What Forest Hill Real Estate does

Forest Hill Real Estate Inc., Brokerage is a Toronto-based real estate brokerage founded in 1985 (per firmographic data) that operates as an independently owned and operated CREA member brokerage serving the Greater Toronto Area. The firmographic headcount range is 501-1000 employees. The company serves multiple customer segments across use cases: residential home buyers (including first-time, luxury, condo, pre-construction, and foreclosure buyers), home sellers (residential and commercial), renters (with various lease terms), commercial buyers and sellers, real estate investors, and licensed agents seeking brokerage affiliation.

The company's core offering is a commission-based brokerage service supported by a website platform built and maintained by InCom Web & e-Marketing Solutions. The platform includes a property search ("Featured Properties / Dream Home Location Search"), a lead-capture property valuation tool ("What's My Home Worth?"), free VIP real estate reports, a Visitor Account Portal with daily property email alerts and bookmarking, neighbourhood alerts ("Neighbourhood Buzzer"), and a multi-purpose contact form. Technical integrations include YouTube API for automated listing video generation, Google Analytics for traffic analysis, Google Ads for paid search attribution, and OAuth-based social login via Google and Facebook. The company is CASL-compliant for Canadian anti-spam regulations.

Revenue is generated primarily through real estate transaction commissions earned on successful property purchases, sales, and leases. Pricing is not publicly disclosed and is negotiated per transaction per standard Canadian brokerage practice. The firm is privately held with no parent company, no institutional investors, no funding rounds, and no M&A activity indicated in available data. No management team, no patents, no trademarks, and no awards are disclosed. The privacy policy was last updated on 2025-06-25, indicating active operations.

Name

Forest Hill Real Estate

Legal name

Forest Hill Real Estate Inc., Brokerage *

Website

https://foresthill.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Forest Hill Real Estate is a Toronto-based residential and commercial real estate brokerage serving buyers, sellers, renters, and investors in the Greater Toronto Area via a CREA-affiliated website platform with property search, valuation tools, and lead capture.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Commercial real estate
• Real estate brokerage
• Property listings
• Home valuation services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions by representing buyers and sellers in property purchases and sales. This is a traditional brokerage revenue model where fees are typically earned upon successful transaction completion.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Forest Hill Real Estate Inc., Brokerage is a Toronto-based independent real estate brokerage that represents residential buyers, sellers, and renters of houses and condos, and handles commercial property transactions in the Greater Toronto Area. The company operates a property search and listing website with a Dream Home location search, home valuation tool, free VIP reports, neighborhood alerts, and a visitor account portal, and accesses inventory through CREA's MLS system under the REALTOR® brand.

Product overview

Forest Hill Real Estate Inc., Brokerage is a Toronto-based real estate brokerage offering a platform for buying, selling, and renting residential properties including houses, condos, and homes. The core product is the property search and listing platform, supported by a suite of value-added tools including the 'What's My Home Worth?' property valuation module, Free Real Estate Reports (VIP reports), Neighbourhood Buzzer alerts, and a Visitor Account Portal with daily email alerts and property bookmarking. The products work together to provide end-to-end service from property discovery through transaction, with the main website serving as the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service brokerage representation for individual consumers buying and selling residential properties including houses, condos, and luxury homes in the Greater Toronto Area.
• Commercial Real Estate Brokerage Services Brokerage services for investors and businesses transacting in commercial real estate, including valuation, investment analysis, and transaction support.
• Rental Property Services Rental matching and agent support for individuals seeking apartments, condos, and homes in Toronto with varied lease term preferences.
• Visitor Account Portal with Daily Property Alerts Registered user account service that delivers daily property email alerts, allows bookmarking of favorites, and provides account management for buyers, sellers, renters, and investors.
• Free VIP Real Estate Reports Exclusive VIP reports providing information to help with property purchases or sales and to guide real estate investment decisions in the Toronto market.
• Neighbourhood Buzzer Alerts Subscription-based neighborhood alert service that notifies users about activity in their preferred Toronto neighborhoods.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• InCom Web & e-Marketing SolutionscoreTechnology or IntegrationWebsite development and digital marketing partner that provides the technology platform for Forest Hill Real Estate's website. The site footer credits InCom Web & e-Marketing Solutions as the company responsible for the real estate company website. This is a long-term technology partnership providing the digital infrastructure for the brokerage's online operations.
• Canadian Real Estate Association (CREA)coreOthersForest Hill Real Estate Inc., Brokerage is a member of The Canadian Real Estate Association. The company operates under CREA's REALTOR® brand and uses the MLS® (Multiple Listing Service) system. Information on the website is provided by CREA members and subject to CREA's data accuracy standards.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Royal LePage: One of Canada's largest traditional residential and commercial real estate brokerages with strong Toronto presence. Operates a similar agent-based, commission-driven brokerage model serving comparable buyer, seller, and investor segments.
• RE/MAX Canada: Global franchised real estate brokerage with significant Toronto market share. Competes head-to-head with Forest Hill on residential listings, agent recruitment, and brand recognition in the same customer segments.
• Sotheby's International Realty Canada: Luxury-focused brokerage operating in Toronto's high-end neighborhoods, including Forest Hill. Directly competes for luxury home buyers and sellers that form a key segment of Forest Hill's customer base.
• Chestnut Park Real Estate: Toronto-based luxury brokerage serving affluent neighborhoods including Forest Hill, Rosedale, and Bridle Path. Competes directly on luxury listings and high-net-worth clientele in the same Toronto micro-markets.
• Harvey Kalles Real Estate: Independent Toronto luxury brokerage with strong presence in Forest Hill, Rosedale, and surrounding affluent neighborhoods. Direct competitor for premium listings and luxury buyer representation.
• Bosley Real Estate: Long-established Toronto-focused brokerage specializing in downtown condos, east end, and central Toronto neighborhoods. Competes on residential listings and rental services in overlapping Toronto submarkets.

Broad incumbents

• Century 21 Canada: Large franchised brokerage with national Canadian footprint and significant Toronto presence. Competes on residential transactions with a broader, less luxury-focused brand positioning.
• Coldwell Banker Canada: Established North American franchised brokerage operating in the GTA. Competes on residential and commercial transactions with a broader portfolio approach to real estate services.
• Keller Williams Real Estate Canada: Agent-centric, technology-forward brokerage franchise expanding across Canadian markets including Toronto. Competes on agent productivity models and digital tools that pressure traditional brokerages like Forest Hill.

Emerging players

• Engel & Völkers Canada: International luxury-focused brokerage expanding in Toronto's premium segments. Targets the same luxury buyer and seller pool as Forest Hill with a strong European brand identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ForesthillRE
• Facebookfacebook.com/foresthillre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Hill Real Estate