Coinbound
Coinbound is a US-based, founder-owned full-service marketing agency delivering influencer, PR, community, paid advertising, branding, and tokenomics services exclusively to crypto and Web3 companies, supported by proprietary data (Coinbound Edge) and crypto ad network (Mintfunnel) platforms.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Coinbound does
Coinbound is a US-based, founder-owned full-service marketing agency operating exclusively in the crypto and Web3 sector. Founded in 2018 by Ty Smith—originally in Southern California and now headquartered in New York—the firm delivers end-to-end marketing services to Web3-native clients spanning DeFi protocols, NFT projects and marketplaces, Layer 1 and Layer 2 blockchain protocols, wallets, exchanges, GameFi/metaverse platforms, DAOs, RWA/tokenization projects, and Web3 infrastructure. The company claims 900+ clients, 1,400+ campaigns, 8,250+ earned media placements, 500+ managed influencers and KOLs, 500+ media partners, and representation of 30%+ of the top 100 crypto market cap companies, with marquee logos including MetaMask, OKX, Nexo, Cosmos, Litecoin, Tron, Sui, Gala, Immutable, eToro, Lido, and Polymarket. Headcount is cited at 45+ marketers and strategists.
The agency's service portfolio covers influencer marketing, PR and earned media, social media management, PPC and paid advertising, community management (Discord/Telegram), fractional CMO, branding, design, event production, tokenomics consulting, and AI Optimization (AEO). Two proprietary technology platforms underpin delivery: Coinbound Edge, a Web3 data warehouse providing real-time market trend data and benchmark analytics that power the firm's advisory work, and Mintfunnel, a wholly-owned crypto ad network and press release distribution platform offering guaranteed coverage across CoinTelegraph, CoinMarketCap, BeInCrypto, Benzinga, and Yahoo Finance. In 2022, Coinbound acquired Coinscribble, extending its owned-media footprint.
Revenue is generated through custom professional-services engagements with quote-based pricing (no public rates; single-service engagements typically start around $10,000 per month with multi-year contracts). Go-to-market combines a sales-led enterprise motion targeting Web3 companies with a community-led motion operating through Discord/Telegram community management, influencer campaigns, and thought leadership via the Crypto Marketing Podcast and a free tools suite (ROAS, LTV, CPM, CPC, and marketing budget calculators). The company has accumulated 41+ industry awards including consecutive-year Clutch, Influencer Marketing Hub, and Digital Agency Network recognitions, and editorial features in Forbes, CoinTelegraph, TechCrunch, AdAge, and HubSpot. No institutional funding rounds, parent company, or external investors are disclosed; Ty Smith remains Founder & CEO with day-to-day operating control.
Coinbound firmographics
Firmographics- Name
- Coinbound
- Legal name
- Coinbound
- Website
- https://coinbound.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coinbound is a US-based, founder-owned full-service marketing agency delivering influencer, PR, community, paid advertising, branding, and tokenomics services exclusively to crypto and Web3 companies, supported by proprietary data (Coinbound Edge) and crypto ad network (Mintfunnel) platforms.
- Ownership category
- akta.pro rank
Where Coinbound is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coinbound business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Marketing Services: Custom marketing services spanning influencer marketing, PR and earned media, social media management, PPC and paid ads, community management, fractional CMO, consulting, branding, design, event production, and tokenomics consulting. Billed as custom proposals based on scope and service mix.
- Press Release Distribution (via Mintfunnel): Guaranteed coverage distribution to top Web3 media sites including CoinTelegraph, CoinMarketCap, BeInCrypto, Benzinga, Yahoo Finance. Partnered service through affiliated company Mintfunnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Coinbound product offering
Product offeringCore offering
Coinbound is a full-service crypto and Web3 marketing agency delivering end-to-end marketing services to blockchain-based companies. Its core offerings span influencer and KOL marketing, PR and earned media, paid advertising (PPC), social media management, community management on Discord and Telegram, branding, design, event production, fractional CMO, tokenomics consulting, and strategic advisory. The agency packages these as custom engagements powered by its proprietary Coinbound Edge data warehouse and the Mintfunnel crypto ad network for media distribution.
Product overview
Coinbound is a full-service crypto and Web3 marketing agency offering a comprehensive suite of marketing services built around three core pillars: the main Coinbound agency platform (providing influencer marketing, PR and earned media, social media management, PPC and paid advertising, community management, branding, design, event production, fractional CMO, AI optimization, and consulting services); Mintfunnel, a performance-based native content engine and crypto ad network for distribution across crypto media properties; and Coinbound Edge, a proprietary Web3 data warehouse powering advisory services with real-time market intelligence. The agency also offers a suite of free marketing tools including calculators (ROI, LTV, CPM, CPC, ROAS, marketing budget calculators for meme coins and NFTs) and a crypto press release generator.
Differentiator
Problem solved
Functional benefit
Brands
- Mintfunnel: A performance-based, fraud-proof native content engine and crypto ad network allowing advertisers to promote content across 100s of leading crypto media properties. Offers guaranteed coverage with top Web3 media including CoinTelegraph, CoinMarketCap, BeInCrypto, and Benzinga.
