Decider
Decider is a free, ad-supported digital media property owned by NYP Holdings (New York Post) that publishes daily streaming recommendations, reviews, and 'where to watch' guides across 30+ streaming platforms for U.S. consumers navigating subscription content overload.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Decider does
Decider is a digital editorial property that operates as a streaming entertainment recommendation platform, helping consumers decide what to watch and where to find it across more than 30 subscription and ad-supported streaming services including Netflix, HBO Max, Hulu, Amazon Prime Video, Disney+, Apple TV+, Peacock, Paramount+, and Tubi. The product is built on a content management system that publishes daily editorial content — reviews, 'Stream It or Skip It' verdicts, recaps, interviews, and streaming-availability guides — and integrates with third-party streaming-availability data providers to surface title-level 'where to watch' information. Decider's underlying technology stack does not include disclosed proprietary AI, recommendation models, or patents; the editorial workflow is human-driven and the differentiation is in editorial brand and distribution rather than in technology.
Decider firmographics
Firmographics- Name
- Decider
- Legal name
- NYP Holdings, Inc.
- Website
- https://decider.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decider is a free, ad-supported digital media property owned by NYP Holdings (New York Post) that publishes daily streaming recommendations, reviews, and 'where to watch' guides across 30+ streaming platforms for U.S. consumers navigating subscription content overload.
- Ownership category
- akta.pro rank
Decider industry classification
Industry- Product category
- Entertainment News & Streaming Guides
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Decider is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decider business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsorships: Decider generates revenue through display advertising, sponsored content, and affiliate marketing partnerships. The site includes affiliate links to streaming services and promotional content from advertisers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Decider product offering
Product offeringCore offering
Decider is a free editorial website that helps consumers decide what to watch across more than 30 streaming services, including Netflix, HBO Max, Amazon Prime Video, Hulu, Peacock, Disney+, Apple TV+, Paramount+, and others. It publishes daily reviews, "Stream It or Skip It" verdicts, platform-specific streaming guides, genre browsing, mood-based discovery, and streaming availability information powered by third-party data providers.
Product overview
Decider is a single unified streaming entertainment guide platform that helps users discover what to watch across multiple streaming services. The core product provides curated recommendations, reviews (Stream It Or Skip It), platform-specific guides, genre browsing, mood-based discovery, and streaming availability information powered by third-party data providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Decider Streaming Guide A free streaming entertainment editorial guide that helps users discover movies and TV shows available across multiple streaming platforms, with reviews, recommendations, and streaming availability information.
Quantifiable outcome
- Daily updated content with streaming availability information for movies and shows across 30+ platforms
Companies that use Decider
Customer profileSegments1 record
Ideal customer profiles1 record
Decider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decider partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Decider competitors and assessment
Company assessmentBroad incumbents
- IMDb: IMDb (Amazon) is the largest film/TV database and a major destination for streaming availability and reviews. As a broad incumbent with massive scale, it competes with Decider for streaming-availability and review-driven intent queries.
- TV Guide: TV Guide is a legacy TV/entertainment listings brand with streaming availability coverage and editorial reviews. It is a broad incumbent in the same 'where to watch + what to watch' category as Decider, with a much older household brand but a similar digital editorial model.
Direct peers
- JustWatch: JustWatch is the leading dedicated streaming search and availability aggregator across 100+ services globally. It is the closest direct competitor to Decider — both monetize 'where to watch' intent through affiliate clicks, and JustWatch's scale sets the upper-bound benchmark for Decider's category.
- Reelgood: Reelgood is a streaming search engine that consolidates availability across services with editorial-style recommendations and watchlists. It mirrors Decider's core 'Stream It or Skip It' use case and serves the same cross-platform streaming-discovery job-to-be-done.
- Vulture: Vulture (Vox Media) is a culture and entertainment publication covering TV/film streaming releases. It overlaps with Decider on streaming news, recaps, and where-to-watch coverage, and competes for the same advertising and subscriber eyeballs.
- Collider: Collider is an entertainment news and reviews outlet covering streaming, theatrical, and home video, with a similar editorial/streaming-discovery blend. It directly competes for the same affiliate-revenue-driven streaming-news audience as Decider.
- Rotten Tomatoes: Rotten Tomatoes (Fandango/NBCUniversal) combines aggregated critic/audience scores with 'where to watch' streaming availability. Decider cites its Tomatometer ratings as a third-party signal, indicating overlap in editorial positioning and streaming-availability functionality.
- Metacritic: Metacritic aggregates critic scores for streaming/TV/film releases and surfaces where to watch via its parent Fandom. It competes with Decider on review-led streaming discovery and editorial credibility for new releases.
- Flixable: Flixable is a streaming catalog aggregator with deep per-platform listings and new-release filtering. It is a focused direct competitor to Decider's per-service landing pages and 'what's new on Netflix/Hulu' content.
Emerging players
- Watchworthy: Watchworthy is a personalized streaming recommendation app with editorial and algorithmic discovery. It overlaps with Decider's mood- and genre-based discovery experience and targets a similar cord-cutting consumer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decider social profiles
Digital presenceDecider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decider leadership team
Management profileNumber of profiles
Decider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decider
What does Decider do?
Decider is a free editorial website that helps consumers decide what to watch across more than 30 streaming services, including Netflix, HBO Max, Amazon Prime Video, Hulu, Peacock, Disney+, Apple TV+, Paramount+, and others. It publishes daily reviews, "Stream It or Skip It" verdicts, platform-specific streaming guides, genre browsing, mood-based discovery, and streaming availability information powered by third-party data providers.
Is Decider a public or private company?
Decider is a private company. It is classified as corporate owned and is currently operating.
When was Decider founded?
Decider was founded in 2014. It employs 11 to 50 people.
Where is Decider based?
Decider is headquartered in New York, United States, in the North America region.
How does Decider make money?
One revenue line is on record: advertising and Sponsorships.
Who are Decider's main competitors?
Broad incumbents on record are IMDb and TV Guide. Direct peers are JustWatch, Reelgood, Vulture, Collider, Rotten Tomatoes, Metacritic and Flixable. Watchworthy is listed as an emerging player.
Does Decider have an API?
No public API is recorded for Decider.
What industry is Decider in?
Decider's product category is Entertainment News & Streaming Guides. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 516 and its SIC code is 7900.