Power Systems West

What Power Systems West does

Power Systems West is a privately-held regional power solutions provider founded in 1955 in Oregon and headquartered in Portland. The company is an authorized Rehlko (formerly Kohler Energy) Master Distributor and Atlas Copco Power Technique Premier Dealer, distributing industrial diesel and natural gas generators (including the KD Series up to 4MW), residential standby generators, towable/mobile power units, automatic transfer switches, switchgear, and monitoring controls. It also operates as a Volvo and Isuzu dealer at all locations and a Kubota Service Dealer, while recently adding energy storage systems and EV charging solutions through a partnership with Noodoe.

The company operates five service and parts centers across Colorado, Idaho, Oregon, Utah, and Washington, serving seven Western states (Alaska, Colorado, Idaho, Montana, Oregon, Utah, Washington) via nearly 40 factory-trained technicians providing 24/7/365 emergency service, planned maintenance programs, and parts distribution for more than a dozen major generator brands. Revenue is generated through a mix of one-time generator sales (industrial, commercial, residential, towable), usage-based rentals, recurring service and maintenance contracts, and parts distribution, with go-to-market executed via enterprise field sales supported by factory-trained sales engineers and quote-based online intake. End markets include data centers, healthcare, telecommunications, agriculture, manufacturing, oil and gas, utilities, and residential customers.

Power Systems West was acquired by the Lee Family in 2024, completed its 50th consecutive continuous improvement sprint under the Entrepreneurial Operating System (EOS) in 2025, achieved a 6% net income BHAG for the first time in company history in 2024, and exceeded the KOHLER Strategic Plan for the fifth consecutive year, signaling operational maturity and consistent execution against an established distributor playbook.

Name

Power Systems West

Legal name

Power Systems West

Website

https://powersystemswest.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Power Systems West is a privately-held Rehlko Master Distributor selling, servicing, and renting industrial and residential backup power generators, mobile power units, and EV charging systems across seven Western U.S. states from five service centers.

Ownership category

akta.pro rank

Product category

Industrial Power Equipment Distribution and Service

NAICS

Electric Power Generation (22111), Electric Power Transmission, Control, and Distribution (22112)

SIC

Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG)

akta.pro secondary industries

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Backup Power Generation (Diesel/Natural Gas Generators) (HDABAKAB), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)

Keywords

• Backup power generators
• Industrial generator sales
• Generator service maintenance
• Power equipment distribution
• Mobile power solutions

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Sales: Sales of industrial, commercial, residential, towable, and portable backup power generators. Products include Rehlko/Kohler diesel, natural gas and propane generators (KD Series up to 4MW), Atlas Copco mobile power solutions, Volvo and Isuzu dealer products.
2. Generator Rental Power: Rental power units for temporary or backup energy needs. Towable generators and temp power mobile units available.
3. Service and Maintenance: Factory-trained technicians provide 24/7/365 emergency service, planned maintenance programs on monthly or quarterly basis, and annual lube oil, filter, and fuel system service.
4. Parts Distribution: Sales of genuine parts and accessories for more than a dozen major generator brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Power Systems West is an authorized Rehlko (formerly Kohler Energy) Master Distributor that sells, services, rents, and distributes parts for industrial, commercial, residential, and towable backup power generators. The company provides total system design, integration, installation, and 24/7/365 factory-trained service across seven Western states through five service centers, serving as a regional power solutions provider for the Pacific Northwest and Rocky Mountain regions.

Product overview

Power Systems West is a regional power solutions provider offering a comprehensive portfolio of backup power products and services. The core offerings include industrial diesel and natural gas generators (Rehlko/Kohler KD Series ranging 14 kW to 3000+ kW), residential standby generators, towable mobile units, and data center solutions. The company serves as a Rehlko Master Distributor and Atlas Copco Power Technique premier dealer. Services include 24/7 generator maintenance, parts distribution, and rental power. Recent expansion into EV charging systems through a Noodoe partnership and mobile power solutions via Atlas Copco round out the portfolio. The company operates five service centers across Colorado, Idaho, Oregon, Utah, and Washington, serving seven Western states.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Generators
• Residential Generators
• Towable Generators
• Data Center Solutions
• Generator Rentals
• Generator Service & Maintenance
• Genuine Parts
• Atlas Copco Mobile Power Solutions
• EV Charging Systems