- Coinbound Edge
Products and services
- Coinbound Crypto Marketing Agency Full-service marketing agency engagement covering influencer marketing, PR and earned media, social media management, PPC and paid advertising, community management, branding, design, event production, fractional CMO, AI optimization, and consulting for crypto, Web3, NFT, DeFi, GameFi, and blockchain protocol clients.
- Mintfunnel Performance-based, fraud-proof native content engine and crypto ad network enabling advertisers to distribute press releases and sponsored content across hundreds of leading crypto media properties including CoinTelegraph, CoinMarketCap, BeInCrypto, Benzinga, and Yahoo Finance, with a combined audience of 300M+.
- Coinbound Edge Proprietary Web3 data warehouse providing data-driven insights, industry intelligence, benchmark analytics, and proven marketing strategies that power Coinbound's consulting and advisory services for clients.
Quantifiable outcome
- 400%+ social media engagement growth in first month for most clients
- +6 more outcomes
Companies that use Coinbound
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles2 records
Coinbound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coinbound partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MintfunnelcoreMintfunnel is Coinbound's own crypto ad network and press release distribution platform. It offers guaranteed coverage with top crypto media (CoinTelegraph, CoinMarketCap, BeInCrypto, Benzinga, Yahoo Finance) with 300M+ combined network audience. Provides native content advertising across hundreds of crypto-native properties with no advertising restrictions.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Coinbound competitors and assessment
Company assessmentDirect peers
- Lunar Strategy: Full-service crypto and Web3 marketing agency offering influencer marketing, PR, community management, and paid acquisition to blockchain projects. Directly competes with Coinbound in the same niche for the same Web3 client base.
- Blockwiz: Crypto and NFT marketing agency offering influencer marketing, PR, and community growth services for Web3 projects. Closely comparable in service mix and target customer profile to Coinbound's influencer and community management lines.
- Crypto PR Lab: Specialized crypto public relations agency offering press release writing, media outreach, and influencer coordination for token projects and exchanges. Directly comparable to Coinbound's PR and earned media service line for similar Web3 clients.
- ReBlonde: Creative and PR agency specializing in Web3, blockchain, and crypto clients, offering branding, PR, content, and event services. Comparable as a Web3-focused agency competing for similar enterprise and mid-market clients.
- MarketAcross: Leading blockchain PR and content marketing agency that has run campaigns for Ethereum, Polkadot, and Binance. Directly comparable as a crypto-native PR and earned media specialist competing for the same enterprise Web3 clients.
- Crowdcreate: Crypto-focused growth marketing and fundraising advisory firm that runs influencer campaigns, ICO/IDO promotion, and community building. Comparable as a full-service Web3 marketing agency with overlap in token launch and community management services.
- Melrose PR: Public relations agency with strong crypto and fintech practice, offering media relations and thought leadership for blockchain and digital asset companies. Directly comparable for the PR and earned media segment of Coinbound's offering.
- Cryptopolitan PR: Crypto PR and marketing agency offering press release distribution, media outreach, and influencer campaigns for Web3 projects. Directly overlaps with Coinbound's PR, earned media, and press distribution services.
Broad incumbents
- Single Grain: Full-service digital marketing agency with a dedicated crypto/Web3 practice, offering SEO, PPC, and content marketing. Broader incumbent that competes for some of the same Web3 paid acquisition and SEO budgets as Coinbound, though without Coinbound's exclusive crypto focus.
Emerging players
- Web3Labs: Web3 advisory and marketing services firm serving enterprise blockchain clients with go-to-market and ecosystem growth support. Comparable as an emerging specialist in enterprise Web3 GTM, overlapping with Coinbound's consulting and fractional CMO offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coinbound social profiles
Digital presenceCoinbound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinbound leadership team
Management profileNumber of profiles
Profiles1 record
Coinbound subsidiaries and ownership
Company hierarchySubsidiaries2 records
Coinbound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinbound M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinbound
What does Coinbound do?
Coinbound is a full-service crypto and Web3 marketing agency delivering end-to-end marketing services to blockchain-based companies. Its core offerings span influencer and KOL marketing, PR and earned media, paid advertising (PPC), social media management, community management on Discord and Telegram, branding, design, event production, fractional CMO, tokenomics consulting, and strategic advisory. The agency packages these as custom engagements powered by its proprietary Coinbound Edge data warehouse and the Mintfunnel crypto ad network for media distribution.
Is Coinbound a public or private company?
Coinbound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coinbound founded?
Coinbound was founded in 2018. It employs 51 to 100 people.
Where is Coinbound based?
Coinbound is headquartered in New York, United States, in the North America region.
How does Coinbound make money?
Two revenue lines are on record. Professional Marketing Services are the primary driver. The others are press Release Distribution (via Mintfunnel).
Who are Coinbound's main competitors?
Direct peers on record are Lunar Strategy, Blockwiz, Crypto PR Lab, ReBlonde, MarketAcross, Crowdcreate, Melrose PR and Cryptopolitan PR. Single Grain is listed as a broad incumbent. Web3Labs is listed as an emerging player.
Does Coinbound have an API?
No public API is recorded for Coinbound.