Paper+Design

What Paper+Design does

Paper+Design (legal name: Paper + Design GmbH Tabletop) is a graphic-design and contract-manufacturing company that produces high-end printed table decoration products. Founded in 1999 in Wolkenstein, Saxony, Germany, the company designs, prints, and distributes branded and customized napkins, tablecloths and runners, guest towels, and LED candles for business customers across more than 60 markets. It operates a 47,583 m² facility with 13+ high-end printing machines and two fully automated warehouses (~16,476 pallet capacity), employing 240+ people.

Its core technology stack centers on three printing modalities: 8-color flexo printing for high-volume runs, a self-developed digital printing machine — described as the first specifically built for napkin printing and enabling photorealistic custom prints from very small minimum quantities — and embossing rollers for tactile premium finishes. Subsidiary Flexogravur GmbH supplies in-house gravure printing forms. The firm holds a comprehensive certification stack covering sustainability and food safety (FSC, ISO 9001, ISO 14001, EMAS, OK Compost Home, Nordic SWAN, BRC, IFS HPC, Sedex, FSLM).

Commercially, Paper+Design generates revenue through three streams: B2B contract manufacturing (Lohnproduktion) where customers supply designs and the firm handles full production; B2B product sales to hotels, restaurants, caterers, and event planners; and direct-to-consumer sales via a 200 m² factory outlet showroom in Wolkenstein. Since 2014 the company has been a wholly-owned subsidiary of Duni Group (Malmö, Sweden), where it serves as the group's center of competence for design and digital printing. Pricing is quote-based and not publicly disclosed. Isabel Träger serves as Managing Director (Geschäftsführer).

Name

Paper+Design

Legal name

Paper + Design GmbH Tabletop

Website

https://paper-design.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Paper+Design designs, prints, and distributes high-end customized table decoration — napkins, tablecloths, guest towels, and LED candles — as a contract manufacturer and B2B supplier to hotels, restaurants, caterers, and event planners across 60+ markets. Founded in 1999 in Wolkenstein, Germany, it has been a Duni Group subsidiary since 2014.

Ownership category

akta.pro rank

Product category

Tabletop and Table Decoration Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Paper Napkins (CRAJAFAD)

akta.pro secondary industries

Paper Tableware (Plates, Cups, Bowls) (CRAJAFAE), Paper Towels & Kitchen Rolls (CRADALAC)

Keywords

• Printed table decoration
• Custom napkins manufacturing
• Contract printing services
• Flexo and digital printing
• Tabletop products B2B

Headquarters

HQ city

Wolkenstein

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Manufacturing (Lohnproduktion): B2B contract manufacturing services for table decoration products including napkins, tablecloths, and candles. Customers provide designs/ideas and Paper+Design handles the full production process. Revenue generated through manufacturing fees for customized products.
2. B2B Product Sales: Sale of branded and customized table decoration products to business customers including hotels, restaurants, and event planners across 60+ markets worldwide.
3. Retail Factory Outlet Sales: Direct retail sales through factory outlet showroom in Wolkenstein, Germany. Sells over 1,500 design articles including printed and embossed napkins, matching tablecloths, runners, and LED candles to end consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Paper+Design manufactures, markets, and sells high-end printed table decoration products — primarily napkins, tablecloths, table runners, LED candles, and guest towels. It also operates as a B2B contract manufacturer (Lohnproduktion), providing end-to-end custom production from design development through gravure, printing, embossing, storage, and logistics using proprietary flexo and digital printing equipment.

Product overview

Paper + Design is a table decoration specialist offering a comprehensive portfolio of branded and customizable tabletop products. The core product range includes napkins (Servietten), tablecloths, table runners, LED candles, and guest towels. As a contract manufacturer (Lohnproduktion), they provide end-to-end services from design through production and logistics. The company operates three key printing capabilities: 8-color Flexo Printing for high-volume production, Digital Printing (the first self-developed digital printing machine for napkin printing) enabling small quantities and personalization, and Embossing for decorative textures. Within the Duni Group, Paper + Design serves as the competency center for design and digital printing. Recent innovations include 3D-Silhouette decorative napkins, 100% recycled paper napkins, cleverly folded guest towels, and Airlaid napkins with biological binder.

