What Enviroshake does

Enviroshake is a privately held Canadian manufacturer of engineered composite roofing products, founded in 1998 and headquartered in Dresden, Ontario. The company designs and produces four core product lines — Enviroshake (composite cedar shake), Enviroslate (synthetic slate), Enviroshingle (synthetic cedar shingle), and Envirocool (cool roof variant) — that replicate the aesthetics of natural cedar and slate using a proprietary composite blend of 95% sustainable materials, including post-industrial plastics, recycled elastomers, and wood fibers. The products carry a deep certification stack: Class A ASTM E108 fire rating, CAL FIRE listing (2025), WUI compliance, UL 2218 Class 4 impact resistance, Miami-Dade certification for 180 mph winds, BBA approval, Intertek certification, and CRRC cool roof listing.

The company operates a hybrid go-to-market model: a direct-to-homeowner motion through the website (free samples, brochures, quote requests, a Roof Visualizer tool, and a lifetime warranty with online registration) layered with a professional channel built around a factory-trained installer network, a contractor login portal, an architect login portal, and AIA-approved continuing education. Customers span individual homeowners (the primary segment), professional contractors and installers, architects and design professionals, homeowner associations, and a smaller commercial/hospitality segment that includes named installs at the Iberostar Resort in the Dominican Republic and historic sites such as the Moses H. Cone Manor in North Carolina. Revenue is generated through one-time product sales priced via quote, with no public pricing, no disclosed financials, no institutional capital, and no parent company identified.

Name

Enviroshake

Legal name

Enviroshake

Website

https://enviroshake.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Enviroshake is a privately held Canadian manufacturer, founded 1998, of composite roofing products (Enviroshake, Enviroslate, Enviroshingle, Envirocool) that replicate cedar and slate aesthetics. It sells direct to homeowners and through a factory-trained installer and architect network across North America and the Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Composite Roofing Product Sales: One-time sale of composite roofing tiles (Enviroshake, Enviroslate, Enviroshingle, Envirocool) directly to homeowners, contractors, and builders. Revenue generated through product sales with lifetime warranty backing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Enviroshake manufactures and sells premium composite roofing tiles under four product lines (Enviroshake, Enviroslate, Enviroshingle, Envirocool) that replicate the aesthetics of natural cedar and slate while delivering Class A fire rating, Class 4 impact resistance, 180 mph wind resistance, and a transferable limited lifetime warranty. Products are sold directly to homeowners and through a factory-trained installer network and professional architect/contractor programs across North America and the Caribbean.

Product overview

Enviroshake is a composite roofing manufacturer offering four distinct product lines: Enviroshake (composite cedar shake alternative), Enviroslate (synthetic slate), Enviroshingle (synthetic cedar shingles), and Envirocool (cool roof variant). The products are engineered from a proprietary composite blend of sustainable materials—95% post-industrial plastics, recycled elastomers, and wood fibres—designed to replicate the natural aesthetics of cedar and slate while delivering superior durability, weather resistance, and fire protection compared to natural materials. The product portfolio targets homeowners and builders seeking premium roofing alternatives that combine authentic appearance with engineered performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Enviroshake® Composite Cedar Shake Roofing Premium composite cedar shake roofing that authentically replicates the natural aesthetic of cedar shakes, engineered from a proprietary composite blend of sustainable materials for homeowners and builders seeking the look of cedar with enhanced durability, weather resistance, fire protection, and a transferable limited lifetime warranty.
• Enviroslate® Synthetic Slate Roofing