Quantifiable outcome

• Zero Recordables - third consecutive year of safety excellence (2023)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NoodoecoreChannel Partner/ Reseller/ Distributor · 19 January 2024Power Systems West announced a strategic partnership with Noodoe to pioneer EV charging systems across the Pacific Northwest and Rocky Mountain regions. This partnership expands PSW's capability in emerging power technologies, particularly EV charging infrastructure solutions for commercial and enterprise customers.
• Atlas Copco Power TechniquecoreChannel Partner/ Reseller/ Distributor · 19 September 2023Power Systems West was introduced as the Premier Equipment Dealer for Atlas Copco Power Technique in the Pacific Northwest and Rocky Mountain regions. This adds Atlas Copco mobile power solutions to PSW's product portfolio, complementing their Rehlko generator offerings.
• Rehlko (formerly Kohler Energy)coreChannel Partner/ Reseller/ DistributorPower Systems West is an authorized Rehlko Master Distributor providing total system design, integration, installation and service. They are the exclusive Rehlko distributor in Oregon and Washington, with distribution territory expanded to include Alaska, Montana, and Wyoming.
• VolvocoreChannel Partner/ Reseller/ DistributorPSW became a Volvo Direct dealer at all locations in 2024, expanding their product offerings in the power solutions space.
• IsuzucoreChannel Partner/ Reseller/ DistributorPSW became an Isuzu dealer at all locations in 2024, complementing their existing generator and power solutions distribution.
• KubotacoreChannel Partner/ Reseller/ DistributorPSW became a Kubota Service Dealer across all locations in 2022, providing authorized service for Kubota equipment.
• Make-A-Wish FoundationminorOthersPower Systems West employees pool resources regularly to support the wish of a child diagnosed with a life-threatening medical condition through the Make-A-Wish Foundation.
• Operation HomefrontminorOthersEach holiday season, Power Systems West staff shops for and donates gifts to families of active duty members serving in the United States Armed Forces through the national charity Operation Homefront.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Wärtsilä: Large-scale power generation solutions provider with engine-based and energy storage offerings for utilities, data centers, and industrial customers. Overlaps with PSW's industrial generator business on multi-MW standby and prime power applications, particularly for data center and grid support projects in the Western US.
• MTU/Rolls-Royce Power Systems: Large multinational manufacturer of high-output diesel and gas generator systems (up to ~4MW) for mission-critical facilities, data centers, and utilities, with a global service network. Comparable product portfolio and end-customer base to PSW's industrial generator business, though operating at much larger scale and with broader geographic coverage.

Direct peers

• Generac Power Systems: Major US-based manufacturer of standby and prime power generators serving residential, commercial, and industrial markets through a national dealer and service network. Directly comparable to PSW in commercial/industrial backup power distribution and aftermarket service, though with significantly broader geographic reach.
• United Rentals (Power & HVAC): Largest equipment rental company in the world with a Power & HVAC specialty division supplying mobile generators and climate control across the US. Directly competes with PSW's towable/temp generator business for industrial, construction, and event power needs in the Western states.
• Atlas Copco Power Technique: Global manufacturer of mobile power solutions (QAS series generators, compressors, light towers) for which PSW serves as Premier Equipment Dealer in the Pacific Northwest and Rocky Mountain regions. Atlas Copco sells direct and through other regional dealers in adjacent territories, competing with PSW's Atlas Copco mobile power business.
• Rehlko (formerly Kohler Energy): PSW's principal OEM partner — Rehlko manufactures the diesel, natural gas, and propane generators (including the KD Series up to 4MW) that PSW distributes. While PSW is a Master Distributor channel partner, Rehlko's direct enterprise sales force and other regional distributors compete with PSW for the same end customers in overlapping geographies.
• Caterpillar (Cat Electric Power): World's largest industrial generator manufacturer with a dealer network that delivers sales, installation, service, and parts for diesel and gas generator systems across North America. Caterpillar dealers compete head-to-head with PSW for the same industrial, data center, healthcare, and utility backup power contracts.
• Sunbelt Rentals (Power & HVAC): North America's largest equipment rental company with a dedicated Power & HVAC division offering towable generators and temporary power solutions. Competes with PSW's rental power segment for construction, event, and emergency backup rentals in overlapping Western US markets.
• Aggreko: Global leader in temporary power generation and temperature control rentals, serving data centers, events, utilities, and industrial customers. Directly comparable to PSW's recently launched Rental Power business segment and towable generator offerings, though Aggreko operates at national/international scale versus PSW's regional Western US focus.
• Cummins: Global manufacturer of diesel and natural gas generators with an extensive authorized distributor and dealer network that mirrors PSW's role for Rehlko. Both companies sell, install, service, and supply parts for industrial standby and prime power systems through regional channel partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/e-c-power-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Systems West