commercials, branded content, and feature films with a director-driven model. Directly comparable to Phenomena in offering, talent roster structure, and multinational brand client base.
  • Smuggler: New York and Los Angeles-based global production company producing commercials and music videos with a roster of award-winning directors. Directly comparable to Phenomena in commercial production offering, director talent model, and global brand client roster.
  • Anonymous Content: Los Angeles-based production company with a roster of commercial directors and feature filmmakers. Closely comparable business model to Phenomena: director-attached commercial work serving major global brands, with crossover into long-form content.
  • Hungry Man: Globally recognized commercial production company with offices in New York, Los Angeles, London, and Brazil. Directly comparable to Phenomena in producing award-winning TV commercials for multinational consumer brands.
  • MJZ: One of the largest US commercial production companies, representing a deep roster of award-winning directors producing TV commercials for global brands. Directly comparable to Phenomena in service offering, client profile, and creative reputation.
  • Biscuit Filmworks: Los Angeles-based commercial production company known for high-profile director-attached work for global brands. Directly comparable to Phenomena in director-roster commercial model and creative reputation.
  • Psyop: US-based commercial production company combining live-action direction with creative VFX and design. Comparable to Phenomena as a director-led commercial production house serving major global brands, with additional post-production capability.
  • RSA Films: Ridley Scott's London-based commercial and film production company with a global director roster producing TV commercials for multinational brands. Directly comparable in director-driven commercial production model and global brand client base.
  • Partizan: Paris-headquartered global production company with offices worldwide producing commercials, music videos, and feature films. Comparable to Phenomena in international commercial production scale and director roster approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Phenomena social profiles

Digital presence

Phenomena compliance and trust

Trust signal

Compliance1 record

Phenomena financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Phenomena leadership team

Management profile

Number of profiles

Profiles13 records

Phenomena funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Phenomena M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phenomena

What does Phenomena do?

Phenomena is a Thai commercial production company that produces television commercials and brand video content for enterprise clients. With a roster of 14 specialized film directors, the company handles end-to-end production of advertising content for local and international brands across industries such as telecommunications, automotive, banking, consumer goods, and retail.

Is Phenomena a public or private company?

Phenomena is a private company. It is classified as unknown and is currently operating.

When was Phenomena founded?

Phenomena was founded in 1991. It employs 51 to 100 people.

Where is Phenomena based?

Phenomena is headquartered in Bangkok, Thailand, in the Asia region.

How does Phenomena make money?

One revenue line is on record: TV Commercial Production.

Who are Phenomena's main competitors?

Direct peers on record are Prettybird, Radical Media, Smuggler, Anonymous Content, Hungry Man, MJZ, Biscuit Filmworks, Psyop, RSA Films and Partizan.

Does Phenomena have an API?

No public API is recorded for Phenomena.

What industry is Phenomena in?

Phenomena's product category is Commercial Production Services. Its primary akta.pro industry code is MPADAEAD, Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs). Its NAICS code is 51211 and its SIC code is 7812.

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