What Auto-IT does

Auto-IT (legal entity Auto-I.T. Pty Ltd) is a private Australian software company headquartered in Melbourne that develops and supports dealer management system (DMS) software for retail dealerships across four verticals: automotive, trucking, agriculture, and construction equipment. Its three core platforms are UNITS (Windows-based DMS for large retail automotive dealers with real-time operation on Windows Server and seamless cross-department integration), PMDS (a long-standing DMS for large automotive and truck businesses across Australia and New Zealand, evolved over 40+ years), and EQUIP (a modern Windows-based DMS for large retail dealers in trucking, agriculture, and construction equipment industries deployed across Australia, Canada, Mexico, New Zealand, and the USA). These are supplemented by add-on modules including Dealer Spectrum (business intelligence methodology with seven recurring process steps), Kaizen (service workshop scheduling and time-clocking), Enable AP Workflow (accounts payable automation using OCR with fraud/duplicate detection), Stock Assist (mobile-first inventory with barcode/VIN scanning and photo attachments), F&I Introductions (finance/insurance/warranty workflow), Kaizen Service Quotes, and a modern Enable web interface layer. The company has offices in Melbourne, Sydney, Wellington, Kuala Lumpur, Bangkok, Coimbatore (R&D), and Pretoria, and works with channel partners in South Africa and Mexico; systems reach 25,000+ users in 20+ countries.

The company generates revenue primarily through recurring software licensing and subscription for its DMS products, augmented by add-on module subscriptions, support services, training, and strategic business consulting. Its go-to-motion combines direct enterprise field sales targeting large dealership groups (supported by dedicated Customer Success Managers and Customer Growth Managers) with channel partner distribution in select international markets. Strategic alliances with major OEMs across automotive, agriculture, and construction equipment enable funded co-developed integrations. Following its March 2024 acquisition by Perseus Operating Group (part of Constellation Software), Auto-IT is mid-way through an 18-month transformation program focused on platform modernization (UNITS/EQUIP v25.2.0, PMDS R7.x), AI capability build-out, support restructuring, and customer success model enhancement. Auto-IT serves 4,500+ clients (up from 3,700+ in December 2025) with a workforce of 51–100 employees, an average tenure of 9.5 years, and voluntary attrition under 5%.

Name

Auto-IT

Legal name

Auto-I.T. Pty Ltd

Website

https://auto-it.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto-IT is an Australian software company that develops dealer management systems for retail automotive, trucking, agriculture, and construction equipment dealerships. Its UNITS, PMDS, and EQUIP platforms serve 25,000+ users across 20+ countries via direct enterprise sales and channel partners.

Ownership category

akta.pro rank

Product category

Dealer Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Lease, Warranty & Maintenance Management Services (BPAEAOAL)

Keywords

• Dealer management software
• Automotive dealership systems
• Equipment dealership software
• DMS business intelligence
• OEM integration platform

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMS Software Licenses and Subscriptions: Auto-IT generates revenue through licensing and supporting dealer management software systems (UNITS, PMDS, EQUIP) to retail dealerships. The company provides ongoing software updates, maintenance, and support services as part of their value proposition.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Auto-IT develops, licenses, and supports dealer management software systems (DMS) for retail automotive, trucking, agriculture, and construction equipment dealerships. The portfolio includes three flagship platforms — UNITS and PMDS for automotive/truck dealers, and EQUIP for heavy equipment dealers — supplemented by modular add-ons such as Dealer Spectrum business intelligence, Enable AP Workflow (OCR-based accounts payable automation), Stock Assist mobile inventory, and Kaizen service workshop tools. Revenue is generated through software licensing, recurring subscriptions, support services, and training delivered to enterprise dealership groups across Australia, New Zealand, USA, Canada, Southeast Asia, Africa, Fiji, and Mexico.

Product overview

Auto-IT is a dealer management system (DMS) provider offering a multi-product portfolio for automotive, trucking, agriculture, and construction equipment dealerships. The core product line includes UNITS® and PMDS® for automotive and truck dealers, and EQUIP® for agriculture and construction equipment dealers. These are supplemented by add-on modules including Dealer Spectrum® (business intelligence), Kaizen (service workshop management), Enable AP Workflow (accounts payable automation), Stock Assist (mobile inventory management), Kaizen Service Quotes (service quoting), and F&I Introductions (finance and insurance workflow). The Enable platform provides a modern web-based interface layer for UNITS and EQUIP. Mobile apps including Tech Mobile and Stock Assist extend functionality to mobile devices. Auto-IT delivers solutions to thousands of users across Australia, New Zealand, USA, Canada, South East Asia, Africa, Fiji, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• EQUIP®: Modern Windows-based dealer management system for large retail dealers in the trucking, agriculture and construction industries.
• PMDS®
• UNITS®
• Dealer Spectrum®
• Enable AP Workflow
• Stock Assist
• Kaizen
• Kaizen Service Quoting
• F&I Introductions
• Tech Mobile App

