Bates Mill Store
Bates Mill Store is a family-owned, Maine-based retailer of American-made cotton bedding, including bedspreads, blankets, coverlets, throws, and pillow shams. It sells direct-to-consumer via its Shopify website and a Monmouth, Maine storefront, weaving products on-site at the affiliated Maine Heritage Weavers facility.
- Company typePrivate
- Founded1950
- HeadquartersMonmouth, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bates Mill Store does
Bates Mill Store is a family-owned retailer of American-made cotton bedding products, located in Monmouth, Maine alongside the Maine Heritage Weavers manufacturing facility. The company sells bedspreads, coverlets, blankets, throws, pillow shams, and gift cards, organized around two proprietary weave constructions: Matelassé (a quilted-appearing woven fabric) and Terry (a high-texture loop weave also known as hobnail, popcorn chenille, or candlewick). All products are made from 100% preshrunk American-grown cotton, woven start-to-finish on traditional Jacquard and dobby looms at the Maine facility, with a new Jacquard matelassé loom installed in 2023 that weaves 2x faster than legacy equipment.
The business model is direct-to-consumer e-commerce (Shopify-powered batesmillstore.com) supplemented by a single retail storefront at the Monmouth manufacturing site, phone ordering, and a small trade program for interior designers and innkeepers. Pricing is unit-based, with bedspreads priced $169–$269, coverlets $179–$269, throws $129–$149, blankets $89–$109, and pillow shams $59–$79; free shipping is offered on orders over $100 within the contiguous US. Customer segments are long-tail individual consumers (homeowners seeking heirloom-quality, made-in-USA textiles), gift purchasers, viewers of the Magnolia/HGTV series Maine Cabin Masters, and a small trade channel. Customer testimonials and verified reviews (4.99/5 with 214 reviews on the flagship Martha Washington's Choice Bedspread) indicate high satisfaction and multi-decade product lifespans.
The company is the direct continuation of the Bates Manufacturing Company (1850–2001), one of America's most storied textile manufacturers. After the original mill closed in 2001, former Bates president Fred Lebel founded Maine Heritage Weavers in 2002 with former employees to preserve the weaving tradition, and the Bates Mill Store operates as the retail arm of this legacy operation. Marketing emphasizes heritage storytelling, content (blog, Facebook, Instagram), earned media via TV placement, and verified reviews on Judge.me, where the store has earned Gold Authentic and Silver Transparent shop medals in 2025. The company is privately held, has no disclosed institutional investors, and is not part of any larger parent organization.
Bates Mill Store firmographics
Firmographics- Name
- Bates Mill Store
- Legal name
- Bates Mill Store
- Website
- https://batesmillstore.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bates Mill Store is a family-owned, Maine-based retailer of American-made cotton bedding, including bedspreads, blankets, coverlets, throws, and pillow shams. It sells direct-to-consumer via its Shopify website and a Monmouth, Maine storefront, weaving products on-site at the affiliated Maine Heritage Weavers facility.
- Ownership category
- akta.pro rank
Bates Mill Store industry classification
Industry- Product category
- Cotton Bedding
- NAICS
- Broadwoven Fabric Mills (313210), Curtain and Linen Mills (31412)
- SIC
- Broadwoven Fabric Mills, Cotton (2211), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Pile Fabrics & Terry Cloth Mills (Velvet/Corduroy/Terry) (IMAOABAF)
- akta.pro secondary industries
- Greige Woven Fabric Mills (IMAOABAA), General Fabric & Textile Stores (CRALADAA)
Keywords
Where Bates Mill Store is headquartered
LocationHeadquarters
- HQ city
- Monmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bates Mill Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of bedding products including bedspreads, blankets, throws, coverlets, and pillow shams through e-commerce website and retail location.
- Factory Seconds and Closeouts: Sale of factory second and closeout items at reduced prices, including limited edition and overstock products.
