SRG Group

What SRG Group does

SRG Group Pty Ltd is an Australian insurance brokerage and claims management firm headquartered in Perth, Western Australia, operating as a wholly owned subsidiary of the global BMS Group (which handles over $4bn in gross written premiums across Wholesale, Reinsurance and Retail operations). Founded in 2005 and elevated to top-10 WA broker status following its June 2021 acquisition of Gibbscorp, SRG serves corporate, mid-market, and small business clients across Western Australia, Queensland, and nationally, with operating geographies aligned to BMS's national and international footprint. The company sells through a direct-sales model, placing insurance with major carriers (Allianz, CGU, GIO, QBE, Zurich) and accessing over 160 products and services via the Steadfast Network (400+ Australasian brokerages).

SRG's product portfolio spans 15+ commercial insurance categories (workers compensation, cyber, professional indemnity, D&O, marine cargo, motor fleet, property, builders warranty, surety bonds, etc.) plus claims management (advocacy, return-to-work, claims preparation, seafarers claims) and workplace health and safety services. Its core proprietary technology is SRG eClaim, a bespoke cloud-based claims administration platform built for workers compensation and Group Personal Accident exposures, with an embedded Hazard and Incident Reporting Module supporting WHS risk management. Sub-brands include SRG Sport (sport and events insurance) and Bikesure (home and bicycle insurance).

Revenue is generated through three streams: insurance brokerage commissions and fees (recurring, tied to policy renewals), claims management fees (professional services), and WHS consulting (professional services). Pricing is quote-based and not publicly disclosed. The company's value proposition rests on the global scale of BMS, Steadfast Network market access, multi-award recognition, and specialization in complex risk placements including global programs. Distribution is direct-sales led with content marketing, podcast, and community sponsorship (Western Force rugby) supporting top-of-funnel activity.

Name

SRG Group

Legal name

SRG Group Pty Ltd

Website

https://srggroup.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SRG Group is a Perth-headquartered Australian insurance brokerage and claims management firm, wholly owned by global broker BMS Group. It places commercial insurance across 15+ product lines and eight verticals for corporate, mid-market, and small business clients in Western Australia, Queensland, and nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Broking Services: SRG Group earns revenue through commissions and fees from arranging insurance policies for clients across various insurance categories including corporate programs, construction, small business, and personal lines.
2. Claims Management Services: Revenue generated from providing claims management services including claims advocacy, preparation consulting, return to work services, and workers compensation claims management.
3. WHS Services: Workplace health and safety consulting services provided to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SRG Group is an insurance brokerage and claims management firm that arranges commercial and business insurance policies across 15+ product categories and provides end-to-end claims management, workplace health and safety consulting, and industry-specific insurance programs for corporate, mid-market, small business, and select personal line clients. The firm operates its own proprietary cloud-based claims management software, SRG eClaim, designed for workers compensation and group personal accident exposures.

Product overview

SRG Group is a wholly owned subsidiary of BMS Group and operates as one of Australia's leading insurance broking and claims management firms. The company offers a comprehensive portfolio of insurance products and services including commercial and business insurance across 15+ product categories (builders warranty, cyber attack, directors and officers, management liability, group personal accident, IT liability, marine cargo, motor vehicle fleet, professional indemnity, property, public and products liability, surety bonds, trades cover, trade credit, workers compensation). SRG Group's core technology platform is SRG eClaim, a cloud-based claims management software solution. The company also provides WHS services, industry-specific insurance programs, and travel insurance. With global scale through BMS Group (over $4bn in gross written premiums), SRG Group services corporate, mid-market, and small business clients through extensive network and technical capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SRG eClaim: A bespoke, cloud-based software solution designed for Seafarers Workers' Compensation, Comcare and State based Workers' Compensation or Group Personal Accident risk exposures that assists businesses to effectively manage all administrative components of injury claims.