Products and services

• UNITS Windows-based dealer management system for large retail automotive dealers offering real-time operation with seamless integration between sales, service, parts, and administration departments on Windows Server. Delivered to 25,000+ users across 20+ countries.
• PMDS Long-standing dealer management system for large automotive and truck businesses in Australia and New Zealand, combining character-based functionality with browser-based management and point-of-sale across sales, administration, parts, service, and marketing.
• EQUIP Modern Windows-based dealer management system for large retail dealers in trucking, agriculture and construction equipment industries. Real-time integrated platform covering financials, parts, service, sales, customer contacts and marketing across Australia, Canada, Mexico, New Zealand and the USA.
• Enable AP Workflow Accounts payable automation web application using OCR and machine learning to extract invoice data, digitize approval workflows and integrate with UNITS, PMDS and EQUIP. Delivers 50–80% reduction in invoice processing time with fraud detection and duplicate-invoice checking.
• Dealer Spectrum Business intelligence tool with tailored business processes and comprehensive dashboard. Implements a methodology of seven recurring steps aligned to the DMS, delivering managed and measurable gains, reduced manual tasks, enhanced efficiency and profitability, and fraud risk reduction.
• Stock Assist Mobile-first stock management application providing real-time vehicle inventory control with barcode and VIN scanning, photo attachments, delivery check-ins, odometer readings, location and condition notes. Available for UNITS, EQUIP and PMDS.
• Kaizen Service Quotes Service quoting module enabling rapid quote creation with automatic customer and vehicle history retrieval, smart templates, DMS-driven pricing accuracy, and one-click conversion from quote to booking.
• Kaizen Workshop Management Service workshop system with fully interactive booking, intelligent service scheduling tools, and live reporting of work-in-progress. Includes booking and time-clocking system with multi-day bookings, workshop charts, and technician allocation.
• F&I Introductions Finance and Insurance module providing a dedicated workflow for identifying, managing and converting F&I opportunities, with automated generation of opportunities, assignment tracking, multiple quote creation for finance, insurance and warranty products, and one-click deal conversion.
• Enable Workshop Scheduling Web-based service module with drag-and-drop repair order allocation, technician-level scheduling, additional job allocation, traffic-light progress indicators and schedule-at-booking capabilities, part of the Enable platform.
• Enable Platform Modern web-based interface platform for UNITS and EQUIP providing visual workshop scheduler, lead management board and single customer view through a browser experience. Foundation for future capabilities including integrated payments, two-way customer messaging, modern APIs and AI capabilities.
• Tech Mobile Native mobile application for field service technicians enabling real-time clocking designed for trucking, agriculture and field service environments, keeping technicians productive in the service bay.
• Mobile Solutions Suite of tablet and mobile applications for sales, service, parts, marketing and management across Apple, Android and Windows devices, enabling workshop customer service, off-site sales, trade-in valuations and marketing campaign management via email and SMS.
• Support Services Comprehensive support services including one-on-one support, telephone support, training, and strategic business consulting. The support team has direct access to Product Management, Client Relationship Managers and the Development team for timely issue resolution, supported by the Halo global support platform.
• Free Training Program Free live training webinars and on-demand training portal helping client staff upskill on key system features including Parts, Service, CRM, Accounting, Systems Administration and Sales, with over 4,500 clients participating in the last 12 months as of March 2026.

Quantifiable outcome

• 37% faster support first response time
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature13 records

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dealertrack (Cox Automotive): Cox Automotive-owned DMS and dealer software platform serving franchised automotive dealers in North America. Overlaps directly with Auto-IT's UNITS in functionality (CRM, desking, inventory, F&I) and dealership target market.
• Tantalus Systems: Provider of dealer management and rental software for powersports, marine, RV and trailer dealerships. Comparable to Auto-IT's EQUIP in serving non-automotive equipment dealer verticals with similar sales/service/parts workflows.
• CDK Global: The largest global provider of dealer management systems for automotive retailers, serving franchised car dealers across North America and beyond. Directly comparable to Auto-IT's UNITS and PMDS products in functionality and target customer, though at significantly larger scale.
• PBS Systems: Canadian-headquartered DMS provider serving automotive, truck, RV, marine, powersports and heavy equipment dealerships. Highly comparable to Auto-IT's multi-vertical UNITS/EQUIP/PMDS portfolio, including similar equipment dealer segments and North American footprint.
• Frazer Computing: US provider of dealer management software for independent and franchise auto dealers. Competes head-to-head with Auto-IT's UNITS in the automotive retail DMS category, with comparable feature scope (sales, F&I, service, parts, accounting).
• Reynolds and Reynolds: Major US-based automotive DMS provider offering dealership software, forms and IT services to franchised dealers. Closely comparable to Auto-IT in core product (DRS) and vertical focus (automotive retail), with a long-tenured install base similar to Auto-IT's.

Others

• Infomedia: ASX-listed automotive data services and parts pricing provider integrated with Auto-IT's PMDS via InfoDrive and Online Service Bookings. Comparable as an adjacent automotive software ecosystem participant serving the same ANZ dealer customers.

Emerging players

• DealerCenter: Cloud-native DMS provider targeting independent used-car dealers in the US. Comparable to Auto-IT on DMS category and dealer customer, but serves the long-tail independent segment with a lighter SaaS offering versus Auto-IT's enterprise franchised-dealer focus.

Broad incumbents

• Lightspeed Commerce: Public commerce platform (POS, payments, eCommerce) widely used by specialty retail and certain dealership-adjacent verticals. Overlaps with Auto-IT on POS/checkout and inventory functionality but at much broader retail scope rather than specialized DMS.
• Constellation Dealer Group (Perseus): Perseus/Constellation Software's portfolio of dealership software businesses that includes Auto-IT itself plus sibling acquisitions such as PBS Systems, DealerSocket and similar vertical SaaS assets. Auto-IT is benchmarked operationally against these sister companies under shared ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto-IT