- Gift Cards: Digital and physical gift cards sold in denominations from $10 to $1000, delivered by email or mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bedspreads - Matelassé and Terry weaves |
| Unit Pricing | Pay-as-you-go | Blankets - Various weave patterns |
| Unit Pricing | Pay-as-you-go | Throws - Decorative and functional |
| Unit Pricing | Pay-as-you-go | Coverlets - Shorter drop option |
| Unit Pricing | Pay-as-you-go | Pillow Shams - Matching accessories |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bates Mill Store product offering
Product offeringCore offering
Bates Mill Store is a family-owned retailer and manufacturer of American-made cotton bedding, selling bedspreads, blankets, coverlets, throws, and pillow shams woven on traditional Jacquard and dobby looms at its Monmouth, Maine facility in partnership with Maine Heritage Weavers. The line centers on two signature weave constructions — Terry (hobnail/popcorn chenille) and Matelassé — using 100% American-grown preshrunk cotton, with flagship designs such as Martha Washington's Choice (since 1940) and Queen Elizabeth Matelassé (since 1953).
Product overview
Bates Mill Store is a family-owned textile manufacturer and retailer offering a curated portfolio of American-made cotton bedding products. The core offering centers on two distinct bedspread types: Terry bedspreads (also called popcorn chenille, hobnail, or candlewick) featuring high-texture loops of yarn, and Matelasse bedspreads with an ornate, quilted appearance. These are complemented by cotton blankets in various weave patterns (Herringbone, Basketweave, Cable Weave, Cathedral, Kineo), shorter-length coverlets (12 inch drop vs. 21 inch for bedspreads), decorative throw blankets, and matching pillow shams. All products are 100% preshrunk cotton, machine washable, and woven start-to-finish in the company's Maine manufacturing facility. The product line includes signature collections like Martha Washington's Choice (in production since 1940), Queen Elizabeth Matelasse (since 1953), Abigail Adams, and the seasonal Beach Blankets series. The company also offers gift cards and a dedicated collection of items featured on the TV show Maine Cabin Masters.
Differentiator
Problem solved
Functional benefit
Products and services
- Martha Washington's Choice Bedspread An iconic American cotton terry (hobnail/popcorn chenille/candlewick) bedspread in continuous production since 1940, available in Twin, Full, Queen, and King sizes and multiple colors, targeted at consumers seeking heirloom-quality, American-made bedding.
- Queen Elizabeth Matelasse Bedspread A true French-style Matelassé bedspread with an elegant center medallion inspired by an Elizabethan-era quilt, available in multiple sizes and colors for traditional bedroom décor.
- Abigail Adams Matelasse Bedspread A Matelassé bedspread featuring a central floral bust framed by French scrollwork, available in multiple sizes and colors for traditional American bedroom décor.
- Spirit of America Cotton Bedspread A cotton terry bedspread with a center medallion and Native American-inspired abstract scrolling, available in multiple sizes and colors for traditional or contemporary décor.
- Colonial Rose Cotton Matelasse Bedspread A Matelassé bedspread with an all-over floral and palm leaf pattern balancing organic and geometric motifs, available in multiple sizes and colors.
- Americana Cotton Matelasse Bedspread A heavyweight Matelassé bedspread featuring classic American design patterns, part of the Americana collection, available in multiple sizes and colors.
- Cape Cod Cotton Matelasse Bedspread A heavyweight Matelassé bedspread with lattice work and scallop shell patterns featuring a subtle coastal theme, available in multiple sizes and colors.
- John Adams Cotton Bedspread
- American Made Cotton Blankets
- American Made Cotton Coverlets
- American Made Cotton Throws
- Pillow Shams
- Gift Cards
- Maine Cabin Masters Collection
- Annual Bates Beach Blankets An annual limited-edition cotton beach blanket line with coastal-Maine-themed colorways, launched each year since 2015, woven at the Maine Heritage Weavers factory.
Quantifiable outcome
- Products last 25+ years with proper care based on customer testimonials
- +1 more outcomes
Companies that use Bates Mill Store
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Bates Mill Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Bates Mill Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maine Heritage WeaverscoreLegacy company founded in 2002 by former Bates President Fred Lebel and daughter Linda Cloutier (current President) with a team of former Bates employees to carry on the weaving tradition after the original Bates Manufacturing Company closed in 2001. Maine Heritage Weavers salvaged equipment from closing mills and maintains the high quality and standards of New England's historic textile tradition. Bates Mill Store is located alongside the Maine Heritage Weavers factory where all products are made.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Bates Mill Store competitors and assessment
Company assessmentDirect peers
- Cuddledown: Maine-based maker of cotton bedding, comforters, and pillows with Made in USA positioning. Comparable product category (cotton bedding) and similar New England heritage brand identity.