Products and services

• SRG eClaim A bespoke, cloud-based software solution designed for Seafarers Workers' Compensation, Comcare and State-based Workers' Compensation or Group Personal Accident risk exposures that assists businesses to effectively manage all administrative components of injury claims. Includes a hazard and incident reporting module for WHS risk management.
• Business Insurance Products Comprehensive range of commercial and business insurance products including builders warranty, cyber attack, directors and officers, management liability, group personal accident, IT liability, marine cargo, motor vehicle fleet, professional indemnity, property, public and products liability, surety bonds, trades cover, trade credit, and workers compensation. Available to corporate, mid-market, and small business clients.
• Claims Management Services End-to-end claims management services including claims advocacy, workers compensation claims management, return to work services, claims preparation consulting, and seafarers claims management for insured clients.
• Workplace Health and Safety (WHS) Services Workplace Health and Safety consulting services supporting organisations with their WHS risk management strategies, including proactive hazard and incident reporting and remediation, delivered in conjunction with the SRG eClaim software platform.
• Corporate Insurance Programs Specialised insurance solutions and risk management programs for large corporate clients, leveraging the global scale of BMS Group with over $4bn in gross written premiums to service complex and global risk placements.
• Travel Insurance Travel insurance products arranged for individuals and businesses through SRG Group's brokerage.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Steadfast GroupcoreStrategic or Co-development PartnerSteadfast Group is the largest general insurance broker network and the largest group of insurance underwriting agencies in Australasia, with over 400 general insurance brokerages. The network provides superior market access, exclusive products and services, and access to over 160 products and services. SRG Group operates as part of this network.
• BMS GroupcoreStrategic or Co-development PartnerSRG Group is a wholly owned subsidiary of BMS Group. BMS Group has over $4bn in gross written premiums globally through its Wholesale, Reinsurance and Retail operations, providing SRG Group with extensive network and technical capabilities.
• Western ForceminorGTM or Marketing PartnerSRG Group partners with Western Force rugby team as a sponsor, demonstrating community engagement and local brand building.
• Allianz, CGU, GIO, QBE, ZurichcoreChannel Partner/ Reseller/ DistributorMajor insurer partners including Allianz, CGU, GIO, QBE, and Zurich. SRG Group arranges insurance placements through these carriers for workers compensation and other insurance products.
• O'Brien GlassminorChannel Partner/ Reseller/ DistributorPreferred supplier for vehicle and property glass repairs for many insurers, recommended to clients for glass replacement services.
• Imperial GlassminorChannel Partner/ Reseller/ DistributorPreferred supplier for domestic and commercial property glass repairs, recommended to clients for glass replacement services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AUB Group: AUB Group is a large Australian-owned network of insurance brokerages and underwriting agencies, listed on the ASX. Directly comparable to SRG as a multi-broker Australian platform, with similar revenue model of commissions from policy placement across diverse commercial lines.
• ResqCorp Insurance Brokers: ResqCorp is a mid-sized Australian commercial insurance broker focused on construction, trades, and SME clients. Comparable to SRG as a regional Australian broker with overlapping vertical specializations in construction and trades, and similar scale.
• Insurance House (IH Group): Insurance House is a privately held Australian insurance broker providing commercial, personal, and claims management services across multiple states. Comparable to SRG as a similarly sized Australian broker with comparable service lines including claims management.

Others

• BMS Group: BMS Group is the global insurance and reinsurance specialist that wholly owns SRG, with over $4bn in gross written premiums across Wholesale, Reinsurance and Retail operations. Relevant as the parent and primary competitive asset SRG leverages for global placement capabilities.
• Steadfast Group: Steadfast Group is the largest general insurance broker network in Australasia, of which SRG is a member broker. It is comparable as the network aggregator that provides SRG with market access, exclusive products, and infrastructure, but does not directly compete as a retail broker.

Direct peers

• Honan Insurance Group: Honan is an Australian insurance brokerage specializing in corporate and specialty commercial risks, with particular strength in construction, property, and professional indemnity. Comparable to SRG as a mid-sized Australian broker focused on complex commercial placements and specialty verticals.
• Coverforce: Coverforce is an Australian insurance brokerage network serving small and mid-market businesses with commercial and personal lines. Comparable to SRG as a similarly sized Australian broker with multi-line offerings and a focus on SME and mid-market segments.

Broad incumbents

• Marsh & McLennan (Marsh Australia): Marsh is one of the world's largest insurance brokers and risk advisors, with a substantial Australian presence serving corporate and mid-market clients across all major verticals. Comparable to SRG as a multi-line commercial broker, but at vastly greater scale and with global placement capabilities.
• Arthur J. Gallagher (Gallagher Australia): Gallagher is a major global insurance broker with a growing Australian footprint following multiple acquisitions, serving commercial and corporate clients with risk management and claims advocacy. Comparable to SRG in its multi-vertical specialization and acquisition-led growth strategy.
• Aon (Aon Australia): Aon is a global insurance and reinsurance broker with deep Australian operations serving corporate, construction, mining, and specialty risk clients. Directly comparable to SRG in target customer profile (corporate and mid-market placements) and complex-risk specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thesrggroup
• LinkedInlinkedin.com/company/the-srg-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRG Group