Quantifiable outcome

• Third-party tested to withstand wind speeds up to 180 mph
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• U.S. Green Building Council (USGBC)minorStrategic or Co-development PartnerMembership partnership supporting sustainable building practices. Enviroshake products contribute to LEED certification points for green building projects.
• Canada Green Building CouncilminorStrategic or Co-development PartnerMembership partnership supporting sustainable building practices in Canada. Products support green building certification requirements.
• Cool Roof Rating CouncilcoreTechnology or IntegrationProduct listings with CRRC provide verified solar reflectivity and thermal emittance ratings used by building codes and energy programs.
• American Institute of Architects (AIA)coreGTM or Marketing PartnerAIA continuing education provider status allows Enviroshake to offer educational courses to architects, supporting specification influence and professional credibility.
• California State Fire Marshal (CAL FIRE)coreTechnology or IntegrationProduct listed with CAL FIRE meeting requirements of the California State Fire Marshal's Building Materials Listing Program for use in high fire hazard severity zones.
• Roofing Contractors Association of CaliforniaminorChannel Partner/ Reseller/ DistributorAssociation partnership providing access to roofing contractor network in California market.
• IntertekcoreTechnology or IntegrationThird-party product testing and certification organization providing independent verification of product performance claims.
• British Board of Agrément (BBA)coreTechnology or IntegrationThird-party building product approval organization providing certification recognized in UK and internationally.
• Underwriters Laboratories (UL)coreTechnology or IntegrationUL 2218 impact resistance testing and certification for Class 4 rating, providing third-party verification of product durability claims.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Owens Corning Roofing: Owens Corning produces Duration and Berkshire shingle lines that include composite-style luxury profiles and comparable Class A/UL 2218 certifications. As a Broad Incumbent with extensive U.S. builder and contractor relationships, it competes head-on with Enviroshake in the premium residential replacement-roofing segment.
• GAF Materials (Standard Industries): GAF is the largest North American roofing manufacturer, with Timberline HDZ and designer shingle lines (e.g., Grand Sequoia, Grand Canyon) that mimic shake and slate aesthetics at lower price points. As a Broad Incumbent, GAF's massive distributor and contractor certification network (Master Elite) makes it the dominant alternative to Enviroshake on premium residential projects.
• CertainTeed Roofing (Saint-Gobain): CertainTeed, owned by Saint-Gobain, offers a full asphalt and composite roofing portfolio, including luxury shingle lines (e.g., Grand Manor, Carriage House) that compete on premium aesthetic. As a Broad Incumbent, it has vastly larger manufacturing scale, distributor depth, and warranty infrastructure, making it a credible competitive threat to Enviroshake at the high end of residential roofing.
• IKO Industries: IKO is a large North American manufacturer of asphalt shingles, modified bitumen, and synthetic underlayments, with comparable WUI and impact-resistant product certifications. As a Canadian-headquartered competitor with deep contractor relationships across Canada and the U.S., IKO offers comparable performance roofing at mass-market price points that bracket Enviroshake's premium positioning.
• Boral Roofing (Boral Australia / BPI): Boral and its U.S. affiliates have produced composite stone-coated metal, clay, and concrete roofing products, with strong presence in California and the Western U.S. It overlaps with Enviroshake in WUI-compliant premium roofing, particularly for wildfire-exposed residential markets, but at a different manufacturing scale and with broader product breadth.
• Atlas Roofing (Atlas Roofing Corporation): Atlas Roofing manufactures asphalt shingles, underlayments, and ventilation products with StormMaster and Pinnacle Pristine lines featuring Class 4 impact and WUI-relevant fire ratings. As a Broad Incumbent with national distribution, Atlas competes with Enviroshake on performance-credentialed residential roofing, particularly in storm-prone and fire-prone U.S. markets.

Direct peers

• DaVinci Roofscapes: DaVinci Roofscapes manufactures polymer-composite shake and slate roofing tiles with similar aesthetic-replication and weather-performance claims. It is the most directly comparable competitor in the premium composite roofing niche, with overlapping certifications, distributor networks, and homeowner/contractor go-to-market.
• Brava Roof Tile: Brava Roof Tile manufactures composite cedar-shake and barrel-tile roofing made from recycled polymers, mimicking natural materials with similar warranties. It is a direct specialty competitor in the composite premium-roofing segment, with overlapping customer profiles (homeowners, contractors, architects) and a comparable sustainability pitch.
• EcoStar (a division of Carlisle Construction Materials): EcoStar produces composite shake, slate, and spike-and-cedar alternatives using recycled rubber and plastics, directly competing with Enviroshake's product lines. Distribution through Carlisle gives it deeper contractor and commercial reach than Enviroshake, but with comparable sustainability stories and comparable aesthetic replication.

Emerging players

• F-Wave (revampt): F-Wave (revampt) markets single-piece synthetic roofing tiles engineered for hail and weather resistance, with a more limited product line than Enviroshake but overlapping Class 4 impact and premium positioning. As an Emerging Player, it targets similar homeowner and contractor buyers but with greater emphasis on impact-resistance marketing and a narrower shingle-aesthetic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Enviroshake/videos
• Facebookfacebook.com/enviroshake
• Instagraminstagram.com/enviroshake
• Pinterestpinterest.ca/enviroshake
• Xx.com/enviroshakeinc
• LinkedInlinkedin.com/company/enviroshake-inc

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enviroshake