Perrier Jablonski

What Perrier Jablonski does

Perrier Jablonski is a Montreal-based boutique management and research consulting firm founded in 2015 by strategist Gaëtan Namouric, operating with a team of approximately 8 employees. The firm positions itself as 'the only strategy firm that does research, and the only research firm that does strategy,' combining ethnographic field research (Ethno) with strategic planning and transformation work (Sapio) and proprietary technology tooling (Techno). Its core methodology relies on direct field observation, semi-directed interviews, and behavioral science to surface what stakeholders actually do rather than what they report in surveys or focus groups; over ten years the firm has conducted 2,395 ethnographic interviews and completed 489 mandates for more than 200 clients across Quebec municipal, parapublic, education, cultural, financial, pharmaceutical, real-estate, retail, and Indigenous-community sectors. Named engagements include Desjardins (125th-anniversary strategic repositioning), OACIQ (multi-year organisational culture shift), Ville de Laval and Ville de Montréal (citizen-communication research), Loto-Québec (Gen Z insights), Hydro-Québec (Health and Safety alignment), Novartis and Jamp Pharma (pharmacy and oncologist insight work), Musée des beaux-arts de Montréal (visitor personas), and Première Nation Wolastoqiyak Wahsipekuk (territorial development through ancestral practices).

The firm monetises through three streams: (1) core professional-services consulting and advisory mandates sold via direct senior-led B2B sales, with no public pricing; (2) a training and conference catalogue of approximately 12 themed keynotes plus an external Corpus knowledge platform; and (3) book sales, led by founder titles 'Ce que vous avez à dire n'intéresse personne' (3,000+ copies) and 'Vos défis de A à Z'. Distribution is exclusively direct: no channel partners, no public pricing, prospects engage via email ([email protected]). The firm maintains long-tenured relationships with HEC Montréal (10 years), École des Dirigeants, École des Dirigeants des Premières Nations, and the École Nationale de l'Humour (board seat) as both teaching and referral channels, and supports Quebec business media appearances for top-of-funnel awareness.

Underlying technology is an internally-oriented stack: a 'Corpus' knowledge management system containing approximately 100 articles, 6+ hours of keynote video, and ~30 tools; an internal AI assistant called 'Olga' positioned as a team member; and a corporate OpenAI ChatGPT environment with custom GPTs for document summarisation, content conversation, and research, selected in part for client-confidentiality handling. The firm runs no API, ships no SDK, holds no patents or trademarks, and operates as a privately held, founder-owned Quebec limited company with no external funding, no parent, and no disclosed M&A activity. Revenue is not publicly disclosed and operating scope remains regional (Quebec).

Name

Perrier Jablonski

Legal name

Perrier Jablonski

Website

https://perrierjablonski.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Perrier Jablonski is a Montreal boutique consulting firm of roughly 8 employees that combines ethnographic field research with strategic transformation for more than 200 Quebec enterprise, municipal, financial, and cultural clients across 489 mandates in ten years.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Ethnographic research consulting
• Strategic planning services
• Organizational change management
• Behavioral insight research
• Management training conferences

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting and Advisory Services: Core revenue stream from providing ethnographic research, strategic planning, change management, and communication consulting services to B2B clients across municipal, parapublic, education, culture, professional services, OBNL, and large private enterprise sectors.
2. Training and Conference Services: Revenue from delivering training programs, workshops, and conference presentations. The firm offers approximately 12 themed conferences and sells books (over 3,000 copies of pitch book) as supplementary training materials.
3. Book Sales: Sale of books authored by founder Gaëtan Namouric, including 'Ce que vous avez à dire n'intéresse personne' (pitch/best-seller, 3,000+ copies) and 'Vos défis de A à Z' (management book, 270 pages).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Perrier Jablonski is a Montreal-based consulting firm that combines ethnographic field research (observation, semi-directed interviews, behavioral science) with strategic consulting and change management. It serves B2B clients in municipal, parapublic, education, culture, professional services, nonprofit, and large private enterprise sectors through senior-led engagements, custom AI-enabled analysis, training conferences, and published books.

