TIRIAS Research
TIRIAS Research is a privately held, founder-led boutique research and advisory firm (founded 2012, 1-10 employees) that provides custom technology research, strategic planning, ROI analysis, and M&A advisory to global semiconductor, consumer electronics, software, and government clients using senior principal analysts with 30+ years of high-tech industry experience.
- Company typePrivate
- Founded2012
- HeadquartersMesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TIRIAS Research does
TIRIAS Research is a privately held, founder-led boutique research and advisory firm operating in the high-tech sector since 2012. The firm provides custom research and advisory services to global technology industry leaders across semiconductor, consumer electronics, embedded systems, software, and entertainment, and also serves U.S. and international government agencies, research organizations, and industry associations. Its service portfolio spans ROI analysis (using TCO/TBO methodology), strategic planning, product planning, M&A advisory, messaging, and branding, with engagement delivered through consultative, project-based, multi-year contracts on a quote-based pricing model.
The firm's core intellectual property is a set of proprietary forecasting and analytical frameworks. The flagship is the GenAI FTCO (Full Total Cost of Operation) Forecast Service, a multi-wave model that links generative AI innovation cycles to user demand, accelerator requirements, data center power, cooling, and operational costs through 2030. It is paired with Agent-Based Model simulations, developed in partnership with Applied Emergence, that stress-test delivered AI capacity against semiconductor delays, grid constraints, civic pushback, and geopolitical disruptions. Research coverage extends across 5G, AR/VR/XR, AI/ML, autonomous vehicles, cloud/networking, electronics systems, gaming, PCs, semiconductors, and smartphones.
The firm is founder-owned and operated with 1-10 employees; its bench is anchored by Principal Analysts with 30+ years of high-tech industry experience (Jim McGregor, Francis Sideco) and Principal Analysts Emeritus (Steve Leibson with 45 years of industry expertise, Kevin Krewell), supported by senior analysts and a new cohort of junior analysts. Distribution relies on a sales-led, direct-advisory go-to-market with top-of-funnel demand generation through TIRIAScasts podcasts, YouTube, a Forbes contributor page, recurring EE Times articles, and active social channels. Pricing is not publicly disclosed and is determined through direct client consultation.
TIRIAS Research firmographics
Firmographics- Name
- TIRIAS Research
- Website
- https://tiriasresearch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TIRIAS Research is a privately held, founder-led boutique research and advisory firm (founded 2012, 1-10 employees) that provides custom technology research, strategic planning, ROI analysis, and M&A advisory to global semiconductor, consumer electronics, software, and government clients using senior principal analysts with 30+ years of high-tech industry experience.
- Ownership category
- akta.pro rank
TIRIAS Research industry classification
Industry- Product category
- Technology Research and Advisory Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Due Diligence & Investigative Research (BPAHALAI)
Keywords
Where TIRIAS Research is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
TIRIAS Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Research and Advisory Services: TIRIAS Research provides custom research and advisory services to leading technology companies worldwide. Services include strategic planning, product planning, ROI analysis, mergers and acquisitions advisory, messaging, and branding consulting. Engagement is consultative and project-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory services with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
TIRIAS Research product offering
Product offeringCore offering
TIRIAS Research is a high-tech research and advisory firm providing custom research and advisory services to global technology industry leaders. The firm delivers strategic planning, product planning, ROI analysis, M&A advisory, messaging, and branding consulting, supplemented by proprietary forecast models such as the GenAI FTCO Forecast covering AI inference demand, compute requirements, and infrastructure costs.
Product overview
TIRIAS Research is a custom research and advisory services firm providing technology industry analysis through principal analysts with engineering backgrounds and over 30 years of technical and technology business experience. The company offers a portfolio of advisory services including ROI Analysis (with TCO/TBO methodology), Strategic Planning, Product Planning, Mergers & Acquisitions Advisory, Messaging Services, and Branding Services. Additionally, the company produces proprietary research publications including the GenAI FTCO Forecast Service covering generative AI inference demand and infrastructure costs, along with various white papers on technologies including AI/ML, semiconductors, edge computing, 5G, AR/VR, autonomous vehicles, and cloud gaming. Research areas span 5G and wireless communications, AR/VR/XR, artificial intelligence and machine learning, autonomous vehicles, cloud and networking, electronics systems, gaming, PCs, semiconductors, and smartphones.
