What Structure does

Structure Exhibits is a privately held, full-service experiential marketing and trade show exhibit company founded in 2003 and headquartered in Las Vegas, NV, with additional production facilities in St. Charles (Chicago), IL and Orlando, FL. The firm designs, engineers, fabricates, and delivers custom and rental trade show exhibits, live event productions, permanent environments, and integrated audio/visual and video content for mid-market and enterprise brand clients across technology, financial services, healthcare, hospitality, automotive, manufacturing, and government/convention sectors — including Adobe, PayPal, Square, Global Payments, Optum, and Resorts World.

Core production capabilities are vertically integrated in-house: CAD and engineering design, wood and metal CNC fabrication, large-format graphics, LED video wall integration, AV services, and a professional video/film production studio. The company also operates an asset management and storage program for client booth inventory between events. A proprietary execution framework called the 5D Method (Dial In, Design the Setlist, Build the Stage, Amp It Up, Take the Stage) standardizes project delivery across custom builds, rentals, and live events. International delivery is supported through a partner network, avoiding the need for owned overseas facilities.

Revenue is generated through project-based custom exhibit builds, recurring rental fees for modular and pre-designed exhibits, professional service fees for live events and video production, and managed services for storage and asset management. Pricing is quote-based and project-driven, with multi-year enterprise programs, pay-as-you-go rentals, and annual asset management contracts. Go-to-market combines consultative direct enterprise sales with a self-service rental catalog and an online Ready2Rock Quiz for lead qualification.

Name

Structure

Legal name

Structure Exhibits

Website

https://structureexhibits.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Structure Exhibits is a Las Vegas-based, vertically integrated experiential marketing firm that designs, fabricates, and delivers custom and rental trade show exhibits, live events, environments, and integrated AV/video production for enterprise brands across multiple industries.

Ownership category

akta.pro rank

Product category

Trade Show & Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Trade show exhibits
• Custom exhibit design
• Experiential marketing
• Event production services
• Rental exhibits

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Show Exhibit Rentals: Rental of custom, modular, hybrid, and quickturn exhibit solutions ranging from 10x10 inline to large island configurations. Includes turnkey services with installation, dismantle, and show services.
2. Custom Exhibit Purchase: Fully custom, one-of-a-kind exhibit builds designed and fabricated to meet specific brand requirements. Design, engineering, fabrication, graphics production all managed in-house.
3. Event Services: Live and virtual event production including general sessions, stage design, AV integration, and on-site support. Comprehensive event management from concept through execution.
4. Video/Film Production: Professional video production including in-studio and on-location capabilities, photography, motion graphics, and post-production editing services.
5. Furniture Rental: Complete line of rental furniture including bar stools, conference tables, lounge seating, occasional tables, and office chairs to complement exhibit materials.
6. Asset Management & Storage: Professional storage and management of exhibit assets including cold storage options, online inventory management, transportation assistance, and installation/dismantle coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Structure designs, fabricates, and delivers custom and rental trade show exhibits, live and virtual event experiences, and branded environments (offices, museums, stages). Services span strategy, design, engineering, CNC fabrication, large-format graphics, LED video wall integration, AV, video/film production, and asset management under a turnkey model.

Product overview

Structure is a trade show exhibit and experiential marketing company offering a comprehensive portfolio of products and services under one roof. The core offerings include Custom Exhibits, Rental Exhibits (available in sizes from 10x10 to 50x50, including inline, island, and double deck configurations), and Modular Exhibits. These are complemented by integrated service offerings: Design Production (3D design, CAD/engineering, graphics), Audio/Visual Services (LED video walls, lighting, sound), Video/Film Production, Live Events and General Sessions, Environments (office, museum, stage/theater), Asset Management (storage, logistics, cold storage), and Rental Furniture. The company also offers a Ready2Rock Quiz assessment tool. All services are designed to work together as a turnkey solution from conceptualization through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibits
• Rental Exhibits
• Live Events
• Environments
• Design Production
• Audio/Visual Services
• Video/Film Production
• Asset Management
• Rental Furniture
• Trade Show Management

Quantifiable outcome

• Trade show ROI measurement through metrics tracking including lead capture, attendee engagement, booth traffic, and sales conversions
• +2 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Freeman: Freeman is the largest global brand experience company offering end-to-end trade show exhibits, event production, and AV services — directly comparable to Structure across exhibits, events, fabrication, and installation. Both target enterprise exhibitors with full-service turnkey delivery.
• GES (Global Experience Specialists): GES is a major exhibit and event services provider operating across the U.S. and Europe, offering custom and rental exhibits, fabrication, and event logistics — directly overlapping Structure's core trade show exhibit and event production offerings.
• Sparks: Sparks is a global experiential and trade show marketing agency providing design, fabrication, and event production for enterprise brands. Its brand-experience focus, custom exhibits, and event services make it a direct peer to Structure.
• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency delivering exhibits, live events, and brand experiences for technology and enterprise clients. Comparable to Structure on event design, exhibit fabrication, and live event production.
• MC2: MC2 is an exhibit and event marketing company offering custom exhibit design, fabrication, rental, and event services. Its integrated trade show exhibit and event production model closely mirrors Structure's capabilities and customer base.
• Hill & Partners: Hill & Partners is a custom exhibit house providing design, fabrication, and rental exhibit solutions for trade show clients — a direct competitor to Structure in custom and rental exhibit services.
• Hamilton Exhibits: Hamilton Exhibits is a U.S. custom exhibit design and fabrication company serving enterprise trade show clients, comparable to Structure in custom exhibit builds, installation, and event services.
• The Trade Group: The Trade Group is a U.S. trade show exhibit and event production company offering custom exhibits, rentals, fabrication, and AV — a direct competitor to Structure across custom, rental, and event services.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a large global brand experience agency within IPG offering experiential marketing, events, and exhibits for major brands — a broader incumbent operating at greater scale than Structure but with overlapping exhibit and live event capabilities.
• 160over90: 160over90 is a full-service creative agency within the Stagwell network offering brand activations, events, and experiential campaigns for enterprise clients — overlapping with Structure on live event and experiential marketing, though with a broader marketing portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StructureEx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Structure