Name

wtwc

Legal name

Sinclair, Inc.

Website

https://wtwc40.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local broadcast television
• Network affiliate news
• Weather and hurricane coverage
• High school sports programming
• Community affairs broadcasting

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

WTWC operates NBC 40, a local broadcast television station serving Tallahassee and Northern Florida with NBC network programming, locally produced news, weather (including a dedicated Hurricane Center), sports, and entertainment. It also operates a sister CW channel that carries community-oriented programming such as Friday Night Rivals high school football and Local Discovery, alongside a public affairs program called Our Issues.

Product overview

WTWC is a local NBC-affiliated television station in Tallahassee, Florida operating under Sinclair Broadcast Group. The station provides local news broadcasting, weather forecasting (including hurricane tracking), sports coverage, and entertainment news. Programming includes the Friday Night Rivals high school football series on CW, Local Discovery community programming, and the public affairs show Our Issues. The station is affiliated with NBC and CW networks and operates a Hurricane Center for severe weather coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• NBC 40 — Local News, Weather, and Network Programming NBC-affiliated local broadcast television channel serving Tallahassee and Northern Florida with locally produced news and weather plus NBC network programming; targeted at local viewers and supported by advertising.
• Hurricane Center Dedicated severe weather and hurricane forecasting, tracking, and live coverage programming for viewers in the Tallahassee/Northern Florida market; targeted at local residents needing timely storm information.
• Friday Night Rivals Weekly high school football game coverage and sports program airing on the station's CW sister channel; targeted at local families, students, and sports fans in the Tallahassee area.
• Local Discovery Locally produced community programming highlighting area organizations, events, and stories on the CW sister channel; targeted at Tallahassee-area viewers.
• Our Issues Public affairs program covering local civic, governmental, and community issues relevant to the Tallahassee DMA audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• WJXT: CBS-affiliated local TV station serving Jacksonville / northeast Florida. Direct in-market competitor for North Florida viewers and advertisers with similar local news, weather, and hurricane-coverage depth.
• WPTV: NBC-affiliated local TV station in the West Palm Beach / South Florida market. Comparable Florida NBC affiliate with extensive hurricane and tropical weather programming.
• WFLA-TV: NBC-affiliated local TV station serving the Tampa Bay / west-central Florida market. Closest in-network peer to WTWC, competing for Florida Gulf Coast audiences and ad spend with a similar NBC + local-news playbook.
• WTXL ABC27: ABC-affiliated local TV station in Tallahassee. Direct competitor in the same Tallahassee DMA with overlapping news, weather, and sports coverage of the local market.
• WTLV / WJXX (First Coast News): NBC-affiliated local TV station serving Jacksonville and northeast Florida. Another Florida NBC affiliate with overlapping coverage zones and similar local-news, weather, and hurricane-coverage offerings.
• WCTV: CBS-affiliated local TV station licensed in Thomasville, GA and serving the Tallahassee / South Georgia market. Head-to-head competitor for the same Tallahassee DMA audience and ad revenue.

Broad incumbents

• Sinclair Broadcast Group: WTWC's publicly traded parent company (NASDAQ: SBGI) and one of the largest US TV station groups. Comparable as the broad incumbent that defines WTWC's operating model, capital allocation, and shared-services environment.
• TEGNA: Major US local TV station group with stations across mid-sized markets. Comparable as a peer broadcast group with similar NBC/CBS/ABC affiliate mix and growing digital / programmatic ad operations.
• Gray Television: US TV station group with heavy concentration in mid-sized and small markets like WTWC's Tallahassee DMA. Comparable peer for portfolio economics, local news investment, and digital growth strategy at the station level.
• Nexstar Media Group: Largest US owner of local TV stations, operating multiple network affiliates across the country. Provides a benchmark for station-group economics, ad-tech investments, and the consolidation trajectory of the local broadcast sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/204247129586193

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wtwc