Differentiator
Problem solved
Functional benefit
Products and services
- GenAI FTCO Forecast Service
Companies that use TIRIAS Research
Customer profileSegments3 records
Ideal customer profiles2 records
TIRIAS Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
TIRIAS Research partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
TIRIAS Research competitors and assessment
Company assessmentBroad incumbents
- Forrester Research: Large global research and advisory firm publishing syndicated reports and custom advisory across enterprise technology, with overlapping buyer base of technology vendor strategists. Broader in scope but competes for the same technology industry advisory spend.
- IDC (International Data Corporation): Premier global provider of market intelligence, advisory, and events for IT, telecoms, and consumer tech markets. Direct overlap on syndicated research and custom analyst engagements with technology industry clients.
- Gartner: World's largest technology research and advisory firm with global research output, Magic Quadrants, and enterprise advisory. Competes for technology vendor and CIO buyer mindshare and budgets at a vastly larger scale.
Direct peers
- Canalys: Global technology market research firm covering smartphones, PCs, cloud, semiconductors, and channels with both syndicated and custom research. Comparable in tech market intelligence delivery and customer base of vendors and ecosystem players.
- Counterpoint Research: Global tech industry research firm specializing in semiconductors, smartphones, AI, and emerging tech market intelligence. Comparable in producing syndicated reports plus custom advisory for tech industry leaders.
- Omdia: Technology research and advisory firm spun off from IHS Markit covering telecoms, semiconductors, displays, and enterprise IT. Direct competitor in producing custom and syndicated research for tech industry clients including principal analyst Francis Sideco's former employer.
- CCS Insight: Independent research firm providing market intelligence, custom research, and advisory services across mobile, IoT, AI, and enterprise tech. Similar boutique structure and analyst-led model covering overlapping technology domains.
- Moor Insights & Strategy: Boutique technology research and advisory firm founded by Patrick Moorhead providing syndicated research, custom advisory, and analyst briefings to enterprise tech buyers. Closely comparable in headcount, channel mix, and high-touch analyst model.
- TechInsights (formerly The Linley Group): Tech-focused research firm covering semiconductors, AI, mobile, and electronics with both syndicated publications and custom advisory. Direct comparable for TIRIAS' semiconductor and processor research, including Principal Analyst Emeritus Kevin Krewell's former employer.
- Creative Strategies: Technology industry research and advisory firm specializing in consumer electronics, semiconductors, and emerging tech. Directly comparable small boutique with deep tech industry analyst coverage and custom client advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TIRIAS Research social profiles
Digital presenceTIRIAS Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIRIAS Research leadership team
Management profileNumber of profiles
Profiles10 records
TIRIAS Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIRIAS Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIRIAS Research
What does TIRIAS Research do?
TIRIAS Research is a high-tech research and advisory firm providing custom research and advisory services to global technology industry leaders. The firm delivers strategic planning, product planning, ROI analysis, M&A advisory, messaging, and branding consulting, supplemented by proprietary forecast models such as the GenAI FTCO Forecast covering AI inference demand, compute requirements, and infrastructure costs.
Is TIRIAS Research a public or private company?
TIRIAS Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TIRIAS Research founded?
TIRIAS Research was founded in 2012. It employs 1 to 10 people.
Where is TIRIAS Research based?
TIRIAS Research is headquartered in Mesa, United States, in the North America region.
How does TIRIAS Research make money?
One revenue line is on record: custom Research and Advisory Services.
Who are TIRIAS Research's main competitors?
Broad incumbents on record are Forrester Research, IDC (International Data Corporation) and Gartner. Direct peers are Canalys, Counterpoint Research, Omdia, CCS Insight, Moor Insights & Strategy, TechInsights (formerly The Linley Group) and Creative Strategies.
Does TIRIAS Research have an API?
No public API is recorded for TIRIAS Research.
What industry is TIRIAS Research in?
TIRIAS Research's product category is Technology Research and Advisory Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 5416 and its SIC code is 8742.