Differentiator

Problem solved

Functional benefit

Products and services

• Napkins (Servietten) Paper napkins in various designs, printed using flexo or digital printing technology, available with decorative embossing, 3D-silhouette effects, recycled variants (100% Altpapier), and Airlaid material with biological binder. Sold via B2B to hospitality customers and through the factory outlet to consumers.
• Tablecloths (Tischdecken) and Table Runners Table decoration products including tablecloths and table runners designed to complement napkin collections in the B2B and retail catalog.
• LED Candles (LED-Kerzen) Innovative LED candles offered as part of the tabletop product range alongside printed napkins and table linens.
• Guest Towels (Gästehandtücher) Folded guest towels with clever folding designs, available in Airlaid material with biological binder, sold as part of the tabletop range.
• Contract Manufacturing (Lohnproduktion) Full-service B2B contract manufacturing from design development and technical implementation to specialized storage solutions and customized products. Customers provide designs/ideas and Paper+Design handles the full production process.
• Digital Printing Service (Digitaldruck) State-of-the-art digital printing service using Paper+Design's self-developed digital printing machine for napkin printing, enabling personalized and photorealistic prints in small quantities. Targeted at private occasions and promotional purposes; serves as the group's digital printing competence center within Duni Group.
• Flexo Printing Service High-quality flexo printing using 8-color presses for brilliant colors and photorealistic designs on napkins and other small-format articles.
• Embossing Service (Prägung) Embossing service using embossing rollers to add ornaments, patterns, and relief designs to napkins for tactile premium quality.

Quantifiable outcome

• 60+ markets served worldwide
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Flexogravur GmbHcoreTechnology or IntegrationSubsidiary of Paper+Design specializing in elastomer and endless flexo printing forms. Located in Germany. Provides in-house gravure capabilities for the company's printing operations, enabling advanced printing form production.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hoffmaster Group: North American-based specialty converter of printed and embossed tissue, napkins, tablecovers, and custom foodservice disposables for hospitality and event customers. Directly comparable on customized, high-design paper tabletop manufacturing serving similar B2B buyers.
• WEPA Industrie Holding: German private-label tissue and hygiene paper producer including napkin manufacturing for European retail and foodservice. Comparable in napkin manufacturing, geographic footprint (DE/EU), and B2B contract supply model.

Broad incumbents

• Duni AB: Parent group and broader table-top/napkin brand for foodservice and retail in Europe. Overlapping product portfolio (napkins, tablecovers, candles) but operates as a multi-brand platform rather than specializing in customized digital printing.
• Sofidel Group: Italy-based global producer of tissue paper (napkins, towels, toilet tissue) for consumer and AFH (away-from-home) markets. Comparable in European napkin manufacturing scale and private-label contract supply to hospitality.
• Cascades Inc. North American tissue and specialty paper products manufacturer with foodservice product lines including napkins. Comparable in napkin manufacturing for hospitality but operates at much larger scale across broader paper categories.
• Huhtamäki Oyj: Finnish-listed foodservice and consumer goods packaging company with table-top product ranges. Overlapping B2B presence in napkin and table-decor products for European hospitality customers.
• Georgia-Pacific (Koch): Large U.S.-based paper/building products conglomerate owning brands like Brawny and Dixie (tableware/napkins). Comparable at a category level in foodservice paper table decoration but with much broader and commoditized operations.

Emerging players

• DayMark Food Safety Solutions: Specialty foodservice disposables and custom-printed paper products supplier. Adjacent peer with overlap in custom-printed napkins and tablecovers for hospitality operators, but smaller scale and North America focus.

Others

• Flexogravur GmbH: Wholly-owned subsidiary of Paper+Design specializing in elastomer and continuous flexo printing form production. Included as an ecosystem participant (supplier of in-house printing forms) rather than a direct product competitor.

Regional players

• Mölnlycke Health Care: Swedish-headquartered medical and hygiene paper products company with category adjacency to specialty paper converting and Nordic hospitality supply. More thematically related than directly competitive on tabletop decor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DuniGroup
• LinkedInlinkedin.com/company/paper-design-gmbh-tabletop

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paper+Design