- Brahms Mount: Maine-based heritage textile maker producing American-made woven cotton blankets, throws, and towels on antique shuttle looms. Closest direct comparable given shared Maine manufacturing base, cotton focus, and heirloom positioning.
- Faribault Mill: Heritage American textile manufacturer (founded 1865) producing woolen blankets, throws, and bedding with multi-generational brand recognition. Comparable as another legacy American mill leveraging craftsmanship and historical provenance for premium pricing.
Emerging players
- Brooklinen: Premium DTC direct-to-consumer bedding brand offering sheets, comforters, and bedding. Comparable as a digitally-native premium bedding retailer competing for the same quality-conscious consumer.
- Coyuchi: Premium DTC organic cotton bedding and home textiles brand with sustainability-led positioning. Comparable as premium-priced DTC bedding brand targeting quality-conscious consumers.
- Annie Selke (Pine Cone Hill): Designer bedding and home textiles brand offering cotton matelasse, coverlets, and throws. Comparable product category (matelassé bedding) with similar designer/traditional positioning.
Broad incumbents
- The Company Store: Long-established bedding and home textiles retailer with broad assortment including cotton bedding, comforters, and pillows. Comparable as a multi-channel home textile retailer with similar product categories.
- Garnet Hill: Multi-channel retailer of premium home textiles, bedding, and apparel with strong catalog heritage. Comparable as a premium home textile brand with similar traditional aesthetic and multi-channel distribution.
- L.L. Bean: Iconic Maine-based heritage retailer offering home textiles including blankets and bedding alongside broader outdoor apparel assortment. Comparable as Maine-rooted heritage brand with strong Made in USA positioning and similar consumer demographic.
- Pendleton Woolen Mills: Iconic American heritage textile brand producing wool blankets, throws, and home goods with deep Western/Americana aesthetic. Comparable as a larger-scale heritage American textile company with similar multi-generational positioning and premium pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bates Mill Store social profiles
Digital presenceBates Mill Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bates Mill Store leadership team
Management profileNumber of profiles
Bates Mill Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bates Mill Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bates Mill Store
What does Bates Mill Store do?
Bates Mill Store is a family-owned retailer and manufacturer of American-made cotton bedding, selling bedspreads, blankets, coverlets, throws, and pillow shams woven on traditional Jacquard and dobby looms at its Monmouth, Maine facility in partnership with Maine Heritage Weavers. The line centers on two signature weave constructions — Terry (hobnail/popcorn chenille) and Matelassé — using 100% American-grown preshrunk cotton, with flagship designs such as Martha Washington's Choice (since 1940) and Queen Elizabeth Matelassé (since 1953).
Is Bates Mill Store a public or private company?
Bates Mill Store is a private company. It is classified as family owned and is currently operating.
When was Bates Mill Store founded?
Bates Mill Store was founded in 1950. It employs 501 to 1,000 people.
Where is Bates Mill Store based?
Bates Mill Store is headquartered in Monmouth, United States, in the North America region.
How does Bates Mill Store make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are factory Seconds and Closeouts and gift Cards.
Who are Bates Mill Store's main competitors?
Direct peers on record are Cuddledown, Brahms Mount and Faribault Mill. Emerging players are Brooklinen, Coyuchi and Annie Selke (Pine Cone Hill). Broad incumbents are The Company Store, Garnet Hill, L.L. Bean and Pendleton Woolen Mills.
Does Bates Mill Store have an API?
No public API is recorded for Bates Mill Store.
What industry is Bates Mill Store in?
Bates Mill Store's product category is Cotton Bedding. Its primary akta.pro industry code is IMAOABAF, Pile Fabrics & Terry Cloth Mills (Velvet/Corduroy/Terry), with a secondary code of IMAOABAA, Greige Woven Fabric Mills. Its NAICS code is 313210 and its SIC code is 2211.