Product overview

Perrier Jablonski is a Montreal-based consulting firm offering services built on three integrated pillars: Ethno (ethnographic research methodology), Sapio (strategic transformation), and Techno (proprietary tools and AI). The firm operates proprietary internal platforms including Corpus (knowledge management with articles, videos, and tools) and Olga (AI assistant). Service offerings span behavioral science research (diagnostic insights, space usage studies, behavior change, segmentation/personas), strategic planning, organizational transformation, and brand/marketing services (pitch coaching, positioning, customer experience, communication planning). The firm also publishes books and delivers conference training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ethno (Ethnographic Research Methodology) Ethnographic research service using field observation, semi-directed interviews, and behavioral science to reveal what people actually do beyond what they say, serving B2B clients across municipal, financial, retail, and cultural sectors.
• Sapio (Strategic Transformation) Strategic transformation service that converts ethnographic insights into concrete action plans, strategic documents, and creative briefs for organizational change, communication, and positioning decisions.
• Techno (Proprietary AI Tools) Proprietary technological tools and AI capabilities (Corpus knowledge management, Olga AI assistant, and a corporate ChatGPT environment with custom GPTs) used to accelerate research, content production, and mandate delivery for clients.
• 12 Conférences (Training Conferences) Approximately 12 themed training conferences offered to managers and executives on topics including pitch, ethnography, brand strategy, design thinking, personas, customer experience, creativity, and management; delivered at client sites, institutions, and public events.
• Ce que vous avez à dire n'intéresse personne (Book) 200+ page best-selling book on pitch and storytelling authored by founder Gaëtan Namouric; 3,000+ copies sold and used as a supplementary training material with the corresponding conference.
• Vos défis de A à Z (Book) 270-page management book authored by founder Gaëtan Namouric providing practical tools and strategies for managers operating in changing environments.

Quantifiable outcome

• 96% satisfaction rate for the 'Ce que vous avez à dire n'intéresse personne' conference
• +4 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HEC MontréalcoreStrategic or Co-development PartnerA 10-year collaboration with HEC Montréal that fuels strategic thinking to offer concrete and durable responses to current organizational challenges. Founder Gaëtan Namouric and team member Alex Vendetti teach at HEC, providing ongoing intellectual exchange and business development.
• École des Dirigeants (ED) / HEC MontréalcoreStrategic or Co-development PartnerFor nearly 10 years, Perrier Jablonski has accompanied multiple annual cohorts of managers at the invitation of the École des Dirigeants of HEC. Team member Sandra Chaput-Carrier has taught pitch to leadership cohorts since 2024 at the 'Leadership féminin' program. Founder Gaëtan Namouric teaches regularly.
• École des Dirigeants des Premières Nations (EDPN)coreStrategic or Co-development PartnerPartnership connecting Perrier Jablonski with Indigenous leadership perspectives, strengthening understanding of real community issues and enriching the firm's management culture. Sandra Chaput-Carrier teaches pitch to EDPN leadership cohorts. Gaëtan Namouric also teaches at EDPN.
• École Nationale de l'Humour (ÉNH)minorStrategic or Co-development PartnerCollaboration with the National School of Humour symbolizes the central place of live arts. Affirms the firm's conviction that culture is an essential driver for society, economy, and the quality of human relationships. Founder Gaëtan Namouric serves on the board of ÉNH.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Léger: Quebec-based market research firm offering consumer insights, brand tracking, and corporate research. Direct comparable in B2B market research serving Quebec enterprises and institutions; overlaps with PJ's ethnographic and consumer-insight offerings at larger scale.
• CROP: Montreal-headquartered market research and consumer insights firm with strong Quebec roots. Comparable in serving B2B and institutional clients with custom qualitative and quantitative research, including public-sector and francophone markets.
• NATIONAL Public Relations (now H+K Canada): Canadian PR and strategic communications firm with deep Quebec roots, serving enterprise and government clients with strategic counsel and stakeholder communications. Comparable in providing senior-led strategic communications and advisory work to francophone institutional clients.

Broad incumbents

• Cossette: Quebec-founded full-service marketing and communications agency with strategy, brand, and creative capabilities. Broader portfolio than PJ but overlaps on strategic planning, brand positioning, and communication strategy for enterprise and government clients in Quebec.
• Sid Lee: Montreal-based creative and brand strategy agency with experience design and consulting capabilities. Comparable in serving enterprise and institutional clients with strategic and experience-led work, though operating at significantly larger scale.
• IPSOS: Global market research and consumer insights firm with a strong Quebec/Canada presence. Provides custom qualitative research and advisory services at scale, including ethnographic and behavioral science offerings that overlap PJ's methodology.
• Kantar: Global insights and consulting firm with consumer research, brand strategy, and behavioral science practices. Comparable at the methodology level (qualitative insight, ethnography-adjacent work) and serves many of the same enterprise and institutional categories globally.
• McKinsey & Company: Global management consulting firm with a Montreal office serving Quebec enterprise and institutional clients on strategy and organizational transformation. Overlaps with PJ on strategic planning and change management, though at vastly larger scale and broader scope.
• Boston Consulting Group (BCG): Global strategy consulting firm with a Montreal office. Comparable in providing strategic advisory services to large Quebec enterprise and institutional clients; PJ is positioned as a boutique, ethnography-led alternative to the global strategy incumbents.

Regional players

• Adviso: Montreal-based digital strategy and marketing consultancy serving Quebec and Canadian clients. Comparable in offering strategy consulting to mid-market and enterprise Quebec clients, though its specialization is more digital/performance-oriented than ethnographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/perrierjablonski

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrier Jablonski